BRAND STANDARDS & GUIDELINES

BRAND STANDARDS & GUIDELINES

LOGOS PRIMARY MARK version to be used on white or light-colored Be sure to always include the symbol to the lower right as shown. Against Dark Background Version version to be used on white or light-colored Be sure to always include the symbol to the lower right as shown. SECONDARY MARK version to be used on white or light-colored Against Dark Background Version version to be used on white or light-colored Also, bluemedia is always written as one word and in all lower case.

LOGOS AFFILIATIONS, SPONSORSHIPS, & PARTNERSHIPS Primary Mark version to be used against a white or light-colored background. When used, bluemedia and DECOR FABRICATION EXPERIENTIAL should always appear stacked. version to be used against a white or light-colored background. When used, bluemedia and DECOR FABRICATION EXPERIENTIAL should always appear stacked. Secondary Mark Partnership Versions These variations of our logo are examples of what can and should be used when we partner, sponsor, or otherwise affiliate our company with an event, business, or group. When used, bluemedia and SIGNAGE PARTNER (or the like) should always appear stacked. Use our blue or black for lightcolored backgrounds, and white for dark

LOGOS MOTORSPORTS This variation of our bluemedia Motorsports Graphics logo is the standard version to be used against a white or light-colored Against Dark Background Version This variation of our bluemedia Motorsports Graphics logo is the standard version to be used against a white or light-colored

LOGOS CONNECT This variation of our CONNECT logo is the standard version to be used against a white or light-colored minimum distance minimum distance

FONTS & COLORS FONTS HEADERS: PROXIMA NOVA, BOLD, 16PT, TRACKING 20, 100% BLACK Subheader: Proxima Nova, Semibold, 14pt, Tracking 20, 75% Black Body: Proxima Nova, 12pt, tracking 20, leading 14pt, 75% black. If space is an issue, 10pt font size may be substituted. Use white text color if using black background. Make sure your body text is justified, and aligned left. New paragraphs no indent, just add a space between the previous and new paragraph. bluemedia s primary typeface is Proxima Nova and can be used in different variations, but only if it fits stylistically, creating an ordered hierarchy, as in the example above biggest, bold font for Headline, smaller, bold font for Subhead, and smaller, non-bold font for Body copy. COLORS C60 M60 Y60 K100 R0 G0 B0 #000000 PMS Process Black C100 M13 Y1 K2 R0 G133 B202 #0085ca PMS Process Blue C100 M62 Y7 K0 R0 G92 B185 #005cb8 PMS 300 C C0 M0 Y0 K0 R255 G255 B255 #ffffff C0 M0 Y0 K20 R204 G204 B204 #cccccc C0 M0 Y0 K75 R99 G100 B102 #626366

BRAND INFO BRAND DESCRIPTION & VOICE We are bluemedia. Signage Legends. By day, we design, print, fabricate and install signage and decor for the biggest events in the world. By night, we print and fulfill the campaigns that impact millions of consumers. Our foundation of technology, design, production, and commitment to Make It Perfect gives us the creativity and experience to achieve what others deem impossible. BRAND PERSONALITY Work Hard. Play Hard. Have Fun Along The Way. The above words, first used by our president, are at the core of bluemedia s Tone of Voice. We re dedicated professionals that haven t forgotten how to enjoy ourselves as we produce and install signage for some of the biggest events in the world. And our Brand Personality should reflect that. We re focused on the work, on flawless execution, on gaining and retaining top-tier clients and brand names, while still being fun, and above all, personable. BRAND VALUES Make It Perfect That s our passion, and we live it. Long ago, we set the bar for quality and dedication in our industry, and as a result, we re now one of the nation s leading large format signage companies. Let s never forget that. From our detail-oriented project managers and award-winning design team, to our stateof-the-art technology and 130,000-square-foot production facility, we are DRIVEN by our pursuit of greatness, RELENTLESS in our desire to Make It Perfect, RESPONSIVE and attentive to our clients needs, and COMMITTED to delivering the best possible work, always.