A City with No Limits. Titusville Urban Design Manual

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1 A City with No Limits Titusville Urban Design Manual

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3 Table of Contents Acknowledgements 4 Introduction Value of Titusville 6 Purpose 7 Guiding Principles 8 Goals 9 Architectural Styles 10 Retail Elements 13 Guidelines and Guiding Principles 14 Illumination 16 Awnings and Canopies 17 Signage 18 Design Review Authority and Process 30 District Map 31 Uptown District Guidelines 32 Downtown District Guidelines 40 Civic Waterfront District Guidelines 48 Historic Residential District Guidelines 56 Midtown District Guidelines 62 Approved Plant List 70 Sustainability 21

4 Acknowledgements Copyright 2010

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6 Value 6 The value of Titusville is found in cultural assets including architecture, landscapes and landmarks. These cultural assets tell a story seen in the built environment of buildings, sidewalks and streets. It is a narrative of Titusville s history as a center for Florida s Indian River citrus industry, a historic transportation center as rail extended south into Florida, a stop along America s Dixie Highway and more recently a hub for the space industry at nearby Kennedy Space Center. Titusville is a city with a history connected to agriculture, the river, the railroad and the highway. Cultural resources and local traditions make Titusville distinctive. It is important that future economic development build upon existing assets, leveraging existing physical resources to encourage compatible development that increases economic prosperity for all citizens throughout the Community Redevelopment Agency (CRA) district. This Urban Design Manual addresses how the built environment can influence the preservation of what is distinctive and unique about Titusville. Important characteristics include: a historic downtown commercial district; historic residential areas within walkable distance to downtown and the Indian River; nearby natural amenities like Merrit Island National Wildlife Refuge; and the historic rail station. There is a low-scale mixed-use urban environment with retailers located in a pedestrian-friendly area. There are potential connections from the central commercial district to the marina area and residential areas. Future development should spring from these assets and build places future generations will consider worthy to be preserved and maintained.

7 Purpose 7 A city with no limits, rich in tradition, peaceful lifestyles and great opportunities. The Titusville Urban Design Manual offers aesthetic guidance in support of the City s Land Development Regulations and is a tool for Titusville s successful economic development. The aim is to provide a Manual that helps preserve and enhance Titusville s distinctiveness as a coastal town with rich agricultural, natural and technological history. The Design Manual includes clear guidelines for both public and private entities to build and rehabilitate commercial, civic and residential buildings in the CRA. This guideline assumes the community goals of building on the value of Titusville s built environment and to make Titusville a more walkable, active, sustainable and distinctive coastal town in Florida.

8 1. Reinforce distinctive cultural assets of Titusville s built environment in future developments. Guiding Principles 8 Guiding Principles of the Urban Design Manual 2. Preserve and enhance Titusville s historic context and sense of place. 3. Create connections through: Pedestrian Oriented Design Compatible Infill Development Seamless Transitions Between Districts 4. Titusville s continued growth is dependent on a safe, healthy, comfortable environment for residents, business owners and visitors expressed via: Increased Mixed-use Development Density Sidewalks Signage Lighting Landscaping Aesthetically Pleasing Design 5. Promote quality building. 6. Create an economically vibrant CRA. 7. Achieve environmental balance between the built and natural environments. 8. Nourish vibrant cultural activity downtown through the built environment.

9 Goals 9 Goals of the Urban Design Manual 1. Preserve and enhance Titusville s unique attributes by guiding design for rehabilitation, adaptive reuse and new construction throughout the CRA. 2. Provide guidance for retailers to express their brand and identity, increasing their visibility and aesthetic quality to pedestrians, cyclists and motorists in Titusville. 3. Guide property owners in creating a sustainable, pedestrian-oriented mixed-use town for residents, business owners and visitors. 4. Create stronger connections between districts, between downtown and the Indian River, between residents and commercial activity. 5. Provide guidance for both public and private development to create a strong sense of time and place that reflects the cultural heritage of Titusville. 6. Preserve and reinforce the remaining street blocks and service alley patterns as part of the urban fabric.

