Mike Harris copywriting folio

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1 Mike Harris copywriting folio AWARDS AMERICAN ONE SHOW FOR THE ECONOMIST CANNES GOLD LION FOR THE ECONOMIST D&AD FOR THE ECONOMIST CAMPAIGN PRESS FOR THE ECONOMIST CAMPAIGN PRESS FOR SAINSBURY S CAMPAIGN PRESS FOR IKEA Avoid the pedestrian taxi for The Economist written by Mike Harris at AMV BBDO London.

2 I have worked on most types of business including: BT Bayer British Airways Fidelity Halfords Homebase IKEA ILVA Norwich Union NatWest Renault Sainsbury's Tesco Thomson Holidays Travelodge Volkswagen Volvo Vauxhall W.H.Smith Yellow Pages

3 Recommendation from David Abbott creative director of AMV BBDO.

4 One of thirty websites written for the Homebase gardening website. Homebase copy How to get more flowers 26th August 2014 MH Nothing makes a garden look more beautiful than a lot of flowers in full bloom. But because so many of them only flower for a while, what can you do to make your displays last longer? Well, itʼs actually a lot easier than you might think, and for once it isnʼt really hard work. Off with their heads! All you have to do is deadhead the plants regularly, removing the flower heads as they start to fade in colour or wilt. This will prevent the flowers from creating seedpods, bring more flowers to replace those that have gone and ensure long-lasting colour in your garden. How you go about deadheading depends on the kind of flowers in your garden and the time of year. Key steps on what to remove when and where Step 1. Deadhead long flower stalks: Plants that produce one flower head at the end of a stalk, like Pelargoniums, should have the fading flower removed along with the stalk by snapping it off cleanly from the stem. Bulbs like daffodils and tulips are different, these should have the flower cut off leaving the stalk intact. How to get more flowers Step 2. Deadhead short flower stalks: Plants like Fuchsias that produce flowers on short stalks should have the fading bloom removed by pinching off the stalk behind each fading flower - use your thumb and forefinger to do this. Step 3. Enjoy plants with masses of flowers: Some plants, like Alyssum, produce lots of tiny flowers and could take you all day to deadhead. If you want to tidy up a few pots of these on the patio try using an old pair of scissors to make the job easier. Step 4. Get more flowers on tall spikes: Many border flowers that bloom on tall spikes like Foxgloves, Delphiniums, Antirrhinum and Hollyhock can be encouraged to produce a second round of smaller spikes later in the year if they are deadheaded. Simply cut the whole spike back using a pair of secateurs when the flowers begin to fade, making sure you cut just above the highest sideshoot on the stem. Step 5. Encourage repeat flowering: Flowering shrubs worth deadheading are Hybrid-tea roses, Floribunda roses, Fuchsia, Choisya, Perovskia and Hypericum. Many repeat-flowering plants such as bush roses will flower better, and for much longer, if regularly deadheaded throughout the flowering season. Floribunda roses (cluster flowered) should have each fading bloom cut from the cluster until the last one remains. Large-flowered hybrid tea roses should have each faded bloom cut back to just above a leaf joint, cutting about nine inches below the flower. By cutting back into thicker stems in this way stronger flowering shoots and a greater number of flowers will be produced. Top tip: To encourage more blooms, feed roses with a rose fertiliser after the first crop of flowers has been deadheaded. Other ways to get longer lasting flowers Nothing makes a garden look more beautiful than a lot of flowers in full bloom. But because so many of them only flower for a while, what can you do to make your displays last longer? Well, itʼs actually a lot easier than you might think, and for once it isnʼt really hard work. Off with their heads! All you have to do is deadhead the plants regularly, removing the flower heads as they start to fade in colour or wilt. This will prevent the flowers from creating seedpods, bring more flowers to replace those that have gone and ensure long-lasting colour in your garden. Step 6. The secret of eternal youth: Herbaceous plants to divide regularly are Achillea Aconitum, Aster, Geum, Heuchera and Solidago. Some plants produce their best displays of flowers and foliage when young, but vigorous herbaceous plants like Achillea, for example, produce their best displays when kept growing strongly. To be sure of this, simply lift the plants out of the ground every couple of years and divide the clumps, theyʼll reward you with bigger and better displays. Shrubs like Red-stemmed Dogwoods produce brighter and more colourful bark on new growth, so by pruning them back hard each spring you can get the best displays possible. This technique also works on many other varieties of shrub. Step 7. Producing fresh foliage: Plants to cut right back are Centaurea Montana, Lamium, Nepeta, Hardy geranium, Geum and Viola. Some flowering perennials like hardy Geraniums can start to look a bit worse for wear in the middle of the summer as drought and pests take their toll. To improve the overall appearance of these plants and get another flush of blooms in late summer, cut all the old foliage right back almost to ground level using a pair of shears. Top tip: Donʼt forget to water plants thoroughly after cutting back, and give them a boost by applying a high-potash fertiliser, this will improve their growth.

