Back to Nature - Back to Basics WITH Khrôma (Masureel)

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Gervase Atkinson
5 years ago
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Back to Nature - Back to Basics WITH Khrôma (Masureel) BLACKwood With the new Back to Nature collection by Khrôma, Masureel responds to the trend to return back to nature, to authentic materials, to

Wood, natural stone, linen and cotton therefore appear increasingly in the interior and this in their purest form.

Neutral and warm colours, such as shades of grey, beiges and pastels reappear next to deeper shades like ruby red and terracotta, copper and zinc, the colour of gemstones.

Back to Nature was developed with respect for nature at heart, just like all previous Khrôma collections. The high-quality non woven wallcoverings and the fabrics of Masureel breathe with passion.

This passion is also very tangible in the sustainable business operations that Masureel strives for by means of the clever use of raw materials and a far-reaching wastewater treatment.

bac102 ebony midnight 4 product groups The new collection draws its inspiration from 4 product groups: wood, metal, textile and stone.

1 Back to Nature - Back to Basics WITH Khrôma (Masureel) BLACKwood With the new Back to Nature collection by Khrôma, Masureel responds to the trend to return back to nature, to authentic materials, to thoroughness. We are looking for quality and durable materials more and more and would like to re-integrate natural elements into our home. Wood, natural stone, linen and cotton therefore appear increasingly in the interior and this in their purest form. Unevenness, the robustness of the test of time, may definitely remain visible in the materials used. This fact emphasizes the authenticity and adds extra character. Neutral and warm colours, such as shades of grey, beiges and pastels reappear next to deeper shades like ruby red and terracotta, copper and zinc, the colour of gemstones. The chic and elegant black is also back. The new Back to Nature collection combines these trendy elements and guides nature subtly to the inside. Back to Nature was developed with respect for nature at heart, just like all previous Khrôma collections. The high-quality non woven wallcoverings and the fabrics of Masureel breathe with passion. Passion for quality, beauty, creativity and art. This passion is also very tangible in the sustainable business operations that Masureel strives for by means of the clever use of raw materials and a far-reaching wastewater treatment. Masureel does not only bring nature into your home with Back to Nature, it does it with great respect for nature. bac102 ebony midnight 4 product groups The new collection draws its inspiration from 4 product groups: wood, metal, textile and stone. WOOD Wood radiates warmth and conveys a spontaneous feeling of security in the interior. It conveys a certain authenticity because each plank seems aged in its own way and is also unique in its own way. This can be found in the Ebony wallcovering that is inspired by rugged, weathered and aged planks. Ebony fits in both a rural and an industrial setting. Millow rather reflects a rigid, flamed wood type, while Zohara gets its inspiration from old paper. By means of gradations in colour and structure within the pattern, it looks as if the paper is wrinkled and as if it was coming out of the wall. (3D effect.) ORANGERUST METAL The robust metal stands in contrast to the warm wood. Strong and solid, quite dark, and yet neutral, whereby it creates a robust, yet peaceful atmosphere. Metal reflects sustainability in warm colours such as gold, copper and bronze, or it radiates a natural character with shades like champagne and beige. The new Scoria wallcovering conveys a true rust imitation, while Onyx is limits itself to the detail of fine, rusty grains. bac602 scoria rust. 1

redearth TEXTILE Textiles on the wall are a pure recharging of one s batteries.

Satomi, a finely woven fabric with straight, rigid lines. It looks like a network of fine, colour-nuanced wires that create a special feeling of transparency.

For example, brick creates a distinctive, rustic feel while concrete evokes a modern, minimalist atmosphere.

The new Back to Nature collection introduces Slate, wallcovering that is inspired by slate, and Litho, which displays a brick imitation on the wall in beige,

Furthermore, the Marble and Granite, which are inspired by natural stone, also fit perfectly in this theme, as well as the Osaka concrete tiles and the

2 redearth TEXTILE Textiles on the wall are a pure recharging of one s batteries. Sober colour schemes like white and beige form the perfect canvas for a quiet living environment and provide a sense of well-being where softness, light and space prevail. Back to Nature accommodates two new types of wallcoverings with a textile structure: Divo, coarsely woven fabric with a small checkerboard pattern and Satomi, a finely woven fabric with straight, rigid lines. It looks like a network of fine, colour-nuanced wires that create a special feeling of transparency. STONE Stone walls lend a certain charm to the interior. For example, brick creates a distinctive, rustic feel while concrete evokes a modern, minimalist atmosphere. Then again, a more classic style can be created by integrating timeless marble and natural stone, or warm earthy tones. The new Back to Nature collection introduces Slate, wallcovering that is inspired by slate, and Litho, which displays a brick imitation on the wall in beige, grey or chocolate brown. Furthermore, the Marble and Granite, which are inspired by natural stone, also fit perfectly in this theme, as well as the Osaka concrete tiles and the matching even Echo wallcovering. bac806 satomi brick 8 colour themes Back to Nature has 8 colour themes. Light Cement consists of white and grey, where white acts as the main colour, surrounded by different nuances that create a certain depth. Black Wood houses grey and black tones and creates a metallic look. Wrought Iron consists of grey and silver blue, while Red Earth combines red and black. There are neutral white and beige tones in White Linen and Orange Rust has warm orange-, rust- and copper tones. These copper tones actually combine perfectly with pastel shades or cool grey colours. Green Silver stands for ivory and silver green and Ochre Gold for gold tones. LIGHTCEMENT squ401 osaka marmer. 2

OCHREGOLD Colorythm sound of color The Colorythm paint range sound of colour, by Masureel, is also expanding, with 1 new shade for this

Recommended paste For the perfect installation of the non woven wallcoverings from Khrôma s Back to Nature collection, we recommend

be) Practical info WEBSITES You can find further information about the various Masureel collections on the following websites www.