10 Architectural Styles Architectural Style 10 Several eclectic styles contribute to the character, context and sense of place in Titusville. This section serves as a reference for terms referred to in later pages of this design manual. The predominant characteristics of each style are: Frame Vernacular 2 story residential simple, lacking decoration full or partial porches height greater than width usually rectangular in plan regular fenestration, but not always symmetrical Bungalow/Craftsman 1 to 2 story residential gabled roof with overhanging eaves full or partial porches exposed roof rafters and beams square porch columns continue to the ground asymmetrical windows Commercial Storefronts first story of multi-story commercial building recessed entry large display windows minimal decoration knee wall at the base of windows metal or wood awnings/ canopies some storefronts include colonnades Beaux Arts Classical commercial uses elaborate detailing symmetrical facade columns at entryway flat or low pitched roof masonry construction classical proportions

11 Architectural Style 11 Gothic Revival residential or civic vertically oriented architecture steep roof gothic detailed windows exposed rafters and open eaves Spanish Eclectic commercial or residential low pitched or gabled roof elaborate entryway prominent arches above doors and/or windows red tile roof stucco exterior walls asymmetrical facade Neo-Classical commercial and civic symmetrical proportions portico supported by columns that are Doric, Ionic or Corinthian decorative frieze Queen Anne 2 story residential asymmetrical with full or partial porch elaborate decorative elements steep roof, gables, towers balcony and veranda often wood shingle siding

12 Architectural Style 12 Colonial Revival (with variant Dutch Colonial) 2 story residential pitched or gambrel roof symmetrical interior plan entry porch with slender columns prominent front door simple with minor decorations Art Deco commercial and residential buildings usually stucco includes geometric decoration such as zigzags and chevrons. towers and vertical projections above the roof line Pasadena, California Mission commercial and residential stucco exterior walls red tile roof simpler but similar to Spanish Eclectic shaped dormer or parapet Masonry Vernacular commercial buildings flat parapet roof decorative brick work date and name panels mixed-use with retail on the ground floor

13 Retail 13 Typical Downtown Titusville Retail Facade Elements Signage and Lighting Location Canopy and Awning Location Window Signage Knee wall Blade Sign Location; Hung under Canopy or just below Bulkhead Recessed Entry Large Display Windows *Although this is a downtown location, this retail facade exhibits characteristics that are applicable in each district of Titusville.

14 Retail 14 General Retail Facade Guidelines The retail facade serves two purposes in Titusville. Retail facades should allow retailers to express their brand identity and strongly promote the viability and liveliness of downtown Titusville. Facades should include typical retail facade elements and interpret the architectural style of the district in which they reside. No matter the district within the CRA, retail facades should adhere to the Guiding Principles for a Successful Retail Environment. Photo by Saitama

15 Retail 15 Guiding Principles for a successful Retail Environment 1. Retailers should express their unique identity and brand on the entire tenant facade. 2. Display windows should be a prominent component of each retail facade. 3. Entry should be emphasized and easily visible to pedestrians and motorists. 4. Promote color and articulation in facade design. 5. Signage should be visible from the sidewalk and roadway. 6. Awnings and lighting should be used to provide a sense of comfort and safety for customers. 7. Where appropriate, durable awnings, canopies and colonnades should be used to provide shade for display windows and storefront character. 8. Sustainable considerations include durable, energy efficient and low impact materials.

16 Retail Illumination Retail 16 Illumination is a critical element for retail environments. Lighting is important in promoting public safety and highlighting architectural features. Lighting design usually consists of two types: Freestanding Building Mounted Other lighting considerations should include: Exterior lighting should adhere to the most recent LEED requirements for light pollution, including light trespass and light power density requirements for residential and neighborhood commercial districts. Consider sustainable, energy efficient lighting strategies. LED and/or ENERGY STAR fixtures are preferred. Also consider fixtures with renewable power sources such as solar photo voltaic. Building mounted lighting should not extend lower than 8 above grade and project no more than 24 from the facade. Strobe lights are prohibited. Photo by Alera

