TRAINING MODULE STRAIGHTENERS

Transcription

1 TRAINING MODULE STRAIGHTENERS

2 CONSUMER INSIGHTS Anti-damage is the most common benefit consumers seek when buying a straightener 70% see automatic safety shut off as a key influencer when purchasing a straightener, where 66% are influenced by the plate coating and 65% are influenced by the temperature range Consumers see ceramic as the most appealable plate coating when purchasing a straightener 87% of consumers purchase straighteners for themselves, where 13% purchase as a gift 2

3 STRAIGHTENER TYPES TRADITIONAL STRAIGHTENER Heated ceramic plates clamp onto the hair and glide to create a poker straight look A versatile styling tool ideal for creating a straighter, more sleek look, as well as tight curls or loose waves STRAIGHTENING BRUSH A brush with heated ceramic bristles which glide through the hair to create a smooth straight look Ideal for easily creating a straight look with added volume by simply brushing your hair 3

4 STRAIGHTENER ANATOMY Floating plates Digital temperature display Temperature increase button Informative temperature guide Temperature decrease button On/off button Salon swivel cord 4

5 STRAIGHTENING BRUSH ANATOMY Ceramic heated bristles Heat protective narrow edging Temperature indicator lights On/off button Salon swivel cord 5

6 STRAIGHTENER KEY FEATURES PLATE COATINGS All straighteners have a plate coating. Some examples of plate coatings include: Ceramic Technology for even heat distribution Advanced Ceramic Technology (contains more ceramic) - Distributes heat evenly and locks in moisture for a smoother glide through the hair Advanced Ceramic Technology with additives: - Argan Oil for added shine - Keratin for strong and healthy hair - Tourmaline for the prevention of static and frizz FLOATING PLATES Straighteners with floating plates have a suspension system, where the plates move up and down with your hair as you straighten. This allows for constant contact and even pressure on the hair while styling AUTOMATIC SAFETY SHUT OFF If the straightener is not used for a period of 60mins (temperature remains constant) it will automatically shut off AUTOMATIC WORLDWIDE VOLTAGE Allows you to use your straightener in all countries which require 120v or 240v (with the use of a travel adapter) *Note- not all straighteners have Automatic safety shut off 6

7 STRAIGHTENER KEY FEATURES TURBO BOOST FUNCTION Allows you to reach the top temperature faster, by simply holding down the + temperature increase button for 2 seconds TEMPERATURE LOCK FUNCTION Prevents accidental adjustment of the temperature during use, by simply holding down the - temperature decrease button for 2 seconds. Repeat to unlock the temperature. HINGE LOCK Holds the straightener plates closed in place, to ensure safe storage STRAIGHTENER ACCESSORIES HEAT PROOF STORAGE POUCH Used to store your straightener while it is cooling down, to ensure safe storage after use VENT BRUSH Used while gliding the straightener through your hair to create a sleek, straight look 7

8 REMINGTON STRAIGHTENER RANGE PROLUXE SILK CERAMIC ULTRA KERATIN & ARGAN OIL NOURISH STRAIGHTENING BRUSH WET 2 STRAIGHT KERATIN & ARGAN OIL NOURISH STRAIGHTENER PRO CERAMIC MAX SMART STYLER SUPER GLIDE CERAMIC SMOOTH FINISH CERAMIC Plate coating S9100AU S9603AU CB7400AU S7300AU S7500AU S5525AU S8585AU S5501AU S3505AU Ultimate Glide Ceramic - Dual layer Cerasol Advanced Silk Ceramic - Cerasol Ceramic infused with 2x Silk* Cerasol Ceramic infused with Keratin & Argan Oil Advanced Ceramic infused with frizz resistant micro-conditioners Cerasol Ceramic infused with Keratin & Argan Oil Advanced Tourmaline Ceramic Cerasol Ceramic Super Glide Ceramic Heat up time 10 seconds 10 seconds 30 seconds 15 seconds 30 seconds 15 seconds 15 seconds 15 seconds 15 seconds Heat settings 150 C C 150 C C 150 C C 140 C C 130 C C 150 C C 160 C C 150 C C 150 C C Digital display Floating plate/s Ceramic Turbo boost PRO+ Setting at 185 C Auto safety shut off Memory function Worldwide voltage Hinge lock Cord length 3 metres 3 metres 1.8 metres 1.8 metres 1.8 metres 1.8 metres 1.8 metres 1.8 metres 1.8 metres Salon swivel cord Other Informative Digital Temperature Guide PROheat Sensor Technology Smooth glide bristles, Narrow edging Storage pouch 45mm Extra wide plates Smart heat sensor Warranty 5 years 3 years 3 years 2 years 2 years 3 years 2 years 2 years 2 years Barcode No Exclusive to: *vs. silk content in S9600AU Silk Ceramic straightener 8

9 NEW TO TRADE WIDE

10 NEW XMAS PROMO PACK RADIANCE STRAIGHTENER S7710RAU IONIC CONDITIONING TECHNOLOGY ION GENERATOR Releases millions of negative ions for beautifully smooth and shiny hair with less frizz ADVANCED CERAMIC ULTRA TOURMALINE PLATES Ensures superior even heat distribution DUAL ION RELEASE CHANNEL Optimises ion contact with hair strands FAST 15 SEC HEAT UP For less waiting time TURBO BOOST Lets you reach the top temperature quickly AUTOMATIC SAFETY SHUT OFF For peace of mind ACCESSORIES DIGITAL DISPLAY 9 Variable temperature settings 150 C C Also available in the Radiance range - Heat protective storage pouch - Vent brush 10

11 NEW PROMOTION XMAS 2017 SILK CERAMIC ULTRA STRAIGHTENER S9603AU ADVANCED SILK CERAMIC TECHNOLOGY WITH 2 X SILK* Achieves silkier and smoother results* and effortless glide BUY ONE GET ONE FREE Valid until 24/12/17 for models S9603AU & AC9097AU FAR INFRARED ADVANCED CERAMIC HEATERS Provides consistent heat and ultra fast recovery 11 VARIABLE TEMPERATURE SETTINGS 150 C 240 C To suit all hair types FAST 10 SECOND HEAT UP FLOATING PLATES Also available in the Silk Ceramic Ultra range For constant contact and even pressure on the hair while styling TURBO BOOST Enables you to reach the top setting of 240 C faster MEMORY FUNCTION Remembers the last temperature used AUTOMATIC SAFETY SHUT OFF For peace of mind 360 SALON SWIVEL CORD For ease of use * vs. S9600AU straightener 11

12 EXCLUSIVE TO SHAVER SHOP

13 Introducing Remington s STRAIGHTENER The fastest way to hair perfection 13

14 NEW XMAS 2017 WET 2 STRAIGHT STRAIGHTENER S7300AU EXCLUSIVE TO FOR WET & DRY USE 86% faster* than blow-drying and then straightening STEAM HYDRATION THERAPY Locks in the right amount of moisture for quicker, kinder and longer lasting results** ADVANCED CERAMIC PLATES INFUSED WITH FRIZZ RESISTANT MICRO-CONDITIONERS To prevent frizz and static TURBO BOOST FUNCTION Allows you to reach the top temperature faster 15 SECOND FAST HEAT UP AUTOMATIC SAFETY SHUT OFF 10 VARIABLE TEMPERATURE SETTINGS 140 C C Integrated digital display For peace of mind STORAGE POUCH For easy storage *Reported faster by 86% of the consumers in a 2009 study vs. their current dryer and straightener **Quicker, kinder and longer lasting results reported by consumers in a 2009 study vs. their current dryer and straightener 14