Contents Brand Use Study. Purpose...1 Method...2 Data Interpretation...3 About Readex...4 Top 3 Brands Explanation...5

Transcription

1 2010 Brand Use Study Published by One Thomas Circle NW, Suite 600 Washington, DC Conducted by

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3 Contents Purpose...1 Method...2 Data Interpretation...3 About Readex...4 Top 3 Brands Explanation...5 Summary Results Key to Tables Number of Residential Units Built Average Sale Price Willingness to Try New Brands Reasons for Willingness to Try New Brands Geographic Distribution PRODUCT CATEGORIES (starting page) Bath Accessories 6 94 Bath Fixtures 7 98 Bathroom Ventilation/Fans Builder Instruments Cabinets: Semi-Custom and Custom Cabinets: Stock Carpet Caulks/Sealants Central Vacuums Ceramic Tile Closet/Organization Systems Compact Equipment Decking: Composite/PVC Decorative Mouldings & Columns: Exterior Decorative Mouldings/Trim/Columns: Interior Disposers Doors: Entry Doors: Garage Doors: Interior Passage Doors: Patio Electrical Systems/Load Centers Elevators: Residential Engineered I-Joists i

4 Summary Results Exterior Foundation Waterproofing (Construction Phase) Exterior Trim Exterior Wall Sheathing Faucets Finance/Mortgage Companies Fireplaces/Wood Stoves Flooring: Laminate Flooring: Vinyl Flooring: Wood Generators: Portable Generators: Stationary Glass/Acrylic Block Home Entertainment Hot Water Dispensers (Kitchen) Housewrap HVAC Insulation Kitchen Sinks Laundry Appliances Lighting Lighting Controls/Switches Locksets/Hardware Manufactured Stone Oriented Strand Board Outdoor Kitchens/Grills/Barbeques Paints Protective Surfacing Radiant Barrier Sheathing Range Hoods Ranges/Cooktops Refrigerators Retaining Walls Ridge Vent Systems Roofing: Asphalt/Fiberglass Shingles Roofing: Clay/Concrete/Synthetic Tiles Roofing: Metal Roofing: Photovoltaic Shower Doors/Surrounds Siding: Brick Siding: EIFS/Stucco Siding: Engineered Wood ii

5 Summary Results Siding: Fiber Cement Siding: Insulated Siding: Vinyl Speakers: Outdoor Stains/Varnishes Surfacing: Laminate Surfacing: Quartz Surfacing: Solid Surfaces Trucks: Pickup Underlayment Wallboard Water Heaters Whirlpool Baths Windows: Metal Windows: Skylights/Roof Windows: Vinyl Windows: Wood & Clad-Wood Appendix Sample Composition...A1 Mailing Series...A2 Caution...A3 Survey Correspondence...A4 Survey Questionnaire...A9 Brand Index iii

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7 Purpose The findings cited in this report are based on a survey sponsored by Hanley Wood on behalf of their publication, Builder. The purpose of this research project was to provide the editors and advertisers with a profile of the brands used by builders. Specific areas of inquiry included: the number and average sale price of residential units respondents firms were involved with building in 2009 respondents familiarity with, use of, and opinions about brands in 81 product categories 1

8 Method The survey sample of 10,800 was selected in systematic fashion by Hanley Wood and Readex from domestic recipients of Builder classified as builder, builder-developer, or general contractor, including those who receive Builder as a benefit of NAHB membership, but excluding those classified as do not promote. The sample represented 97,913 recipients at the time of selection. Twelve versions of a 4-page questionnaire (5.5 x 8.5 pages) were designed jointly by Builder and Readex. Each version included questions common to all. The only differences among the questionnaire versions were the product categories. Data was collected via mail survey from September 17 to November 5, The survey was closed for tabulation with 3,113 usable responses a 29% response rate. The margin of error for percentages based on all 3,113 usable responses is ±1.7 percentage points at the 95% confidence level. The margin of error for percentages based on the total answering for each product category asked about in this study is roughly 6 percentage points. The margin of error for percentages based on smaller sample sizes census regions, for example will be larger. (Please refer to the Appendix for more details of the method.) 2

