Welcome to ADF&PCD Paris 2018
Eduardo Alegría Global Metal Packaging Inks Sales director Sun Chemical Brand Protection
Who We Are 3
20,000+ Employees The world s leading producer of inks, coatings and pigments Sun Chemical s global presence, combined with our parent company DIC, allows for the delivery of local service and support customized to your market. 176 Subsidiaries 63 Countries 4
17 R&D locations 2 Driving the future of innovation average number of patents filed per month by Sun Chemical $100m per year invested in R&D 5
48% Printing Inks Principle products of DIC 14% Application Materials 22% Polymers 16% Fine Chemicals 6
A Global Brand Protection Business New Jersey, USA Manchester, UK Niederwangen, Switzerland Brand Protection is complimentary to existing businesses and differentiates SunChemical as an Gallarta, Spain innovative solutions provider and partner of choice for ink and non ink related opportunities. 7
A Global Brand Protection Business Global presence and Implementation We are everywhere our multinational customers do business Diverses portfolio; innovative and with customized solutions We already protect billions of packages every year. We are a unique Company in this field. 8
Counterfeiting, An illegal business counterfeit No legitimate business or country is immune to the impact of counterfeiting and piracy, and no single actor can successfully fight the battle alone. 9
The Global Counterfeit Challenge 10
The Global Counterfeit Challenge Estimated to be 2,5% of the world commerce Estimated to be larger than drug dealing or prostitution Estimated to cause 200.000 job losses yearly Counterfeit goods market $1 trillion Estimated to generate 900 bn$ losses every year In 2016, U.S. law enforcement agencies seized 31,560 shipments containing counterfeit goods at a value of $1.4 billion had they been genuine. December 2015, Russian authorities have found more than 80,000 false motor oil barrels.. WD-40 products in China accounted for around 25 per cent of the market, half its own legitimate share of around 50 per cent. 11
Industry Sectors Tobacco Beverages Electronics Food Pharma 12
The Global Counterfeit Challenge Pharma Jewlery and watches Cosmetics and Perfumes Condoms Beer Batteries Tobacco Shampoo Olive Oil ANYTHING 13
The Global Counterfeit Challenge Worldwide epidemic with vast dangers Counterfeit goods market $1 trillion Threats to public health through production of inferior goods Across industries in a wide range of diverse product types 14
The Global Counterfeit Challenge Worldwide epidemic with vast dangers Threats to public health through production of inferior goods Variety of Brand Protection Solutions Across industries in a wide range of diverse product types 15
Counterfeit issues Labels Films Erosion of brand value Areas for protection Copying Lookalikes ISSUES Refilling Cartons/ bottles Metal Packaging Reduction in consumer use Reduction in profits Defrauds the customer MARKET SHARE REVENUE Diversion ID cards Health risk IDENTITY Identity theft REPUTATION Secure documents Passports Forged documents 16
The Solutions A multi-layered approach using a combination of: RESULTS 17
UV Fluorescent 18
Apollo or Orion Tagged Inks Available in various types of printing ink, supplied in a spot colour or as a varnish High light fastness BWS 7 Apollo responds to a laser pen and keyfob IR taggants are more secure that UV fluorescent solutions Orion only responds to a keyfob Solution does not compromise style, design or colour of packaging 19
Multi-Taggant/Reader System Multi-taggant system incorporated into product packaging for global supply chain Each taggant dedicated to specific geographic region Regional identification via dedicated, calibrated miniature portable reader Taggant 4 Region D Taggant 1 Region A Taggant 3 Region C Taggant 2 Region B Advanced algorithmic analysis Custom signature calibration Battery operated and rechargeable LED & audible feedback 20
Reveal - IR Invisible Black Ink IR The IR-T Black ink can be printed on a design and becomes invisible when viewed with an Infrared (IR) camera. Available in various types of printing ink Solution does not compromise style, design or colour of packaging 21
Valimark Tagged Inks Valimark TM brand protection microsphere technology Inks and coatings Unique microspheres available in several colours Marker detected by a low cost portable optical reader Microspheres are undetected by Infra-Red, UV or magnetic emission Single source of supply Security Ease of detection & implementation 22
Verigard Machine Readable Taggant / Reader System Proprietary technology and reader only available from Sun Chemical Reader tuned to look for a unique taggant signature Inks Varnish Holographic foils Risk of counterfeit 23
Forensic Taggants Forensic chemical analysis feature for litigation support Laboratory analysis is required for authentication A unique chemical taggant/marker is incorporated into an ink or varnish formulation at very low trace concentration without affecting its physical or chemical performance characteristics 24
SunTag Smart Sensor Technology Device integrated sensor-taggant system for cartridges and refills Integrated, miniaturized footprint to fit your designs Interactive point-of-use authentication and identification Helps protect product Quality & Safety SunTag customization & implementation Easy interface with unique code Expertise in taggants, printing, sensors & software Engineering design collaboration Custom and cost effective Fraction of the cost of competing technologies Protecting billions of items each year 25
Brand Protection Solutions OVERT SUNSHIFT Colourshift Standard Colourshift Premium Metachromic Thermochromic SEMICOVERT/ COVERT SUNGUARD UV Fluorescent TAP Varnishes Apollo IR Responsive Orion IR Responsive Multi-Taggant System Reveal - IR invisible Black ValiMark TM COVERT SUNLOCK Verigard Microtag Forensic SunTag It is recommended to use a multi-layered approach, and use several security features combined. 26
The AuthentiGuard System. The Application The Security Mark The Database 27
The AuthentiGuard System. Embedded code is protected with DSS Prism technology-a technology that resists counterfeiting on copiers and scanners AuthentiGuard mark is applied to surface during the printing process Can be produced using a variety of printing processes including; Offset, Flexo and Digital The mark is embedded into the artwork during the prepress printing stage Once the AuthentiGuard mark is scanned, encrypted information becomes available to the user through smartphone application. The mark holds various amount of information i.e.: origin, destination, expiration and serial number Customizable in shape, size and location 28
The AuthentiGuard System. Scan and Decode mark Authentication App distribution and control History of valid/invalid products Photo evidence capabilities GPS locator Result distribution (SMS/e-mail ) Simultaneously authenticate and read alphanumeric, linear and 2D codes Fully customizable features 29
Thank you for your attention