DECORATING INTENSIVE-E-DECORATING COPYRIGHT 2015 JOANNE LENART-WEARY AND SANDRA RACZ. Slide 1

Size: px

Start display at page:

Lawrence Malone
5 years ago
Views:

Principal Signature Redesign Authors of A Decorator s Reference & Resource Guide Slide 3 During this program, we

1 Slide 1 Slide 2 Sandra Racz JoAnne Lenart-Weary Founder-The-DSA Master Professional Trainer How to Decorate & Stage Your Success Studio Divisions of The JLW Company Executive Director of The-DSA Master Professional Trainer Founder & Principal Signature Redesign Authors of A Decorator s Reference & Resource Guide Slide 3 During this program, we encourage you to select 3-5 ideas to implement listening doesn t build your business taking action does. Sandra and JoAnne

2 Slide 4 E-Decorating is today s answer to bringing a decorating professional to your home. Slide 5 First let s talk about what not to do! Slide 6

3 Slide 7 Launching the Service and Creating a Demand (the part everyone neglects) Slide 8 Why Would I Hire You? Portfolio (distinct advantage) Perception of Talent Experience (does it matter) Pricing (your market just got bigger) Curiosity or willingness to try something new Trust Slide 9 Who Would Hire You? New to area Anonymity DIY who wants to take credit Younger Market-Tech Savvy Old Clients

4 Slide 10 How Will They Find You? Search Engines Social Media Bottom line online Slide 11 Building Online Presence 1.Write Web Style-the 10 second rule Bulleted Lists Short Paragraphs Subheadings Numbers & symbols Bolded Words (Things in parenthesis, even unnecessary things) Periods. In. Random. Places. 2. Know your market and write for them 3. Kindred Spirit Marketing-write everywhere-connect & grow 4. Bring them back to your site 5. Consistent Branding Slide 12 Stage Your Success WebsiteGrader.com Landing Pages Social Media Admin-(consider us) Related Sites Houzz Porch Pinterest

5 Slide 13 Tools, Software and Apps (Adds Level of Professionalism) Slide 14 Communication is Key Slide 15 Virtual Conferencing Options Skype Facetime-IPad or Iphone Google+ Hangout Webinars w/ Video Cam

6 Slide 16 Tools,Software and Apps Client Best Practices Virtual Conferencing Tools CMS Website DropBox Virtual Color Programs Home Styler Power Point Create Template Olio Board Slide 17 Virtual Color Slide 18 HomeStyler & Olio Board

suggestions Basic Plus-Photos/Email/Phone-Specific Advice

7 Slide 19 The Process Slide 20 Pick a Package A la Carte-Build a Package Express-Answer 3-5 questions-48 hour turnaround Basic-Photos/ -General suggestions Basic Plus-Photos/ /Phone-Specific Advice Intermediate-Photos/ /Virtual Specific Advice Deluxe-Photos/ /Virtual/Specific/Shopping List Slide 21 Homegrown Interiors Sample

Slide 22 1 2 3 4 5 Discover Dream Design Deliver Do Slide 23 1.

8 Slide Discover Dream Design Deliver Do Slide Discover-Gather Information Get to Know Client Function vs Style Detailed and Overview Photos Room Dimensions Confident Color Profile Slide 24 Make it Easy for Client Tell them what you need How to Measure Rough Drawing Photo that Work

Slide 25 Virtual Tour Best Practices Return Intake Form Send Photos N-S-E-W of agreed rooms Space Measurements and Rough Drawing Virtual-Schedule daylight appointment w/

Food and/or beverages in space: Yes No Pet Friendliness: Special Needs: Shape Preference: Round Square Rectangle Diagonal Vertical Horizontal Triangle Core Decorating Style:

9 Slide 25 Virtual Tour Best Practices Return Intake Form Send Photos N-S-E-W of agreed rooms Space Measurements and Rough Drawing Virtual-Schedule daylight appointment w/ tablet/laptop Be prepared to take notes, depending on package Virtual Tour-Show room floor to ceiling in clockwise manner Slide 26 Function Needs for Space: Function Wants: Food and/or beverages in space: Yes No Pet Friendliness: Special Needs: Shape Preference: Round Square Rectangle Diagonal Vertical Horizontal Triangle Core Decorating Style: Traditional Transitional Contemporary Country Retro Other Favorite Magazines and/or Catalogs: Last home décor thing you purchased Slide 27 Confident Color Test Palette A Palette B

