www.redhouse-group.com
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Srtategic Locations Lebanon Algeria Cyprus Saudi Arabia Page 3 www.redhouse-group.com
About RED House Founded in 2005, RED House is one of the Middle East and North Africa leading investment and development firms specializing in the residential and commercial real estate sectors. Since its establishment, RED House envisaged an ambitious vision that would differentiate it from all other Real Estates Investment Companies. RED House undertook to invest and develop visionary projects looking decades beyond today s world and meeting strict sets of criteria which basically are: minimum risk factors, highly professional operation and high returns on investment. By aligning itself with prominent investors and institutional relationships, RED House has maintained a strong market position in both residential and mixed-use projects with significant residential components, and in other hospitality-related investments that include both portfolios and single assets. Today, RED House continues to opportunistically grow its portfolio holdings and regional operation in Algeria, Cyprus, Lebanon, Saudi Arabia and Iraq. The Exclusive Developer among similar many Page 4
RED House Group RED House is headquartered in Beirut Lebanon (RED House Group Holding). The companies affiliated under RED House Group are: RED House SAL - Lebanon Paraskevaides - RED House Development SAL (Offshore) Lebanon Saudi Arabia RED House Cyprus Nicosia RED House Algeria SARL Algiers Paraskevaides - RED House Development (KSA) Jeddah RED House Holding RED House SAL Beirut SARL RED House Algeria RED House SAL Beirut (Offshore) RED House Cyprus LTD (REDHC) Paraskevaides - RED House Development Saudi Arabia Page 5
How Does RED House Operate? Once a viable investment prospect is identified, RED House experts personally inspect the location for suitability, taking into account all economic, legal and other associated factors. RED House is, at all times, scrupulously demanding when assessing the future viability of any proposed site. Each site is hand picked to meet the specific criteria necessary to ensure its short-to-mid term financial sustainability. RED House selects areas where focal points of initial economic growth have previously been identified and where sustained future economic expansion is expected. In parallel, RED House formulates particular financial structure for each of these investment prospects projects that allow the company to squeeze the required equity and hence increase returns and yields. Investors are escaping the depressed yields in the Core, Core Plus and Value Added Opportunistic property transactions are more favored than ever before Investors are accepting the added risks associated with Opportunistic Core Core Plus Value Added Opportunistic Page 6
RED House Services Scope Identifying Business Opportunity Land Inspection Conducting Market Studies and market Analysis Preparation of initial engineering studies for nominated project locations Preparation of geological studies for project locations Developing Project Concept Conducting Feasibility Studies Structuring Project Financing Plans Structuring Legal Actions Nomination of best real estate designers and contractors (technical and price-wise) Identification of contractual functions Fund Raising Product Concept and Design Input Project Identity Project Strategy Preparations of project marketing plans and management Strategic Sales Strategic Marketing Supervision of Planning Project Management through: o Biding and preparation of project manuals o Quality management, completion time and project cost o Management of contracts, requests and disagreements o Consulting with regards to requests, disagreements and third party judging o Supervision of Constructions Equity Management Sales & Marketing Page 7
RED House Services Scope Market Study Detailed Design & Execution Drawings Concept Development Business Plan Investment & Financing Project Management Sales & Marketing Preliminary Feasibility Study Constructions Page 8
Partners and Allies Paraskevaides Group - J&P Green Precast Systems Green Contracting Company Page 9 www.redhouse-group.com