17 Awnings and Canopies Retail 17 Awnings and Canopies are encouraged for Mixed-use and retail facades. These elements are helpful in blocking the sun and providing coverage for pedestrians in inclement weather. They are used to mark building and store entrances and are an expression of retail identity. Awnings Typically flexible fabric material Must be supported by the building and not by columns from the sidewalk. Allowed over storefront windows and doors. Awnings should not be substantially wider than the storefront they cover. Awnings must provide no less than 8 foot clearance above sidewalks. Vinyl, high gloss and plasticized fabrics are discouraged. Canopies Usually metal or glass materials Must be supported by the building and not by columns from the sidewalk. Canopies must provide no less than 8 foot clearance above sidewalks. Canopy For both awnings and canopies, use durable, low-impact materials. Awning System

18 Signage 18 Signage Guiding Principles and Definitions In addition to a well-designed and individual retail facade, signage is an important element for each retailer to advertise its location. Signage not only serves the needs of retailers, but it also establishes a vibrant built environment in Titusville. A wide variety of signage types achieve these goals, however, not all are appropriate in every district of Titusville. Some areas of Titusville require signage that is focused on visibility to the pedestrian, while other districts should have signage that can be seen by pedestrians, cyclists and motorists. General Sign Principles 1. Signs should be pedestrian-oriented and visible to motorists. 2. Architecture of the building should dictate placement of the signage. 3. Signs should not conceal architectural features of the building. Signs should clearly define retail and commercial locations, addresses and districts in Titusville. In a mixed-use building, signs should help people identify appropriate entrances. For a commercial business located in a predominantly residential area, signs should be clearly visible and distinctive while respecting the overall character of the district. Signs should express local identity, even when the retailer is a national brand. This manual defines several signage types here and provides more detail later for district specific signage. 4. In every district, signs should respect the dominant characteristics of each district in scale, style, composition and placement. 5. When illuminated, consider ENERGY STAR or energy efficient fixtures. 6. Consider low impact sign materials. 7. Durable, sustainable fabrication materials should be used in the construction of signs. Photo by Chris Campbell

19 Wall Mounted Sign Mounted directly on the facade of the building May be pin-mounted directly to the building Letters may be rear lit If raceways cannot be hidden, they should be minimalized and camouflaged to match building. Signage 19 Window Sign Retail signage located on the interior of the display window that is either painted on or applied as a film. In some cases, a window sign may be etched or sandblasted onto the display glass. Include graphics and text. Blade Sign Suspended from the building perpendicular to the building facade. Oriented to the pedestrian passing on the sidewalk The clear height should be a minimum of 8 feet above the sidewalk. Marquee Sign Projecting signs attached to a building over an entrance, often with theaters or hotels. Predominantly vertically oriented. High quality digital signage, such as LED or high quality Neon, is permitted. This also includes high quality structural system to attach it to the building. Monument Sign Free-standing Located at the edge of sidewalk outside of commercial building, focused on visibility to motorists. In certain areas, high quality digital signs are permitted. This includes LED and Neon in certain locations.

20 Signage, Public Art and Illumination Guidelines Signage 20 Depending on the District, the following types of signage are allowed in Titusville: Blade Signs Marquee Signs Wall Mounted Signs Window Signs Maintain Historic Signage Where building ownership allows, ground floor retailers may display vertical banners on the second floor. Murals should not include the building tenant s name and should not advertise any tenant. Discouraged sign elements: Signs should not include animated components, flashing lights, rotating or flashing signs, formed plastic, or box or cabinet-type signs. Signs with exposed raceways, conduit, junction boxes, transformers, lamps, tubing or neon crossovers of any type. Neon may be used for iconic marquee signs. Non-ornamental hardware used to attach sign to storefront may not be exposed to view. Simulated materials (i.e. wood grained plastic laminate), wall-covering, paper, cardboard or plastic foams of any type. Non-sealed or exposed sign foam. Un-edged or uncapped plastic letters without returns. Blade sign Mural Photo by Dwwebber Banner sign Photo by La Citta Vitta

