WE LINE UP FOR YOUR SUCCESS 2014 RETAILER PROGRAMS INNOVATIONS IN FLORICULTURE

Transcription

1 INNOVATIONS IN FLORICULTURE WE LINE UP 2014 RETAILER PROGRAMS FOR YOUR SUCCESS

2 LINE UP WITH PLEASANT VIEW FOR A BANNER YEAR IN 2014 It s an all new season of choices and color, both in our exclusive line of Proven Winners, Proven Selections and ColorChoice varieties as well as exciting new containers and point-of-purchase displays. Now is the time to line up your plant offerings and unique marketing opportunities with Pleasant View Gardens your number one supplier of the most recognized and fastest selling plant brands. We re committed to making Independent Garden Centers like yours successful in every way--most of all on your bottom line. We have an exciting line up of new programs and new introductions to help make this a banner year for you. Significant Highlights for 2014 Include: Earlier availability of more finished plant material thanks to our new hoop greenhouses, that increase our growing and holding space. A whole new line of contemporary containers including window boxes, trendy color vases, and classy patio pots all chosen by you and your customers as the number one favorites. An expanded Edible Collection with new herbs, popular vegetables and the unique varieties consumers are looking for. New container sizes that make gardening easier for your customers and increase your profits at the register. A Proven Brand in a Powerful Package New for Grande Containers It s a fact nothing sells faster than Proven Winners. And to assure that your investment in our branded pots catches the consumers eye, we have upgraded our standard spring containers from the traditional Classic to 4.25 Grande. They are an inch taller, so the Proven Winners brand is more visible, and significantly slimmer so it fits perfectly in a gardeners hand. But most important, they are shipped as 10 per tray versus 8, so you ll sell two additional plants to customers who typically purchase by the tray. STRAWBERRY KISS The 2014 National Combination SUPERBELLS Pink Calibrachoa; SUPERTUNIA Mini Appleblossom Petunia; SUPERBENA Royale Whitecap Verbena

3 SPRING LINE UP 2 Spring Garden Center Checklist 4 Containers for Introductions 12 Color Trends in the Market 16 Container Combination Guide 20 The Edible & Fragrant Collections 22 Perennials 23 Savvy Succulents 24 Shade Solutions 25 ColorChoice Flowering Shrubs 26 Top Plants for the Landscape 28 Proven Winners Marketing Support 30 Consumer Promotional Calendar 32 icertification Program 33 Event Marketing Opportunities 34 Co-op Radio Program 35 Idea Book Order Form 36 Gold Key Garden Center Rewards Program 1

4 SPRING GARDEN CENTER CHECKLIST List your garden center on the Proven Winners website. It is the most visited spot on the website: A Smarter Staff = Stronger Sales. Sign your employees up for free training and equip them to sell more. Every certified employee will receive a FREE T-Shirt. Get the 2014 Gardener s Idea Book in your customers hands. We ll pay for the books, address them, and include a personalized line of type on the back cover. See page 35. Link the online version of The Gardener s Idea Book to your website. You ll find it at: Sign up for and use the Proven Winners Photo Library. You ll find thousands of fabulous images for promotional use: Order the We Grow Smiles Campaign. It s less expensive than an ad and has a greater return. See page 33. Plan a Container Design Workshop with our Bloom Box. Everything s included for a successful event. See page 33. Plan a Pink Day. Join together with garden centers across North America to host your own Pink Day fund raiser for breast cancer research. Learn more at: Create A Store-Within-A-Store. It grows sales and makes shopping in your store easier for the consumer. Sign up today for a one hour FREE consultation with garden center Guru Judy Sharpton at New England Grows; spaces are limited call sales at Visit the Proven Winners website for inventive retailer ideas. Be inspired and try something new: Make sure you have Strawberry Kiss, the Proven Winners National Combination in patio planters, hanging baskets, as well as in individual varieties to create this combination. 2

5 Solve your customers problems and increase your sales with creative displays and POP. Proven Winners has a fantastic selection: cfm?catid=15 Create customized bench cards in 5 easy steps. We ll show you how. Meet with your Proven Winners supplier or sales representative: Andy Aiken and Bill Riffey to determine your plans for 2014 special end-cap displays, weekend promotions, sales drivers, etc. Dress for success. Have your logo embroidered on anything from an apron to shirts and jackets. Check your benching and displays. Are they in top shape? Visit or call Order Proven Winners Premium Potting Soil, Plant Foods, and WaterWise Kits to enhance your Proven Winners Store-Within-A-Store and make your customers successful gardeners. Create a Container Garden Department to drive sales of annuals, perennials, shrubs, decorative containers, soil, plant food, watering cans, and whatever else you are promoting. Connect with YELP so new customers connect with you. Get started by asking several customers to rate your garden center. Go to to find out more. Create a fun 1-2 minute video about your store on YouTube. Go to Make Proven Winners one of your Favorite Pages on Facebook. If you don t have a social media plan, be sure to create one for this year. Connecting with your customers in this way is so important. Let Proven Winners help you by reposting their content to your page. Use social media to build a fan club and interact with your customers. Upload fresh inventory images throughout the season to drive traffic and use content from PVG s Retail Corner to post and keep information relevant; for example photo library, consumer articles, etc. Go to 3

6 WHAT S NEW FOR 2014 CONTEMPORARY CONTAINERS IN LINE WITH MARKET TRENDS Container gardening is the wave of the future an excellent choice for consumers who don t have time or space to plant beds or maintain landscapes. Over the past year, we have asked hundreds of gardeners and retailers what they prefer in size, shape, color and texture. The results were surprising. Terra Cotta is out. Chocolates, blacks, grays, and bright flashy colors are in. So for this season we are pleased to be offering a wide selection of new dramatic and colorful containers for spring and summer, all planted out with the most popular variety combinations. Jump into Spring 10 Square Patio Pots Just what your customers asked for square shape, new colors Offered in two contemporary color: sandy tan and cappuccino brown Perfect for the patio, deck, entryway or as an accent to the garden bed 12 Coco Fiber Hanging Baskets Not just for summer any more now available in time for Mother s Day and early spring sales Tried and true combinations that will withstand cool evenings and hot days, and provide continuous blooms all season long Larger size and attractive presentation makes a big statement in any location 24 Window Boxes A brand new option for dressing up a railing, deck, wall Pre-planted with the most popular combinations to take the guesswork out of container gardening Will fit into most standard fixed window w boxes or presents well on its own Geraniums in Gallon Containers An all new Wow Factor added to our premium geranium line and available in early spring Quickly adds color and mass to garden beds, containers and landscapes Now officially designated as Proven Winners varieties (See page 10 for more explanation) 4

