Luxury at its most creative

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Silas Nash
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The idea behind the venture is to bring about continuity between the building of the property and the actual dressing of the

3 Luxury at its most creative Fendi and DAMAC Properties have joined in partnership to develop a select set of luxury serviced apartments in Riyadh. The idea behind the venture is to bring about continuity between the building of the property and the actual dressing of the spaces within it in Fendi s signature style. The whole of the interior design is conceived by Fendi, achieving the perfect balance of traditional craft and innovative vision. The result: a striking expression of contemporary luxury.

Yet despite its groundbreaking approach to design, Fendi maintains classical elements

4 Fendi A milestone of Italian savoir faire, with a distinctive Roman character, the house of Fendi expresses luxury at its most creative, tactile and experimental. Yet despite its groundbreaking approach to design, Fendi maintains classical elements that result in timeless beauty, produced in the finest materials by highly skilled craftsmen and women.

Iconic fashion In the world of Fendi: beauty

The spirit of Fendi is a unique marriage of

seamlessly traditionalism and modernism;

5 Iconic fashion In the world of Fendi: beauty breaks rules. The spirit of Fendi is a unique marriage of design and fashion, where opposites fuse seamlessly traditionalism and modernism; minimalism and embellishment; luxury and pure purpose. These elements have long been brought together across the Fendi brand to consistently push the boundaries of both form and function.

Symbols of opulence During the sixties, under the guidance of Edoardo and Adele Fendi s five

the staid idea of fur as a status symbol was turned upside down.

idea of luxury, which led to the creation of cult items such as the Baguette bag, the Spy,

6 Symbols of opulence During the sixties, under the guidance of Edoardo and Adele Fendi s five daughters, and in stylistic alliance with the visionary Karl Lagerfeld, a template was set: the staid idea of fur as a status symbol was turned upside down. Leather was transformed hides were printed, woven, dyed and tanned to bring about incredible, never-before-seen finishes. The iconic FF pattern, along with the Pequin stripes, embody Fendi s playful yet innovative idea of luxury, which led to the creation of cult items such as the Baguette bag, the Spy, the Peekaboo and many more. In 2004, LVMH became the major shareholder in the Fendi house, but chose to maintain the long held creative principles set by the Fendi / Lagerfeld alliance.

7 Fendi Casa Interiors

A celebration of touch and sight Fendi is not simply about fashion. It s an entire culture, based on aesthetics.

craftsmen and women; the scent of rich materials and the look of exemplary design.

In 1989, Fendi Casa was established in collaboration with the prestigious furniture company, Club House Italia.

Over the years, the concept expanded to encompass outdoor furnishings too, as well as offering special solutions for private houses, luxury hotels and yachts.

8 A celebration of touch and sight Fendi is not simply about fashion. It s an entire culture, based on aesthetics. The fearless exploration of sophisticated materials and luxury handicrafts to bring about a magical exploration and stimulation of the senses the feel of exquisite materials employed by master craftsmen and women; the scent of rich materials and the look of exemplary design. Unique living spaces Fendi added furniture to its ever-expanding empire, long before fashion as a lifestyle became a byword for the rest of the fashion world. In 1989, Fendi Casa was established in collaboration with the prestigious furniture company, Club House Italia. The initial idea was to create Fendi-hued furnishings, from sofas to chairs, and chests of drawers to lamps. Over the years, the concept expanded to encompass outdoor furnishings too, as well as offering special solutions for private houses, luxury hotels and yachts. Fendi, synonymous with extreme, unabashed luxury in clothing and accessories, also became the expression of supreme opulence and pioneering experimentalism in interior decoration. An expression of Fendi savoir faire Fendi Casa translates the fashion house s signature savoir faire and creativity, as well as its distinctive materials, into elegant objects and timeless ambiance in the home. Fur is used for cushions and carpets; leather couches are treated with the same flair as a Selleria handmade and numbered bag; whilst marble, stone and wood are combined in inventive ways to bring about new icons, such as the Crystal chair or the spectacular Urano bed.

Design, exclusive quality and style With a

collections produced each year, Fendi Casa

elements that can be combined to bring about

It s haute couture for your home, with Fendi

9 Design, exclusive quality and style With a dedicated workshop in central Italy and three collections produced each year, Fendi Casa produces a rich and diverse range of interior elements that can be combined to bring about a unique, tailor-made living environment. It s haute couture for your home, with Fendi s signature use of fine materials and distinctive design.

10 DAMAC Properties

Creators of luxury lifestyles Since 2002, DAMAC Properties has quickly established itself as the region s premium developer, creating unique buildings, communities and luxury lifestyles across the

11 Creators of luxury lifestyles Since 2002, DAMAC Properties has quickly established itself as the region s premium developer, creating unique buildings, communities and luxury lifestyles across the region. From Dubai and Saudi Arabia to Jordan, Lebanon and Qatar, with high-profile developments including DAMAC Tower in Beirut, Lebanon, and DAMAC Residences in Jeddah, Saudi Arabia. To date, DAMAC Properties has delivered 17,900 units with another 44,000 in various stages of planning and progress across the Middle East, of which 13,000 are luxury hotel rooms, serviced apartments and hotel villas.* The DAMAC name is synonymous with quality and luxury. *As of 31st December 2016.

