York, Ink. Print Press Coverage

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1 York, Ink. Print Press Coverage Visit us at. Issue 61 Esther Extraordinaire TV Series Episode 109 Summer 2013 Viewership 1,100,000 Barely There Petal Pusher-Risky Business Pixel Perfect RB4286 and Smooches RB4248 Smooches-Pixie Dots from Risky Business Continued on next page

2 Esther Extraordinaire, continued Smooches RB4248 Toss the Bouquet from Risky Business Toss the Bouquet from Risky Business Toss the Bouquet RB4261

3 Esther Extraordinaire TV Series Episode 105 Summer 2013 Viewership 1,100,000 Candice Olson Shadow Flowers Candice Olson Shimmering Details Candice Olson's Shadow Flowers Candice Olson Shimmering Details Continued on next page

4 Esther Extraordinaire, continued Shadow Flowers Cascade and Grillwork Mica - Candice Olson Shimmering Details

5 Use Great Gatsby -inspired Art Deco accents for home decor Arizona Republic May 11, 2013 Circulation 347,134 Continued on next page

6 Arizona Republic, continued

The Writing s On The Wall The Trend Curve July 2013 Circulation 5,000 Travertine from York Wallcoverings YWD976Stone Wallpaper has been way off the trend radar for years.

7 The Writing s On The Wall The Trend Curve July 2013 Circulation 5,000 Travertine from York Wallcoverings YWD976Stone Wallpaper has been way off the trend radar for years. But now it is making a comeback and it s nothing like what Grandma put on her walls this time around. We asked a few of the most innovative companies in the field what is driving the return to papering walls. Wallpaper is back because of fashion! Gina Shaw, VP of Product Development for York Wallcoverings told us. Consumers see all the great color, design and texture in apparel. It inspires them to decorate the home in a similar fashion. They are tired of plain painted walls. Graham & Brown cited ease of use as a primary driver in the return of wallpaper. It is easier than ever to hang, and even comes with user-friendly pre-pasted options. It is also washable. Just as importantly, wallpaper is now much easier to remove, which is especially important when consumers are changing their décor more frequently than in the past. Clearly, some of the biggest objections to decorating with wallpaper have been eliminated. Another key factor, says Gina Shaw of York: Anyone can afford wallpaper. There are all levels of price points available. Meanwhile, Avery Thatcher from Juju Papers had a different perspective. The comeback of wallpaper is being driven by the fact that the two major current forms of wallpaper production are both exceedingly popular right now. Hand-printed and digital. Thatcher believes that the current obsession with old-fashioned, handmade things is already obvious in diverse categories, from prohibition-era cocktails and wood-fired ovens to handlebar mustaches and crating using weaving and knitting techniques. Each example bears the mark of being handcrafted something that is increasingly sought after in today s era of cell-phone and big-screen lifestyles. Hand-printed wallpaper fits nicely into this category. Juju Papers prints everything by hand, using all environmentally friend products (another current trend). Continued on next page

8 The Trend Curve, continued On the flip side, says Thatcher, digital printing is revolutionizing the way wallpaper can follow trends by creating a product that is intended only for one application or one season. Digital-wallpaper designers can produce a design and bypass all of the investment and warehousing involved with the handmade. They are also not limited by expense related to color. Digital wallpapers can follow trends in a way never been seen before. Wallpaper is the one purchase that can change an entire room dramatically and quickly without changing your furniture and décor, Gina went on to say. And, as Lindsay Brand of Graham & Brown pointed out, It can add the look of metal, wood or brick without actually using those materials. York s Gina Shaw agrees that there are many more fashionable and eclectic choices available today than there were in the past. This includes not only new and exciting designs, but also many great choices for texture, like grasscloth, cork, mica and other natural materials.

9 805 Living July 2013 Circulation 210,000

10 Raising the Color Bar Small Kitchens Fall 2012 Circulation 160,000

11 Eye On Design Hot Finds and Cool Stuff San Diego Home & Garden May 2013 Circulation 25,000 Continued on next page

12 San Diego Home and Garden, continued

13 Add drama to your accent walls with color, texture, pattern Arizona Republic June 8, 2013 Circulation 347,134 Continued on next page

14 Arizona Republic, continued

15 York Wallcoverings' Peek-a-boo Collection York Wallcoverings' Peek-a-boo Collection will turn your nursery into a charming space fit to soothe any infant. Why not give your tot the royal treatment? These fun and quirky papers will also fullfill your love for design. Because really, why shouldn't your child's room look just as incredible as the rest of your home? New York Spaces July 24, 2013 Readership 610,000 Continued on next page

designers at York Wallcoverings to tell the

grown-up's take on style, so tasteful teal

while exposed brick designs lend kids' rooms

Hip peel-and-stick appliques, Baroque frames

16 New York Spaces, continued The story of children s décor has been re-spun by the designers at York Wallcoverings to tell the true tale of today s sandbox set: Good taste starts early. York s Peek-A-Boo collection celebrates precociousness. Designs are derived from a discerning grown-up's take on style, so tasteful teal gives back-to-basics ABCs a certain cheekiness while exposed brick designs lend kids' rooms an uber-chic urbanity. Hip peel-and-stick appliques, Baroque frames that beg to be filled with mementos of the moment, and gender-neutral hot air balloons featuring a pattern-within-a-pattern all give birth to décor that will grow with a child.