3 OCHREGOLD Colorythm sound of color The Colorythm paint range sound of colour, by Masureel, is also expanding, with 1 new shade for this collection. Masureel s Colorythm paint range now has a total of 153 colours, all available in Wall Paint matt or Waterborne lacquer. Recommended paste For the perfect installation of the non woven wallcoverings from Khrôma s Back to Nature collection, we recommend Topwall Prokoll s universal, ready-to-use wallcovering paste. ( Practical info WEBSITES You can find further information about the various Masureel collections on the following websites www. guymasureel.com bac503 onyx gold CONTACT INFORMATION Masureel Edition Kantstraat 1 - B8531 Hulste Tel: Fax: info@masureel.com. 3

4 MASUREEL, PASSION FOR ART, QUALITY AND DURABILITY The company Masureel consists of 3 entities. Guy Verstraete started with Masureel International in the 80s as a quality printer of high quality fabrics and wallcovering for wholesale distribution and wholesale. The company soon felt that this could not be the only outlet for its creativity. It was therefore decided to in 2004 establish an own creation department, Masureel Edition. This department released two own brands on the market shortly thereafter: Khrôma and Guy Masureel. Khrôma consists of a series of high-quality non woven wallcoverings and today has approximately 20 collections that target on the high mid-segment of the market. With its 5 collections of textile and non woven wallcoverings and exclusive woven fabrics, the Guy Masureel brand focuses on the top segment of the market. Both brands are now distributed in more than 70 countries. Masureel recently released a new model of non woven wallcovering in the market, namely Khlara - concepts for decorators. Because colour is very important in the overall interior concept of Masureel, it also brought out its own paint line Colorythm on the market. The paint shades of Colorythm integrate seamlessly with the wallcoverings and fabrics from the numerous Masureel collections. The company is responsible for its own distribution in the Benelux and Germany with Masureel Distribution. Masureel s company philosophy is passion. Under the motto Only passion can help you to go higher, the company attaches great importance to quality and art. Masureel is fortunate to be able to build on a rich family history. The Masureel family has been active in the flax industry, weaving and refining of fabrics for more than two centuries. In the late twentieth century, Masureel switched over to the printing of high quality non woven and textile wallcoverings and refined interior textiles. Thanks to a clear vision and an underlying philosophy (Art - Interior - Concept), Masureel developed an own image and the organization evolved into a leading, inspiring company that propagates the trends of tomorrow! Due to its own creation, Research & Development and production department, Masureel always manages to find the perfect synergy between contemporary patterns and fashionable colours in combination with the most innovative production techniques. Masureel proudly wears the label of being a 100% Belgian company, where history, art, business activity, communication and sustainability at the core pillars on which the organization leans on!. 4

5 All images (design and interiorimages) can be downloaded on our online image library: downloads.masureel.com COLLECTION BACK TO NATURE PICTBAC001 PICTBAC003 PICTBAC102 PICTBAC103 BAC001 Zohara Oyster BAC003 Zohara Straw BAC102 Ebony Midnight BAC103 Ebony Natural PICTBAC202 PICTBAC301 PICTBAC401 PICTBAC502 BAC202 Willow Cinder BAC301 Slate Oyster BAC401 Litho Champagne BAC502 Onyx Silver PICTBAC503 PICTBAC602 PICTBAC604 PICTBAC704 BAC503 Onyx Gold BAC602 Scoria Rust BAC604 Scoria Ivy BAC704 Divo Ivy PICTBAC803-BAC204 PICTBAC804 PICTBAC806 PICTSQU401 left BAC803 Satomi Pearl right BAC204 Willow Sepia BAC804 Satomi Sky BAC806 Satomi Brick SQU401 Osaka Marmer CONTACT/ MASUREEL EDITION - KANTSTRAAT HULSTE - BELGIUM - T INFO@MASUREEL.COM - -

6 All images (design and interiorimages) can be downloaded on our online image library: downloads.masureel.com COLLECTION BACK TO NATURE PICTBACSPHERE01 PICTBACSPHERE02 PICTBACSPHERE03 PICTBACSPHERE04 PICTBACSPHERE05 PICTBACSPHERE06 PICTBACSPHERE07 PICTBACSPHERE08 CONTACT/ MASUREEL EDITION - KANTSTRAAT HULSTE - BELGIUM - T INFO@MASUREEL.COM - -

KHRÔMA SEEKS THE BAROQUE AND EASTERN FLAVOURS

KHRÔMA SEEKS THE BAROQUE AND EASTERN FLAVOURS Masureel, Belgian quality printer of high-quality non-woven wall coverings and fabrics, is introducing two new collections of its Khrôma brand. Kharat brings