The Low Cost, Fast Start Franchise

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1 Up to100% Finance via the UK Government s Start-up Loans scheme 5000 Fast Start Guarantee 4 Season Business Van Based Home Maintenance Low Overheads Potential Earnings - 50k+ Investment vat The Low Cost, Fast Start Franchise

2 Hello We re GutterPRO We have now granted 40+ Territories well on the way to establishing GutterPRO as the go to place for professional gutter clearing and cleaning. GutterPRO s service removes moss, debris, grass, leaves, sticks and just about everything. from our client s gutters. We clean the outside too. At GutterPRO we don t climb ladders Safe and Sound we do it from the Ground with long carbon fibre poles and industrial vacuums. Demand for Gutter Clearing is high. But in most towns, it is only offered by anonymous, unbranded and cash only odd-job men. Our clients are mainly owner-occupiers and certainly risk adverse. They simply prefer dealing with professionals. And that s PRO aspect of the GutterPRO service. We are professional in everything we do right down to our clean brightly liveried GutterPRO vans, smart uniforms and savvy technology. Have a look at our video at GutterPRO.co.uk featuring existing GutterPRO Franchise Partners. 2

3 At a Glance How do we measure up? 9850 Single van 5000 Fast Start Guarantee 8 Month Payback Potential Profit single van Safe & Sound we do it from the Ground Low Cost Fast Start Franchise Turnover Guarantee - ALL Franchisees have exceeded this Follow the method and it is realistic to achieve a payback on your investment (before drawings) by Month 8 The GutterPRO APP makes running your business easier With a single van - operating normal working hours the profit potential is high Without the risk of climbing ladders after all it s important to go home safe Milton Keynes Up to100% Finance 40+ Territories Granted Multi van Management Royalty or Fixed Fee Large exclusive Territories come as standard All equipment included - lease or buy your van Flexible finance from the UK Government - even if your credit rating is not perfect 40+ Territories now granted, 85 still available - the network is growing fast Take two Territories start with one van add a second in your second year Save s by opting for a Fixed Monthly Fee instead of the 15% Royalty License fees and royalties +vat 3

4 The GutterPRO Way Doing the job with professionalism The PRO element of the GutterPRO brand runs deep. It s how our smart vans look - branded in orange and blue, And the distinctive GutterPRO uniforms, With transparent menu pricing, Our real GutterPRO Franchise Partners talk about the PRO aspect of the GutterPRO brand See the video at gutterpro.co.uk Along with our clever APP that makes things tick, Allowing clients to track our arrival to the minute, And pay by card if they prefer, With the peace of mind that we are fully insured, And that we ll clear up properly, Coupled with pride in our business, And the GutterPRO service pledge, It s simply the right way to do business, And a way that is good for business too Single van 4

5 Your New Business Safe - brisk - high margins Typically 2-3 hours, per Job GutterPRO is all about a steady stream of predictable jobs; Start on the day, Finished on the day, Paid for on the day. No consumables means higher profits The GutterPRO system uses no chemicals; Apart from a little detergent for the Gutter Cleaning service, This means, no supplies to buy in, Lower costs and higher profits. Safe & Sound we do it from the Ground Owner/Operator business - help always useful GutterPRO is the ideal 1-person business; Help with the marketing or bookings (from the family) is always useful, Expand to multi van with the Management Franchise Pathway. Recently, the new GutterPRO Clean service has added 20% to the average job value. 5

6 The Fast Start Your month guarantee GutterPRO know that their marketing methods work. From Newcastle to Plymouth, Oldham to Lincoln (and everywhere in between) GutterPRO know that their launch campaigns have all the right elements to get you off to a Fast Start. That s the reason that GutterPRO guarantee 5000 of revenue in your first 3 months. We comply with the British Franchise Association guidance in clarifying that a guarantee of turnover is not a guarantee of profit. GutterPRO also pay for all your advertising during your first 3 months and we even answer your calls and manage your bookings. And it s also good to know that during those first 3 months the guarantee means you will recieve at least 50 bookings Fast Start Guarantee Ian Reddi GutterPRO Franchise Partner Solihull and Warwick Awareness Day October Launched November 2017 For me the Fast Start Guarantee signalled a show of support from the Franchisor. Fast forward from the launch - I broke through the 5000 target with weeks to spare. Now with 50+ jobs behind me it s about planning the next phase and growing my business. 6