RED House Partners Paraskevaides Group Paraskevaides Group www.epglobalenergy.com J&P contracting www.jandp-group.com The Paraskevaides Group of Companies was established in the 1940's by George Paraskevaides O.B.E. Its first activities were in the building and civil engineering contracting field, operating initially in Cyprus and very soon expanding both geographically and in other business activities. Areas of activities Building, Civil and E&M engineering contracting Energy & Related sectors Property Development and Design Hotel and Leisure Pharmaceutical sector Manufacturing and Specialized Trading Retail and Wholesale business The Paraskevaides Group of Companies interests include Joannou & Paraskevaides (J&P), a privately owned contracting company with a number of partners which ranks amongst the largest international contractors in the world. The Group s operations are in the Arabian Gulf, North Africa, Europe and Asia. Projects undertaken include Airports, Roads, Power Stations, Bridges & Tunnels, Hotels, Office and Commercial Buildings and large Housing Projects, Olympic Games Installations and generally most building and civil engineering works. The group has successfully executed a large number of complex multi-million dollar projects, including work for Hotels, Airports, Power Stations, Sports Complexes, Roads, Dams, Hospitals, and other Defense, Commercial, Industrial, Residential and Educational related projects. Page 10
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RED House Partners Green Precast Systems and Technologies www.greenprecastsystems.com Green Precast Systems and Technologies is a modular precast concrete manufacturer specializing in providing robust, innovative and sustainable building solutions to the construction industry. Unlike other precast systems, Green Precast has developed an innovative way to create a fully integrated seamless 5 panels in 1 concrete housing module that can be poured complete with window and door frames, electrical and plumbing conduits already inlaid. Green Precast Systems and Technologies when combined with other products such as Energy Star Infrared Heat Reflective Shield, Ecobulb lighting systems and grey water gravity operating technology, provides an integrated sustainable approach to construction. The Green Precast System provides a highly flexible building system that delivers strength, cost and time savings, durability, thermal and acoustic efficiencies and a structurally superior product resistant to natural disasters. Page 13
RED House Partners Green Contracting Company www.green-gcc.com The fundamental objective of the founding of GCC- Green Contracting Company is to provide the MENA region markets with a contemporary, advanced, general construction service with the integration of the innovative patented 3-dimensional, monolithic, modular precast technique provided by Green Precast Systems and Technologies. Initiating GCC s operation from Lebanon as the showcase of our advanced general contracting services and aiming to reach and execute a considerable number of projects in the MENA region, GCC is established with a solid base of commitment, experience, professionalism, advanced construction techniques and efficient systems. GCC is committed to providing a level of service second to none. With a dedicated team of highly skilled, experienced and professional members, GCC believes in responding to each project's special needs; honoring budgets and schedules together with delivering only the highest caliber of construction services. Our objective is to introduce, provide and execute the modular precast technique within the MENA markets; maintain a reputation for professionalism and quality craftsmanship as well as demonstrating our dedication to complete every customer request. The success of GCC will be built on our philosophy that the clients objectives are met or exceeded at every stage of the construction process. Our goal is not only to build projects, but more importantly to build relationships and the referrals we shall receive will serve as testament to our satisfaction guaranteed policy. Page 14
RED House in Progress Projects: Residences Des Pins Algiers www.residencedespins.com In April 2007, RED House detected a high potential of the Algerian market and established SARL RED House Algeria as its arm for project development and investment in Algeria. In June 2007, RED House launched its first project in a prime location in Cheraga in the Algerian Capital: La Residence Des Pins. La Residence Des Pins was set as the first high standing residential project in Algiers erected on a plot of over 23,000m2 areas and including over 80,000m2 constructions. The project consists of 12 buildings of which 10 high standing residential buildings including 420 apartments in simplexes and duplexes of F2 to F7 entirely independent of another two office buildings. The project ground floor is reserved for Deluxe Boutiques shops, a health club with covered swimming pool, a nursery, a restaurant and a terrace coffee shop. The project total sales volume exceeds 200,000,000 Euros. La Residence des Pins is presently under constructions. Page 15