21 Sustainability New development should relate to the architectural styles of the District, particularly the historical techniques of the style of passive solar and ventilation design. These techniques include: building orientation, ceiling heights, the use of transoms, ceiling fans, appropriately sized and shaped windows, sun shades, colonnades and porches. Use of low impact materials encouraged including: Rapidly renewable High recycled content Locally sourced Low toxic Organic Durable Low waste Sustainability 21 Certification is not required, however, projects will be reviewed as to their incorporation of sustainable practices expressed in these certification programs. Window Shade New development should adhere to applicable LEED standards or equivalent standards, including: LEED EB-OM, LEED-ND, LEED for Homes, Earthcraft and Florida Green Building Coalition Certification. Green Wall Porch

22 Sustainability 22 Colonnade Window Shade Operable Windows Photo by thgermejig Green Wall Photo by thgermejig Sun Shades Window Blinds

23 Sustainability Sustainability 23 For those locations that have the opportunity, plantings and rain gardens are encouraged to help reduce storm water runoff. To minimize runoff and provide water for landscaping, rain barrels are encouraged. Permeable pavers are encouraged as part of an overall stormwater control strategy. Pervious Pavement Rain Barrel Vegetated Swale Pervious Pavement

24 Sustainability 24 Vegetated Swale and Pervious Pavement Vegetated Swale Vegetated Swale and Pervious Surface Vegetated Swale Vegetated Swale Photo by Epler Hall Pervious Surface Pervious Surface

25 Sustainability Sustainability 25 Building roofs can be important in achieving reduced building energy use and decreasing stormwater runoff. Green Roofs are encouraged where roofs can structurally support an intensive or extensive green roof. If a green roof cannot be pursued, a cool roof should be installed to help mitigate heat island effect and reduce building energy costs. Refer to LEED guidelines for heat island effect for help in achieving a cool roof. Consider the economic advantage of a power purchase agreement such as renting building roof space to a solar photo voltaic power provider. Green Roof Green Roof Green Roof and Solar Panel Cool Roof Cool Roof Solar Panel

26 Streetscape Landscape Standards Landscape 26 On waterfront lots, use of native aquatic vegetation on the shoreline is encouraged. Turf and other fertilizer dependent plantings are discouraged near shoreline. Native species that complement the character of the district in size and scale should be used in plantings. Landscaping should be drought resistant. The landscape zone should be located between the pedestrian zone and the street. Tree openings should be a minimum of 4 square. Planting strips should be between 2 and 6 wide; size should be determined by existing sidewalk width and the preservation of an adequate pedestrian zone. For the pedestrian zone, consider high SRI (Solar Reflectance Index) and low impact materials; refer to LEED guidelines for heat island effect. Landscaping should comply with Crime Prevention Through Environmental Design (CPTED) guidelines. All landscaping should comply with Article 4.14 of the Land Development Regulations. The Titusville Plant list is provided at the back of this Manual for your reference. Landscaping shall meet the Open Space requirements in the Land Development Regulations. Vegetated Swales Vegetated swales shall be used to treat and infiltrate stormwater runoff. The swales shall be planted with native grasses and ground cover suitable for retention and cleansing of stormwater. Shading Where space allows, large native deciduous trees should be thoughtfully placed to shade buildings passively in the summer and allow maximum light in the cooler months. Vegetated Swale Photo by Jill Bliss

27 Vegetated Swale Landscape 27 On-Street Parking Landscape Zone Pedestrian Zone Building Photo by La Citta Vitta

28 Buffer Landscape Standards Landscape 28 For conditional uses as listed in Article 5 of the LDR, additional landscape requirements exist. Conditional uses should include a landscape buffer when adjacent to a single-family residential use. This buffer cannot be used to meet the required landscape area. Buffers should include native shrubs and trees. Trees should be planted at a minimum of 40 on center. Conditional Use Buffer Single- Family Residential Photo by Chevron Orchards

29 Street and Site Furniture Street Furniture 29 Street furniture is an important tool for creating a pedestrian environment on the street. Uniform street furniture adds to a coherent, continuous, identifiable streetscape. It also adds amenities to the environment by providing places to sit and rest, receptacles for trash and recyclables, and a secure place to lock bicycles. Guidelines: Street furniture should be of high quality durable construction. Street furniture should not encroach on the clear pedestrian zone. Street furniture should be provided to match city standards from the following series of furniture: Keystone Ridge Pullman Series, Hunter Green Victor Stanley, Production Series, Green Landscapeforms, Village Green Series, Ivy Staff can provide detailed specification information for street furniture.