7 Getting Going Training - support - marketing - bookings - jobs 4 Days of formal training at GutterPRO head office in Telford - classroom sessions - practical sessions - tech sessions - and always a curry with your fellow trainees After the training we will be on site with you in your first week - providing support - shoulder to shoulder. Day to day - a quick call - a little advice whenever you need For the first three months all your marketing is paid for by GutterPRO including leaflet distrubution in a local magazine and online marketing For the first 3 months GutterPRO provide a call answering and booking service - just a little thing that we do to lighten the load for all our new Franchise Partners By the end of the first 3 months you will have 50+ jobs under your belt and be a real GutterPRO expert - then we help you plan the next step of your businesses growth 3 Months Marketing Included 7

8 Technology that boosts your efficiency And boosts your business Technophobe? Facebook... errrr? Online payments... ahhhh? GutterPRO provide full training and will hand-hold you through the technology maze. In no time at all you ll be using your GutterPRO APP to schedule appointments and send out automated reminders. And like the best delivery companies GutterPRO clients can track your arrival to the minute. Another nice little touch that helps our GutterPRO Franchise Partners generate referals. And when you ve done the job - the GutterPRO APP makes card payments simple to process and eliminates most of the paperwork. Ashley Nock GutterPRO Franchisee Partner Kidderminster and Severn Valley Awareness Day October Launched January 2018 Up to100% Finance via the UK Government s Start-up Loans scheme I ve always liked smartphones but configuring APPs, integrating credit card payment systems with an electronic diary and online bookings made me nervous - but the GutterPRO on-boarding takes you through the process - step by step. 8

9 Your GutterPRO APP Scheduling - confirming - arriving - reciept - payment Scheduling your jobs is simple A booking confirmation for your clients Clients can track your arrival online The APP also provides a receipt automatically And enables credit card payments 40+ Territories Granted 9

10 Running the Business and Filling the Map And reducing paper work It is often said that joining a franchise is about being in business for yourself but not alone or by yourself. That is certainly the case with GutterPRO. Real time Real jobs Filling the map Running the business Once you are up and running, we stay in regular contact. This includes four formal face-to-face review meetings per year. Equally, an informal call, may be the order of the day. Simply a quick sounding board or a well deserved pat on the back. The APP syncs with the Dashboard helping our Franchise Partners to make sense of their busniesses and plan their next steps. Franchise Partners have the option of paying a 15% Royalty or opt to pay a lower Fixed Monthly Fee Potential Profit single van 10

11 Your Marketing Tool Kit Online and offline Online Marketing Which platforms to use or which platforms to leave alone? Our role as Franchisor is to test all the various options and to find out which ones give our Franchise Partners the best return on their marketing investment. Traditional Marketing Our tool kit of leaflets and adverts provide a direct route for our Franchise Partners to get their message out there into their local communities. And also online tools to carefully monitor flyer distribution to make sure our Franchise Partners get the biggest marketing bang for their marketing bucks. 4 Season Business The GutterPRO business model works well all year with the summer months boosted with the introduction of the new GutterPRO Clean Service. Fixed or Flexible Royalty 11

12 Your Investment The low cost franchise Aside from the 9850, the Franchisee should ensure they have the necessary financial support to meet their personal needs during the early days of the business. The Franchisee must also fund their GutterPRO vehicle - lease or buy. Illustrative monthly payments have been included in the figures on the page opposite. You have probably heard it said, that starting a franchise is a lower risk than going solo. With GutterPRO, the rewards are a good income, coupled with an attractive independent lifestyle. But like any business they will only come about through hard work and commitment. 40+ Territories Granted 12

13 Your Vehicle Lease new or buy second hand Flexibility No two GutterPRO Franchise Partners are the same, so GutterPRO have various vehicle options. A dedicated van is a good option for keeping the business activity separate. However if parking, family or lifestyle considerations require a single vehicle (for business and home life), GutterPRO have an option to suit. Illustrative figures to lease Typically 200 per month via a lease. This figure is included in the GutterPRO budget. The Franchisee is responsible for paying the lease deposit, estimated to be 700. Illustrative figures to buy 5-6 years old 50,000 miles, approximate price A loan at 6% interest over 5 years would mean a typical monthly repayment of 120. The Franchisee is responsible for the finance of the vehicle but GutterPRO may be able to assist via the Start-up Loans Scheme. Some vans have rear seats and glass windows with special one way branded panels over the glass - as shown. Branded Van Wrap Included 13