9 Data Interpretation Mean A mean is the arithmetic average of a distribution (i.e., a set of values). Because it is arithmetically calculated, it can be multiplied by the population represented to estimate a total projected volume. For example, if 100 survey respondents (representing 10,000 people in the population) reported mean expenditures of $100 each, total expenditures for that population are estimated as 10,000 x $100 = 1,000,000. Means are very much influenced by extremely large or extremely small values in the distribution (e.g., one millionaire can substantially raise an estimate of average income). Means for grouped data are calculated using the midpoint of each range. The lowest-valued group is represented by its largest value; the highest-valued group by its lowest. Median A median is the value that lies at the middle of a distribution: that is, 50% of the values are above it and 50% are below. It represents the typical response, and is not influenced by extreme values. For most distributions, the median will be either roughly equal to, or significantly smaller than the mean. Medians for grouped data are calculated by locating the group which contains the 50th percentile, then interpolating between the lower and upper bounds to estimate the precise value. Only the values listed above the statistics on a data table are used in the calculations. 3

10 About Readex Readex Research is a nationally recognized independent research company located in Stillwater, Minnesota. Its roots are in survey research for the magazine publishing industry, but specialization in conducting high-quality survey research (by mail and/or the Internet) has brought clients from many other markets, including associations, corporate marketers and communicators, and government agencies. Since its founding in 1947, Readex has completed thousands of surveys for a lengthy and diverse list of clients. As a full-service survey research supplier, Readex provides in-house processing of all phases of each project (traditional mailing, broadcast ing, and data processing) to ensure complete control over project quality and schedule. Analytical capabilities include a range of multivariate statistics and modeling techniques, in addition to the more traditional stub-and-banner tabulations. This survey was conducted and this report was prepared by Readex in accordance with accepted research standards and practices. 4

11 Top 3 Brands The following pages present a graphic summary of brand-related results in alphabetical order by product category. Only the top three brands have been included in the charts for each question, based strictly on the percentage indicating each brand (or the average rating provided for each) regardless of sampling error. Results for all brands and all questions are listed in the Results section of this report. Bases for Results The bases for the percentages vary depending on the number who indicated their firms used each category in the past 2 years for the charts showing brand familiarity, brands used in the past 2 years, and brands used the most. Multiple responses were allowed for each. Results for the quality ratings are based on those giving a rating for each brand. Quality ratings based on fewer than 30 responses are considered statistically unstable and have been asterisked in the Results section of this report. They have also been omitted from the summary charts. Survey Questions The specific survey questions related to these charts were as follows: For each product listed below and for that product specifically A. Which brands have you HEARD OF? B. Which brands has your firm USED IN THE PAST 2 YEARS (including brands you subcontracted with others to install)? C. Which brand(s) does your firm USE THE MOST? D. How would you rate the QUALITY of each brand you are familiar with? 5

12 Top 3 BATH ACCESSORIES Kohler American Standard 91% 88% Delta Matching Bath Accessories Moen/Creative Specialties Int'l 80% 80% Kohler 73% American Standard Delta Matching Bath Accessories 55% 59% Kohler 41% Delta Matching Bath Accessories Moen/Creative Specialties Int'l 21% 20% Kohler Baldwin Moen/Creative Specialties Int'l

13 Top 3 BATH FIXTURES Kohler American Standard 91% 90% Jacuzzi 73% Kohler 75% American Standard 62% Jacuzzi 36% Kohler 39% American Standard 23% Jacuzzi 10% Kohler Grohe Toto

14 Top 3 BATHROOM VENTILATION/FANS NuTone Broan 79% 84% Panasonic 50% Broan NuTone 68% 65% Panasonic 23% Broan 38% NuTone 27% Panasonic 8% Panasonic Broan NuTone

15 Top 3 BUILDER INSTRUMENTS DeWalt 67% David White Zircon 35% 39% DeWalt 47% David White Zircon 23% 20% DeWalt 25% David White Zircon 9% 8% Topcon Berger David White

16 Top 3 CABINETS: SEMI-CUSTOM AND CUSTOM KraftMaid 66% Wellborn Quaker Maid 30% 34% KraftMaid 28% Wellborn Quaker Maid 9% 7% KraftMaid 11% Wellborn * 4% 2% *Bertch; Bruce; Quaker Maid; Decora; Wood-Mode Wood-Mode KraftMaid Quaker Maid