30 Administration, Submittals and Review Process (as taken from the Land Development Regulations) Design Review 30 To Be Determined with City Attorney

31 District Review 31

32 Uptown District Guidelines 32 Uptown District Guidelines

33 Architectural Style Uptown District Guidelines 33 Located adjacent to downtown and with many opportunities for redevelopment, the Uptown District should be well connected in style to the Downtown District. This can include buildings with contemporary styles that reflect: Mission Style Spanish Revival Masonry Vernacular Art Deco Photo by Payton Chung

34 Compatible Infill, Additions and Renovations Uptown District Guidelines 34 Style Infill can be a strict or contemporary interpretation of the district s existing architectural styles. Buildings should interpret only one architectural style. Certain iconic locations should allow for more abstract interpretations or departures from existing architectural styles. The ground floor of mixed use buildings should have at least 18 clear height to accommodate a range of uses. Architectural detailing should accentuate the ground floor and emphasize the main entrance for the pedestrian. Mixed use buildings should have a continuous horizontal band between the ground floor and second floor for the placement of ground floor signage. The retail bulkhead should be 18 to 25 above grade. Medium to high density mixed-use buildings. Service and loading should be incorporated into the development and screened from view. Materials Construction materials should be high quality and durable. Such materials should withstand most degradation from water, moisture, light, natural disasters, and other site and climate conditions. Strategies for product selection and construction techniques can be found in the LEED for Homes. Many of these strategies are applicable beyond residential uses. Massing and Siting There should be no setback from the sidewalk. Maximum 5 story for mixed use commercial buildings Maximum 7 story for mixed use residential buildings Maximum 10 story for mixed use convention center/hotel buildings Maximum 10 story maximum for Transit Oriented Development (TOD) as defined in the LDR. Photo by Payton Chung

35 District Edges Uptown District Guidelines 35 Development on blocks adjacent to another District or the CRA boundary should reflect a transition in height and density. Where the two districts boundaries intersect, there should be no more than 30 of building height difference between the adjoining districts. Mid-block changes in height and bulk should occur to relate to the adjacent district. The Downtown District and Civic Waterfront District should be allowed to meet the heights of the buildings at the edge of the Uptown District. Photo by Payton Chung

36 Retail Identity Architecture Continue the retail experience of the Downtown District, although modern interpretations are appropriate. Recessed Entry Colonnades are appropriate for ground floor retail. Provide a minimum of 65% transparency for storefronts. Transom windows above entries Storefront windows will not be setback from the sidewalk. Retailers, whether a local or national retailer, should have distinctive retail facades. Display merchandise and allow clear views into shops and restaurants. Uptown District Guidelines 36 Photo by La Citta Vitta Materials Use of low impact (sustainable), high quality, durable facade materials is encouraged for retail facades. Examples include: Wood Masonry Glass Stucco (or EIFS at 4 above grade or higher) Stone Include colors and articulation in facade materials.

37 Signage Idea Gallery Uptown District Guidelines 37 Signage allowed in the Uptown District: Blade Signs Marquee Signs Wall Mounted Signs Window Signs Maintain Historic Signage Blade sign Mural & Banner sign Photo by La Citta Vitta Lights under colonnade Banner sign Photo by Shelly

38 Uptown District Guidelines 38 Blade sign & Window sign Window sign Photo by Morgan Signs Blade sign Photo by Coronado Wall mounted sign Window sign Photo by Robert Howington Blade sign

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40 Downtown District Guidelines 40 Downtown District Guidelines

41 Architectural Style Downtown District Guidelines 41 This district has the richest architectural history and expresses the evolution of downtown Titusville since its downtown burned in the late 19th Century. This can include styles that reflect Mission Style Spanish Revival Masonry Vernacular Beaux Arts Neo Classical Art Deco

