BUSINESS OPPORTUNITIES 2017 Downtown Eau Claire, Inc. 203 S Farwell St PO Box 5148 Eau Claire, WI 54702 715.839.4914 downtown@eauclairewi.gov www.downtowneauclaire.org
Business Opportunities 2017 02 03 05 07 18 19 Executive Director s Message About Downtown Eau Claire, Inc. Membership Event Sponsorship Partnership Program Advertising 1 Business Opportunities 2017
FROM OUR EXECUTIVE DIRECTOR New and Renewed Events 2017 will bring a focus on improving our festivals and events. My staff sees a lot of potential in our events, and I couldn t agree more! We re excited to present a bigger and better International Fall Festival, the flagship event for Downtown s South Barstow District. Now in its 29th year, the festival will put a greater focus on all of the cultural communities and resources in Eau Calire. There s no better time to be a part of Downtown Eau Claire, Inc. Downtown Eau Claire, Inc. celebrates it s 15th Anniversary in 2017! What started as a recommendation from a study has become a leading community organization that brings thousands of visitors to Downtown, and works every day to support the businesses and residents who choose Downtown Eau Claire. We re excited for the opportunites that lie ahead this year. My staff has been working hard to refine our processes and plan exciting events - all with the goal to return greater value to those that support us. We ll be putting a particular focus this year on our Membership program, advertising opportunities, and exceptional events. Better Member Engagement We re proud to have the support of over a hundred businesses, organizations and individuals as part of our Membership program. And we re commited to returning value to our Members. With new organizational tools, our staff will be communicating more frequently with our Members, providing the information and resources that you need to make smart decisions. With your Membership you ll also be eligible for our new Business Enhancement Grant, an innovative way for us to give back to existing Downtown businesses. More details coming soon! Exciting Advertising Opportunities Thousands of individuals and businesses choose to engage with us across multiple channels, including social media, our website and our weekly email newsletter. By advertising with us, you can reach those most committed to Downtown. We have options for every budget, so I hope you ll read more on page 19. Our inaugural Family Day in Downtown will welcome thousands of visitors to Phoenix Park in July. We re excited to showcase all the reasons Downtown Eau Claire s neighborhoods and business districts are an amazing place to start, grow, and visit with your family. Add in the seven other major events we coordinate throughout the year, and we ve got our work cut out for us! I hope you ll be able to join us as a sponsor at several events. I don t have to tell you that our fifteen years of hard work is paying off. You can see it in the crowded streets and businesses, new developments and small businesses, and higher attendace at Downtown events. This is only possible with your continued support of Downtown Eau Claire, Inc. We look forward to working with you in 2017! MIKE SCHATZ Executive Director Downtown Eau Claire, Inc. Business Opportunities 2017 2
ABOUT DOWNTOWN EAU CLAIRE, INC. Our mission is to promote the development of business, housing, cultural resources, and activities within Downtown Eau Claire. To fullfil this mission, we act in three primary ways: Promoting & Supporting Downtown Businesses We re here, first and foremost, to serve the businesses that choose to locate in Downtown. With 50% of our funding coming from businesses, we work every day to provide a collective effort to advance Downtown development. We raise awareness daily through social media, media interviews, and advocacy. Basically, it s our job to promote all things Downtown. With staff members committed to Downtown, we provide logistic and project support to the business improvement districts and the City of Eau Claire. We also support our business community through targeted events such as First Fridays, the Holiday Season Opener and Small Business Saturday. Creating Exceptional Events By producing nine annual events and supporting numerous others, we re working constantly to attract people to each of Downtown s districts. From major festivals to targeted fundraisers, and from community clean-ups to celebrating the Holidays, we do it all. Through them all, we pride ourselves in offering accessible events that attract the whole community. As we plan each event, we work closely with our business community to ensure our events compliment their efforts to attract customers. Our goal is to convert a new visitor into a returning customer, and a returning customer into a lifelong supporter. Advancing Innovative Ideas & Projects We work with entrepreneurs, thoughtleaders, and innovators to bring to life exciting projects that make our Downtown a stronger community. Through the years we ve helped with efforts to improve parking and wayfinding, plan and implement streetscape enhancements, provide local music in the South Barstow Distirct, light the Phoenix Park Bridge, support grocery store recruitment, and explore placemaking opportunities. Our Idea Lounge series brings together community leaders and advocates to focus on a single topic and identify actionable steps. Past topics have included encouraging our Creatve Class, providing liveable communities, evalutating the state of the arts, parking, the Confluence Project, farmers markets, and music in our city. 3 Business Opportunities 2017
