LAUNCHING MAY 2012 www.retailer-now.com
10 MAY 2012 RetailerNOW Contact SmartRetailer at www.smartretailer.com or (800) 422-3778 Contact WHFA at www.whfa.org or (800) 422-3778 RetailerNOW MAY 2012 11 HERE is what we are passionate about... To have the courage to pursue purposeful dialogues that challenge conventional thinking, to engage and entertain our readers by delivering content that creates a fervent following ready to change the landscape of our industry. RetailerNOW is the magazine for today s home furnishings professional. Developed for a specialized community, RetailerNOW brings a unique editorial focus on progressive and relevant issues concerning the home furnishings industry in the retailer s voice, with a focus on issues effecting retailers NOW. RetailerNOW. A BOLD new magazine for the home furnishings professional HOT PICKS The Latest Greatest Today s Sofas HOT SITES to see the latest trends www.surya.com www.la-z-boy.com www.lanefurniture.com www.kreiss.com Trends The Look interior designers and professional stagers generally agree that it is best to keep neutral tone furniture pieces on the showroom floor and even would advise customers to do the same. On the floor You want every customer that walks in to be able to visualize the sofa in their own home. If it is deep teal, sometimes this is hard to do. On the floor you can always accent with pillows, throws and other accessories to add color and style. Keeping up with the trends, strategies & stories that matter Our Alister Collection combines style and comfort effortlessly. The perfect seat depth and width ensures everyone a perfect seat. Button tufted back cushions add a touch of the traditional to the clean contemporary lines of the Alister Collection. Our Monaco Collection offers deep seating supported by a removable lumbar pillow creating the ultimate lounging experience. Designed with strong clean masculine lines and upholstered in durable bonded leather make the style versatile working perfect in a contemporary or traditional environment. The Monaco Collection is also available as a chair. if you are looking for an accent piece have your couch custom upholstered most fine furniture stores will provide you with hundreds of options. Contemporary or traditional, whichever look is yours; our Pierre upholstery collection will work with the style of your room. Hand applied silver nail heads accentuate the clean lines of the arms. Upholstered in a premium grade 100% cotton fabric. Meticulously handcrafted in California.
HOW do we stack up in the industry? The only association publication delivered to dedicated members nationwide Pre-qualified database ensures your message hits the bullseye each and every time. Primed and focused target You know who is reading your message. And you know it is the decision maker. Unique point of view from the retailer, for the retailer. Making RetailerNOW the most community-driven publication in the industry.
Jan 7, 2010 1:06 PM Just got a txt from Dearden s across the st. big sale! SEND There are over 300 million mobile subscribers. Jan 7, 2010 1:06 PM SEND WHY choose RetailerNow? National Home Furnishings Association and Western Home Furnishings Association have joined forces to bring the industry a BOLD new publication! Written for, by and about the progressive leaders in the home furnishings industry, RetailerNOW will elevate and inspire our industry to think beyond traditional boundaries and expand conversations to create the vision that will shape our future. RetailerNOW offers advertisers an expanded audience of innovative home furnishings professionals eager to succeed in business NOW. It is the only association publication delivered to dedicated members nationwide. Join the conversation. RetailerNOW. Now we re talking! if you want to be listed call us 800.422.3778 Hot Sites What s Hot HOT SITES Tablets Galore: ipads, Visit these hot sites for new Galaxy, TouchSmart Let products & ideas! your salespeople carry around a tablet and see www.surya.com how they can easily access information for customers! www.highpointmarket.com Top Tweets TOP TWEETS: @RetailerNOW: Optimistic salespeople outsell their pessimistic counterparts by 56 percent.} @RetailerNOW: Managers who praise their employees just one more time each day can raise productivity 31%. Cool Apps Connect with us @ retailer-now.com Become a Fan and a Follower TECHNOW MAY 2012 INBOX do you have an exciting new tech product? 800.422.3778 Put it to Use FurnitureTECH Aspenhome recently launched their new line of desks that include iphone adapters. integrated ipad docking stations into their ijoy Massage Chair. Human Touch has APPS Kinect s infrared technology RetailerNOW allows customers to virtually paint your windows and i-nigma 4 QR Reader interact with your storefront. Track your Delivery Trucks Have your customers Las Vegas Market connect with your store by using Kinect. we love to hear from you! info@smartretailer. com Inbox Mobile marketing is consumer initiated making it the most responsive form of marketing ever. Buy Now Our Readers Email Hey RetailerNow I just wanted to thank you for your article on Expanding Business Today. I applied the tips from the article and have seen a 35 percent increase in sales in the last two months! - Joe Smith, Smith s Home Furnishings, Austin, Texas INTERNET COUPON ONE HOUR SALE p.16 MAY 2012 INSIDE every issue President s Letter Industry News Tech NOW This Month s Question consumer poll What are consumers willing to spend money on now From the Vegas Show what is selling now Follow a few retailers as they discover just how powerful mobile coupons can be Hot Picks IF You Post it They Will Come Member Profile Concept Home, Seattle WA Sales Success Top five ways to get customers to step inside Intelligent Operations Cloud computing Merchandising NOW The most effective use of space Community Today inbox Program of the Month Smart Money Bright Future calendar Closing Note Editor s Wisdom Reap larger dividends 1 MAY 2012 RetailerNOW Contact SmartRetailer at www.retailer-now.com or (800) 422-3778 5 6 8 industry NOW 11 14 16 18 22 25 27 32 members NOW 34 42 47 49 Contact WHFA at www.whfa.org or (800) 422-3778 SMARTRetailer JANUARY 2012 3
WHO reads this marvelous magazine? 98% of readership is pre-qualified home furnishings retailers 48% of the entire nation s home furnishings retail industry decision makers. Really it is the people you want to reach period. Combined Readerships: More than 12,000 readers with each issue. Plus additional distribution at major industry events including Markets and the largest united industry conference, The Home Furnishings Industry Conference. Digital version extends the readership to over 18,000 worldwide. Your Retail Target Audience (Type of Store) Bedding Full-line 75% 10% 8% 3% 2% 2% Flooring Casual Interior Design Specialty Categories NOW we ve said enough... what s stopping you? Call Larry NOW. 800.888.9590 x6177 lcarroll@nhfa.org
it s in the DETAILS Published 10 times per year Readership of over 12,000 home furnishings professionals Special issues & marketing efforts surrounding High Point and Las Vegas Markets Creative opportunites for advertising & sponsorship Website, Social Media Sites, Blogs, to name a few. Magazine advertising in non-traditional format customizable to fit your needs. Highlight new product launches and trends through dedicated product style pages. Business Development Inquires: Cindi Williams (916) 960.0277 Sales Inquires: Larry Carroll (800) 888.9590 x6177 500 Giuseppe Court Suite 6 Roseville, CA 95678
2012 Editorial Calendar WHAT are we talking about? Ready to change the landscape of the industry? May: Premier Issue... No Excuses Bedding Focus June: Weighing In... The Pendulum Shift Outdoor Focus & Made in America July: Next on Deck... Put Me in Coach Accessories Focus August: Head in the Clouds... The Un-Connected Retailer Flooring Focus September: Reinvention... To Open or Close Sustainable Focus October: The Numbers... Consumer-ology Bedding Focus Nov/Dec: Time Travel... Now and Then Lighting Focus Editorial focus created by a diverse committee of retailers who looked at issues facing them today to provide information for tomorrow. Enjoy the conversation. RetailerNOW. Now we re talking!
we re talking... it s about time.