TRAINING MODULE STRAIGHTENERS

Transcription

1 TRAINING MODULE STRAIGHTENERS

2 CONSUMER INSIGHTS Anti-damage is the most common benefit consumers seek when buying a straightener 70% see automatic safety shut off as a key influencer when purchasing a straightener, where 66% are influenced by the plate coating and 65% are influenced by the temperature range Consumers see ceramic as the most appealable plate coating when purchasing a straightener 87% of consumers purchase straighteners for themselves, where 13% purchase as a gift 2

3 STRAIGHTENER TYPES TRADITIONAL STRAIGHTENER Heated ceramic plates clamp onto the hair and glide to create a poker straight look A versatile styling tool ideal for creating a straighter, more sleek look, as well as tight curls or loose waves STRAIGHTENING BRUSH A brush with heated ceramic bristles which glide through the hair to create a smooth straight look Ideal for easily creating a straight look with added volume by simply brushing your hair 3

4 STRAIGHTENER ANATOMY Floating plates Digital temperature display Temperature increase button Informative temperature guide Temperature decrease button On/off button Salon swivel cord 4

5 STRAIGHTENING BRUSH ANATOMY Ceramic heated bristles Heat protective narrow edging Temperature indicator lights On/off button Salon swivel cord 5

6 STRAIGHTENER KEY FEATURES PLATE COATINGS All straighteners have a plate coating. Some examples of plate coatings include: Ceramic Technology for even heat distribution Advanced Ceramic Technology (contains more ceramic) - Distributes heat evenly and locks in moisture for a smoother glide through the hair Advanced Ceramic Technology with additives: - Argan Oil for added shine - Keratin for strong and healthy hair - Tourmaline for the prevention of static and frizz FLOATING PLATES Straighteners with floating plates have a suspension system, where the plates move up and down with your hair as you straighten. This allows for constant contact and even pressure on the hair while styling AUTOMATIC SAFETY SHUT OFF If the straightener is not used for a period of 60mins (temperature remains constant) it will automatically shut off AUTOMATIC WORLDWIDE VOLTAGE Allows you to use your straightener in all countries which require 120v or 240v (with the use of a travel adapter) *Note- not all straighteners have Automatic safety shut off 6

7 STRAIGHTENER KEY FEATURES TURBO BOOST FUNCTION Allows you to reach the top temperature faster, by simply holding down the + temperature increase button for 2 seconds TEMPERATURE LOCK FUNCTION Prevents accidental adjustment of the temperature during use, by simply holding down the - temperature decrease button for 2 seconds. Repeat to unlock the temperature. HINGE LOCK Holds the straightener plates closed in place, to ensure safe storage STRAIGHTENER ACCESSORIES HEAT PROOF STORAGE POUCH Used to store your straightener while it is cooling down, to ensure safe storage after use VENT BRUSH Used while gliding the straightener through your hair to create a sleek, straight look 7

8 REMINGTON STRAIGHTENER RANGE PROLUXE SILK CERAMIC ULTRA KERATIN & ARGAN OIL NOURISH STRAIGHTENING BRUSH KERATIN & ARGAN OIL NOURISH STRAIGHTENER PRO CERAMIC MAX SMART STYLER SUPER GLIDE CERAMIC SMOOTH FINISH CERAMIC Plate coating S9100AU S9603AU CB7400AU S7500AU S5525AU S8585AU S5501AU S3505AU Ultimate Glide Ceramic - Dual layer Cerasol Advanced Silk Ceramic - Cerasol Ceramic infused with 2x Silk* Cerasol Ceramic infused with Keratin & Argan Oil Cerasol Ceramic infused with Keratin & Argan Oil Advanced Tourmaline Ceramic Cerasol Ceramic Super Glide Ceramic Heat up time 10 seconds 10 seconds 30 seconds 30 seconds 15 seconds 15 seconds 15 seconds 15 seconds Heat settings 150 C- 230 C 150 C- 240 C 150 C- 230 C 130 C- 230 C 150 C- 230 C 160 C- 230 C 150 C- 230 C 150 C- 230 C Digital display Floating plate/s Ceramic Turbo boost PRO+ Setting at 185 C Auto safety shut off Memory function Worldwide voltage Hinge lock Cord length 3 metres 3 metres 1.8 metres 1.8 metres 1.8 metres 1.8 metres 1.8 metres 1.8 metres Salon swivel cord Other Informative Digital Temperature Guide PROheat Sensor Technology Smooth glide bristles, Narrow edging 45mm extra wide plates Smart heat sensor Warranty 5 years 3 years 3 years 2 years 3 years 2 years 2 years 2 years Barcode No *vs. silk content in S9600AU Silk Ceramic straightener 8

9 NEW TO TRADE RANGE

10 SILK CERAMIC ULTRA STRAIGHTENER S9603AU ADVANCED SILK CERAMIC TECHNOLOGY WITH 2 X SILK* Achieves silkier and smoother results* and effortless glide FAR INFRARED ADVANCED CERAMIC HEATERS Provides consistent heat and ultra fast recovery FLOATING PLATES For constant contact and even pressure on the hair while styling MEMORY FUNCTION Remembers the last temperature used FAST 10 SECOND HEAT UP DIGITAL VARIABLE HEAT SETTINGS 150 C 240 C To suit all hair types TURBO BOOST Enables you to reach the top setting of 240 C faster INFORMATIVE DIGITAL TEMPERATURE GUIDE Indicates the best temperature for your hair type WORLDWIDE VOLTAGE For travel and usage worldwide HINGE LOCK For safe storage AUTOMATIC SAFETY SHUT OFF For peace of mind 360 SALON SWIVEL CORD For ease of use *vs. silk content in S9600AU Silk Ceramic straightener * vs. S9600AU straightener 10