WHY SUPPORT US? WE ARE A NON-PROFIT You might not know this, but Downtown Eau Claire, Inc. is an independent 501(c)(6) non-profit organization. As such, we rely every day on the generous support of the community. In return, we work hard to keep Downtown moving forward and growing. OUR MISSION IS YOUR MISSION Downtown Eau Claire, Inc. includes 21 board members and 4 staff members, each with their own Downtown story and reasons for contributing their time and talent. But all with a common passion for our community. We re here to help you succeed and grow. After all, without you, there s no us! Business Opportunities 2017 4
MEMBERSHIP TOGETHER WE CAN CONTINUE TO BUILD We would love to have your support as a Member. Your sustaining Membership provides year-round support to help us promote and support Downtown businesses, create exceptional events, and advance innovative ideas and projects. And you ll benefit too! You ll be more informed, more involved, and more exposed to your customers. ENGAGE WITH THOSE THAT LOVE DOWNTOWN We have thousands of fans and followers. Our Members gain access to these customers though enhanced visibility, exclusive newsletters, and unique promotional opportunites. As the premier civic alliance in Downtown, we are your connection to the individuals and businesses that are excited to engage with Downtown Eau Claire. 5 Business Opportunities 2017
MEMBERSHIP BENEFITS Providing Value To Your Business Business Directory Premium Listing Including a priority listing online, business logo, full description, web address, phone number, address, map, and listing as a Downtown Eau Claire, Inc. Member Monthly Member Update Newsletter Get the latest news and insights from our Executive Director, exclusive announcements, updates on the work of our staff, board and committees, and announcements of new and renewing Members Discounted Advertising Rates Save 50% on ads in our weekly newsletter (over 3,000 subscribers), 50% on ads on our website (up to 25,000 page views/yr), and over 50% on the price to be included in our annual Downtown Guide (10,000 copies) New Member Promotion As a new Member, we ll promote your business in our weekly email newsletter, monthly Member Update newsletter and on social media Discounted Event Registration You ll receive a Member discount when you register for space at our International Fall Festival and Family Day in Downtown events Grant Eligibility You ll be eligible for our Downtown Enhancement Grant program (coming soon!) Preferred Business Status Your business will be among the first we contact and recommend for services Opportunity To Serve As a Member you will be eligible to serve on the Downtown Eau Claire, Inc. Board of Directors and committees Year-Round Recognition We re proud of our Members, so we ll recognize you throughout the year when possible at events, online, and in advertising Membership Annual Dues 1-3 FTE employees 4-10 FTE employees 11-35 FTE employees 36-100 FTE employees 100+ FTE employees Non-Profit Individual $150 $250 $350 $450 $550 $100 $50 Visit DowntownEauClaire.org to apply today! Business Opportunities 2017 6
EVENT SPONSORSHIP WORKING TOGETHER TO CREATE AMAZING EVENTS By hosting nine major events every year, we bring thousands of visitors to Downtown and showcase the amazing businesses and community we all love. The board, staff and volunteers of Downtown Eau Claire, Inc. work year-round to create and execute exciting events, each with a different goal and target audience. We have sponsorship levels for every budget and benefits to match. Join us as a presenting sponsor and show our community just how much you love Downtown. Or become a major sponsor and we ll recognize your business with a named area or activity. Or spread your sponsorship budget out and support us at multiple events. It s all up to you! Our staff would love to partner with you to showcase your brand at our community events. Reach out today and we ll tailor a sponsorship package just for you! Why your support is vital Thanks to the support of our sponsors, our biggest festivals and events are FREE and open to the public. This allows us to give back to the community and serve audiences in a way that would be impossible with paid events. Your dollars go directly toward supporting the events and yearround efforts of Downtown Eau Claire, Inc. With nearly half of our funding coming from events and sponsors, your support is vital to helping us advance Downtown and serve our community. Downtown Eau Claire Awards Our City Spring Cleanup Family Day in Downtown Grand Evening on the Bridge 29 th International Fall Festival Jump-Start Downtown Awards Trick-or-Treat in Downtown Let It Glow! Celebration