7 Transition into Summer 12 Decorative Patio Pots Gardeners want choice and we now offer it: new shapes, colors and textures Chosen by you and your consumers Available in squares or rounds in seven of the most popular colors New Hot Color Vases Bright hot colors are the latest in fashion and so are our new Color Vases Available in the top-preferred colors: pink, purple, blue and yellow Available with matching or contrasting varieties Basil Bowls Great for the deck, porch or kitchen window all within easy reach of the cooking area Will grow all summer-long; just snip for today s recipe and continue to grow Available in That s Italian Basil or a great mix basil varieties: That s Italian, Mrs. Burns Lemon and Sandwich 5

8 WHAT S NEW FOR 2014 PROVEN WINNERS INTRODUCTIONS STRAWBERRY KISS The 2014 National Combination What Proven Winners will be advertising and what your consumers will be asking for! SUPERBELLS Pink Calibrachoa SUPERTUNIA Mini Appleblossom Petunia SUPERBENA Royale Whitecap Verbena SUNDAZE Blaze Bracteantha bracteata Deep red-orange blooms and yellow centers round out the Sundaze Series color palette and will create strong fall interest in the garden. This plant s distinctive narrow foliage improves the flower-to-foliage coverage and requires less water. 6

9 WHITE KNIGHT Lobularia More compact and upright than Snow Princess, but still has the same continuous mass of white flowers and wonderful fragrance. Perfect for the garden or in combination. Will grow slower so can keep pace with less vigorous flowers in the landscape. ANGELFACE Wedgewood Blue Improved Angelonia Extra-large bi-colored blooms and improved habit are sure to wow your customers. The vivid blue and white flowers perform in the heat and are tightly spaced for a compact presentation. SUPERBELLS Spicy Calibrachoa The warm-toned blooms of Superbells Spicy are always evolving. In the heat of summer more oranges and yellows will be present. During times of cooler temperatures, blooms will include more red, orange and burgundy tones. Overall, provides a wide, consistent coloration with the overall effect being a bronze orange mix. GRACEFUL GRASSES Fireworks Pennisetum A beautiful sport of purple fountain grass that adds unique color and texture to containers. This pink and white variegated grass has a strong upright, arching habit, making it a great thriller in the container, but will not take over in combinations. 7

10 WHAT S NEW FOR 2014 PROVEN WINNERS INTRODUCTIONS SUPERTUNIA Flamingo Petunia This new addition to the Supertunia Series features beautiful salmon pink coloration and garden performance that is in line with a Supertunia Vista. It features a flat landscape habit, grows quickly, and is early to flower. SUPERBELLS Pomegranate Punch Calibrachoa A vivid show of color range in a single plant, featuring a vermilion red petal, dark burgundy/black throat and a tiny yellow eye at the back of the throat. Two-toned richness adds dimension to the canopy and when light comes in from behind, the effect is dramatic. SUPERTUNIA Orchid Charm Petunia This new addition to the Charm Series features lovely pink-lavender blooms that will blossom all season long even in the heat and humidity of the summer. Like all Charm varieties, it has a smaller flower size which is great for the landscape. SUPERTUNIA White Improved Petunia Spectacular white flowers with faint yellow throat, and now an improved habit, too. Not only will it grow to be wide, it will fill in to be tall. Vigorous enough to be compared to the Supertunia Vista varieties. 8

11 SUPERBENA Royale Whitecap Verbena A great addition to the Superbena Royale Series with pure white blooms. As with all Royales, does well in full sun and has superior disease resistance. SUPERBENA Royale Plum Wine Verbena A vigorous spreading plant featuring reddish-purple blooms and growing 8-12 tall and wide. Superb shelf life and great garden performance. CATALINA Grape-O-Licious Torenia This new addition to the award-winning Catalina Series offers unique color white blooms with dark purple throats. Great garden performance in partial shade as well as full sun. SUPERBENA Violet Ice Verbena Soft violet blooms with a distinctive eye add a new coloration to the Superbena collection. This variety boosts extremely large flowers, has exceptional powdery mildew resistance, and blooms very early in the season. 9

12 WHAT S NEW FOR 2014 PROVEN WINNERS You ve known them as Calliente and Calliope, available from Pleasant View for years in our Proven Selections line-up and popular for their vivid colors and outstanding garden performance. Thanks to their popularity, they are now officially part of the Proven Winners collection and renamed Timeless and Boldly to convey their unique characteristics. PELARGONIUMS The Timeless Series offers a naturally dense, mounding plant habit, early flowering and outstanding oedema resistance. Their leaves reflect its ivy-zonal geranium parentage with deep green color and lobed ivy shape. As its name implies, Timeless will provide a continuous supply of carefree single flowers under the most extreme conditions and are at their best in hot weather. TIMELESS Orange Pelargonium The Boldly Series represents a revolutionary breakthrough in breeding, bringing the best features of ivy and zonal geraniums into one series that features large, semi-double flowers with stunning colors that will bloom in full sun to part shade conditions. BOLDLY Scarlet Fire Pelargonium 10

13 WHAT S NEW FOR 2014 PROVEN SELECTIONS INTRODUCTIONS NONSTOP Rose Petticoat Begonia Features large double pink and white flowers. Blooms all summer, needs no deadheading and is incredibly heat tolerant. DALINA Grand Topia Dahlia Bright red, double flowers that bloom in late summer and early fall for a hot color scheme in a sunny position. CRANBERRY BOG Coleus Rich burgundy foliage with a chartreuse fringe; excellent branching habit and great vertical interest. THE WHIRLPOOL Coleus Lime green color brightens landscapes and combinations; spiral twisted foliage for great texture and visual appeal. Lighthouse Purple Salvia With full spikes of reddish purple flowers, Lighthouse Purple stands taller than its sister plant, Lighthouse Red. It gives off an impressive display of densely packed flowers of pink and purple shades with a long-lasting bloom time. Summer Jewel Red Salvia Developed for its striking, small-delicate red flowers, Summer Jewel Red grows well, loves heat, and is a great landscape plant or thriller for the center of a container combination. Consumers will love it because it attracts hummingbirds and bees. 11

