BUGATTI, CREATIVITY ON THE TABLE

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Kerry Ferguson
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1 AMBIENTE 2016 Frankfurt, 12 th -16 th February. Hall Booth: D20-24 BUGATTI, CREATIVITY ON THE TABLE Inspiration, passion, and creative freedom in the kitchen. The new products from Bugatti, symbols of creativity, design and functionality. New products created to be gifts, wedding favours, or impulse buys, thanks to their appealing and fun design. Born from designer Stefano Pasotti's creativity, Sam, opens and unscrews bottles its dynamic design transforms a simple everyday object into a great gift idea. Made of 18/10 stainless steel and ABS, it comes in red, white and green. The kiss, the unmistakable icon of romance and symbol of love, inspires and gives the shape of the new "Kiss" nut crackers and bottle openers (design: Teseo Berghella). Made of chrome-plated metal (zinc alloy), this romantic message also comes in a gift box, ideal as an idea for wedding favours. Among the new items for a special dining table, the Aladdin salad tongs and multipurpose tongs, perfect for serving: one for safely picking up meat from table griddles and barbecues, the other for vegetables and salad. Made of 18/10 stainless steel with a precious acrylic handle with Mother of Pearl effect in ivory, bordeaux, blue and green colour. Design by Virgilio Bugatti. Available from May Bugatti shows, as always, its care for house environment and proposes new and elegant products such as the Trattoria multi-purpose block, a 3-in-1 functional knife block, which transforms into a chopping board as well as a stand for recipe books or tablets. An indispensable object for the contemporary kitchen. Made of ash-wood and available in both white-washed or tobacco versions, it comes with high quality knives from the Ergo or Trattoria ranges. Design by Andreas Seegatz_Stars Milano. Welcoming the Bohemia cutlery range (design by Virgilio Bugatti), for tables with soughtafter taste. Made of 18/10 stainless steel, they are characterised by their transparent faceted handles and chromed rings. The fashionable tobacco colour enjoys the green, blue, red and transparent white handles. Made of 18/10 stainless steel. Dishwasher safe. If stainless steel cutlery is a timeless classic, a way of making utensils original and creative is by enriching them with special items, one for every need. So, the Vidal Cutlery range in 5mm thick 18/10 stainless steel is completed with a fruit spoon, cake server, spaghetti ladle, spreader, roast knife and fork, as well as a cake knife. Design: Elisabeth Vidal.

2 Combining top performance and functionality, with a contemporary style inspired by the unmistakable design of Vera, already a Bugatti icon, the new VERA Easy electric kettle (design by Andreas Seegatz_Stars Milano). Real heat, pure design! Its dynamic shape and essential design perfectly integrates into the living space, in the middle of the table, or in a modern boundless kitchen, where the edges of the space are increasingly less-well defined. The volume is made up of cone and ellipses, giving dynamism and character. The base is a fair support, elegantly compact. The cover opens with a light touch and the body, made of steel, can be removed and rotated 360 in any position. The practical window integrated in the handle allows to check the water level. VERA Easy is functional and eclectic, available in chrome and coloured versions, and has a maximum capacity of 1.7 litres. For an extra touch of brightness and beauty to the table, the Glamour cutlery range presents its new fashionable colours: Marsala, Silver, Gold and Black Piano. Basic and special items, in bright and sought-after colours, with handles in SAN and with various colour shades; made with double-layer Pro-Tech System technology, the colour shine and brightness are guaranteed to be unchanged over time. Made of 2.5mm thick 18/10 stainless steel. Dishwasher safe. Design by Virgilio Bugatti. For those who love simple but colourful style, last but not least the new Glamour Easy tableware range in double-layer polypropylene, white on the inside and coloured on the outside, and will stand the test of time, and the dishwasher. Salad bowls, fruit bowls, rice strainers, pasta strainers, and cutlery drainer. Comes in ivory, tobacco, red and apple green colours.