17 Top 3 CABINETS: STOCK KraftMaid 63% Merillat Aristokraft 48% 55% KraftMaid Merillat Aristokraft 20% 18% 25% KraftMaid Merillat Aristokraft 9% 7% 12% KraftMaid Schrock Armstrong

18 Top 3 CARPET Mohawk 87% Shaw Industries 74% Dalton Paradise Carpet 26% Shaw Industries Mohawk 53% 53% Dalton Paradise Carpet Beaulieu 6% 6% Shaw Industries Mohawk 28% 27% Dalton Paradise Carpet Beaulieu 2% 2% Mohawk Shaw Industries (no others based on 30+) 12

19 Top 3 CENTRAL VACUUMS NuTone 66% Eureka Hoover 57% 56% NuTone 26% Beam by Electrolux Hoover 10% 16% NuTone 15% Beam by Electrolux 9% Hoover H-P Products VACUFLO Eureka 2% 2% 2% Beam by Electrolux NuTone Hoover

20 Top 3 CAULKS/SEALANTS DAP (Phenoseal) GE 83% 80% Gorilla Glue 72% DAP (Phenoseal) GE 67% 65% Gorilla Glue 49% GE DAP (Phenoseal) 33% 32% Gorilla Glue Great Stuff 14% 14% Geocel GE OSI Sealants

21 Top 3 CERAMIC TILE Dal-Tile Armstrong 63% 63% American Olean 53% Dal-Tile 48% Armstrong American Olean 30% 27% Dal-Tile 26% American Olean Armstrong 10% 9% Dal-Tile American Olean Florida Tile

22 Top 3 CLOSET/ORGANIZATION SYSTEMS Rubbermaid California Closets 62% 61% Clairson/Closet Maid 36% Rubbermaid Clairson/Closet Maid California Closets 15% 20% 24% Clairson/Closet Maid Rubbermaid California Closets 9% 8% 13% California Closets 5.87 Clairson/Closet Maid Rubbermaid

23 Top 3 COMPACT EQUIPMENT Bobcat/Melroe Caterpillar John Deere 72% 71% 76% Bobcat/Melroe 46% Caterpillar John Deere 28% 26% Bobcat/Melroe 24% Caterpillar Kubota 13% 10% John Deere Caterpillar Ford/New Holland

24 Top 3 DECKING: COMPOSITE/PVC Trex 76% AZEK Decks 59% CertainTeed EverNew TimberTech 46% 46% Trex 49% AZEK Decks TimberTech 20% 25% Trex 24% AZEK Decks TimberTech 7% 11% AZEK Decks CertainTeed EverNew TimberTech

25 Top 3 DECORATIVE MOULDINGS & COLUMNS: EXTERIOR Fypon TimberTech 51% 57% Architectural Ornaments Permacast (HB&G) 40% 40% Fypon 30% TimberTech Permacast (HB&G) 15% 22% Fypon TimberTech Permacast (HB&G) 9% 8% 12% Permacast (HB&G) Mid-America Siding Components Fypon

26 Top 3 DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR Fypon 45% Flex Trim Permacast (HB&G) 33% 32% Flex Trim Fypon Permacast (HB&G) 14% 21% 21% Flex Trim Fypon Permacast (HB&G) 8% 8% 7% Fypon Permacast (HB&G) Flex Trim

27 Top 3 DISPOSERS In-Sink-Erator GE Appliances KitchenAid 70% 77% 74% In-Sink-Erator 60% GE Appliances 41% KitchenAid 31% In-Sink-Erator 40% GE Appliances 16% Whirlpool KitchenAid 9% 9% In-Sink-Erator KitchenAid Jenn-Air

28 Top 3 DOORS: ENTRY JELD-WEN Therma-Tru Pella 79% 77% 76% Therma-Tru 53% JELD-WEN 43% Pella 32% Therma-Tru 25% JELD-WEN 16% Pella 9% Pella Peachtree JELD-WEN

29 Top 3 DOORS: GARAGE Overhead Door 70% Wayne-Dalton 60% Clopay 50% Overhead Door 36% Wayne-Dalton Clopay 21% 26% Overhead Door Wayne-Dalton Clopay 9% 13% 20% Overhead Door Clopay Wayne-Dalton