12 In front of Kingdom Tower The most exclusive luxury serviced apartments

With an unmatched location on King Fahd Road, facing Kingdom Tower in the heart of Riyadh, DAMAC Esclusiva represents a truly unique

13 Presenting DAMAC Esclusiva. A new concept in luxury living. DAMAC Esclusiva with interior design by Fendi Casa is beyond compare. A 30-storey luxury building boasting a collection of 216 luxury serviced apartments that exude the ultimate in luxury. With an unmatched location on King Fahd Road, facing Kingdom Tower in the heart of Riyadh, DAMAC Esclusiva represents a truly unique lifestyle. The apartments can be fully furnished and fashioned by Fendi with a range of personalised services and facilities that exceed all expectations. There s nothing else like it.

sought-after developers coming together to create something truly ground-breaking.

14 Interior design By Fendi Casa Now Fendi and DAMAC Properties have joined forces one of the world s most desirable fashion brands and one of the region s most sought-after developers coming together to create something truly ground-breaking. The result is a lifestyle unlike anything seen before in the Kingdom of Saudi Arabia.

The most exclusive square metres in the Kingdom of Saudi Arabia DAMAC Esclusiva incorporates some of the most beautiful

almost obsessive repetition of elements and patterns turn into modernist tactile solutions. They are reduced to the essence.

living space. Geometry is the frame, smothered by a keen use of colour as both a visual and structural tool.

16 The most exclusive square metres in the Kingdom of Saudi Arabia DAMAC Esclusiva incorporates some of the most beautiful components of Arabian architecture the glistening opulence of gold, the intensity of blue, the effect of transparency and the almost obsessive repetition of elements and patterns turn into modernist tactile solutions. They are reduced to the essence. Experimentalism, eclecticism, a layering of materials and cultural nods are defining elements of the Fendi interpretation of the living space. Geometry is the frame, smothered by a keen use of colour as both a visual and structural tool. The carefully studied rhythm of the composition, the preciousness of the materials, the painstaking attention to detail are signatures of Fendi. The effect is fiercely contemporary: an expression of the moment that aims at timelessness while not forsaking history. Each apartment has a specific identity: a dialogue with the surrounding place that makes the atmosphere, the culture and the climate subtly yet immediately palpable.

17 Lasting impressions The main lobby is monumental. Gilt metal blades suspended from the ceiling recreate an architecture of columns and arches that is both immaterial and tangible. They define a central court, enhanced by a jasmine pool, and ensure privacy for the residents. The surroundings are dressed up in blue lapis lazuli, hinting both at Fendi s precious use of colour as well as to the Arabic tradition. A Corteccia marble vein is used for the floors.

Haute couture home Fluidity defines the structure of the apartments.

Floors as well as walls and ceilings swarm with rhythmic orientalist patterns.

silver Travertine marble selected for the floor.

the Fendi Casa pieces used to furnish the residences.

19 Haute couture home Fluidity defines the structure of the apartments. Traditional right angles give way to sinuous lines. Floors as well as walls and ceilings swarm with rhythmic orientalist patterns. Gold and a soft grey blue define the colour palette, together with the beige of the silver Travertine marble selected for the floor. Hand-knotted rugs, bronze silk sofas, leather, gold leaf and parchment characterise the Fendi Casa pieces used to furnish the residences. Every single detail functional as well as decorative is painstakingly studied to mingle into a beautiful yet polymorphous whole, in pure modernist vein and in sync with Fendi s opulent strictness.

20 Tailor-made services

Here your every wish becomes reality, instantly.

21 A full range of the most exclusive services DAMAC Esclusiva opens the doors to a world of personalised luxury, indulgence and attention. Here your every wish becomes reality, instantly. The range of exceptional amenities and exclusive services match those of the finest hotels in the world and are designed to not only meet, but surpass even the most exacting standards.

Indoor pools, gymnasium The exceptional amenities at DAMAC

There s also a games room with a wide range of entertainment for

22 Indoor pools, gymnasium The exceptional amenities at DAMAC Esclusiva ensure there s everything you need to relax, rejuvenate and have fun. one temperature controlled indoor pool, one for women and an external pool for men. A fully equipped gymnasium is always at your disposal. There s also a games room with a wide range of entertainment for the whole family. Spa and sauna Relax or rejuvenate in a blissful haven of serenity at your very own luxury spa or enjoy the spa treatments in the privacy of your apartment.

23 Fine taste A delectable range of restaurants are right at your doorstep. When temptation comes calling, there is something to satisfy the most discerning palates, all just a few steps from home.

24 Private pleasures

In-home lifestyle services Take advantage of one of the best concierge services

Your own private chef Whether it s for a special evening or an off-the -menu

personal shopping service will find it for you and deliver it to your door.

