Washing dishes: there s a functional alternative

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1 dishwashers MORE AT Washing dishes: there s a functional alternative In this round-up we look at some of the new dishwashers, as well as some key give-aways and promotions. We also have a look at consumer attitudes and international trends. Phil Weafer reports. WHAT IS TOP of mind for the Kiwi consumer when considering buying a dishwasher? Canstar Blue recently conducted a survey looking at the different attributes which are important to Kiwis who are purchasing appliances. Compared to the other appliances surveyed, dishwashers rank around the middle in every respect. When looking at the factors behind a dishwasher purchase, Canstar s data says that most important for consumers surveyed was functionality & features, with 24% of people surveyed. But value for money was the second most important factor for canny Kiwis when purchasing a dishwasher (22%). Again, this falls right in the middle ground when compared to the other appliances that consumers were asked about. Microwaves were the appliance that had the highest number of respondents placing emphasis on value for money, 36%. Kiwis buying vacuums also placed the highest value on functionality & features with 38% of people surveyed saying this was the most important factor. Espresso coffee machines came next with 36% putting value above other purchasing factors. One consideration where dishwashers contrasted with the other appliance types in the survey was design & aesthetics. This was the least important factor when it came to purchasing a dishwasher, with just 4% of those surveyed saying this was the most important factor. This was a similarly low number to all the appliances people were asked about, with an espresso coffee machine (7%) and refrigerator (6%) the highest in this category. Growth in major household appliances will be driven by rising living standards in developing countries What s the world picture? According to a study by Freedonia Group this year, world demand for major household appliances will rise 3.8% annually through 2017 to 430 million units. Growth will be predicated in large part on increasing standards of living in China, India and other developing countries, making white goods affordable to consumers. The recovering housing markets in the US and Western Europe, along with rebounding consumer confidence levels, will also bolster sales but as usual, it s the developing countries which will offer the most robust growth going forward. These nations generally have lower ownership levels of major appliances than do more advanced markets, which provides ample opportunities for first time purchases. Among the world s developing <58> WARES JUNE 2014 MORE AT

2 MORE AT dishwashers MORE AT WARES JUNE 2014 <59>

3 dishwashers MORE AT HAIER S UPDATED CURRENT RANGE BOSCH CELEBRATES 50 YEARS OF DISHWASHING This year marks the 50th anniversary of the first Bosch dishwasher (above). When the first Bosch dishwasher arrived on the market in 1964, it played its part in a mini revolution in kitchens across the world. Washing up was no longer a chore that had to be done by hand it could be taken care of at the touch of a button. The same year saw the launch of the compact cassette, technology which in comparison hasn t lasted the course. Look out for promotions of Bosch s half century starting in July/August! Haier s latest range of dishwashers has retained the same family look seen in previous models but now have stylish, designed control panels with additional functions and programmes and improved energy efficiency. The new-look range consists of updated versions of previous models with those additional functions and programs across the whole range to offer consumers more choice and variety. Haier s most recent range of dishwashers all carry up to 3 star energy ratings, meaning they care for the environment as well as dishes. The newest range saw upgrades to the existing models HDW100WCT, HDW100SCT, DW12-TFE4WH, DW12TFE4SS, HDW9WHT and HDW9SST as well as introduced a new model, the HDW DÉLONGHI S DELIGHTFUL DISHWASHER New this year, the DéLonghi DEDW645S freestanding dishwasher is rated with a 3.5 star energy rating and a 4.5 star WELS water rating. Energy consumption is low while water consumption is kept at a minimum without compromising washing performance. Through the use of absorbent materials and innovative technical features, DéLonghi dishwashers feature low noise levels and can be used at any time without causing a disturbance. The DEDW645S is fitted with a cutlery tray and adjustable upper baskets which creates more space in the bottom basket, to accommodate pots and pans and provides increased stacking flexibility. With eight washing programs, the DEDW645S is versatile to meet the needs of homeowners. countries, India will record the fastest growth through India s rapid economic growth has vastly improved the standard of living in the country, spurring demand for capital goods such as major household appliances. China will continue to experience growth in major household appliance demand at rates above global average, although advances will not be as robust as those during the past decade due to the recent expiration of government stimulus incentives. Still, China will account for over 30% of all additional global product demand through Sustained expansion in the country s housing industry and strong gains in personal income levels will boost demand, particularly for first time purchases. In addition, as China s installed base for white goods increases, opportunities for replacement sales will grow. Developed markets have been adversely affected in recent years by economic downturns. This caused many consumers to postpone appliance purchases, instead choosing to repair used equipment when possible. Because of this, sales growth will come primarily from the release of this pent-up demand. Rebounding housing activity particularly in the US will also contribute to growth. <60> WARES JUNE 2014 MORE AT