42 Compatible Infill, Additions and Renovations Downtown District Guidelines 42 Style Infill can be a strict or contemporary interpretation of the above mentioned architectural styles. A single building should interpret a single architectural style. Certain iconic locations should allow for more abstract interpretations of or departures from existing architectural styles. Architectural detailing should accentuate the ground floor and emphasize the main entrance for the pedestrian. The ground floor of mixed use buildings should have at least 18 clear height to accommodate a range of uses. Mixed use buildings should have a continuous horizontal band between the ground floor and second floor for the placement of ground floor signage. The retail bulkhead should be 18 to 25 above grade to allow for ground floor signage. Service and loading should be incorporated into the development and screened from view. The ground floor should have at least 18 clear height to accommodate a range of uses. Materials Construction materials should be high quality and durable. Such materials should withstand most degradation from water, moisture, light, natural disasters, and other site and climate conditions. Strategies for product selection and construction techniques can be found in the LEED for Homes. Many of these strategies are applicable beyond residential uses. Photo by Payton Chung Massing and Siting There should be no setback from the sidewalk. 3 to 5 story buildings. 10 story maximum for Transit Oriented Development (TOD) as defined in the LDR. 3 story maximum in the Downtown Historic Village. Medium to High density Mixed-use buildings. Photo by Payton Chung

43 District Edges Downtown District Guidelines 43 Development on blocks adjacent to another District or the CRA boundary should reflect a transition in height and density. Where the two districts boundaries intersect, there should be no more than 30 of building height difference between the adjoining districts. Mid-block changes in height and bulk should occur to relate to the adjacent district, including transitions to the Downtown Historic Village. Buildings on the edge of the Uptown District should be 5 stories to rise up to meet the height of the Uptown District. As buildings approach the Historic Residential District edge, thoughtful development should relate to the scale of the adjoining block of the District. Buildings can be up to 5 stories in height on this edge, however, design and use should address the residential nature of the adjacent district. Photo by Payton Chung Transition to Downtown Historic Village heights

44 Retail Identity Downtown District Guidelines 44 Retailers should continue the historic precedent for retail in the Downtown District. Architecture Recessed Entry Display merchandise and allow clear views into shops and restaurants. Provide a minimum of 65% transparency for storefronts. Transom windows above entries Colonnades are appropriate for ground floor retail. Storefront windows will not be setback from the sidewalk. Retailers, whether a local or national retailer, should display distinctive retail facades. Materials Use of low impact (sustainable), high quality, durable facade materials is encouraged for retail facades. Examples include: Wood Masonry Glass Stucco (or EIFS at 4 above grade or higher) Stone Include colors and articulation in facade materials.

45 Signage Idea Gallery Downtown District Guidelines 45 Signage allowed in the Downtown District include: Blade Signs Marquee Signs in iconic locations Wall Mounted Signs Window Signs Maintain Historic Signage Marquee sign with LED lights Banner sign Photo by La Citta Vitta

46 Downtown District Guidelines 46 Wall mounted sign Blade sign Marquee sign Window sign Marquee sign

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48 Civic Waterfront District Guidelines 48 Civic Waterfront District Guidelines

49 Architectural Style Civic Waterfront District Guidelines 49 This district is the Marina District and reflects functional maritime and recreational uses.

50 Compatible Infill, Additions and Renovations Civic Waterfront District Guidelines 50 Style Infill can be a strict or contemporary interpretation of the above mentioned architectural styles. A single building should interpret a single architectural style. Building design should place emphasis on the water and water uses. Certain iconic locations should allow for more abstract interpretations of or departure from existing architectural styles to allow for variation and distinctiveness in Titusville s urban design. Incorporation of new architectural styles is encouraged. Architectural detailing should accentuate the ground floor and emphasize the main entrance for the pedestrian. Materials Construction materials should be high quality and durable. Such materials should withstand most degradation from water, moisture, light, natural disasters, and other site and climate conditions. Strategies for product selection and construction techniques can be found in the LEED for Homes. Many of these strategies are applicable beyond residential uses. Massing and Siting Setbacks should be minimal. Service areas should be screened. Development should maintain public access to the water and other recreational uses. The ground floor of mixed use buildings should have at least 18 clear height to accommodate a range of uses. Mixed use buildings should have a continuous horizontal band between the ground floor and second floor for the placement of ground floor signage. The retail bulkhead should be 18 to 25 above grade.