25 In-home lifestyle services Take advantage of one of the best concierge services in the world. Whatever you need, whenever you need it, it can be provided. Your own private chef Whether it s for a special evening or an off-the -menu breakfast, the finest personal chefs ensure culinary perfection at home, all prepared for you in your own kitchen. Personal shopping service From day-to-day necessities, to rare luxuries, the personal shopping service will find it for you and deliver it to your door. Should you require it, they will provide personal shopping expertise and advice on what to buy and the best outlets to find what you re looking for.

26 Specifications

Living, dining and bedrooms Sleek, modern double glazed windows in all rooms Marble floor with a

and dining rooms Ample and comfortable built-in wardrobes in the bedrooms Striking main door in metallic

Ready-to-use satellite TV network hook-up points Bathrooms Innovative ceramic flooring in large slabs

sanitary fittings and accessories Stylish large mirror Exquisite vanity units with a largeunder-thecounter

27 Living, dining and bedrooms Sleek, modern double glazed windows in all rooms Marble floor with a decorative geometric pattern Rich emulsion paints or gypsum moulds on the plastered walls in the living and dining rooms Ample and comfortable built-in wardrobes in the bedrooms Striking main door in metallic lacquer finishing Premium fittings including anti-corrosion steel hinges, locks, levers and door stops Ready-to-use satellite TV network hook-up points Bathrooms Innovative ceramic flooring in large slabs Unique air bubble tub with overhead shower Classic white, premium sanitary ware The finest luxurious sanitary fittings and accessories Stylish large mirror Exquisite vanity units with a largeunder-thecounter basin Kitchen Marble floor with a decorative geometric pattern Superior emulsion paint on walls Laminated kitchen cabinets with stone top

28 Unique facilities, amenities and services

29 Unique facilities and amenities Facilities Secure car parking with CCTV coverage and access control Convenient, direct elevator access from the parking to the apartments State-of-the-art high speed elevators to each floor Expansive temperature-controlled swimming pools, with separate pools for men and women Fully equipped gymnasiums with designated facilities for men and women Breathtaking tower lobby in fine marble and stone Ultra-luxurious health clubs for men and women, featuring indulgent saunas and steam rooms Comfortable, self-contained drivers quarters Amenities Stately grand reception area with access control and first choice marble clad walls and gypsum moulds as per design Modern, bright game room with a extensive range of games Elegant façade cladding with a combination of textured paint/plaster and aluminium cladding Eye-catching façade glazing insulating glass with required aspect(s) Managed By There s no place like Maison. Where else can you enjoy the warmth of home, coupled with service beyond that of the best hotels? Maison is the only luxury brand of its kind, combining opulent architecture and design with the welcoming informality of your own home. Only we combine the highest service levels with a personal touch that will make you feel uniquely well looked after.

TYPICAL FLOOR PLAN LEVEL 5 TO 11 TYPICAL FLOOR PLAN LEVEL 20 TO 29

FLOOR PLAN LEVEL 15 TO 19 Disclaimer: All pictures, plans, layouts,

only and may change at any time up to the final as built status in

30 TYPICAL FLOOR PLAN LEVEL 5 TO 11 TYPICAL FLOOR PLAN LEVEL 20 TO 29 TYPICAL FLOOR PLAN LEVEL 12 TO 14 TYPICAL FLOOR PLAN LEVEL 30 TYPICAL FLOOR PLAN LEVEL 15 TO 19 Disclaimer: All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final as built status in accordance with final designs of the project and regulatory approvals and planning permissions. Disclaimer: All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final as built status in accordance with final designs of the project and regulatory approvals and planning permissions.

31 Luxury by appointment Contact us at any of our offices or visit our website damacproperties.com UNITED ARAB EMIRATES Tel: Dubai Ocean Heights Al Sufouh Road Tel: Fax: dubai@damacgroup.com Park Towers Dubai International Financial Centre Tel: Fax: dubai@damacgroup.com DAMAC HILLS Al Hebiah Third Al Qudra Road PO Box 2195, Dubai Tel: dubai@damacgroup.com DAMAC Maison de ville Golf Terrace at DAMAC Hills Hessa Street PO Box 2195, Dubai, UAE Tel: dubai@damacgroup.com KINGDOM OF SAUDI ARABIA Riyadh 14th Floor, Al Anoud Building King Fahd Road Tel: Fax: ksa@damacgroup.com Jeddah Al-Shumeisi Building 2nd Bldg after Tahliah Shopping Centre Tahliah Street Tel: Fax: ksa@damacgroup.com QATAR Building 90, New Solta area Ali bin Abi Talib Street Next to Omar bin Al Khattab Health Centre Doha, Qatar PO Box Tel: Fax: doha@damacgroup.com

32 DAMACPROPERTIES.COM February 2017 OK

Luxury at its most creative

FENDI STYLED VILLAS FENDI STYLED VILLAS Luxury at its most creative Fendi and DAMAC Properties have joined in partnership to develop a select set of luxury villas at DAMAC Hills, the prestigious master