Mike Harris ART DIRECTION COPYWRITING IDEAS

Transcription

1 Mike Harris ART DIRECTION COPYWRITING IDEAS Ten years as an art director/copywriter at AMV BBDO hired by David Abbott. See work I have written and art directed.

2 Agency AMV BBDO

3 Agency AMV BBDO

4 Agency AMV BBDO. Created while working as a team with Gideon Todes.

5 Poster for the London Eurostar Terminal. Agency AMV BBDO

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9 to BA customers advising them of Christmas wine offers and the BA air miles they can earn when they buy wines from the BA Wine Club. See copywriting for this on the next page.

10 Copy for BA Christmas wine offers .

11 to BA customers advising them of Golf holiday flights at special prices.

12 AWARDS AMERICAN ONE SHOW FOR THE ECONOMIST CANNES GOLD LION FOR THE ECONOMIST D&AD FOR THE ECONOMIST CAMPAIGN PRESS FOR THE ECONOMIST CAMPAIGN PRESS FOR SAINSBURY S CAMPAIGN PRESS FOR IKEA

13 100 years old and still flying. Flying Magazine celebrates its100th birthday.

14 Ten years as an art director and copywriter on Sainsbury s at AMV BBDO working with top food photigraphers.

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17 Homebase copy How to get more flowers 26th August 2014 MH Nothing makes a garden look more beautiful than a lot of flowers in full bloom. But because so many of them only flower for a while, what can you do to make your displays last longer? Well, it s actually a lot easier than you might think, and for once it isn t really hard work. Off with their heads! All you have to do is deadhead the plants regularly, removing the flower heads as they start to fade in colour or wilt. This will prevent the flowers from creating seedpods, bring more flowers to replace those that have gone and ensure long-lasting colour in your garden. How you go about deadheading depends on the kind of flowers in your garden and the time of year. Key steps on what to remove when and where Step 1. Deadhead long flower stalks: Plants that produce one flower head at the end of a stalk, like Pelargoniums, should have the fading flower removed along with the stalk by snapping it off cleanly from the stem. Bulbs like daffodils and tulips are different, these should have the flower cut off leaving the stalk intact. How to get more flowers Step 2. Deadhead short flower stalks: Plants like Fuchsias that produce flowers on short stalks should have the fading bloom removed by pinching off the stalk behind each fading flower - use your thumb and forefinger to do this. Step 3. Enjoy plants with masses of flowers: Some plants, like Alyssum, produce lots of tiny flowers and could take you all day to deadhead. If you want to tidy up a few pots of these on the patio try using an old pair of scissors to make the job easier. Step 4. Get more flowers on tall spikes: Many border flowers that bloom on tall spikes like Foxgloves, Delphiniums, Antirrhinum and Hollyhock can be encouraged to produce a second round of smaller spikes later in the year if they are deadheaded. Simply cut the whole spike back using a pair of secateurs when the flowers begin to fade, making sure you cut just above the highest sideshoot on the stem. Step 5. Encourage repeat flowering: Flowering shrubs worth deadheading are Hybrid-tea roses, Floribunda roses, Fuchsia, Choisya, Perovskia and Hypericum. Many repeat-flowering plants such as bush roses will flower better, and for much longer, if regularly deadheaded throughout the flowering season. Floribunda roses (cluster flowered) should have each fading bloom cut from the cluster until the last one remains. Large-flowered hybrid tea roses should have each faded bloom cut back to just above a leaf joint, cutting about nine inches below the flower. By cutting back into thicker stems in this way stronger flowering shoots and a greater number of flowers will be produced. Top tip: To encourage more blooms, feed roses with a rose fertiliser after the first crop of flowers has been deadheaded. Other ways to get longer lasting flowers Nothing makes a garden look more beautiful than a lot of flowers in full bloom. But because so many of them only flower for a while, what can you do to make your displays last longer? Well, it s actually a lot easier than you might think, and for once it isn t really hard work. Off with their heads! All you have to do is deadhead the plants regularly, removing the flower heads as they start to fade in colour or wilt. This will prevent the flowers from creating seedpods, bring more flowers to replace those that have gone and ensure long-lasting colour in your garden. Step 6. The secret of eternal youth: Herbaceous plants to divide regularly are Achillea Aconitum, Aster, Geum, Heuchera and Solidago. Some plants produce their best displays of flowers and foliage when young, but vigorous herbaceous plants like Achillea, for example, produce their best displays when kept growing strongly. To be sure of this, simply lift the plants out of the ground every couple of years and divide the clumps, they ll reward you with bigger and better displays. Shrubs like Red-stemmed Dogwoods produce brighter and more colourful bark on new growth, so by pruning them back hard each spring you can get the best displays possible. This technique also works on many other varieties of shrub. Step 7. Producing fresh foliage: Plants to cut right back are Centaurea Montana, Lamium, Nepeta, Hardy geranium, Geum and Viola. Some flowering perennials like hardy Geraniums can start to look a bit worse for wear in the middle of the summer as drought and pests take their toll. To improve the overall appearance of these plants and get another flush of blooms in late summer, cut all the old foliage right back almost to ground level using a pair of shears. Top tip: Don t forget to water plants thoroughly after cutting back, and give them a boost by applying a high-potash fertiliser, this will improve their growth. Copy for one of thirty websites written for Homebase.

18 Financial. Ad from a new business presentation which had to be based on the existing line We just make it easier.

19 B2B ad.

20 B2B ad.

21 Clients worked on. At AMV BBDO I worked on The Economist, Sainsbury s, W.H.Smith, BT, Halfords, Bayer, IKEA, Yellow Pages and Volvo. I have freelanced for M&C Saatchi, KROW, Clemmow Hornby Inge, Adam & Eve DDB, Leo Burnett, ARC, Euro, Ogilvy, Ogilvy One and Saatchi Masius. I have worked on most types of business including: The Economist BT Bayer British Airways Fidelity Halfords Homebase IKEA ILVA Norwich Union NatWest Renault Sainsbury s Tesco Thomson Holidays Travelodge Volkswagen Volvo Vauxhall W.H.Smith Yellow Pages Consumer Retail B2B Financial Direct mail Digital Direct for clients

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23 Mike Harris