Origin Green. Sustainability and Success for Irish Seafood. Ali Sheridan Sustainability Development Manager Bord Bia

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2 Origin Green Sustainability and Success for Irish Seafood Ali Sheridan Sustainability Development Manager Bord Bia

3 Overview Marketplace Drivers Development & Roll Out of Origin Green Communicating to Customers

4 Global Challenges

5 Sustainable Living Plan Depend on suppliers to achieve these goals

6 Fourth consecutive year as largest retailer of MSC seafood First major UK retailer to launch ASC River Cobbler Joint first in Marine Conservation Society (MCS) Supermarket Seafood Survey First major UK retailer to launch RSPCA Freedom Food approved loch trout Gave away seven tonnes of lesser known seafood through our Switch the Fish campaign Top spot in Greenpeace s tuna league table 2014

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15 Perceptions of Ireland Viewed as green & natural We now need to prove it... And improve it Growing the success of Irish food & horticulture

16 What is Origin Green? National sustainability programme uniting government, private sector & food producers Structure to collate facts and figures Business to business initiative Help our customers achieve their targets Build relationships Growing the success of Irish food & horticulture

17 Conditions for success Every level of the supply chain signs up to the sustainability agenda Measuring what matters Accreditation, independent verification Performance based on science innovation and best practice

18 Measuring What Matters Energy Waste Water Traceability Welfare Food Safety Environment Health Biodiversity Growing the success of Irish food & horticulture Socio-economic data

19 Accreditation, independent verification ISO Growing the success of Irish food & horticulture

20 Growing the success of Irish food & horticulture

21 COMPANY RECRUITIMENT PIPELINE 507 Companies Registered 95% of exports 184 companies at workshop/ plan development phase 144 plans being processed 179 plans accepted Over 85% of exports Growing the success of Irish food & horticulture

22 Raw Material Sourcing Supplier Certification Sustainability Initiatives Independent Verification Manufacturing Processes Energy Emissions Waste Water Biodiversity Social Sustainability Health & Nutrition Community Initiatives Employee Wellbeing Growing the success of Irish food & horticulture

23 52 Workshops 1,200+ Feedback Reports 15 hours one to one support 100+ companies took online course Growing the success of Irish food & horticulture

24 Growing the success of Irish food & horticulture

25 Growing the success of Irish food & horticulture

26 RAW MATERIAL SOURCING KEY METRICS 164 Raw material sourcing targets 83 Members committing to source from suppliers with recognised certifications. 39 Members committing to specific sustainability initiatives with suppliers.

27 ENERGY KEY METRICS 11% Reduction in energy usage per unit of output by % Reduction in energy usage per unit of output by million The reduction in energy usage projected by % Largest reductions in the Horticulture and Meat sectors.

28 SOCIAL SUSTAINABILTY KEY METRICS 208 Targets 132 Community based targets. 27 Health and nutrition targets. 49 Employee wellbeing targets.

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30 Retail and Foodservice

31 ORIGIN GREEN Integrated Marketing Plan

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33 Growing the success of Irish food & horticulture

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36 Advocates of Origin Green Just last year, I had an opportunity which was phenomenal. I had the opportunity to experience firsthand the great work that we re doing in Ireland and the industry leading approach that Ireland has taken to agriculture Don Thompson, CEO McDonalds Ireland is leading the way in another important area climate smart agriculture. Its Origin Green program has mobilized Irish farmers and food producers to set and achieve measurable sustainability targets...we re helping other countries learn from this model Jim Yong Kim, World Bank President

37 Sustainable sourcing commitments

38 Origin Green: The Road Ahead Lowering our Environmental Footprint prioritising emissions, biodiversity & water quality Collaborating and Innovating to improve performance Enhancing our Impact on Society a focus on health and wellbeing Creating a Showcase of Sustainability closing the loop at home Sharing the Vision maintaining momentum Growing the success of Irish food & horticulture

39 Saving Resources Building Reputation Winning Business Growing the success of Irish food & horticulture

40 Origin Green Sustainability and Success for Irish Seafood Ali Sheridan Sustainability Development Manager Bord Bia