30 Top 3 DOORS: INTERIOR PASSAGE JELD-WEN Masonite 80% 84% Simpson 51% Masonite 57% JELD-WEN 48% Simpson 23% Masonite JELD-WEN 20% 25% Simpson 12% JELD-WEN Simpson Masonite

31 Top 3 DOORS: PATIO Andersen Pella JELD-WEN 82% 79% 89% Andersen 50% Therma-Tru Pella 36% 35% Andersen Therma-Tru Pella 11% 16% 23% Andersen Pella Therma-Tru

32 Top 3 ELECTRICAL SYSTEMS/LOAD CENTERS GE SQUARE D/Schneider Electric 71% 68% Siemens/Murray 52% SQUARE D/Schneider Electric 49% GE 36% Siemens/Murray 23% SQUARE D/Schneider Electric 30% GE Siemens/Murray 10% 15% SQUARE D/Schneider Electric Siemens/Murray GE

33 Top 3 ELEVATORS: RESIDENTIAL Otis 41% ThyssenKrupp Access Inclinator 21% 19% Otis ThyssenKrupp Access 9% 7% Inclinator 1% Otis ThyssenKrupp Access CemcoLift Inclinator LEV 4% 2% 0% 0% 0% (none based on 30+) 27

34 Top 3 ENGINEERED I-JOISTS Georgia-Pacific (Wood I-Beam) 79% Boise Cascade TJI Joists (ilevel) 60% 64% TJI Joists (ilevel) Georgia-Pacific (Wood I-Beam) 35% 40% Boise Cascade 24% TJI Joists (ilevel) Georgia-Pacific (Wood I-Beam) Boise Cascade 10% 15% 21% TJI Joists (ilevel) Georgia-Pacific (Wood I-Beam) Boise Cascade

35 Top 3 EXTERIOR FOUNDATION WATERPROOFING (CONSTRUCTION PHASE) CertainTeed Form-A-Drain Tuff-N-Dri 39% 39% Watchdog 18% Tuff-N-Dri CertainTeed Form-A-Drain 14% 20% Watchdog 8% Tuff-N-Dri CertainTeed Form-A-Drain Watchdog 4% 9% 13% CertainTeed Form-A-Drain Tuff-N-Dri (no others based on 30+) 29

36 Top 3 EXTERIOR WALL SHEATHING Dow Styrofoam Celotex Owens Corning 62% 60% 58% Dow Styrofoam Owens Corning Weyerhaeuser 27% 25% 25% Owens Corning Dow Styrofoam Weyerhaeuser 13% 12% 11% Georgia-Pacific (DensGlass Gold) Owens Corning Weyerhaeuser

37 Top 3 FAUCETS Kohler American Standard Moen 94% 93% 93% Kohler 74% Delta Moen 66% 65% Kohler Moen Delta 29% 35% 34% Kohler Hansgrohe Franke

38 Top 3 EXTERIOR TRIM HardiTrim (James Hardie) 73% AZEK Trimboards Fypon 50% 55% HardiTrim (James Hardie) 56% AZEK Trimboards Fypon 32% 29% HardiTrim (James Hardie) 28% AZEK Trimboards Fypon 11% 16% HardiTrim (James Hardie) Fypon AZEK Trimboards

39 Top 3 FINANCE/MORTGAGE COMPANIES Bank of America Wells Fargo Home Mortgage Wachovia 69% 73% 77% Wells Fargo Home Mortgage Bank of America 27% 27% Capital One Wachovia 15% 15% Wells Fargo Home Mortgage Bank of America * 4% 7% 10% *Chase Home Finance; Wachovia; Capital One Wells Fargo Home Mortgage Wachovia GMAC Capital One

40 Top 3 FIREPLACES/WOOD STOVES Heatilator 72% Heat-N-Glo Majestic 60% 60% Heatilator 40% Heat-N-Glo Majestic 28% 27% Heatilator Majestic Heat-N-Glo 13% 12% 17% Lennox Hearth Products Heatilator Vermont Castings

41 Top 3 FLOORING: LAMINATE Armstrong Pergo 77% 84% Mohawk 66% Armstrong 39% Mohawk Mannington Wilsonart 27% 24% 24% Armstrong Mohawk Mannington 12% 10% 19% Shaw Armstrong Mohawk

