KHRÔMA SEEKS THE BAROQUE AND EASTERN FLAVOURS

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Merry Green
5 years ago
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Both collections represent a variety of new designs and colour themes and 87 stylish wallpaper references.

1 KHRÔMA SEEKS THE BAROQUE AND EASTERN FLAVOURS Masureel, Belgian quality printer of high-quality non-woven wall coverings and fabrics, is introducing two new collections of its Khrôma brand. Kharat brings the baroque atmosphere from days past to life, and enriches the current touch. Akina is a new collection that takes us to an eastern paradise and soothes us. Both collections represent a variety of new designs and colour themes and 87 stylish wallpaper references. KHRÔMA KHARAT : KHA1001 KHARAT HENNA - KHA602 VIRGO DEW KHARAT Kharat s theme historical treasures takes us back to the baroque atmosphere of bye-gone days, and enriches the current day, youthful touch. The elaborate baroque designs, the soft, flowing shapes and the pearl designs are given a modern look by applying new 3D technology. Ornaments in three main colours show us how a baroque design is turned into a contemporary design. 8 COLOUR THEMES Kharat has 8 colour themes. White, silver and black are represented in Mysterious Dark, while Roccoco Red includes the precious scarlet red and beige tints. Colonial Blue has Capri blue and deep colonial blue and Golden Olive represents warm acacia yellow and olive green. Prune and grape purple can be found in Deep Plum, the soft beige tints moonbeam, mastic and ivory in Pearl Beige. Othello Copper brings us henna and, finally, Siena orange and Artisan Gold show us the warm brown and golden tints such as chocolate and mastic. These colour themes flow easily into one another and are very easily combined. The Kharat colours perfectly match the current trend colours. The orange seat, for example, is a perfect match in a Roccoco Red interior. Blue accessories fit the Mysterious Dark interior like a glove. Colonial blue fits fuchsia, olive green and acacia yellow, which, in turn, perfectly suits Deep Plum.. 1

Moments: a rich flower design with silver and gold foil on a Jona back ground, which results in an old, worn, but elegant look. 3.

2 56 REFERENCES, 13 DESIGNS KHRÔMA KHARAT : KHA206 SERENA COLONIAL KHA105 CHLOÉ SNOW - KHA1102 MOMENTS SNOW 1. Jona: a uni-color with a subtle pearl pattern, combines perfectly with, for example, Moments of this new collection. 2. Moments: a rich flower design with silver and gold foil on a Jona back ground, which results in an old, worn, but elegant look. 3. Virgo: again, the background is Jona, but this time supplemented with a 3D technology, which results in a definite structure. Virgo has a random pattern of smaller and larger rough pearls with an irregular shape and subtle glitter. 4. Chloë: a uni-color with a miniscule pearl pattern. Chloë s 3D technology and rich colour turn it into a real treasure. It is also combines perfectly with Yilla and Diva. 5. Yilla: a rich pattern with a background of subtle and surprising lines. The ornament is made up of parts in unique soft touch technology and 3D technology that provides Chloë its pearl effect. 6. Baron: this design combines stripes - home to a subtle play of surprising lines - and 3D pearls of Yilla and Chloë. 7. Diva: brings flowing lines with a beautiful pearl motif with a finish in special 3D technology. 8. Serena: is a subtle, smaller version of Diva, intended for accompanying wallpaper or coordonné. The miniscule pearls form a flowing line, resulting in a special effect. Serena is available in 6 colour themes, so that Colonial has a modern look and Chocolat provides a rich look. 9. Isabella: a subtle clouded background with a beautiful ornament in special 3D technology, reminiscent of fine lace work. 10. Gallium: A small ornament that seems to be filled with flock and silver with the use of special 3D technology. This gives Gallium its very rich and stylish look. 11. Kharat: this extremely baroque ornament seems to be sewn onto the wallpaper. By combining the three main colours in the Roccoco theme, it looks extremely young, contemporary and trendy, a real eye catcher. 12. Lotus: this wide calyx shape ornament shines in bright colours such as acacia yellow and Capri blue. The 12 Kharat designs complement the existing Alta products, a pearl uni-color wallpaper that combines beautifully with the various designs and colour themes of this new collection.. 2