14 Our Back Story The franchising pedigree Andy started GutterPRO in He simply needed to clear the gutters of his own home, and realised just how difficult it was, especially over the conservatory. This got Andy thinking... and he started to develop the GutterPRO idea. Soon, his neighbours and friends were making bookings; so the GutterPRO idea was born. Tony (having developed successful franchises around the world) came on-board to oversee the franchise development of GutterPRO. Tony was previously a director of the British Franchise Association. GutterPRO, is already an Associate Member of the British Franchise Association. If you re looking for a franchise with a low cost, coupled with a fast start, driven by an ethical team then GutterPRO could be the right opportunity. Andy Smith Managing Director Aside from GutterPRO, Andy (51) has been a Director of Shropshire Marketing Agency Runtime for over 15 years. This involves delivering marketing solutions to local clients and adds to the general marketing expertise of GutterPRO. Andy has also been elected to the Board of his local Chamber of Commerce. Work aside, with their children having now flown the nest, Andy and his wife Dawn are often out and about on their classic Goldwing motorbike. Tony Rafferty Director Tony (49) was previously a Board Director of the British Franchise Association (B.F.A.). He has also won many prestigious awards for enterprise, that resulted in his last company floating its shares on the London Stock Exchange. In his spare time, when he s not ferrying his children around, he ll be trying to keep fit on his road bike dressed in badly fitting lycra. 14

15 North Leicester Warwick Chester South Leicester Mansfield Lichfield Territories listed have already been granted Kettering Milton Keynes Wolverhampton & Walsall Portsmouth Bournemouth West Wirral Northapmton Derby West North Shields Stafford Plymouth Derby East York & Harrogate Bolton North Leeds Exeter Tamworth The Now GutterPRO expanding at 4 Territories per month Network find out what s causing the Spring GutterPRO 2018 buzz North East Manchester Stockport Lincoln Kidderminster before your local Territory is taken too Liverpool Sefton Macclesfield North Shropshire Worcester Solihull Start a converstation tony@gutterpro.co.uk Sheffield South 15

16 Management Franchise Pathway to a multi-van business The Management Pathway is a low cost way to developing a multi-van GutterPRO business. Invest an initial 12,850. We then defer 6000 until your second year. Start with a single van but start with two Territories from the outset. Grow the business - you have 12 months to decide if you want to go for Expansion. You have one year to decide 1 2 Expansion or Fall Back Initially Expansion or Fall Back 18,850 Invest 12,850 Single van Pay 4x 1500 The four payments of 1500 are spread out across the duration of your Second Year Two vans Nothing more to pay Single van If you go for Expansion you then invest the defered 6000 (in 4 payments of 1500) during your second year. You add a second van and GutterPRO provide a second full kit. Double Territory Keep double Territory Keep one of the territories You keep your double Territory. Or you can Fall Back. Nothing more to invest - Territory 1 Territory 2 Territory 1 Territory 2 Territory 1 keep a single Territory and your single vehicle. Ask for a copy of the Managment Pathway Prospectus 16

17 GutterPRO Single Van Budget Getting down to the facts and figures Important Notes 5000 Fast Start Guarantee Turnover budgeted to grow from 4250 per month to plenty of scope to exceed this level. Indeed Shropshire North GutterPRO achieved the underlying monthly run rate in its first year The indicative financial estimates on this page have been prepared in good faith and in line with the ethos of the B.F.A. but other than the specific GutterPRO 5000 turnover Guarantee, like any business, they can not be guaranteed. Your Profit has been estimated by deducting a realistic level of Overhead from the Turnover, along Turnover Overheads First 3 months 5,000 2, , , YEAR 3 52, , , with a deduction for the Royalty, or Fixed Monthly Fee as applicable. The GutterPRO Guarantee GutterPRO Guarantees you will generate at least 5000 of turnover, during your first 3 months. Your Profit 2,900 23,630 33,780 39,420 44,700 50,340 If your turnover during the first 3 months is below 5000, then GutterPRO will top up the shortfall. The Guarantee requires the franchisee to work dillegently and full time in the business during the Monthly run rate budgeted to grow steadily up to 3750 during the first year of your new business By the 5th year, monthly run rate just over At this level, a single GutterPRO van is almost fully occupied. Perhaps it s time to expand and take on a second van initial 3 month period. The GutterPRO Guarantee, and the obligations of the Franchisee and Franchisor are properly set out in the Franchise Agreement. To comply with British Franchise Association best practice we state that, a guarantee of turnover is not a guarantee of profit. 17