14 PLAN YOUR SEASON AROUND POPULAR COLOR TRENDS Knowing What s Hot Impacts Your Bottom Line When consumers think of Proven Winners plants, they think of color. Brilliant, vibrant, living color. And while everyone has their own preferences, there are trends that provide insight about what colors are the most popular. Check out the color trends and variety preferences featured here. Make sure you plan your orders around what consumers are looking for. Favorite Flower Color Trends from Over the past five years Proven Winners has asked thousands of gardeners to share their color preferences. Some have stayed the same; others have risen to the top. White dropped off for a period, now it s coming back. Pink and purple continue to reign. Check the charts below to see how popular blue has become over the past four years Taking Advantage of Bicolor Varieties We also know that consumers love bicolor plants. In fact bicolor bloomers are ranked fourth in popularity behind pink, purple and blue. We have some of the most unique and popular bicolored plants in the industry such as SUPERBELLS Lemon Slice Calibrachoa or SUPERTUNIA PICASSO IN PINK Petunia. Pleasant View offers these varieties in a number of container sizes and combinations. Giving Your Customers the Best Choices Every single one of our Proven Winners and Proven Selections varieties have been put through the test. Years of research and development assure that you and your customers get the best garden performance and the most color variations. Take our line of SUPERBELLS, SUPERTUNIA, AND SU- PERBENA Series featured on the following pages hallmarks of the Proven Winners brand and star performers in variety, color, and gardening applications Above, Top to Bottom: SUPERBELLS Lemon Slice Calibrachoa SUPERTUNIA PICASSO IN PINK Petunia Above, Top to Bottom: SUPERBELLS Pomegranate Punch Calibrachoa SUPERTUNIA White Improved Petunia SUPERBENA Violet ice Verbena

15 SUPERBELLS CALIBRACHOA SERIES Superbells superb color, heat tolerance, disease resistance, and strong summer performance make this series one of our most popular sellers. Superbells create endless possibilities in the garden, landscape or container. NEW & TOP SELLING SUPERBELLS SUPERBELLS Blackberry Punch Calibrachoa SUPERBELLS Blue Calibrachoa SUPERBELLS Cherry Star Calibrachoa SUPERBELLS Coralberry Punch Calibrachoa SUPERBELLS Dreamsicle Calibrachoa SUPERBELLS Grape Punch Calibrachoa SUPERBELLS Lemon Slice Calibrachoa SUPERBELLS Pink Calibrachoa SUPERBELLS Plum Calibrachoa SUPERBELLS Pomegranate Punch C. NEW SUPERBELLS Red Calibrachoa SUPERBELLS Spicy Calibrachoa NEW SUPERBELLS Tequila Sunrise Calibrachoa SUPERBELLS White Calibrachoa SUPERBELLS Yellow Calibrachoa SUPERBELLS Yellow Chiffon Calibrachoa 13

16 SUPERTUNIA PETUNIA SERIES These beauties are self-cleaning, floriferous, and have flowers that range in color from purest white to rich, royal velvet. Single, double or mini, the Supertunia series is light years ahead of anything else available today. NEW & TOP SELLING SUPERTUNIAS SUPERTUNIA Bermuda Beach Petunia SUPERTUNIA Bordeaux Petunia SUPERTUNIA Flamingo Petunia NEW SUPERTUNIA Mini Blue Veined Petunia SUPERTUNIA Mini Silver Petunia SUPERTUNIA Orchid Charm Petunia NEW SUPERTUNIA PICASSO IN PINK P. SUPERTUNIA PRETTY MUCH PICASSO P. SUPERTUNIA RASPBERRY BLAST Petunia SUPERTUNIA Red Petunia SUPERTUNIA Royal Magenta Petunia SUPERTUNIA Royal Velvet Petunia SUPERTUNIA White Improved Petunia NEW SUPERTUNIA White Russian Petunia SUPERTUNIA Vista Bubblegum Petunia SUPERTUNIA Vista Silverberry Petunia 14

17 SUPERBENA VERBENA SERIES With their large flowers, vivid colors, and upright/cascading habit, Superbena are the big boys of the verbena family. These are the best summer blooming verbena in the garden. NEW & TOP SELLING SUPERBENAS SUPERBENA Burgundy Verbena SUPERBENA Coral Red Verbena SUPERBENA Dark Blue Verbena SUPERBENA Large Lilac Blue Verbena SUPERBENA Pink Shades Verbena SUPERBENA Purple Verbena SUPERBENA Royale Chambray Verbena SUPERBENA Royale Iced Cherry Verbena SUPERBENA Royale Peachy Keen Verbena SUPERBENA Royale Plum Wine Verbena NEW SUPERBENA Royale Silverdust Verbena SUPERBENA Royale Whitecap Verbena NEW SUPERBENA Violet Ice Verbena NEW 15

18 COMBINATIONS IN CONTAINERS & HANGING BASKETS New Intros and Spring Combinations Pleasant View offers a huge selection of new intros and time-tested combinations in hanging baskets, color pots, patio pots, and window boxes. Featured on the next few pages are nearly all of our Spring and Summer combinations along with the container sizes in which they will be offered. Please refer to the footnote at the bottom of each page for a key to the container codes. Bermuda Skies (1,2,3,5,6) SUPERBELLS Yellow Chiffon Calibrachoa LAGUNA Sky Blue Lobelia SUPERTUNIA Bermuda Beach Petunia Blueberry Lemonade (2) LAGUNA Sky Blue Lobelia SUNSATIA Lemon Nemesia Berrylicious (1) SUPERBELLS Lemon Slice Calibrachoa SUPERBENA Royale Iced Cherry Verbena SUPERTUNIA Royal Velvet Petunia Bubble Bath (4) NEW SUPERBELLS Pink Calibrachoa SUPERTUNIA Flamingo Petunia SNOWSTORM GIANT SNOWFLAKE Sutera SUPERBENA Royale Plum Wine Verbena Citrus Splash (4) NEW SUPERBELLS Lemon Slice Calibrachoa SUPERTUNIA Royal Velvet Petunia SUPERBENA Royale Whitecap Verbena 16