Christmastime in the City Major Festivals and Events Downtown Eau Claire, Inc. works throughout the year to create major festivals and events that attract thousands of residents and visitors. Our flagship event, the International Fall Festival, brings an estimated 10,000 people to the South Barstow District in just one day. And we re excited to present the inaugural Family Day in Downtown! This jam-packed afternoon will highlight all of the aspects that make living and raising a family in Eau Calire such a wonderful experience. Unique Experiences Even when we go small, we go big! With your sponsorship of our annual fundraising events and experiences, we are able to work every day to support our businesses and community. A Grand Evening on the Bridge gives Downtown s finest the opportunity to dine al fresco over the Chippewa River. The Downtown Eau Claire Awards honor the individuals and businesses that advance Downtown and support the mission of Downtown Eau Claire, Inc. We hope you ll join us! 7 Business Opportunities 2017
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THE DOWNTOWN EAU CLAIRE AWARDS Date Thursday, February 23 Attendance Approx. 150 Target Audience Community Leaders Community Advocates Business Owners 2016 Major Sponsors Northwestern Bank South Barstow District North Barstow District The Downtown Eau Claire Awards - The Downtownys - is our premier fundraising event celebrating the businesses, organizations, and individuals that make Downtown so amazing. With a cocktail reception, banquet, awards ceremony and entertainment, we hope you ll support us as we gather to recognize our community! Diamond Sponsor ($5,000+) - one available Presenting sponsor alongside Downtown Eau Claire and opportunity for a representative to speak The Outstanding Achievement Award will carry the sponsor s name and logo Opportunity for a representative to present the Outstanding Achievement Award Eight (8) complimentary tickets to the Downtown Eau Claire Awards and Cocktail Reception Logo displayed on the website and in the awards program and invitations Platinum Sponsor ($2,500+) - one available The Cocktail Reception will carry the sponsor s name One (1) award will carry the sponsor s name and a representative can present the award Eight (8) complimentary tickets to the Downtown Eau Claire Awards and Cocktail Reception Logo displayed on the website and in the awards program and invitations Gold Sponsor ($1,000+) One (1) award will carry the sponsor s name and a representative can present the award Eight (8) complimentary tickets to the Downtown Eau Claire Awards and Cocktail Reception Logo displayed on the website and in the awards program and invitations Silver Sponsor ($500+) Four (4) complimentary tickets to the Downtown Eau Claire Awards and Cocktail Reception Logo displayed on the website and in the awards program and invitations Supporting Sponsor ($250+) Two (2) complimentary tickets to the Downtown Eau Claire Awards and Cocktail Reception Logo displayed on the website and in the awards program Name displayed on invitations Contributing Sponsor ($100+) Name displayed on the website and in the awards program 9 Business Opportunities 2017
OUR CITY SPRING CLEANUP The Our City Spring Cleanup is Downtown s largest community service project. Hundreds of volunteers spend the day cleaning up local river trails, roads, gardens, and city lots. In addition, multiple projects benefit local non-profits and businesses. Show your LOVE for Downtown and support this hands-on community event! Platinum Sponsor ($2,500+) - one available Presenting sponsor alongside Downtown Eau Claire, Inc. Opportunity for a representative to speak during the event Logo displayed on the website and event shirt Silver Sponsor ($500+) Logo displayed on the website and event shirt Supporting Sponsor ($250+) Logo displayed on the website and event shirt Contributing Sponsor ($100+) Logo displayed on the website Date Saturday, May 13 Attendance Approx. 250 volunteers Target Audience Community Advocates Nature Lovers Business Owners 2016 Major Sponsors Valleybrook Church jamf Business Opportunities 2017 10
FAMILY DAY IN DOWNTOWN Date Saturday, July 8 Attendance Est. 5,000-10,000 Target Audience Kids & Families Community Organizations Major Sponsors Don t miss the opportunity to be a founding sponsor in 2017! Family Day In Downtown is our newest innovative event. Centered in Phoenix Park, the festival will highlight family life in Downtown and the City of Eau Claire. Activities will include live music, sports, demonstrations, vendors, and an outdoor movie. We hope you ll help us make this inaugural event a success! Diamond Sponsor ($5,000+) - one available Presenting sponsor alongside Downtown Eau Claire, Inc. Opportunity for a representative to speak during the event Platinum Sponsor ($2,500+) One of the following major areas will carry the sponsor s name: Family Main Stage, Family Movie, Family Fun Zone Opportunity for a representative to speak during the event Gold Sponsor ($1,000+) One of the following minor areas will carry the sponsor s name: Family Sports Zone, Performance Space Silver Sponsor ($500+) Supporting Sponsor ($250+) Contributing Sponsor ($100+), and name displayed on the website and at the event 11 Business Opportunities 2017