KHRÔMA AKINA : AKI803 SKIVO ACACIA -AKI202 YAKU ACACIA AKI002 KUMI SIENNA - AKI103 HANA SIENNA AKINA The new Akina collection takes Khrôma to the mysterious world of the Far East and immerses us in a

The outspoken colour themes and beautiful Akina designs are very stylish and transform each room into a peaceful Zen interior 6 COLOUR THEMES Whisper White brings calm with its peaceful white and

Warm tints, such as orange, copper and brown can be found in Birds of Paradise, and Atlantis Blue has beautiful turquoise, moss green and lavender.

Hana: A beautiful contract between matted Japanese blossom on a beautiful pearl background. The branches and blossom are seemingly painted on the wallpaper with one nonchalant stroke.

3 KHRÔMA AKINA : AKI803 SKIVO ACACIA -AKI202 YAKU ACACIA AKI002 KUMI SIENNA - AKI103 HANA SIENNA AKINA The new Akina collection takes Khrôma to the mysterious world of the Far East and immerses us in a colourful paradise. The outspoken colour themes and beautiful Akina designs are very stylish and transform each room into a peaceful Zen interior 6 COLOUR THEMES Whisper White brings calm with its peaceful white and soft beige, while Black Aquarelle shows mysterious black and silver. Amparo Blue combines cobalt blue and shades of grey. Warm tints, such as orange, copper and brown can be found in Birds of Paradise, and Atlantis Blue has beautiful turquoise, moss green and lavender. The sixth colour theme Warm Olive brings us warm wine red and acacia yellow. 31 REFERENCES, 8 DESIGNS, 1 DIGITAL DESIGN 1. Hana: A beautiful contract between matted Japanese blossom on a beautiful pearl background. The branches and blossom are seemingly painted on the wallpaper with one nonchalant stroke. Hana is available in neutral colours and fresh tints. 2. Kumi: this flower on a pearl background with weave effect is reminiscent of a cotton plant. This wallpaper resembles a watercolour painting, painted on silk paper. The flower seems to have arisen from the ink, which appears to find its own way onto blotting paper. 3. Yaku: this design of a fluffy, spread out flower seems to have been painted onto the wallpaper. This special design on the pearl background is a real eye catcher. Yaku is available in neutral colours and fresh tints. 4. Kaori: these fine and surprising lines remind you of a reed mat on which you can meditate, and is extremely Zen. The neutral colours are easy to combine with the designs and the various colour themes of this new collection. 5. Kameko: this design is a continuation of Kaori, but adds another dimension by having one of the colours dominate on some sections. This results in an irregular stripes pattern and an very special effect These 5 new designs were added to the current references Linzor, Linus and Skivo, which were given new colours and suit the new Akina collection perfectly. Linzor: this design consists of stripes in various colours.. 3

Linus: this uni-colour wallpaper stands out due to its weave effect and gives the illusion of textile wallpaper. New trend colours have been incorporated in Linus.

KHRÔMA AKINA : AKI606 LINZOR COBALT - DGAKI5061-2 KASUMI COBALT Akina also has digital wallpaper of 106 x 280 cm, which can cover a full wall.

This digital wallpaper is easy to combine with, for example, striped wallpaper of a coordonné of the collection.