42 Top 3 FLOORING: VINYL Armstrong 84% Congoleum Mannington 64% 63% Armstrong 47% Congoleum Mannington 22% 22% Armstrong 22% Mannington Congoleum 9% 7% Armstrong Mannington Congoleum

43 Top 3 FLOORING: WOOD Bruce 75% Mohawk Mannington 55% 55% Bruce 43% Mohawk Shaw 19% 17% Bruce 20% Mannington Mohawk 7% 7% Bruce Shaw Mohawk

44 Top 3 GENERATORS: PORTABLE American Honda Briggs & Stratton DeWalt 73% 77% 83% American Honda Briggs & Stratton DeWalt 37% 36% 33% DeWalt American Honda Briggs & Stratton 14% 19% 18% American Honda 6.08 DeWalt Briggs & Stratton

45 Top 3 GENERATORS: STATIONARY Kohler Generac Cummins Onan 47% 54% 51% Generac Kohler Cummins Onan 7% 10% 14% Generac Kohler Cummins Onan 3% 8% 6% Kohler Cummins Onan Generac

46 Top 3 GLASS/ACRYLIC BLOCK Pittsburgh-Corning Hy-Lite Block Windows 37% 42% Acme Brick 29% Pittsburgh-Corning Hy-Lite Block Windows Acme Brick 9% 14% 12% Pittsburgh-Corning Hy-Lite Block Windows Acme Brick 6% 5% 10% Pittsburgh-Corning 5.74 Hy-Lite Block Windows Acme Brick

47 Top 3 HOME ENTERTAINMENT Bose Sony Panasonic 79% 77% 83% Bose Sony 40% 39% Panasonic 25% Bose Sony 18% 17% Panasonic 9% Bose Sony Samsung

48 Top 3 HOT WATER DISPENSERS (KITCHEN) KitchenAid In-Sink-Erator Kenmore (Sears) 56% 63% 61% In-Sink-Erator 27% KitchenAid Elkay 17% 14% In-Sink-Erator 15% KitchenAid Elkay General Electric Kenmore (Sears) 9% 5% 5% 5% KitchenAid In-Sink-Erator Elkay

49 Top 3 HOUSEWRAP Tyvek (DuPont) 93% Typar (BBA Fiberweb) Pink Wrap (Owens Corning) 50% 47% Tyvek (DuPont) 77% Typar (BBA Fiberweb) Pink Wrap (Owens Corning) 11% 18% Tyvek (DuPont) 56% Typar (BBA Fiberweb) Pink Wrap (Owens Corning) 6% 5% Tyvek (DuPont) 6.13 Typar (BBA Fiberweb) Tuff Wrap (Celotex)

50 Top 3 HVAC Carrier Lennox Rheem 74% 72% 78% Carrier Trane Lennox 25% 34% 31% Carrier Trane Lennox 16% 15% 12% Trane Carrier Lennox

51 Top 3 INSULATION Owens Corning 87% CertainTeed 75% Johns Manville 64% Owens Corning 65% CertainTeed 41% Johns Manville 29% Owens Corning 39% CertainTeed 21% Johns Manville 12% Owens Corning Icynene CertainTeed

52 Top 3 KITCHEN SINKS Kohler American Standard Moen 85% 91% 95% Kohler 76% American Standard Moen 59% 56% Kohler 42% Moen American Standard 21% 25% Kohler Moen Franke

53 Top 3 LAUNDRY APPLIANCES GE Appliances Whirlpool Kenmore (Sears) 81% 85% 89% GE Appliances 62% Whirlpool 50% KitchenAid 35% GE Appliances 32% Whirlpool 22% KitchenAid 12% Bosch KitchenAid Miele

54 Top 3 LIGHTING Halo 71% Juno Progress 46% 46% Halo 49% Progress Juno 29% 27% Halo 24% Progress 16% Juno Thomas Lightolier 9% 9% 9% Halo Lightolier Thomas

55 Top 3 LIGHTING CONTROLS/SWITCHES Leviton 76% Lutron General Electric 62% 61% Leviton 60% Lutron 40% General Electric 28% Leviton 37% Lutron General Electric 12% 18% Lutron Leviton Pass & Seymour