A GRAND EVENING ON THE BRIDGE A Grand Evening on the Bridge is a unique community experience, giving a select few the opportunity to dine and socialize on the Grand Avenue Footbridge. Featuring food and drinks from some of Downtown s finest establishments, don t miss the opportunity to show your support for Downtown at our signature fundraiser. Platinum Sponsor ($2,500+) - one available Presenting sponsor alongside Downtown Eau Claire, Inc. Opportunity for a representative to speak during the event Four (4) complimentary tickets to A Grand Evening on the Bridge and invitations Gold Sponsor ($1,000+) Two (2) complimentary tickets to A Grand Evening on the Bridge One of the following will be presented by the sponsor: Bar area (2 available), Musicians and invitations Silver Sponsor ($500+) One (1) complimentary ticket to A Grand Evening on the Bridge and invitations Supporting Sponsor ($250+) Name displayed on invitations Contributing Sponsor ($100+) Name displayed on the website and at the event Date Wednesday, August 23 Attendance Approx. 150 Target Audience Community Leaders Community Advocates Business Owners Downtown Enthusiasts 2016 Major Sponsors Northwestern Bank Ruder Ware Herrick & Hart Business Opportunities 2017 12
INTERNATIONAL FALL FESTIVAL Date Saturday, September 23 Attendance Approx. 10,000 Target Audience Kids & Families Community Organizations Young Professionals 2016 Major Sponsors South Barstow District Royal Credit Union Xcel Energy The International Fall Festival is Downtown Eau Claire s largest and oldest festival. Now in its 29th year, we look forward to renewing the emphasis on Eau Claire s international culture, language, food, and music. This year s festival promises to be the biggest and best yet, and we hope you ll join us with your support! Diamond Sponsor ($5,000+) - one available Presenting sponsor alongside Downtown Eau Claire, Inc. Opportunity for a representative to speak during the event Platinum Sponsor ($2,500+) - one available The Main Stage will carry the sponsors name Opportunity for a representative to speak during the event Gold Sponsor ($1,000+) One of the following will carry the sponsors name: Parade, Performance Area, Family Fun Zone, Food Court Silver Sponsor ($500+) Supporting Sponsor ($250+) Contributing Sponsor ($100+) Name displayed on the website and at the event 13 Business Opportunities 2017
JUMP-START DOWNTOWN AWARDS Jump-Start Downtown is a business competition for entrepreneurs interested in opening a business in Downtown Eau Claire. Any type of business is eligible, from hi-tech offices to gift shops. Through the competition, we help to stimulate entrepreneurial activity and encourage the newest Downtown small businesses. High Jump Sponsor ($5,000+) - one available Presenting sponsor of the Grand Prize Award Opportunity for a representative to present the Grand Prize Recognition in the opening remarks of the Jump-Start Downtown Awards Four (4) tickets to the Jump-Start Downtown Awards Luncheon Logo displayed on the website, brochure, and in the awards program and invitations Jump Level Sponsor ($1,000+) - one available Presenting sponsor of the Honorable Mention Award Opportunity for a representative to present the Honorable Mention Award Recognition in the opening remarks of the Jump-Start Downtown Awards Two (2) tickets to the Jump-Start Downtown Awards Luncheon Logo displayed on the website, brochure, and in the awards program and invitations Leap Level Sponsor ($500+) Recognition in the opening remarks of the Jump-Start Downtown Awards Two (2) tickets to the Jump-Start Downtown Awards Luncheon Logo displayed on the website, brochure, and in the awards program and invitations Bounce Level Sponsor ($250+) Two (2) tickets to the Jump-Start Downtown Awards Luncheon Logo displayed on the website, brochure, and in the awards program Hop Level Sponsor ($100+) Name displayed on the website, brochure, and in the awards program Tentative Date Thursday, October 12 Attendance Approx. 100 Target Audience Community Leaders Community Advocates Business Owners Entrepreneurs 2016 Major Sponsors Royal Credit Union jamf Mayo Clinic My Receptionist WESTconsin Credit Union Xcel Energy Business Opportunities 2017 14
LET IT GLOW! Date Friday, December 1 Attendance Approx. 10,000 Target Audience Kids & Families Community Organizations 2016 Major Sponsors Ruder Ware Herrick & Hart Let It Glow has become a huge event for Downtown that attracts hundreds to the lighting ceremony. And thousands return throughout the winter to enjoy the warm glow of Phoenix Park. Our goal is to double the number of trees, but that s only possible with your help! Diamond Sponsor ($5,000+) - one available Presenting sponsor alongside Downtown Eau Claire, Inc. We ll be able to add 5 whole trees! Opportunity for a representative to speak during the event Logo displayed on the website, at the event, and throughout the winter Gold Sponsor ($1,000+) We ll be able to add 1 whole tree! Logo displayed on the website, at the event, and throughout the winter Silver Sponsor ($500+) We ll be able to add half a tree! Logo displayed on the website, at the event, and throughout the winter Contributing Sponsor ($100+) Name displayed on the website, at the event, and throughout the winter 15 Business Opportunities 2017