19 Coral Sands (4) NEW SUPERBELLS Yellow Chiffon Calibrachoa SUPERTUNIA Flamingo Petunia SNOWSTORM GIANT SNOWFLAKE Sutera SUPERBENA Royale Peachy Keen Verbena Country Cottage Purple (2) SUPERTUNIA Mini Blue Veined Petunia SUPERTUNIA Royal Velvet Petunia SUPERBENA Dark Blue Verbena Evening Candlelight (2,5) NEW SUPERBELLS Lemon Slice Calibrachoa SUPERTUNIA White Petunia SUPERBENA Royale Silverdust Verbena Faded Jeans (2) SUPERBELLS Plum Calibrachoa SUPERBELLS Pink Calibrachoa SUPERBENA Royale Chambray Verbena Grape Fusion (2) SUPERBELLS Grape Punch Calibrachoa SUPERBELLS Miss Lilac Calibrachoa SUPERBENA Royale Chambray Verbena Heart And Soul (2) SUPERTUNIA Bermuda Beach Petunia SUPERTUNIA Royal Velvet Petunia Sweet Caroline Light Green Ipomoea Available Containers: (1) 6.5 FoolProof Color Pot (2) 10 Hanging Basket (3) 10 Patio Pot (4) 12 Coco Fiber Hanging Basket (5) 12 Patio Pot (6) Window Box Fruit Fusion (1,2) SUPERBELLS Plum Calibrachoa SUPERBELLS Yellow Chiffon Calibrachoa SNOWSTORM GIANT SNOWFLAKE Sutera 17

20 COMBINATIONS IN CONTAINERS & HANGING BASKETS Lively in Lavender (1) SUPERTUNIA Mini Blue Veined Petunia SUPERTUNIA Royal Velvet Petunia SUPERBENA Large Lilac Blue Verbena Living Perfectly (2) SUPERTUNIA Royal Magenta Petunia Sweet Caroline Light Green Ipomoea SUPERTUNIA Royal Velvet Petunia Lucky Ladybug (5) NEW Spikes Dracaena WHITE KNIGHT Lobularia BOLDLY Dark Red Pelargonium New Attitude (1,2,5) SUPERTUNIA Mini Strawberry Pink Veined Petunia LUCIA Dark Blue Lobelia SNOWSTORM GIANT SNOWFLAKE Sutera Ocean Mist (4) NEW SUPERBELLS Plum Calibrachoa SUPERTUNIA Mini Blue Veined Petunia SUPERTUNIA Royal Velvet Petunia SUPERBENA Royale Chambray Verbena Paradise Found (2) SUPERTUNIA Royal Velvet Petunia SUPERBELLS Yellow Calibrachoa SNOWSTORM GIANT SNOWFLAKE Sutera Plum Crazy (1,2,3,4,5) SUPERBELLS Lemon Slice Calibrachoa SNOWSTORM GIANT SNOWFLAKE Sutera SUPERTUNIA Royal Velvet Petunia Rainbow Sherbet (1,2,3,4,5,6) SUPERBELLS Dreamsicle Calibrachoa SUPERBELLS Yellow Calibrachoa SUPERBELLS Pink Calibrachoa Raspberry Zinger (2,3,5) NEW Sweet Caroline Light Green Ipomoea SUPERTUNIA Flamingo Petunia SUPERTUNIA Raspberry Blast Petunia Red Diamond (5) NEW NONSTOP Deep Red Begonia DIAMOND FROST Euphorbia Robins & Rainbows (2) SUPERTUNIA Raspberry Blast Petunia SUPERTUNIA Royal Magenta Petunia SNOWSTORM GIANT SNOWFLAKE Sutera Rock Star (1,3,5,6) SUPERTUNIA Raspberry Blast Petunia LAGUNA White Lobelia TUKANA Raspberry Verbena Available Containers: (1) 6.5 FoolProof Color Pot; (2) 10 Hanging Basket; (3) 10 Patio Pot; (4) 12 Coco Fiber Hanging Basket; (5) 12 Patio Pot; (6) Window Box 18

21 Royal Punch (1,2,5) NEW SUPERBELLS Pomegranate Punch Calibrachoa SUPERTUNIA Royal Velvet Petunia SNOWSTORM GIANT SNOWFLAKE Sutera Sangria Bouquet (2) SUPERBELLS Yellow Chiffon Calibrachoa SURFINIA Amethyst Petunia SUPERBENA Royale Peachy Keen Verbena Sheer Joy (2,3,5,6) SUPERTUNIA Mini Strawberry Pink Veined Petunia SURFINIA Sky Blue Petunia SNOWSTORM GIANT SNOWFLAKE Sutera Spirit Of America (2,4,5) SURFINIA Red Petunia SUPERTUNIA Royal Velvet Petunia SNOWSTORM GIANT SNOWFLAKE Sutera Strawberry Kiss (1,2,4,5) SUPERBELLS Pink Calibrachoa SUPERBELLS Mini Appleblossom Calibrachoa SUPERBENA Royale Whitecap Verbena Sugar Plum (2) NEW SUPERTUNIA Flamingo Petunia SNOWSTORM GIANT SNOWFLAKE Sutera SUPERBENA Royale Plum Wine Verbena Summer Candy (2) SUPERBELLS Pink Calibrachoa SUPERTUNIA Bordeaux Petunia SNOWSTORM GIANT SNOWFLAKE Sutera Summer Sangria (1,4) NEW BLUSHING PRINCESS Lobularia SUPERTUNIA Bordeaux Petunia SUPERBENA Royale Plum Wine Verbena Tutti Fruiti (4) SUPERTUNIA Vista Bubblegum Petunia SUPERTUNIA Vista Silverberry Petunia SUPERTUNIA Vista Fuschia Petunia Violet Mist (4) NEW SUPERBELLS Miss Lilac Calibrachoa SUPERBELLS Yellow Calibrachoa SUPERTUNIA Flamingo Petunia SUPERTUNIA Royal Velvet Petunia Wedding Knot (2,4,5) SUPERBELLS White Calibrachoa SUPERTUNIA White Petunia SUPERBENA Royale Whitecap Verbena Wine Country (2,5) NEW SUPERBELLS Yellow Chiffon Calibrachoa SUPERTUNIA Bordeaux Petunia SUPERBENA Royale Plum Wine Verbena Available Containers: (1) 6.5 FoolProof Color Pot; (2) 10 Hanging Basket; (3) 10 Patio Pot; (4) 12 Coco Fiber Hanging Basket; (5) 12 Patio Pot; (6) Window Box 19