56 Top 3 LOCKSETS/HARDWARE Kwikset Schlage (Ingersoll Rand) 85% 89% Baldwin 69% Schlage (Ingersoll Rand) Kwikset 64% 71% Baldwin 40% Schlage (Ingersoll Rand) Kwikset 34% 41% Baldwin 15% Schlage (Ingersoll Rand) Baldwin SmartKey by Kwikset

57 Top 3 MANUFACTURED STONE Cultured Stone 57% Eldorado Stone Coronado Stone 38% 45% Cultured Stone 34% Eldorado Stone 22% Coronado Stone 14% Cultured Stone 21% Eldorado Stone Coronado Stone 6% 10% Cultured Stone Eldorado Stone Coronado Stone

58 Top 3 ORIENTED STRAND BOARD Georgia-Pacific 78% Weyerhaeuser 64% LP OSB 49% Georgia-Pacific 53% Weyerhaeuser LP OSB 32% 39% Georgia-Pacific Advantech Weyerhaeuser LP OSB 26% 22% 15% 15% Advantech 6.33 LP TechShield Georgia-Pacific

59 Top 3 PAINTS Sherwin-Williams Benjamin Moore Behr Paint Corporation 89% 86% 94% Sherwin-Williams 80% Benjamin Moore 46% Kilz (Masterchem Industries) 38% Sherwin-Williams 52% Benjamin Moore Kilz (Masterchem Industries) 11% 18% Sherwin-Williams Kilz (Masterchem Industries) Benjamin Moore

60 Top 3 OUTDOOR KITCHENS/GRILLS/BARBEQUES Weber 73% Viking KitchenAid 65% 65% Weber KitchenAid Whirlpool 21% 18% 28% Weber KitchenAid Whirlpool 9% 8% 14% Wolf Range Viking Weber

61 Top 3 PROTECTIVE SURFACING Zipwall 42% Pro-Tect Protective Products 30% 30% Protective Products Zipwall Pro-Tect 12% 17% 17% Zipwall Protective Products Pro-Tect 7% 10% 10% Pro-Tect Zipwall Protective Products

62 Top 3 RADIANT BARRIER SHEATHING Tyvek (DuPont) 86% Tech Shield (LP) G-P 25% 29% Tyvek (DuPont) 71% Tech Shield (LP) G-P 10% 8% Tyvek (DuPont) 54% Tech Shield (LP) G-P 2% 5% Tyvek (DuPont) Tech Shield (LP) (no others based on 30+) 56

63 Top 3 RANGE HOODS GE Appliances Jenn-Air Kenmore (Sears) 74% 72% 78% GE Appliances 40% Broan Jenn-Air 23% 28% GE Appliances 24% Broan 15% Whirlpool 9% Viking Thermador Bosch

64 Top 3 REFRIGERATORS GE Appliances Kenmore (Sears) Frigidaire 80% 79% 87% GE Appliances 53% Whirlpool Kenmore (Sears) 28% 33% GE Appliances 31% Whirlpool Kenmore (Sears) 12% 18% Sub-Zero Viking GE Appliances

65 Top 3 RANGES/COOKTOPS GE Appliances Kenmore (Sears) Jenn-Air 78% 82% 86% GE Appliances 54% Whirlpool Jenn-Air 29% 28% GE Appliances 33% Whirlpool Kenmore (Sears) 14% 11% Wolf Range Viking Thermador

66 Top 3 RETAINING WALLS Keystone 51% Versalok 41% Mesa Retaining Wall Systems 24% Keystone Versalok 13% 19% Mesa Retaining Wall Systems 3% Keystone Versalok Rapid Building Systems 1% 5% 8% Keystone Versalok (no others based on 30+) 60

67 Top 3 RIDGE VENT SYSTEMS Owens Corning 58% Ridgeline Ridge Vent System 49% GAF-Elk Cobra 41% Owens Corning 34% Ridgeline Ridge Vent System GAF-Elk Cobra 20% 24% Owens Corning GAF-Elk Cobra Ridgeline Ridge Vent System 13% 10% 17% Owens Corning GAF-Elk Cobra Ridgeline Ridge Vent System

68 Top 3 ROOFING: ASPHALT/FIBERGLASS SHINGLES CertainTeed Owens Corning 71% 76% GAF GAF-Elk TimberLine 59% 59% CertainTeed Owens Corning GAF-Elk TimberLine 34% 39% 45% CertainTeed Owens Corning GAF-Elk TimberLine 18% 15% 23% Elk GAF-Elk TimberLine GAF-Prestique