CHRISTMASTIME IN THE CITY Christmastime in the City is Downtown s signature Holiday event, featuring a visit with Santa, horse-drawn wagon rides, hot cocoa and cookies, and the lighting of Downtown s Christmas Tree. With a goal to provide all activities free to the community, your support brings Christmas joy to hundreds of families! Platinum Sponsor ($2,500+) - one available Presenting sponsor alongside Downtown Eau Claire, Inc. Sign recognition next to the Christmas Tree Opportunity for a representative to speak during the event Gold Sponsor ($1,000+) Presenting sponsor of one of the following: Santa and his reindeer, horse-drawn wagon rides Silver Sponsor ($500+) Supporting Sponsor ($250+) Contributing Sponsor ($100+) Name displayed on the website and at the event Date Saturday, December 2 Attendance Approx. 1,000 Target Audience Kids & Families Community Organizations 2016 Major Sponsors Thomas Leigh Decorators South Barstow District jamf Eau Claire Regional Arts Rock It Out Entertainment Business Opportunities 2017 16
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PARTNERSHIP PROGRAM Businesses and organizations that contribute a total of $2,500 or more will be given special recognition and benefits 2016 Partners Big Love for our Biggest Sponsors Downtown Partners are businesses and organizations that go above and beyond a regular sponsorship, and extend their support to multiple programs and services that we offers. In return for this increased level of support, our Partners receive various recognitions and advertising opportunities. By sponsoring multiple events at one time, Downtown Eau Claire has greater flexibility and more funds to plan the programs and services that support our businesses and community members. Partner Benefits Website Recognition ($500 value) Special recognition and logo on our Sponsorship page One (1) free banner ad on our Homepage and one (1) free side or bottom tile ad on additional pages Over 9,000 page views/month Weekly Newsletter ($100 value) Five (5) free ads Over 3,000 subscribers Royal Credit Union jamf Northwestern Bank Mayo Clinic Health System The City of Eau Claire The South Barstow District The North Barstow District The Water Street District The West Grand District Business Opportunities 2017 18
ADVERTISING We have your target audience right here! When you advertise with Downtown Eau Claire, Inc. you are reaching thousands of individuals and business owners that share your passion for our community. Our audience tends to be younger, civic and community minded, and active. Our staff will work with you to tailor your needs to our opportunities! Downtown Eau Claire, Inc. Website Weekly Newsletter Leader-Telegram Ad Grouping With over 80,000 page views per year, our website is the #1 resource for information about Downtown Eau Claire. We strive to continually increase webpage traffic, adding greater exposure to your business. See below for our opportunites at mulitple price points. Our weekly newsletter is delivered to over 2,500 inboxes every week with an average open rate of 25%, higher than most industries. Newsletter subscribers are Downtown enthusiasts and advocates, just like you! $20/week for Members $40/week for non-members Appreciate the power of a large ad while keeping your individual cost down. By grouping ads together in the Leader- Telegram you share the cost of showing our community that there is excitement in Downtown. For more information, contact Sara at 715.833.9237. Website Advertising Rates Facebook Demographics Level I Homepage banner & side tile on all Level II & Level III pages Approx. 30,000 page views/yr $500/yr for Members, $750/yr for non-members Level II Side or bottom tile on: Apartments & Lofts, Business Directory, Community Events, and all Level III pages Approx. 20,500 page views/yr $300/yr for Members, $450/yr for non-members Level III Side or bottom tile on: Shopping & Dining, Maps, Things to Do, The Downtown Advantage, and Business Resources Aprox. 6,000 page views/yr $100/yr for Members, $250/yr for non-members Our Facebook demographics are a good representation of the audiences you can reach by advertising with us. Women between the of ages 25-44 make up 43% of our followers. Our engagement, however, is strong and balanced across all age groups and genders. 19 Business Opportunities 2017
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JOIN US Let s Do This! Contact Our staff would love to visit your business to talk about these opportunites. Please call or email to learn more and set up a time for us to meet. We re here to support you and we appreciate your support of us! Phone 715.839.4914 Email downtown@eauclairewi.gov Visit www.downtowneauclaire.org Business Opportunities 2017 22
203 S Farwell St PO Box 5148 Eau Claire, WI 54702 715.839.4914 downtown@eauclairewi.gov www.downtowneauclaire.org