22 THE EDIBLE & FRAGRANT COLLECTIONS PLEASANT VIEW S EXCLUSIVE PROGRAM Herbs & Veggies One of the Strongest Market Segments for Increased Profitability Whether your business caters to the urban gardener or the backyard farmer, nothing will stand out more or sell faster than Pleasant View s fully packaged Edible and Fragrant Collection of herbs and vegetables, all locally grown and designed specifically with the gardener in mind. Herb and Vegetable Gardeing Made Easy More than 100 varieties of the most popular herbs and vegetables to choose from Upscale packaging that grabs consumer attention and enhances the gardening experience Unique perforated Snap- Tag that make gardening fun with tear-off stake for the ground and a handy information tag for the kitchen with recipes or suggested cooking tips on the back Environmentally sustained branded coir pots that go right into the ground for easy planting Colorful pot-collar wraps that grab attention and enhance brand loyalty Total-Packaging Solution Marketing Increase foot traffic and sales in your garden center by creating a branded herb/vegetable section. With an order of 50 trays or more we will provide you with colorful, and weather-resistant bench point of purchase materials including bench wrap, 18 x18 corrugate vinyl signage, and bench cards. Ask your customer relations representative for more information. 20

23 New Basil Varieties for 2014 Basil has become a staple and a key ingredient in many popular recipes. We have expanded our basil line with two new popular varieties and intriguing recipes. Black Magic is our version of amethyst, known for its stunning black/purple color and flavor. Its unique color will attract a lot of attention and add flare to recipes like Purple Lemonade on the back of the tag. Mini Me is commonly known as Spicy Bush. It s a smaller, more compact variety but pack a spicy flavor. It s ideal for spicing up dishes like Baked Cherry Tomatoes, the recipe featured on the back of the tag. Black Magic Basil Almost black in color with sweet flavorful leaves Mild, Hot, & Fiery Peppers There is an increasing trend among gardeners and cooks today to seek out ingredients to that will add full flavor and spice to their recipes. So to meet the demand, we ve added a number of bold, new varieties to our pepper line that will satisfy the tastes of any consumer whether they are looking for milder peppers suitable for salads, or hotter varieties to spice up a recipe. See some of the newest varieties below. Plus, to help your customers make the right choice, we are now offering Pepper Heat Index Posters. Bangkok Hot Pepper Small, fiery-hot; great flavor in fresh red or green stage or as dried flakes WHAT S NEW FOR 2014 Tomatoes New & Old Get any one of your vegetable gardeners talking about tomatoes and they will no doubt have a lot of opinions on what they like and what is best. Some prefer the old stand-by slicers like Big Boy or Early Girl. Others are looking for unique new varieties that add color to a recipe. And even more are loyal to the traditional tried and true heirloom varieties. To satisfy every one of your customers preferences, we have added several new and unique tomato varieties to our cherry, slicer and heirloom categories this year. Black Cherry Juicy, sweet and uniquely colorful Capperino Stuffi ng Cherry Moderate heat level, just perfect for stuffing Green Zebra Slicer Succulent, sweet and zingy Mini-Me Basil Tiny tender leaves with a strong and spicy flavor Toma Verde Heirloom Yellow, sweet-tart flavor Habanero Super Hot Pepper Delicious, pungent, smokey flavor, great in sauces and salads 21

24 BEST PERENNIALS FOR YEAR-AFTER-YEAR PERFORMANCE More than ever before, homeowners are looking for perennials that will add longevity and value to their landscape. To meet their request for reliable, easy-to-maintain plants that return year after year, Proven Winners has partnered with Walters Gardens, the leading perennial supplier in North America. This year Pleasant View will be offering more than 100 Proven Winners perennials see the complete selection in our Grower Resource Guide and online at In addition, we offer our own Proven Selections premium varieties that are sought out by perennial gardeners and landscapers. Proven Winners Intros DOLCE Blackberry Ice Heurchera Royal purple leaves with a luminescent pewter overlay and black veining DOLCE Cinnamon Curls Heurchera Unique blend of coppery orange red, and purple tones with ruffled leaves SWEET ROMANCE Lavandula What s New for 2014 A Sample of Proven Selections Intros Delphinium New Millennium Star A mix of the best New Millennium hybrids featuring pink, blue, purple, and white Digitalis Polkadot Princess This series has an incredibly long bloom time, flowering all summer long and into fall Echinacea PowWow Wild Berry Plump, rich violet purple flowers with grey-green fragrant foliage Deep purple-pink to near-magenta flowers are faster to bloom and sit atop short, compact stems Cats Meow Nepeta Leucanthemum Freak! A neatly compact, rounded mound of fragrant, grey-green foliage with sky blue flowers A real garden showstopper that is covered with large fluffy-looking flowers formed from layers of white petals 22

25 SAVVY SUCCULENTS CONSUMERS LOVE THEM Offered in 3.5 Containers as Well as in 8 and 10 Dish Gardens Color, Shape, and Texture Succulents have moved beyond the houseplant category and into the great outdoors. With an expanded array of new and eye-catching colors, textures and shapes, Savvy Succulents are breaking the succulent stereotype. The succulents in our program are all low maintenance, compact and easy to handle. Our offering has variety, unique forms, eye-catching colors and high consumer demand. These easy-to-grow plants are finding new uses in garden beds and container gardens. Popular Varieties Featured in Our Dish Gardens Aloe Twilight Zone Agave Retro Choke Cotyledon Happy Young Lady Sedum Coppertone Sedum Lemon Coral Echeveria Painted Crassula Campfire Crassula Campfire Kalanchoe Flapjacks 23