4 Set a new performance standard in your kitchen. With VarioDrawer Plus Maximum space meets minimum consumption. VarioDrawer Plus maximises flexibility with three space-saving innovations. Foldable pins offer ample space for large-handled cutlery, flip-down shelves await your espresso cups, and extra deep space that means large cooking utensils - such as ladles, can be effortlessly loaded. or call

5 dishwashers MORE AT HAIER TALKS FARMERS GIVEAWAY Haier has teamed up with Farmers to offer consumers the chance to win a trip to New Caledonia valued at $10,000. Consumers purchasing any eligible Haier appliance from a participating Farmers retailer between 1 June and 31 July this year can go into the draw. After purchasing the item, consumers need to go online to register. Additionally, there is a bonus $50 MTA Gift Card with every purchase during the promotional period. The gift card will be posted within 48 days and the consumer will be entered into the New Caledonia draw. The winner will be selected on 15 September farmersholiday Win a trip to New Caledonia valued at $10,000! Purchase any eligible Haier appliance from a participating Farmers retailer between 1st June and 31st July 2014 to go in the draw! Offer via online redemption only. To claim and for full Terms and Conditions visit haier.co.nz/farmersholiday PARMCO IS PROUD TO INTRODUCE TWO NEW SUPER EFFICIENT DISHWASHERS! The new Parmco Dishwashers PD6-PSL and PD6-PWL available in stainless steel and white, are super environmentally friendly and efficient with a 4.5 star water rating and 3.5 star energy rating. Both models feature the new Dry plus function (a higher water temperature during the final rinse stage to 66 C to improve the drying process) and are jam-packed with the latest technologies and design features: 14 place settings, 7 wash programmes, LED display and a 5 position adjustable third layer cutlery tray. Child lock, half wash (top or bottom) and a quiet operation of 49db are just an added bonus! Life s too short to do dishes! Contact details: Parmco P E sales@parmco.co.nz W Plus BONUS $50 MTA Gift Card * with every purchase *Use your gift card at any one of over 2,000 MTA Gift Card retailers e.g. service stations, WOF centres. For more information visit A BRILLIANT NEW MACHINE FROM BOSCH The new Bosch SMU69U85AU dishwasher makes use of Zeolith, a naturally occurring mineral with the ability to absorb water molecules and release them as energy. After the final rinse, the moist damp air goes through the Zeolith container, the minerals absorb the moisture from the air and begin to heat up. The moisture is converted into heat energy, which is used for drying and gives a beautiful shine whilst using energy efficiently. The new multi-coloured TFT display provides you with useful information throughout the wash cycle. Progress of the wash cycle, time remaining, as well as wash programs and other optional settings are clearly displayed in full colour resolution. Another feature is the EcoSilence Drive which is powered by two BLDC (brushless direct current) motors, the main circulating pump and the drain pump. The brushless frictionless construction of this advanced motor offers maximum efficiency, economy, durability, performance and exceptionally quiet operation. For maximum capacity and flexibility, every rack in both the top and bottom VarioFlexPlus baskets can be folded to adapt to any situation. Another interior dimension is the VarioDraw Plus that allows for easy loading and unloading of cutlery, with room for espresso cups and larger kitchen utensils and improved flexibility and adjustability for larger items. For the ultimate in convenience, RackmaticPlus also allows the dishwasher to operate with one side of the top basket angled higher or lower that the other. Last but not least, SMU69U85AU also has a new feature called EmotionLight open the door and the interior is illuminated to show off those sparkling dishes in the best possible light. Also new is the new GlassSecure Tray accessory. Designed for Bosch dishwashers equipped with VarioFlex or VarioFlexPlus basket systems, this unique tray uses simple swivel-catches to hold four long stemmed glasses securely in place. <62> WARES JUNE 2014 MORE AT

6 Update your dishwashers What s New to Love New Styling Our new dishwashers have the same family look with new stylish designed control panels. Added Functions/Programs Additional functions/programs across the whole range giving your customers more choice. Improved Energy Our range of new Dishwashers carry up to 3 star energy rating caring for the environment and your dishes. THE NEW LOOK RANGE OF DISHWASHERS ARE ALL IN STOCK NOW. Current HDW300 HDW12-SFE1WH HDW12 SFE1 SS HDW12 TFE3 WH HDW12 TFE3 SS HDW9TFE3 WHT HDW9TFE3 SST HDW100WCT HDW100SCT DW12-TFE4 WH DW12 TFE4 SS HDW9WHT HDW9SST Old Range With All Haier Appliances 2 years manufacturers warranty Supported by 24/7 Customer Care Haier, the No.1 Brand of Major Appliances for five ears in a row *with 5.1%, 6.1%, 7.8%, 8.6% and 9.7% retail volume share based on 2009, 2010, 2011, 2012 & 2013 data respectively, Euromonitor. Speak to your Account Manager for your channel exclusive models. For more information, visit haier.co.nz or call