51 District Edges Civic Waterfront District Guidelines 51 Development on blocks adjacent to another District or the CRA boundary should reflect a transition in height and density. Where the two districts boundaries intersect, there should be no more than 30 of building height difference between the adjoining districts. Mid-block changes in height and bulk should occur to relate to the adjacent district. Buildings on the edge of the Uptown and Downtown Districts should transition in height to meet the heights in those Districts.

52 Retail Identity Civic Waterfront District Guidelines 52 Architecture Retail in this location will predominantly serve the waterfront park, visitors to future civic uses and the marina. Include ground floor entrances. Storefront transparency should be at least 65%. Colonnades are appropriate for ground floor retail. Retailers, whether a local or national retailer, should display distinctive retail facades. Materials Use of low impact (sustainable), high quality, durable facade materials is encouraged for retail facades. Examples include: Wood Masonry Glass Stucco (or EIFS at 4 above grade or higher) Stone Include colors and articulation in facade materials.

53 Signage Idea Gallery Civic Waterfront District Guidelines 53 Signage Types allowed in the Civic Waterfront Blade Signs Marquee Signs in iconic locations Wall Mounted Signs Window Signs LED Marquee sign Wall Mounted sign Banner sign Banner sign

54 Civic Waterfront District Guidelines 54 Blade sign Wall mounted sign Window sign Photo by Daemon Squire Blade sign Wall mounted sign Marquee sign

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56 Historic Residential District Guidelines 56 Historic Residential District Guidelines

57 Architectural Style Historic Residential District Guidelines 57 This district has the richest residential architectural history and expresses Titusville s cultural history. Most buildings are single family residential. Influential styles include: Frame Vernacular Mission Colonial Revival Bungalow/Craftsman Spanish Eclectic Photo by Florida Architect Photo by Jodi Mar

58 Compatible Infill, Additions and Renovations Historic Residential District Guidelines 58 Architecture Infill should be a strict or contemporary interpretation of the previously identified architectural styles. Each residence, including additions, should interpret a single architectural style. Certain iconic locations should allow for more abstract interpretations of or departure from existing architectural styles. Service for commercial activity should be screened and not visible from the street. Massing and Siting Setbacks can be deeper to allow front and side lawns. Pedestrian access to the street must be maintained from front entry. Mainly 1-2 story single-family buildings with some 3 story buildings. Materials Construction materials should be high quality and durable including, but not limited to (LEED for Homes includes an extensive list): Masonry Wood Siding Fiber Cement Siding (Hardie Plank) Stucco (not EIFS) Stone Roofing materials include but are not limited to: Asphalt shingles Standing seam aluminum Terra cotta tile Photo by Old Northeast Walks Photo by Old Northeast Walks

59 District Edges Historic Residential District Guidelines 59 Development on blocks adjacent to another District or the CRA boundary should reflect a transition in height and density. Where the two districts boundaries intersect, there should be no more than 30 of building height difference between the adjoining districts. Mid-block changes in height and bulk should occur to relate to the adjacent district. The blocks that border the Downtown District should step up in height. The blocks that are adjacent to the Midtown District should be 2-3 stories. Photo by Kimke Uses on these two district edges are an appropriate location for small multi-family buildings within the Downtown and Midtown Districts.

60 Retail Identity Historic Residential District Guidelines 60 Architecture Retail and commercial activity is limited to professional offices and home occupations. Retail should not significantly detract from the residential character of this district. Transparency should be no more that 45%. Identity is expressed through subtle signage and entry. Materials Use of low impact (sustainable), high quality, durable facade materials are encouraged for retail facades. Examples include: Wood Masonry Glass Stucco (or EIFS at 4 above grade or higher) Stone

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62 Midtown District Guidelines 62 Midtown District Guidelines

63 Architectural Style Midtown District Guidelines 63 This district is largely suburban in nature. These styles include architecture suited for auto repair shops; industrial buildings; auto sale lots; frame, brick vernacular, bungalow and mission style homes housing either residential or commercial uses.