69 Top 3 ROOFING: CLAY/CONCRETE/SYNTHETIC TILES GAF-Elk TruSlate Monier/Lifetile US Tile 19% 18% 15% Monier/Lifetile 11% Hanson Roof Tiles Eagle 5% 5% Monier/Lifetile GAF-Elk TruSlate Hanson Roof Tiles 3% 3% 6% Monier/Lifetile 5.92 (no others based on 30+) 63

70 Top 3 ROOFING: METAL Alcan Revere Copper ATAS 15% 12% 19% Alcan Revere Copper Bethlehem Custom Bilt Metals 5% 4% 3% 3% Alcan Bethlehem Custom Bilt Metals Revere Copper 3% 2% 2% 2% (none based on 30+) 64

71 Top 3 ROOFING: PHOTOVOLTAIC BP Solar Sun Power 16% 14% Akeena 5% BP Solar Sun Power Akeena 2% 2% 1% Sun Power BP Solar Akeena 2% 1% 0% (none based on 30+) 65

72 Top 3 SHOWER DOORS/SURROUNDS Kohler 68% Jacuzzi 53% Lasco 43% Kohler 35% Lasco Sterling 21% 19% Kohler 17% Lasco Basco Jacuzzi 9% 7% 7% Kohler Jacuzzi Basco

73 Top 3 SIDING: BRICK Eldorado Stone Boral Acme Brick 27% 37% 34% Eldorado Stone Boral Acme Brick 14% 19% 19% Boral Acme Brick Eldorado Stone 9% 8% 7% Glen-Gery Boral Eldorado Stone

74 Top 3 SIDING: EIFS/STUCCO Dryvit 68% Senergy Simplex (Finestone) 27% 24% Dryvit 31% Senergy Parex/La Habra Omega Products STO 10% 6% 6% 6% Dryvit 16% Senergy Parex/La Habra 5% 4% Dryvit STO Senergy

75 Top 3 SIDING: ENGINEERED WOOD Georgia-Pacific 71% LP SmartSide TruWood 26% 32% Georgia-Pacific 42% LP SmartSide 14% TruWood 8% Georgia-Pacific 22% LP SmartSide TruWood 5% 3% Georgia-Pacific 5.70 LP SmartSide 5.00 (no others based on 30+) 69

76 Top 3 SIDING: FIBER CEMENT Hardiplank (James Hardie) 77% Weatherboards (CertainTeed) 48% Artisan (James Hardie) 30% Hardiplank (James Hardie) 61% Weatherboards (CertainTeed) Artisan (James Hardie) 14% 20% Hardiplank (James Hardie) 38% Weatherboards (CertainTeed) Artisan (James Hardie) 5% 8% Hardiplank (James Hardie) Artisan (James Hardie) Weatherboards (CertainTeed)

77 Top 3 SIDING: INSULATED CedarBoards (CertainTeed) 34% Mastic Home Exteriors by Ply Gem CedarMax (Heartland) 14% 13% CedarBoards (CertainTeed) 11% CraneBoard Structure (Alcoa) Mastic Home Exteriors by Ply Gem 3% 3% 3% CedarBoards (CertainTeed) CraneBoard Mastic Home Exteriors by Ply Gem 2% 1% 6% CedarBoards (CertainTeed) 5.81 (no others based on 30+) 71

78 Top 3 SIDING: VINYL CertainTeed 63% Owens Corning Georgia-Pacific Siding 47% 47% CertainTeed 36% Georgia-Pacific Siding Owens Corning 17% 17% CertainTeed 20% Owens Corning Georgia-Pacific Siding 6% 5% CertainTeed Georgia-Pacific Siding Owens Corning

79 Top 3 SPEAKERS: OUTDOOR Bose 72% JBL 49% WeatherCraft (SpeakerCraft) 15% Bose 31% JBL 14% Russound WeatherCraft (SpeakerCraft) 3% 3% Bose 20% JBL Russound 3% 8% Bose 6.36 JBL 5.87 (no others based on 30+) 73