18 Six steps to becoming a GutterPRO Franchise Partner Discover Investigate Scrutinise Proposal Contract On-boarding You are here Awareness Day or one-2-one Kick the tyres The Formal Franchise Offer It s now or never Getting the show on the road 18 Franchise s Franchise Websites Magazine articles British Franchise Association Informal Chat tony@gutterpro.co.uk Awareness Days are held at regular intervals around the UK See our website for details gutterpro.co.uk By appointment - we will meet one-2-one with prospective Franchise Partners at our Telford HQ Sometimes we are able to meet one-2-one with prospective Franchise Partners locally. Speak to established GutterPRO Franchise Partners Please note - our GutterPRO Partners will be reluctant to talk to you until you sign a Non Disclosure Agreement Ask the GutterPRO team as many questions as you like Sign Non Disclosure Agreement Formal written Franchise Proposal Spend a half day with an existing GutterPRO Franchise Partner Review a draft Franchise Agreement Consider Start-up Loan funding - if applicable Review the Franchise Agreements thoroughly and the sign on the dotted line Start-up Loan Application NB - if your are applying for a Start-up Loan, the Franchise Agreement can be signed subject to Start-up Loan Approval Sign Franchise Agreement Prepare the marketing launch Equipment Clothing Van Van Wrap Training Support First Job 5000 Fast Start Guarantee We hand hold you through the Start-up Loan Process

19 Key Facts & FAQ s Single Van License Royalty Fixed Monthly FEE This is an alternative to paying the Royalty and it is the Franchisees decision to switch Term Right to renew License Fee Includes 9850 Multi Van License 18,850 - Pay 12,850, defer 6000 until your second year. License fees and royalties +vat 15% OR pay an alternative Fixed Monthly Fee 275, 300, 325, 375 and 400 Years 1 to 5 respectively 5 Years 3 times 5 Years Thereby extend to 10, 15 or 20 years GutterPRO vehicle brand wrap GutterPRO Gutter Clearing kit GutterPRO Gutter Cleaning kit HD Camera Complete work wear kit including wet weather wear Full head office training On-site support when you launch Full marketing for 3 months 25,000 additional flyers for use after 3 months What else will I need? An approved GutterPRO vehicle. At the awareness day we will discuss the options of buying versus leasing. Many GutterPRO Franchisees acquire a nearly new vehicle. Apple iphone model 5SE or above. How big is my area? Standard Franchise area - 275k - 325k population. Management Franchise area - 2x Standard area. Is my area exclusive? Yes. Can I take on a second GutterPRO franchise area? Yes - also ask about the multi vehicle Management Franchise Pathway - enabling you to start with one vehicle and develop a multi vehicle business over time across a double Territory. Why don t you do Gutter Repairs? The GutterPRO system enables a steady stream of high margin predictable bookings to be generated. That s why we avoid gutter repairing and similar ancillary services. Put simply, it s more profitable to focus on what you re best at. Need funding...? Key details Up to100% Finance GutterPRO recommend using the Government s Start-up Loan Scheme. This funding may be available in instances where the borrower may be turned down via other lenders. Of course any GutterPRO Franchise Partner can make alternative arrangements for funding if they prefer. The Start-up loan is in effect a personal loan. Interest is charged at a fixed 6.2% p.a. - at time of press. 100% loans for the full amount ( 9850+vat) may be available. No early repayment fee is charged. The Scheme is presently open to EU nationals. 19

20 Franchise Enquiries Telephone Franchise & Training Centre 1 Vineyard Road Telford Shropshire TF1 1HA For an informal chat with the director tony@gutterpro.co.uk Franchisee Prospectus Version GutterPRO is a trading style of Innovative Franchise Solutions Limited Registered in England no VAT no Registered Office 1 Vineyard Road Telford Shropshire TF1 1HA