Press Information Award for Axor in Milan Interactive control unit for the shower Axor One wins the Elle Decor International Design Award for Best Bathroom Design EDIDA_2016_Axor_One_Bathroom_Winner_1 Copyright: Valentina Sommariva Philippe Grohe, Vice President Design Management at Hansgrohe SE (2 nd from the left) and Jay Osgerby (left) accept the Elle Decor International Design Award (EDIDA) in the Bathroom category for Axor One the all-in-one shower control unit, at Salone del Mobile in Milan. Schiltach/Milan, April 2016. International media award for Axor One: the Editor-in-Chiefs of 25 Elle Decoration country editions awarded the all-inone shower control unit the Elle Decor International Design Award (EDIDA) in the Best Bathroom Design category. Philippe Grohe, Vice
President Design Management at Hansgrohe SE, accepted the award together with the design partners Edward Barber and Jay Osgerby during the Salone del Mobile in Milan. This media accolade from one of the most renowned lifestyle and décor magazines highlights a growing trend: the bathroom is becoming increasingly important, and the focus of design-led customers, who value customised solutions. Philippe Grohe: The fact that Axor, with its new design partners Barber & Osgerby, has won the coveted EDIDA straightaway just reconfirms what we believe: it is not only designers, but also customers interested in design, who are paying more and more attention to the bathroom and our innovations. All-in-one: intuitive operation thanks to structured functionality Haven of tranquillity and an eye-catching feature for the senses: Axor One a masterpiece of easy, intuitive operation combines the control of multiple shower functions and the regulation of the water temperature and quantity in one unit, while creating a lavish sense of space. Axor One provides a new way of controlling water in the shower: by combining multiple control components in one single unit, the bathroom featuring the thermostat mixer gains in aesthetic value and functionality, Edward Barber and Jay Osgerby explain. Different shower functions can be activated with a finger, the back of the hand, or even the elbow. Temperature is set by turning the central dial; a small lever directly below regulates water volume, and the Eco Mode reduces water consumption up to 50%. The flow of water is activated and deactivated by tapping of the paddles: clear symbols indicate the specific water outlets the user can choose from (e.g. overhead, hand, or side shower).
Intuitive, subtle design Its monolithic shape, elegant proportions, accurate detailing, and minimalist design make a timeless statement in any bathroom environment. Axor One is only as visible as the user wants it to be: from subtle chrome right through to a bold red-gold, the mixer is available from the in-house Axor Manufaktur in fifteen different special finishes. About Elle Decoration Elle Decoration is one of the leading international lifestyle and décor magazines. It presents interior design styles from around the world and current trends in design, art, and architecture. Elle Decoration is available internationally with 25 country editions. *** Axor successfully realises Designer Visions for Your Bathroom". In cooperation with Axor, leading architects, interior and product designers develop their vision for the bathroom as a living space. The Axor Collections offer a great number of unique and sustainable solutions to create personalised bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Barber & Osgerby, Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. They all contribute towards making life in and around the bathroom more meaningful and beautiful. Find out more about Axor on: www.facebook.com/axor.design www.twitter.com/hansgrohe_pr Design Leader in the Sanitation Industry In the current ranking of the International Forum Design (if), Hansgrohe SE ranks in 10th position among 2,000 listed companies. With 860 points, the Schiltachbased bathroom mixers and shower specialist outperforms brands such as Apple, Daimler and Nike and leads the design hit list in the sanitation industry. www.hansgrohe.com/design
Further information: Hansgrohe SE - Public Relations - Astrid Bachmann Fiona Blinzer Phone: +49 7836 51 1297 l -1491 Fax: +49 7836 51-1170 E-Mail: public.relations@hansgrohe.com www.hansgrohe.com www.axor-design.com
Picture Overview EDIDA 2016 Axor One EDIDA Logo Axor One by Barber & Osgerby Copyright: Elle Decor Copyright: Uli Maier for Axor / Hansgrohe SE International media award for Axor One: the Editor-in-Chiefs of 25 Elle Decoration country editions awarded the all-in-one shower control unit the Elle Decor International Design Award (EDIDA) in the Best Bathroom Design category. Philippe Grohe, Vice President of Design Management of Hansgrohe SE, accepted the award with the design partners Edward Barber and Jay Osgerby during the Salone del Mobile in Milan last week. This media accolade from one of the most renowned lifestyle and décor magazines highlights a growing trend: the bathroom is not only becoming increasingly important, but also the focus of design-led customers, who value customised solutions. Philippe Grohe with Jay Osgerby and Edward Barber Copyright: Alexander Schneider for Axor / Hansgrohe SE
Philippe Grohe_Portrait_BW Copyright: Alexander Schneider for Axor / Hansgrohe SE Philippe Grohe_Portrait_Color Copyright: Alexander Schneider for Axor / Hansgrohe SE Philippe Grohe, the grandson of the founder Hans Grohe, was born in Switzerland in 1967. The trained photographer and business management graduate held several positions in the USA before taking over as the Managing Director of the French Hansgrohe distribution company in 1997. In 2001, he returned to the headquarters of the family-oriented company in Schiltach, the Black Forest, to take over management of Axor, the Hansgrohe SE designer brand. Philippe Grohe has managed the integrated design management of the mixer and shower specialist from the Black Forest since October 2015. His connection to nature and passion for sport are what defines this avid photographer. Copyright: We must draw your attention to the fact that we have only limited usage rights for the images provided, all further rights however belong to the respective photographers. These images may therefore only be published free of charge if they clearly and expressly serve to portray or advertise the performances, products or projects of Hansgrohe SE and/or its brands (Axor, Hansgrohe). Any other form of publication requires the approval of the respective copyright owner and remuneration must be made in agreement with said copyright owner.