4 Linus: this uni-colour wallpaper stands out due to its weave effect and gives the illusion of textile wallpaper. New trend colours have been incorporated in Linus. Skivo: the Skivo stripe provides an irresistible attraction between matted and shiny. A neutral beige, a fresh blue and warm yellow have been added to this series. KHRÔMA AKINA : AKI606 LINZOR COBALT - DGAKI KASUMI COBALT Akina also has digital wallpaper of 106 x 280 cm, which can cover a full wall. The digital design Kasumi shows a beautiful blossom in a sort of haze and provides a dreamy and somewhat mysterious image. This digital wallpaper is easy to combine with, for example, striped wallpaper of a coordonné of the collection. Kasumi: means fog, which is reflected in the soft transition between light to dark on this flower branch against a background of Kaori with subtle glitter. Kasumi reminds you of paradise, a bit of eastern natural beauty. Colorythm sound of color The Colorythm paint range sound of colour, by Masureel, is also expanding, with 1 new shade for this collection. Masureel s Colorythm paint range now has a total of 153 colours, all available in Wall Paint matt or Waterborne lacquer. Recommended paste For the perfect installation of the non woven wallcoverings from Khrôma s Back to Nature collection, we recommend Topwall Prokoll s universal, ready-to-use wallcovering paste. ( Practical info WEBSITES You can find further information about the various Masureel collections on the following websites www. guymasureel.com CONTACT INFORMATION Masureel Edition - Kantstraat 1 - B8531 Hulste T F info@masureel.com. 4

5 MASUREEL, PASSION FOR ART, QUALITY AND DURABILITY The company Masureel consists of 3 entities. Guy Verstraete started with Masureel International in the 80s as a quality printer KHARAT of high quality fabrics and wallcovering for wholesale distribution and wholesale. The company soon felt that this could not be the only outlet for its creativity. It was therefore decided to in 2004 establish an own creation department, Masureel Edition. This department released two own brands on the market shortly thereafter: Khrôma and Guy Masureel. Khrôma consists of a series of high-quality non woven wallcoverings and today has approximately 20 collections that target on the high mid-segment of the market. With its 5 collections of textile and non woven wallcoverings and exclusive woven fabrics, the Guy Masureel brand focuses on the top segment of the market. Both brands are now distributed in more than 70 countries. Masureel recently released a new model of non woven wallcovering in the market, namely Khlara - concepts for decorators. Because colour is very important in the overall interior concept of Masureel, it also brought out its own paint line Colorythm on the market. The paint shades of Colorythm integrate seamlessly with the wallcoverings and fabrics from the numerous Masureel collections. The company is responsible for its own distribution in the Benelux and Germany with Masureel Distribution. Masureel s company philosophy is passion. Under the motto Only passion can help you to go higher, the company attaches great importance to quality and art. Masureel is fortunate to be able to build on a rich family history. The Masureel family has been active in the flax industry, weaving and refining of fabrics for more than two centuries. In the late twentieth century, Masureel switched over to the printing of high quality non woven and textile wallcoverings and refined interior textiles. Thanks to a clear vision and an underlying philosophy (Art - Interior - Concept), Masureel developed an own image and the organization evolved into a leading, inspiring company that propagates the trends of tomorrow! Due to its own creation, Research & Development and production department, Masureel always manages to find the perfect synergy between contemporary patterns and fashionable colours in combination with the most innovative production techniques. Masureel proudly wears the label of being a 100% Belgian company, where history, art, business activity, communication and sustainability at the core pillars on which the organization leans on!. 5

6 All images (design and interiorimages) can be downloaded on our online image library: downloads.masureel.com COLLECTION KHARAT PICTKHA105 PICTKHA204 PICTKHA206 PICTKHA206B KHA105 Chloé Snow KHA204 Serena Sienna KHA206 Serena Colonial KHA206 Serena Colonial PICTKHA302 PICTKHA303 PICTKHA401 PICTKHA402 KHA302 Diva Plum KHA303 Diva Raven KHA401 Isabella Chocolat KHA402 Isabella Moonbeam PICTKHA503 PICTKHA602 PICTKHA603 PICTKHA603-KHA1102 KHA503 Baron Snow KHA602 Virgo Dew KHA603 Virgo Caviar KHA603 Virgo Caviar KHA1102 Moments Snow PICTKHA701 PICTKHA801 PICTKHA802 PICTKHA902 KHA701 Yilla Chocolat KHA801 Lotus Acacia KHA802 Lotus Capri KHA902 Gallium Caviar CONTACT/ MASUREEL EDITION - KANTSTRAAT HULSTE - BELGIUM - T INFO@MASUREEL.COM