26 SHADE SOLUTIONS BEST VARIETIES FOR LOW SUN GARDENS Every gardener is inevitably faced with an area of their landscape or patio that gets little or no sun. And many believe they need to give up on the color and vibrancy of a sun garden. But that doesn t have to be the case. Pleasant View has a wide selection of shade loving varieties that will provide the same visual impact of a sun garden. Consider creating a shade bench in your garden center to help customers choose the right varieties. Use Proven Winners signage to draw attention and help drive sales. Shade Recommendations Impatiens SUNPATIENS Series An excellent alternative to seed impatiens, SunPatiens are easy to grow, downy mildew resistant, very heat tolerant and offer continuous color from spring to frost whether planted in the sun or shade. 10 SunPatiens are offered in both a spreading and compact series each of which comes in a variety of eye-catching colors and interesting foliage. Compact Electric Orange Torenia CATALINA Series A dainty and delightful little flower that can take heat, humidity and shade. Great in the landscape or in a container. CATALINA Pink Torenia & COLORBLAZE Dipt in Wine Coleus Compact Blush Pink CATALINA Midnight Blue T. Spreading Carmine Red CATALINA Grape-O-Licious T. Spreading White CATALINA Gilded Grape T. Coleus COLORBLAZE Series The ColorBlaze Series brings vibrant color and exceptional performance to any shade garden or container. They are easy to grow and are extremely popular with consumers. COLORBLAZE Dipt in Wine Coleus & CATALINA Midnight Blue Torenia COLORBLAZE Marooned Coleus COLORBLAZE Keystone Kopper C. Begonia SUREFIRE Series Surefire Begonias have big color and big performance with deep color in the foliage and large, striking rose or red colored flowers. SUREFIRE Rose Begonia & DIAMOND FROST Euphorbia SUREFIRE Rose Begonia & DIAMOND FROST Euphorbia 24

27 COLOR CHOICE FLOWERING SHRUBS Above, L to R: Invincible Spirit Hydrangea arborescens; Miss Ruby Buddleia; Incrediball Hydrangea arborescens A Sampling of ColorChoice for the Northeast For the entire listing of Pleasant View grown ColorChoice Shrubs, see our 2014 Finished Order Form Top Varieties for the Northeast ColorChoice Flowering Shrubs offer a big WOW in the garden with less maintenance and are loaded with impulse appeal on the bench so you can command a premium price. Most have been grown for two seasons at Pleasant View and will be ready to go mid-april in 1, 2, and 3 gallon containers. Available in small quantities with weekly deliveries means that you can order the varieties you want in the quantities you need. ColorChoice is great for cross merchandising and improving your average dollar per sale. Increase your merchandising of ColorChoice by using the point-of-purchase displays available from Proven Winners. You find a wide selection at: cfm?catid=44 INSPIRED Pink Buddleia LO & BEHOLD Blue Chip Buddleia Limelight Hydrangea BIG LIFEBERRY Lycium SUMMER WINE Physocarpus OSO EASY Italian Ice Rosa OSO EASY Strawberry Crush Rosa DOUBLE PLAY Big Bang Spirea SONIC BLOOM Pearl Weigela WINE AND ROSES Weigela 25

28 TOP PLANTS FOR LANDSCAPE COLOR FROM PLANTING UNTIL FROST Our Choices Offer: High WOW factor Low maintenance Great coverage a little goes a long way Season-long performance, Spring through Fall Solution-based Merchandising Keep an endcap or bench filled with any of these varieties and merchandise with your choice of POP from Proven Winners. Great varieties will be available spring through summer in 4.5 or 6.5 containers. To get the word out, promote them on Facebook and your website we ll provide the photos. Go to for POP A Few of Our Our Landscape Favorites SUREFIRE Begonias SEÑORITA BLANCA Cleome SEÑORITA ROSALITA Cleome COLORBLAZE Coleus GRACEFUL GRASSES Cyperus DIAMOND FROST Euphorbia SUMMERIFIC Hibiscus INFINITY New Guinea Impatiens SUNPATIENS Impatiens ILLUSION Ipomoeas LUSCIOUS Lantanas BLUSHING PRINCESS Lobularia SNOW PRINCESS Lobularia GOLDDUST Mecardonia SUPERTUNIA Vista Petunias Lighthouse Purple Salvia Lighthouse Red Salvia SUMMERIFIC Summer Storm Hibiscus Lighthouse Red Salvia SEÑORITA BLANCA and SEÑORITA ROSALITA Cleome encircled by SNOW PRINCESS & BLUSHING PRINCESS Lobularia 26

29 GRACEFUL GRASSES KING TUT LUSCIOUS Citrus Blend Lantana and COLORBLAZE Coleus SNOW PRINCESS Lobularia; SUPERTUNIA Vista Bubblegum Petunia; SEÑORITA ROSALITA Cleome ILLUSION Midnight Lace Ipomoea; SUPERTUNIA Bordeaux Petunia; SPIRIT Frost Cleome; ANGELFACE Dark Violet Angelonia 27

30 WHAT PROVEN WINNERS PROVEN WINNERS OUTREACH IS DOING FOR YOU Targeted Marketing & Going Mobile By listening to hundreds of thousands of passionate gardeners and new gardeners, Proven Winners knows that your customers get their information from many different communications channels. That s why Proven Winners spreads the brand message not just through traditional advertising, but also through new media. We know that more and more consumers are using smart phones and tablets to access information about gardening. So Proven Winners has established a strong digital presence to meet the needs of this growing audience. Reaching Both Passionate & Novice Gardeners Many avid gardeners look to experts like P. Allen Smith and traditional gardening magazines, television shows, and special events for their information. So Proven Winners focuses extensive marketing efforts in these areas. But new gardeners are increasingly turning to online resources and new experts to learn more about plants. That s why Proven Winners has launched new initiatives such as broadening TV exposure and partnering with Jamie Durie to promote the Supertunia Series. Consumers use their smartphones to learn more about our plants through the QR code on the plant tag Traditional gardening shows on television Traffic on the Proven Winners website is up 30% and we continue to initiate new user-friendly interfaces to drive more traffic Partnership with P. Allen Smith Consumers use their smartphones to learn Broad television exposure Our quarterly emagazine provides ideas and information on gardening and directs readers to the Proven Winners website for more information about plants and where they can buy them Partnership with Jamie Durie to promote Supertunia See pages 30 & 31 to see the millions of impressions Proven Winners will be making on consumers this season. 28