On Beat and Stereo from York Wallcoverings Interiors & Sources March 27, 2013 Circulation 23,000 Get in the groove with On Beat and Stereo (shown), two wall coverings designed by Stacy Garcia for

17 On Beat and Stereo from York Wallcoverings Interiors & Sources March 27, 2013 Circulation 23,000 Get in the groove with On Beat and Stereo (shown), two wall coverings designed by Stacy Garcia for York Wallcoverings. The patterns bring the rhythm and soul of the mid-century into modern environments with structured linework and a versatile color palette. Both patterns are produced on 54-inch vinyl, and are made to complement each other and Garcia s other Mid-Century fabric groupings.

18 Uyutnaya kvartira magazine July 2013 Circulation 122,010 Continued on next page

19 Uyutnaya kvartira magazine, continued

20 A Change of Greenery There s nothing shy about Emerald Housetrends Summer 2013 Circulation 55,050 Tulip Damask Wallpaper; York Wallcoverings; Vincenza Wallpaper (from Antonina Vella), Ivory on Kelly; York Wallcoverings;

21 Wallpaper? What If She and He Disagree? Creator's Syndicate "Decor Score" July 2013 Circulation 3,000,000 Q: I really love jazzy wallpaper! The problem is, I'm married to an architect who thinks all surfaces should only be white, black or (maybe) cement-gray. We have struggled over this for so long I've run out of pro-wallpaper arguments unless you have a new insight. A: It may be cliche, but something comes over ordinary people when they become architects: They turn quite serious, especially about keeping the faith in certain "tasteful" colors and patterns. That pretty much translates to white, black, gray and, just maybe, geometric patterns, definitely no flowers. I may risk enraging the AIAs who will accuse me of stereotyping but having once been married to an architect, I know whereof I speak. And that said, my best advice is to give up the fight, at least in the "public" rooms of your home. Save your wallpaper for your personal habitat: your bath, dressing room, home office anywhere no one will see and heaven forbid! mistake it for your architect husband's taste. This anti-wall-pattern thing has been going on since before the turn of the 20th century, when Victoriana raged and pattern-on-patternon-pattern was in vogue. The reaction was extreme, giving birth to the International School of Less-Is-More, and wallpaper has been rather a wallflower ever since. That's a shame. Personally, I love the fun and freshness of patterned walls. Who could resist the riot of stylish flowers that run rampant on this wall! "Parisian Poppies" is from Stacy Garcia (stacygarcia.com), a designer not known for introverted patterns and colors. Here, the wallpaper adds frisson, and fast-forwards what is essentially a traditional room, with its classic furniture and handsome architectural setting. Imagine how sober-sided the room would look without that wonderful, improbable vertical garden!

22 At Home New Jersey July/August 2013 Circulation 3,500

director who allowed me to explore this project with the assistance of the students to the painter who drove through the night from Maine on his last night of vacation to be on site for Day 1 of the

CLICK HERE TO VIEW VIDEO Early in my career I learned the value of Vincenza-GM1272 You ve heard of Community Supported Agriculture (CSA) well this is Community Supported Design.

23 Dressing Rooms Complete! Dress for Success Dressing Room Project July 2013 Calabash-RD3520 Marquise-LD7701 This project collected some of the most talented, dedicated, and kind people from Moore s Continuing Education director who allowed me to explore this project with the assistance of the students to the painter who drove through the night from Maine on his last night of vacation to be on site for Day 1 of the installation to the wallpaper hanger who rearranged his schedule with three days notice to the contractor and electrician who swooped in minutes before the Media Day event to repair a sconce. CLICK HERE TO VIEW VIDEO Early in my career I learned the value of Vincenza-GM1272 You ve heard of Community Supported Agriculture (CSA) well this is Community Supported Design. The design team s objective was to transform the dressing rooms at the 12th Street boutique into beautiful, unique spaces that would help the woman using it to see herself as someone unique and beautiful. surrounding myself with good people, and this project gave me the opportunity to highlight industry professionals who are incredible at their work, are trustworthy, generous, and make it all look easy. I also had the pleasure of meeting new professionals like the talented interior designer, Tonya Comer, and phenomenal leader, Barbara Silzle. I m honored to have been part of something this special. Thank you.

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