Projects in Progress Europa Saudi Arabia Fendi Residences Cyprus Courtyards Lebanon Page 16 www.redhouse-group.com
RED House Featured Projects 2010-2011 Europa Saudi Arabia Saudi Arabia Up to 1,000,000m2 Land 1,200,000m2 Sellable Areas Sales Volume 2 BUS$ Fendi Residences The Most Exclusive Building in Limassol Prime Location Sea Sales Volume 250 MEuros Courtyards of Lebanon Up to 500,000 Land 500,000m2 Sellable Areas Sales Volume 600,000,000 US$ RED House 2010 Page 17
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Europa Growing Seeds of Europe in Saudi Arabia In a pursue of RED House success story of visionary development and within a strategic venture with Paraskevaides Group, the prominent Cypriot Developer and Contractor (as J&P), Paraskevaides-RED House Development embarks with an exclusive and distinctive development in Saudi Arabia with project EUROPA. Fruit of the vision of RED House, EUROPA is a contemporary development seeding 18 th century Europe in Saudi Arabia with over 1,200,000m2 mixed use development that embraces the charm of Europe and awards a modern interrelated and vibrant society of residential, hospitality and commercial environment. Page 21
RED House Featured Projects 2010-2011 RED HOUSE CYPRUS RED House Cyprus (Real Estates Development House Cyprus Limited) was established in 2009 in Nicosia. RED House Group, headquartered in Beirut Lebanon, envisaged a strategic setup in Cyprus for its central geographic location, being at the crossroad of three continents, the nearest EU country to the Middle East and The Arab World and the imperative potentials of the Real Estates Investment and Development Sectors. Since then, RED House Cyprus initiated a notable operation in the Cypriot Market; founding its strategic network of business partnership with the leading Cypriot firms as Paraskevaides Group, J&P and D. Zavos Group. FENDI RESIDENCES LIMASSOL One of the most exclusive and refined projects of the city of Limassol, "The Fendi Residences of Limassol" is a state of the art residential building. Located on the main sea cornice of Limassol and overlooking the Mediterranean in a splendid panoramic view, "The Residence" compromises over 20,000m2 mix-use sellable areas within a land of over 34,000m2. RED House Cyprus, within a strategic venture with the leading Cypriot developers "D. Zavos Group" and "Leptos Estates", envisages "The Residences" as the most exclusive luxury residential project of Limassol. Page 22
RED House Featured Projects 2010-2011 COURTYARDS OF LEBANON RED House Holding Group SAL, encouraged by the favorable Lebanese market conditions and the savings of construction cost with the techniques provided by Green Precast, settled on carrying out a sizeable operation in Lebanon by developing a low middle cost housing project over Lebanese territory. The herein business cooperation proposal reasons the terms and conditions for the cooperation between RED House Group and Green Precast RED House SAL, Member of RED House Holding Group SAL, a group of companies specialized in Real Estates Investment and Development operating in the MENA region (i), encouraged by the favorable Lebanese market conditions (ii) and the savings of construction cost with the techniques provided by Green Precast (iii), settled on carrying out a sizeable operation in Lebanon by developing a low middle cost housing project over Lebanese territory. Developer: RED House SAL Contractor: GCC SAL Supplier: Green Precast SAL THE PROJECT The project consists on developing, within a period of five years, between 6 to 10 residential projects totaling 500,000m2 over different locations spread over Lebanese territories within a 30 minutes drive from the Lebanese capital and targeting middle income class. The residences referred to as the Courtyards are a distinctive development for a scarce commodity in the Lebanese real estate s market which demonstrated its high demand. The sizes of the apartments shall be ranging from 80 to 225 m2 with an average sale price of 1,200 USD/m2 and presenting new solutions for long term installments, leasing with option to buy and other. Page 23
Featured Sister Companies RED Flag International AL DAR BANK Page 24 www.redhouse-group.com
RED House Contacts RED House SAL Sin El Fil Main Street, Gedco Center Tel: +961(1) 488092 Fax: +961(1)488062 SARL RED House Algeria 22 Rue de Chenois Hydra Algiers Tel: +213(0)21 692200/33 Fax: +213(0)21 692266 REDHC Real Estate Development House Cyprus LTD P.O.Box 53284 City House 6, Karaiskakis Street, 3rd Floor CY-3301 Limassol Cyprus Tel: +357 25 503 233 Mob: +357 99 266834 RED House Arabia Jeddah, Madina Street, Golf Center Office Number 111 Tel: +9662.6678080 Fax: +9662.6671999 Page 25 www.redhouse-group.com