31 HELPING RETAIL GARDEN CENTERS SUCCEED We know your success depends on the amount of foot traffic that comes through your garden center. We also know how challenging it can to get your name out there. So Proven Winners has established a number of programs and services that will help you increase marketing efforts and get more exposure for your business. FREE Listing on the Proven Winners website for any garden center offering the Proven Winners brand. To sign up. Edmonton Vancouver Victoria Okanagan Calgary Seattle Portland Salt Lake City San Francisco Denver Los Angeles San Diego Phoenix Minneapolis Toronto Boston Detroit Milwaukee Hartford Cleveland New York Chicago Columbus Philadelphia Kansas City Washington, DC Cincinnati Louisville Raleigh Charlotte Dallas Atlanta Houston Tampa FREE Training through our igarden Certification Program. See page 32 for more information FREE Co-op radio advertising for garden centers that commit to ordering 3,500 Proven Winners plants this year. See page 34 for more information. FREE Promotion of your event on the Proven Winners website. Contact Jeanine@provenwinners.com. FREE Social Media promotion of your event/open house. Contact Jeanine@provenwinners.com. FREE Gardeners Idea Books. You just pay the postage, Proven Winners does the mailing. See page 35 for more information. FREE Photo library with more than 100,000 high quality photos available for download. Visit FREE A huge selection of Point-of-Purchase materials that make it easy to organize your garden center. Visit FREE PR Programs that help you host and execute a great event marketing campaign, or two or three, customized for your garden centers. See page 33 for more information. Store-Within-A-Store with Judy Sharpton Store-Within-A-Store Project to help you increase sales of Proven Winners and other products throughout your facility. This is your chance spend a day consulting with Judy Sharpton of Growing Places Marketing, Dave Konsoer of Proven Winners and the sales staff from Pleasant View to create a store merchandising plan. Ask your Pleasant View sales representative for more information. 29

32 HOW PROVEN WINNERS IS SPREADING THE WORD January February March April May June Advertising Proven Winners on Television Creates 104 million impressions Providing Year-Round Gardening Information and Retailer Listings on Our Website Our online ads appear on these websites generating 6 to 8 million impressions in addition to the Proven Winers website: davesgarden.com garden.com finegardening.com horticulture.com doityourself.com inhabitate.com Click Here to Vote Click Here for More Bi-Color Beauties Creates million impressions Delivering Proven Beauty, our E-magazine, to Thousands of Gardeners A quarterly e-magazine that goes to 30,000 subscribers Creates 120,000 impressions Reaching Millions through Print Advertising Creates 100 million impressions 30

33 January February March April May June Getting Proven Winners Out on the Airwaves Partnering with the Weather Channel Creating a Popular Gardener s Idea Book Starting Dates: Atlanta, GA Charlotte, NC Dallas, TX Denver, CO Houston, TX Los Angeles, CA Minneapolis, MN Philadelphia, PA Phoenix, AZ Raleigh, NC Salt Lake City, UT San Diego, CA Tampa, FL Washington, DC Starting Dates: Boston, MA Chicago, IL Cincinnati, OH Cleveland, OH Columbus, OH Detroit, MI Hartford, CT Kansas City, MO Louisville, KY Milwaukee, WI New York, NY Portland, OR San Francisco, CA Seattle, WA Creates 80 million impressions Creates 32 million impressions 600,000 delivered in 2013; 700,000 expected in 2014 Taking the Proven Winners Message Outdoors Atlanta Charlotte Dallas Los Angeles San Diego Schedules for 2014 to be determined. Boston Chicago Detroit Kansas City Philadelphia Minneapolis New York Creates an estimated 70 million impressions 31

34 igarden CERTIFICATION PROVEN WINNERS What Certification Means for You FREE TRAINING PROGRAM When your staff takes the time to become igarden Certified, there are some real benefits for your garden center that will help increase your sales of Proven Winners plants and establish your garden center as the resource for local gardening expertise in your area. Here s what you can expect. Plant Expertise that Sells: Your staff will not only be well trained in all the characteristics of Proven Winners varieties, but will know how to take full advantage of our merchandising and marketing support. Priority Listing on the Proven Winners Website: Your garden center will automatically receive a priority listing on the Proven Winners website which means great visibility for your location since millions of customers visit our website every year. Plus you ll also be entitled to display the Proven Winners Certified Garden Center logo on your website and in your garden center. Free Use of Our Resources: You ll have access to tools such as the Proven Winners Photo Library, newsletters, and other marketing updates. Plus you ll have an active voice in the Proven Winners network and be the first to hear about new initiatives. Free Merchandise: We ll send you a free Proven Winners t-shirt for every certified employee. Or, if you prefer, a $6 credit per certified employee to use toward Proven Winners P.O.P. An Easy Process Three easy steps and you are on your way to becoming a Proven Winners Certified Garden Center 1. Register your garden center online at PWCertified.com. Complete the form and set-up your user name and password. 2. Distribute log-in information to your employees and encourage them to view the video and take the test. This can be done on site either individually or as a group. Or completed at home when time allows. 3. Once certified, start taking advantage of all the tools and benefits now available to you. And begin to measure the increase in customers asking for the Proven Winners brand. For more details and to begin the certification process, go to 32

35 PROVEN WINNERS EVENT MARKETING PROMOTION IN A KIT ampaign unity to ng rden all our event ollow ants. $50.00 $70.00 ch of ations. eaped the bration, and event around ydrangea nter and to the urn a slow sales awareness s good cause. ons, 10 Buttons, A Great Way to Get PR for Your Garden Center Looking for a way to reach more customers, generate publicity, and excite your staff? Proven Winners has the ideas and materials to help you host and execute a great marketing campaign, or two or three, customized for your garden center. Three programs that can be launched over the course of your season to help increase awareness and foot traffic. 1. The We Grow Smiles Campaign A plant giveaway in early spring will earn a lot of exposure for your garden center. This campaign kit includes all the marketing materials to make your event successful all you have to do is follow the suggestions and provide the plants. 2. The Bloombox Kit Bring customers in and show off your staff s expertise by conducting garden workshops in your garden center. This kit includes everything you need to organize three container garden workshops, including a complete PowerPoint presentation. The kit also includes 100 each of three fold-out brochures and 100 invitations. 3. Host a Pink Day A Pink Day celebration gives you the chance to support a good cause while generating excitement and fun in your store. Just plan your event around promotion of Invincibelle Spirit Hydrangea and turn a slow sales period intro an opportunity to raise awareness about your business and this good cause. Kit includes 5 t-shirts, 15 pink balloons, 10 buttons, and a set of notecards. To order any one of these Kits, visit point-purchase. 33