10 Slide 28 Compare Choice to Palette C Slide 29 Compare Choice to Palette D Slide 30 A B C D

Slide 31 Which version of your favorite color

Client will send Photos Measurements/rough

11 Slide 31 Which version of your favorite color do you prefer? Slide 32 Power Words (aspirational words) Slide 33 Real Client Intermediate Package Client will send Photos Measurements/rough drawing What will stay They receive: 2 Color Palettes Placement Suggestions Report

Warm, family friendly with flair, entertaining, Slide 35 3.

12 Slide 34 Client One-Nicole Bencik Profile Family of 5, Ages 39, 39, 6, 4, 6 months Lifestyle-Casual Mom-retired decorator Memorable Elements Park City, UT Warm, family friendly with flair, entertaining, Slide Gather Room Information Photos 360 Keepers Dimensions/Rough Plan Slide 36 Client Nicole Bencik Park City Utah

13 Slide 37 Slide 38 Slide 39

Slide 40 Compare Options Skype Facetime Hangout Webinar Free Fee Free Fee Simple Connect Simple Difficult Simple Sporadic Quality Sporadic

geeksquad.com/do-it-yourself/tools/test-your-broadbandspeed.

Wardrobe-dress for clients Avoid big jewelry and cleavage Pre-read Client Intake Form-know them Don t act like first time even if it is Don t

14 Slide 40 Compare Options Skype Facetime Hangout Webinar Free Fee Free Fee Simple Connect Simple Difficult Simple Sporadic Quality Sporadic Sporadic Consistent Recording-no No Yes-Youtube Yes Attachment-No No Yes Yes Whichever you decide, practice, practice, practice Slide 41 Virtual First Impression Virtual or Live, make a connection Be Warm and Personable Dark clothes for better contrast Chameleon Wardrobe-dress for clients Avoid big jewelry and cleavage Pre-read Client Intake Form-know them Don t act like first time even if it is Don t rely on tablet or laptop speakers-use USB Headset Slide 42 Professional Approach Backdrop Avoid windows and clutter Use Opportunity to Brand Business Step and Repeat or Video Backdrops Add Lighting Remove yappy dogs and curious children

15 Slide 43 Design Plan Spec List Color Plan #4. Design Phase Slide 44 Virtual Mood Boards Slide 45 & Phone Virtual Meeting Shipped Package 5. Delivery Phase

16 Slide 46 Slide 47 What to Ship Mood Board Help visualize room s potential Space Planning-two options for room Spec or Sour List-Where to purchase everything Power Color Palette Tips Slide 48 Revenue Possibilities Consult Packages Products Shopping Services Spec List

17 Slide 49 Slide 50 Pricing Slide 51 Turquoise.la.com Rates & Payment: Kitchens / Bathrooms / Offices $1500 Bedrooms / Living Rooms / TV or Entertainment Rooms / Dining Rooms / $1050 Small Breakfast Rooms / Entry Ways / Hallways / $500

Slide 52 Instant Spaces hallways - $1100

rooms - $2250 kitchens - $2250 family rooms

18 Slide 52 Instant Spaces hallways - $1100 entryways - $1100 powder rooms - $1100 dining rooms - $1950 bedrooms - $1950 home offices - $1800 bathrooms - $1600 living rooms - $2250 kitchens - $2250 family rooms - $2250 Slide 53 Windsor Smith Room in a Box Slide 54

19 Slide 55 Questions? What will you try? We can help Marketing Services Coaching Rebranding Website and Content Development Your Decorating Magazine Certification Classes Continuing Ed Classes

Reputation Management: A Guidebook

Reputation Management: A Guidebook 10 best practices for industry professionals You have two key goals when it comes to managing your company s reputation: First and foremost, building the credibility