80 Top 3 STAINS/VARNISHES Sherwin-Williams 91% Olympic Thompson s/minwax 80% 79% Sherwin-Williams 75% Thompson s/minwax 49% Olympic 36% Sherwin-Williams 46% Thompson s/minwax 20% Valspar 10% Sherwin-Williams Thompson s/minwax Samuel Cabot

81 Top 3 SURFACING: LAMINATE Formica 87% Wilsonart 78% Nevamar 36% Formica 64% Wilsonart 56% Nevamar 13% Formica Wilsonart 31% 28% Nevamar Pionite 3% 3% Wilsonart Formica Pionite

82 Top 3 SURFACING: QUARTZ Silestone 61% Zodiaq (DuPont) Cambria 32% 39% Silestone 27% Zodiaq (DuPont) Cambria 13% 11% Silestone 10% Ceasarstone Zodiaq (DuPont) 4% 4% Zodiaq (DuPont) Silestone Cambria

83 Top 3 SURFACING: SOLID SURFACES Corian (DuPont) 80% Gibraltar (Wilsonart) 37% Swan 24% Corian (DuPont) 48% Gibraltar (Wilsonart) LG HI-MACS 7% 10% Corian (DuPont) 24% Gibraltar (Wilsonart) LG HI-MACS 5% 3% Corian (DuPont) Gibraltar (Wilsonart) (no others based on 30+) 77

84 Top 3 TRUCKS: PICKUP Ford Chevrolet Dodge 72% 79% 84% Ford 51% Chevrolet 43% GMC 26% Ford Chevrolet 31% 28% GMC 15% Ford Chevrolet GMC

85 Top 3 UNDERLAYMENT Durock (USG) Georgia-Pacific (DensShield) James Hardie 61% 61% 67% Durock (USG) 52% James Hardie Georgia-Pacific (DensShield) 38% 36% Durock (USG) 27% James Hardie Georgia-Pacific (DensShield) 16% 15% Trus-Joist Durock (USG) James Hardie

86 Top 3 WALLBOARD US Gypsum (Sheetrock) 87% Gold Bond (National Gypsum) Georgia-Pacific (DensArmor/Plus) 56% 54% US Gypsum (Sheetrock) 77% Gold Bond (National Gypsum) Georgia-Pacific (DensArmor/Plus) 25% 32% US Gypsum (Sheetrock) 55% Georgia-Pacific (DensArmor/Plus) Gold Bond (National Gypsum) 13% 13% US Gypsum (Sheetrock) Georgia-Pacific (DensArmor/Plus) Gold Bond (National Gypsum)

87 Top 3 WATER HEATERS Rheem GE A.O. Smith 70% 67% 76% A.O. Smith 44% Rheem GE 29% 34% A.O. Smith Rheem GE 17% 14% 22% Rinnai Tankless Bosch Rheem

88 Top 3 WHIRLPOOL BATHS Jacuzzi American Standard Kohler 83% 80% 78% Kohler Jacuzzi American Standard 38% 36% 45% Kohler Jacuzzi American Standard 17% 16% 23% Kohler Jacuzzi American Standard

89 Top 3 WINDOWS: METAL JELD-WEN 64% BetterBilt Atrium 30% 29% JELD-WEN 25% Atrium BetterBilt 7% 6% JELD-WEN 12% Atrium * 3% 1% *BetterBilt; Bilt Best; Ply Gem Windows; Capitol; Reynolds Aluminum JELD-WEN Atrium (no others based on 30+) 83

90 Top 3 WINDOWS: SKYLIGHTS/ROOF Velux Andersen Pella 64% 64% 63% Velux 37% Andersen Pella 18% 23% Velux 25% Andersen Pella 6% 9% Velux Andersen Pella

91 Top 3 WINDOWS: VINYL JELD-WEN 70% CertainTeed 52% Weather Shield/Visions % JELD-WEN 25% CertainTeed SilverLine (an Andersen company) 11% 15% JELD-WEN CertainTeed SilverLine (an Andersen company) Milgard Simonton 11% 6% 5% 5% 5% JELD-WEN CertainTeed Atrium

92 Top 3 WINDOWS: WOOD & CLAD-WOOD Andersen 84% Pella JELD-WEN 75% 72% Andersen 46% Pella JELD-WEN 25% 31% Andersen Pella 15% 21% JELD-WEN 9% Andersen Pella Marvin