64 Compatible Infill, Additions and Renovations Midtown District Guidelines 64 Style Infill can be a strict or contemporary interpretation of the architectural styles listed in the Downtown and Uptown Districts. Infill development should focus on creating a cohesive, urban pedestrian-oriented environment. Architectural detailing should accentuate the ground floor and emphasize the main entrance for the pedestrian. Certain iconic locations should allow for more abstract interpretations of or departures from existing architectural styles. Massing and Siting Block sizes should be adequately small to encourage pedestrian activity. Shallow to no setbacks 3 to 5 story buildings with a few taller mixed-use buildings. A single building should interpret a single architectural style. Service should be screened from view from the street. The ground floor should have at least 18 clear height to accommodate a range of uses. Mixed use buildings should have a continuous horizontal band between the ground floor and second floor for the placement of ground floor signage. The retail bulkhead should be 18 to 35 above grade to allow for ground floor signage. Materials Construction materials should be high quality and durable. Such materials should withstand most degradation from water, moisture, light, natural disasters, and other site and climate conditions. Strategies for product selection and construction techniques can be found in the LEED for Homes. Many of these strategies are applicable beyond residential uses. Photo by Bergstrom Photo by La Citta Vitta

65 Compatible Infill, Additions and Renovations Midtown District Guidelines 65 Existing buildings that are renovated should attempt to incorporate design elements that encourage a walkable environment: Eliminate parking between the building and the street to create pedestrian space. Parking on the side and rear of the building can be retained. The newly created plaza should include special paving to clearly demarcate pedestrian and automobile areas. Tables and chairs can be placed in this area. Storefronts should be upgraded to accentuate visibility to both pedestrians and motorists. Street trees and planting should be placed along the sidewalk to provide shade for pedestrians. Existing conditions. After storefront renovations, addition of street trees and landscaping, and development of a plaza.

66 District Edges Midtown District Guidelines 66 Development on blocks adjacent to another District or the CRA boundary should reflect a transition in height and density. Where the two districts boundaries intersect, there should be no more than 30 of building height difference between the adjoining districts where boundaries include a right-of-way. Buildings on the edge of the Downtown District should be 3 stories in height to relate to the buildings in the Downtown District. Any lot that abuts a single family home in the Historic Residential District can be no more than 3 stories in height. These lots should also include a landscape buffer adjacent to the District boundary. Architecture and access should respect the residential nature of the adjacent District.

67 Retail Identity Architecture Current retail identity is suburban in nature; quality maintenance of facades and signage of these locations is encouraged until site redevelopment is possible. As upgrades to existing structures are made, focus should be placed on addressing visibility and accessibility for the pedestrian. New retail development should provide a more urban, pedestrian friendly environment. Storefronts should be human in scale. Provide large display windows. Storefronts should have at least 65% transparency. Colonnades are appropriate for ground floor retail. Retailers, whether a local or national retailer, should display distinctive retail facades. Midtown District Guidelines 67 Materials Use of low impact (sustainable), high quality, durable facade materials are encouraged for retail facades. Examples include: Wood Masonry Glass Stucco (or EIFS at 4 above grade or higher) Stone Colors and articulation are encouraged for facade materials.

68 Signage Idea Gallery Midtown District Guidelines 68 Signage allowed in Midtown: Blade Signs Marquee Signs Wall Mounted Signs Window Signs High Quality, Unique Monument Signs Marquee sign Monument sign Window sign Monument sign Monument sign

69 Midtown District Guidelines 69 Monument sign Monument sign Monument sign Photo by La Citta Vitta

70 Approved Native Plant List of the City of Titusville Street Trees: Dahoon Holly Live Oak Magnolia Featured Palms: Cabbage Palm