Introducing Churchill Cutlery...

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1 Cutlery 24 SKUS

2 Introducing Churchill Cutlery... A more complete tabletop offering Compliments the ceramic ranges Enhances export growth opportunities 7 years experience selling cutlery in UK Cannot sell Sola and Degrenne into export Profitable business model Long term project - this is just the start

3 The Ranges NEW COLLECTIONS 2 Ranges - Cooper and Bamboo New shape designed in UK by Churchill design team 12 items per range Plans for further ranges in September...another new shape

4 12 NEW ITEMS COOPER TABLE FORK CO TAFO1 20.7cm 3.5mm TABLE KNIFE CO TAKN1 23.8cm 8mm STEAK KNIFE CO STKN1 24cm 8mm TABLE SPOON CO TASP1 20.6cm 3.5mm DESSERT FORK CO DEFO1 18.2cm 3mm DESSERT KNIFE CO DEKN1 20.8cm 7.5mm DESSERT SPOON CO DESP1 18.2cm 3mm CAKE FORK CO CAFO1 13.8cm 2.5mm FISH KNIFE CO FIKN1 20.1cm 3mm SOUP SPOON CO SOSP1 17.2cm 3mm TEASPOON CO TESP1 13.8cm 2.5mm DEMITASSE SPOON CO DMSP1 11cm 2.2mm NEW ITEMS

5 12 NEW ITEMS BAMBOO TABLE FORK BA TAFO1 20.7cm 3.5mm TABLE KNIFE BA TAKN1 23.8cm 8mm STEAK KNIFE BA STKN1 24cm 8mm TABLE SPOON BA TASP1 20.6cm 3.5mm DESSERT FORK BA DEFO1 18.2cm 3mm DESSERT KNIFE BA DEKN1 20.8cm 7.5mm DESSERT SPOON BA DESP1 18.2cm 3mm CAKE FORK BA CAFO1 13.8cm 2.5mm FISH KNIFE BA FIKN1 20.1cm 3mm SOUP SPOON BA SOSP1 17.2cm 3mm TEASPOON BA TESP1 13.8cm 2.5mm DEMITASSE SPOON BA DMSP1 11cm 2.2mm NEW ITEMS

6 KEY FEATURES Exclusive Churchill Designs Designed in UK Stylish and designed to perform High Quality 18/10 Stainless steel Highly Polished Finish - looks good and offers increased corrosion resistance 3.5mm gauge - Strength Stocked in UK - usual Churchill service excellence Product continuity - We endeavour to provide up to 5 years product continuity, a comfort factor for our customers making the investment.

7 18/10 Stainless Steel 18% Chromium 10% Nickel Also referred to as 304 in American AISI designation An Austenitic Steel (not magnetic) 18/10 is not suitable for knives - cannot be hardened Knives are actually hardened 13/0 Steel

8 Comparing 18/10 ranges and brands Quality is all about design, grinding and polishing. Good design looks good and is comfortable to use Good manufacturers take extra time to polish properly Poor quality manufacturers save money by skipping polishing processes

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18 Technical Info Tested to BS EN ISO 8442:1998 Food Contact Safety Corrosion resistance Hardness of knife blade Dishwasher safe