36 PROVEN WINNERS FREE CO-OP RADIO PROGRAM GET MORE EXPOSURE FOR YOUR GARDEN CENTER Proven Winners will be running more than 6,500 radio commercials nationwide this spring featuring Jamie Durie, the popular TV personality and a huge fan of our Supertunia brand. These will be aired on major radio stations throughout New England and Mid-Atlantic States (see below for schedule). To be eligible for this free program, all you need to do is commit to ordering 3,500 Proven Winners plants in our branded containers. Simply choose the media market you would like to be in and complete the submission form below. Seattle Portland Salt Lake City San Francisco Denver Los Angeles San Diego Phoenix Minneapolis Milwaukee Boston Detroit Hartford Cleveland New York Chicago Columbus Philadelphia Kansas City Washington, DC Cincinnati Louisville Raleigh Charlotte Dallas Atlanta Houston Tampa Media Campaign Retailer Submission Market Start Date Station Format Deadline Boston, MA April 28, WMJX Adult Contemporary April 7, 2014 Hartford, CT April 28, WRCH Adult Contemporary April 7, 2014 New York April 7, WLTW Adult Contemporary March 17, 2014 Philadelphia March 31, WBEB Adult Contemporary March 10, 2014 Washington, DC March 31, WASH Adult Contemporary March 10, Radio Campaign Retailer Submission Company Name Phone _ Contact Name _ Street State Zip What market are your interested in being included in? Please confirm (check box): We will have at least 3,500 Proven Winners plants in the branded white containers. Contact Signature _ Please to sandy@provenwinners.com or fax to prior to the submission deadline listed above. 34

37 PROVEN WINNERS CUSTOMIZED MAILING OFFER SEND GARDENERS IDEA BOOK IN YOUR CUSTOMERS HANDS Gardener s Idea Book Order Form Get the 2014 Gardener s Idea Book for Your Customers NOW. We ll provide the books, you just pay the postage. 35

38 GOLD KEY GARDEN CENTER REWARDS PROGRAM Customize Pleasant View s Gold Key Garden Center Reward s Program to Meet Your Needs You ve earned these rewards, and now it s time to put them to good use. Do you need POP, apparel, benching or books? We ve got all that and more. Some of the best benefits do not even require points. When they do, you ll have to use them by June 30th. Visit for more benefits. Here s How You Become a Gold Key Garden Center and Earn Points Minimum yearly purchase of $50,000 in Pleasant View plant sales Participation in at least 3 seasons of finished plant programs Financially in good standing with Pleasant View Gardens Proven Winners Retailer Certified by June 1, 2013 Annual Finished Sales Volume Awarded Points for Use in 2013 $50,000 to $74, ,000 ($1,000 Value) $75,000 to $99, ,000 ($1,500 Value) $100, ,000 ($2,000 Value) FREE Gold Key Benefits 2015 New Varieties Sneak Peek - Spring 2014 Receive a preview assortment of Pleasant View s 2015 Proven Winners and Proven Selections introductions for trialing and promotion. Premier Customer Day - Wednesday, July 30, 2014 Join the Pleasant View team and the Proven Winners staff for a day focused on your business and how to grow it. We ve got in-depth tours of the display garden, discussions on plant and marketing solutions, cultural information and new introductions. They ll be a delicious lunch and dinner in the garden. An overnight stay is included. P. Allen Smith Day - Friday, August 1, 2014 The 9th Annual P. Allen Smith Day at Pleasant View will be an incredible opportunity for you to introduce garden designer, author, and TV celebrity P. Allen Smith to your customers. This year we re changing up the day with seminars and hands on talks in the garden. Be sure to take advantage of this opportunity to wow your customers they ll love you for it. Space is limited, so sign on early. Points Required for These Gold Key Benefits Get the 2014 Gardener s Idea Book in your Customers Hands 125,000 points for a 2500 piece mailing The Gardener s Idea Book We ll Provide the Books, You Pay the Postage. Be sure the 2014 edition of The Gardener s Idea Book gets in your customers hands by taking advantage of our customized mailing offer. We ll pay for the books, address them to your customers, and even include a customized promotional message for your garden center. All you have to do is provide an Excel file with your customer s address information and pay the postage costs. All orders must be placed by March 30,

39 Personalized Educational Seminar for your Garden Center 55,000 points 2014 Certified Retailer Training for your staff or a custom-designed talk for your customers. Proven Winners Point of Purchase ,000 points - Bench Tape and individual Bench Cards - Made-to-Order Bench Cards - Point of Purchase Signs, Banners - ColorWise tag shaped signs (8 colors) - Top selling variety tag shaped signs and matching bench cards - Many more new options available Benching Systems 6,200-85,500 points Built and shipped from Maine Bench Systems. Points do not include shipping. Books, Brochures & Promotion 5,000-6,500 points - Gardener s Idea Book (case of 100) - Bloom Box - Smile Campaign WaterWise Kits ,000 points Contact sales@pvg.com or phone to redeem this benefit. Proven Winners Plant Foods 6,300-75,900 points - Water Soluble Plant Food - Time Release Plant Food - More options available Apparel 1,000-2,700 points - Proven Winners Staff Tee Shirt - Proven Winners Certified Apron - Many more options available. Logo setup charges are not included on custom apparel. Additional charges will apply for new logo setup. Use Your Points by June 30th, 2014 Visit for more benefits Get Started Today! Call Andy at to find out how Please Note The PVG Gold Key Garden Center Program is a benefits-based program and does not qualify customers for business volume or freight discounts. Additionally, above value estimates may vary and do not include shipping.