3 THE STORY BETWEEN INNOVATION AND CONTINUITY BUGATTI designs and makes cutlery and small appliances, products for the table and the kitchen, characterized by a strong culture of innovation and original and sophisticated design. The brand's success derives from its unique style and from its products, where the latest technology fuses with the Italian taste for shape and design, as well as from its way of doing business, where the links with the land and artisans' traditions coexist with the open mind to the contemporary world and its principles: from sharing to sustainability. Thanks to the value of a large team of planners and designers, BUGATTI has been producing, for more than 90 years, big and small jewels for the home, interpreting changing tastes and enriching people's daily routines and living spaces. BUGATTI has always been revolutionizing "simple and habitual" daily routines in the home, transforming them into a form of art, a gift, or an emotion to be discovered every day! BUGATTI was founded in Lumezzane (BS) in 1923 by brothers Giuseppe, Giovanni, Faustino, Giacinto and Amadio. Today, the company is still managed by some members of the BUGATTI family. The company's know-how in cutlery production is the fingerprint that always has characterized, and still does, all of Bugatti's products. After the initial period of artisan production of cutlery in nickel-silver and silver-plated brass, the company soon obtained the first mechanical tools to improve its products' characteristics and speed up production times. It was the first company in Italy to use the Polak die casting machine, which, in 1928, was used to develop the revolutionary brass - silicon alloy, still known as Bugatti alloy. It was the first of a long line of innovations, technologies and styles which will put the company firmly on the map in Italy and in Europe, and finally to international markets. It is a continuous and exciting process where the company's deep association with its native land and its family roots combine with technological research, style design and experience sharing. In 90 years of experience, BUGATTI has associated its name with a series of company changes, development and growth steps, talented designers; but mainly it has been able to instill its spirit in a large family of objects, and link its history to the stories of the people who have used and experienced those objects, and who continues to do so every day. 2005, with Diva the espresso coffee machine, marked Bugatti's entry into the small domestic appliance market which has become an ever more important sector over the years. The range has grown over the years, with a toaster (Volo), blender (Vela an Vela Evolution), scales (Uma), kettle (Vera and the pure design version of Vera Easy), juicer

4 (Vita), hand blender (Eva) and the coffee machine with instant steam function for the preparation of cappuccinos one after the other without stopping (Diva Evolution). All BUGATTI appliances have an exclusive design, and are made of precious materials, giving high functional quality. Worth a note the Individual line, the limited edition featuring precious coverings and artistic details finished with masterly craftsmanship, dedicated to those who want even more exclusive items. Individual appliances, expression of a concept of everyday luxury, are real design objects designed for the modern kitchen which borders the living room. Objects to show, with amazing features that open up new possibilities for everyday life. Another leap forward for a company strong in its roots and with an outlook for the future is the new generation of products born from an idea of Clemente Bugatti. We are talking about VENTO The Smart Power Blender, a latest generation power blender with a DC brushless motor certified for professional use; NOUN The Smart Cooking Appliance, the revolutionary cooking tool born from the idea of using two heating elements in transparent and highly resistant ceramic glass integrated with a special semiconductor (GTH technology - Glass Tech Hot Semiconductor) to cook in glass transparency; and the B Chef application, for smartphone and tablets, where innovation and creativity create a perfect bond. These are highly innovative products that combine performance aspects with health and aesthetic considerations, and give life to a new way of cooking healthy, perfect and surprising, with emotions to be shared in the era of new technologies. The B Chef application guides and sustains you during preparations, automatically regulating the principal functions of the appliance to guarantee perfect results this is the IoT, the Internet of Things, smart objects, a real technological and social phenomenon to share the love of cooking. B Chef in your kitchen! BUGATTI attends to major international events dedicated to design. The company grows looking to the future and takes on the challenge knowing how to give the right answers in different marketplaces. Today, BUGATTI is in over 100 countries and has cemented its valuable role as an ambassador for Italian style around the world. Since 2012, BUGATTI started a collaboration with IED, Milan. The project aims to bring the training and young people to enterprises and its goals are the research, the identification and the testing of new products and systems related to the world of home and design. Because innovation and design have always been key elements in the BUGATTI philosophy. "Innovation does not come from the market but creates markets; it does not push new technologies, but creates new meanings - is the thinking of Clemente Bugatti, CEO of ILCAR.

5 Currently, the BUGATTI brand enjoys international renown; it operates in over 100 countries around the world and in the most prestigious department stores, including La Rinascente and Cargo HighTech (Italy), KaDeWe (Germany), Galeries Lafayette (France), Harrods (Uk), Lane Crawford (Hong Kong), Myer (Australia), Rustan s (Philippines) and Jashanmal (Dubai). Integra Press Office Monica Fumagalli Via Alessandria, Milan - ITALY Tel , m.fumagalli@integracomunicazione.it

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