19 Care In Use Care in Use Cutlery CUTLERY Stainless steel is excellent for table cutlery. It is hard wearing, hygienic, aesthetically pleasing and corrosion resistant if used and cleaned appropriately. USES MISUSES Hand washing is recommended. If using a dishwasher, follow the dishwasher manufacturer s instructions of use. Dishwasher settings, use of salt and water softener should be appropriate for water hardness in your area. Rinse cutlery immediately after use to remove traces of food. Cutlery should be washed as soon as possible after use. There are different types/grades of stainless steel used for cutlery. Even the most expensive knife blades have less chromium content than forks and spoons due to requiring hardening for the cutting edge. This makes them particularly susceptible to corrosion if the necessary steps below are not adhered to. Do not leave cutlery to soak. Do not use hard or improper detergents or corrosive liquids, such as bleach or vinegar. Do not use hard washing brushes, such as cleaning wire etc. Do not mix silver plated and stainless steel cutlery in the same cycle. Avoid storing cutlery in potentially damp environment such as basements and spaces that are not heated during winter. Water marks and food residues can be indicative if improper care and use. Special attention is required when washing and drying knives of all types. This applies to knives of all quality levels. Ensure that knives are not positioned against each other. Load dishwasher baskets loosely with a mixture of knives, forks and spoons. Contact between knives can cause a reaction in combination with dishwasher-detergent resulting in brown spots. Remove and dry all cutlery (especially the knives) immediately after the end of the program. (Avoid rinse and hold cycles as soaking cutlery can be damaging.) Food Safe Dishwasher Safe Packaging is fully recyclable All cutlery should be kept and stored in a dry environment. Resistant to corrosion Churchill Plc No 1. Marlborough Way, Tunstall, Stoke-on-Trent, ST6 5NZ Tel: +44(0) info@churchill1795.com Website:

20 Care in Use Cutlery Box RECOMMENDATIONS -WASH BEFORE USE -FOLLOW THE DISHWASHER MANUFACTURER S INSTRUCTIONS OF USE -REMOVE AND DRY CUTLERY AFTER EACH CYCLE -DO NOT POSITION KNIVES AGAINST EACH OTHER DURING DISHWASHER CYCLE -STORE CUTLERY IN A DRY ENVIRONMENT -FOR MORE DETAILS ABOUT CARE IN USE PLEASE VISIT RECOMENDACIONES -LAVAR ANTES DE USAR -SEGUIR LAS INSTRUCCIONES DE USO DEL FABRICANTE DE LAVAVAJILLAS -RETIRAR Y SECAR LA CUBERTERIA DESPUES DE CADA CICLO -NO COLOCAR LOS CUCHILLOS JUNTOS DURANTE EL CICLO DE LAVADO -ALMACENAR LA CUBERTERIA EN UN ENTORNO SECO -PARA MAS INFORMACION POR FAVOR VISITE EMPFEHLUNGEN -VOR GEBRAUCH WASCHEN -FOLGEN SIE DEN GEBRAUCHSANWEISUNGEN DES HERSTELLERS IHRES GESCHIRRSPÜLERS -ENTFERNEN UND TROCKNEN SIE DAS BESTECK NACH JEDEM WASCHZYKLUS -PLATZIEREN SIE MESSER WÄHREND DES SPÜLVORGANGS NICHT ANEINANDER -BEWAHREN SIE DAS BESTECK IN TROCKENER UMGEBUNG AUF -WEITERE INFORMATIONEN FINDEN SIE UNTER RACCOMANDAZIONI -LAVARE PRIMA DELL'USO -SEGUIRE LE ISTRUZIONI PER L'USO DELLA LAVASTOVIGLIE -RIMUOVERE ED ASCIUGARE LE POSATE DOPO OGNI CICLO -NON POSIZIONARE COLTELLI L'UNO CONTRO L'ALTRO DURANTE IL CICLO DI LAVAGGIO -POSIZIONARE LE POSATE IN UN AMBIENTE ASCIUTTO -PER MAGGIORE DETTAGLI POTETE VISITARE IL NOSTRO SITO RECOMMANDATIONS -LAVEZ LES COUVERTS AVANT UTILISATION -SUIVRE LES NOTICES D'UTILISATIONS DU FABRICANT POUR LE LAVE-VAISSELLE -ENLEVEZ ET SÉCHEZ LES COUVERTS APRÈS CHAQUE CYCLE -NE PAS POSITIONNEZ LES COUTEAUX LES UNS CONTRE LES AUTRES PENDANT LE CYCLE -LAISSEZ LES COUVERTS DANS UN ENDROIT SEC -POUR PLUS D'INFORMATIONS CONSULTEZ

21 Marketing activity to support the launch Brochure Video Fabric Pouches Acrylic Display Stands Sample packs

22 NEW Cutlery Brochure Cutlery Collections