5 One of thirty websites written for the Homebase gardening website. Homebase copy Slugs and snails revise 1 18 August 2014 MH How to deal with slugs and snails No sooner do the fruits (or vegetables) of your labour appear, so too do the slugs and snails. You can tell if you ve got a problem when you notice irregularly shaped holes in leaves, and the sparkly slime trails they leave across your planted beds. But how do you deal with these hungry pests? Well, thankfully there are plenty of solutions, but first you need to find out which one is causing all the damage. 1. Slugs or snails? You can tell whether you ve got slugs or snails by the type of damage and where it occurs, and by the slime trails they leave everywhere. Slugs tend to stay around ground level and eat everything and anything. Keeled slugs are particularly annoying because they live underground and eat the roots. Common in damp soils, they ll ruin crops of potatoes by tunnelling into them and eating out large holes. Snails are the ones who are really good at scaling vertical surfaces, so if you notice plants being demolished in a hanging basket, for example, it s probably a snail. Snails are also quite fussy eaters. They tend to feast on the softer bits between the ribs of a leaf, leaving you with just a plant skeleton. Key steps on how to get rid of slugs and snails responsibly and safely Step 1. Go on nocturnal patrols: Slugs and snails feed at night, so you can go out with a torch and pick them off the plants that are under attack.

6 Digital. to customers advertising golf holiday flights at low prices.

7 Ad and copywriting for Marling building and property maintenance company. The builders have arrived, darling. or a complete electrical rewire he has the specialist tradesmen, the relevant qualifications and the insurance to carry out any type of work. Marling also build houses, and for this work Geoff is NHBC registered, so should you require an extension, a garage or another house there would not be a sharp intake of breath. He prides himself on giving accurate quotes free of charge. When you are given a price that is what you pay. There ll be no trying to find extras along the way to bump up your bill. His staff are pleasant, honest, well mannered, do not swear (too much), don t play loud music and they clean up properly afterwards. Choosing a building or property maintenance company can be a risky business. Whatever impression you may gain by speaking to someone on the phone, they can be completely different when they arrive often just one man and a dog. Geoff Marling does have a lovely dog but then he also has over fifteen years experience in the building and property maintenance business. Fromasimplecoatofpainttoatotalrefurbishment,central heating A pleasure to have them in the house, is how one lady customer put it when we had completed her work. Should you require references or recommendations these can easily be provided. Please contact Geoff Marling to discuss any property maintenance or building project. Marling is a long established and reliable local company. We even take cheques. MARLING BUILDING SERVICES LTD. Tonbridge Road, Hadlow, Kent TN11 OAJ t m e geoff@marling.fslife.co.uk

8 Copywriting for British Airways wine club website.

9 Part of script for Unilever corporate film. Ogilvy London Unilever corporate film script Title: Small actions. Big difference. MVO: How can the products in your cupboard change the world? Letʼs take tea. Changing weather patterns, water scarcity and unsustainable farming practices are putting pressure on agricultural supplies in the major tea producing countries. All this is having an adverse effect on tea production, so something has to be done to make tea production sustainable. What would we do without our nice cup of tea? As one of Unileverʼs products is Lipton tea we really care about whatʼs happening here, so we now have a partnership with Rainforest Alliance to produce sustainably sourced tea. Rainforest Alliance is responsible for maintaining standards by having certified tea growing estates, advising on growing practices, looking after the well-being of employees and having a positive effect on the care of wildlife. What more can we do? Bags more. We will source the tea in all Lipton teabags from Rainforest Alliance certified estates from 2015, and will source 100% of Unileverʼs tea, including loose tea, sustainably by % of our agricultural raw materials will be sourced sustainably by 2020 to ensure better livelihoods for those in the developing world. To make tea you need water. Ah. That could be a problem. One billion people around the world are without access to safe drinking water and the UN estimates this could double by Affordability of water purifying systems is the trouble, with many people relying on boiling their water or buying bottled. But hope springs eternal. Unileverʼs Pureit in-home water purifier is a clever piece of kit that provides drinking water at an affordable price. Itʼs ʻas safe as boiled,ʼ removes harmful germs and requires no electricity or pressure system. We aim to make safe, affordable drinking water available to 500 million people by Now, we all like nice clean clothes. But laundry uses, you guessed it-water. It also uses resources and produces waste. We believe it is our job to reduce this by the way we make our products, and by helping people change the way they use them. We are already producing concentrated detergents, same number of washes but one third the water used before, one third of the packaging and one third of the transport. 125 billion washes a year are made using our products so changing the way you wash, even just a little, can make a big difference. We will encourage consumers to buy concentrates, use the correct amount of detergent, choose short cycles and reduce water temperature for washes. Unilever intend to halve the greenhouse gas impact of our products, from sourcing raw materials to consumer use and disposal by 2020 and achieve between 50% and 80% by Low self-esteem is a common issue in developing countries, especially among young girls. This can increase the risk of problems such as eating disorders. The long-standing Dove Self-esteem Fund (DSEF) campaign is educating and encouraging young people to help raise their self-esteem and build a positive relationship with beauty, enabling them to realise their full potential in life girls benefited from 696 DSEF workshops in And now.more water. Consider this. Many of the XX thousand people who die from disease-related deaths in Africa each year could be saved, simply by getting them to wash their hands with soap. Yes, soap and water. Thatʼs all it takes. Washing hands with Lifebuoy soap can reduce deaths from diarrhoea by almost half, and from acute respiratory infections by a quarter. This brings a whole new meaning to the name Lifebuoy. For children the benefits are even greater. For them it can also help reduce school absence due to illness by up to 40%. To save lives in these developing countries Unileverʼs mission is to inspire one billion people to make handwashing a daily ritual by Unilever has already established a reputation for making a positive impact around the world, now we intend to help more than one billion people improve their health and well being. But weʼll need a little help from you,. Please be careful what you put in that cupboard. Unilever. Small actions. Big difference.

10 Mike Harris copywriter Contact: m: t: t: e: See my folio of ads I have written and art directed at