7 All images (design and interiorimages) can be downloaded on our online image library: downloads.masureel.com COLLECTION KHARAT PICTKHA1001-KHA602 PICTKHA1001B PICTKHA1002 PICTKHA1004 KHA1001 Kharat Henna KHA602 Virgo Dew KHA1001 Kharat Henna KHA1002 Kharat Mastic KHA1004 Kharat Roccoco PICTKHA1005 PICTKHA1101 PICTKHA1102 PICTKHASPHERE01 KHA1005 Kharat Snow KHA1101 Moments Chocolat KHA1102 Moments Snow PICTKHASPHERE02 PICTKHASPHERE03 PICTKHASPHERE04 PICTKHASPHERE05 PICTKHASPHERE06 PICTKHASPHERE07 PICTKHASPHERE08 PICTKHASPHERE09 CONTACT/ MASUREEL EDITION - KANTSTRAAT HULSTE - BELGIUM - T INFO@MASUREEL.COM

8 All images (design and interiorimages) can be downloaded on our online image library: downloads.masureel.com COLLECTION AKINA PICTAKI001 PICTAKI001B PICTAKI002 PICTAKI003 AKI. 001 Kumi Moonlight AKI. 001 Kumi Moonlight AKI. 002 Kumi Sienna AKI. 003 Kumi Acacia PICTAKI005 PICTAKI101 PICTAKI102 PICTAKI102B AKI. 005 Kumi Cobalt AKI. 101 Hana Moonlight AKI. 102 Hana Caviar AKI. 102 Hana Caviar PICTAKI104 PICTAKI201 PICTAK202-AKI706 PICTAKI303 AKI. 104 Hana Atlantis AKI. 201 Yaku Caviar AKI. 202 Yaku Accacia AKI. 706 Linus Accacia AKI. 303 Kaori Mastic PICTAKI402 PICTAKI402B PICTAKI602 PICTAKI605 AKI. 402 Kameko Copper AKI. 402 Kameko Copper AKI. 602 Linzor Caviar AKI. 605 Linzor Acacia CONTACT/ MASUREEL EDITION - KANTSTRAAT HULSTE - BELGIUM - T INFO@MASUREEL.COM

9 All images (design and interiorimages) can be downloaded on our online image library: downloads.masureel.com COLLECTION AKINA PICTAKI606 PICTAKI707 PICTAKI801 PICTAKI803 AKI. 606 Linzor Cobalt AKI. 707 Linus Wine AKI. 801 Skivo Shell AKI. 803 Skivo Acacia PICTAKISPHERE01 PICTAKISPHERE02 PICTAKISPHERE03 PICTAKISPHERE04 PICTAKISPHERE05 PICTAKISPHERE06 PICTAKISPHERE07 NON WOVEN DIGITAL CONCEPT PICTDGAKI501 PICTDGAKI504 PICTDGAKI505 PICTDGAKI506 DGAKI. 501 Kasumi Moonlight DGAKI. 504 Kasumi Atlantis DGAKI. 505 Kasumi Acacia DGAKI. 506 Kasumi Cobalt CONTACT/ MASUREEL EDITION - KANTSTRAAT HULSTE - BELGIUM - T INFO@MASUREEL.COM

Back to Nature - Back to Basics WITH Khrôma (Masureel)

Back to Nature - Back to Basics WITH Khrôma (Masureel) BLACKwood With the new Back to Nature collection by Khrôma, Masureel responds to the trend to return back to nature, to authentic materials, to thoroughness.