CHLOE MCDOUGALL. PACKAGING DESIGN assessment 3 CANNY 2011

Transcription

1 CHLOE MCDOUGALL PACKAGING DESIGN assessment 3 CANNY 2011

2 the brand VIRGIN

3 what is virgin really about? Fun, Fresh and Innovative marketing Appeals to a younger generation The CEO Richard Branson is very involved with all of Virgin launches and buisness ventures Likable and Accessible Highly recognizable logo

4 the product detergent

5 the development of Laundry packaging and 3-in-1 sheets

6 major packaging innovations: Environmental major packaging innovations: convenience

7 target audience Young professionals Conscious of the environment Young families The next generation of laundry consumer

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9 CLEAN

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11 front of pack Bright colours inkeeping with the virgin aesthetic Window to allow for the vials to be seen and monitored for how many remain box is pushed in for the vial to be released the drawer stops the next in line, only allowing one to be freed at a time

12 back of pack Most of the packaginngs information sits on the back of pack contains two holes on the back to allow for the packaging to be mounted to a wall and encourage reuse. The front panel slots into a hole in the top of the back to all for in to be closed easily

13 HIGH EFFICIENCY CONTAINS NO PHOSPHORUS front of pack knifeline Top and Front Loader g 8X CONCENTRATE 20 LOADS FRESH CLEAN FRESH AS VIRGIN NOTHING IS AS NO WASTE SO IT CLEANS UP YOUR CLOTHES, AND YOUR ACT 24 VIALS IN EVERY BOX

14 HIGH EFFICIENCY CONTAINS NO PHOSPHORUS other side of knifeline Top and Front Loader g 8X CONCENTRATE 20 LOADS FRESH CLEAN FRESH AS VIRGIN NOTHING IS AS NO WASTE SO IT CLEANS UP YOUR CLOTHES, AND YOUR ACT 24 VIALS IN EVERY BOX EXPERIENCE YOUR LAUNDRY AS IF IT WERE THE FIRST TIME Virgin fresh will deliver you the brightest and most fragrant laundry results. We ve created a product that is convenient and easy to use to let you get on with the more exciting things in your day. Each vial breaks down naturally so it wont harm the environment and is perfectly measured to give you the best possible results. There is nothing fresher than a virgin wash. HOOK ME UP HOOK ME UP PLEASE KEEP CONTAINER AWAY FROM MOISTURE PLEASE KEEP CONTAINER AWAY FROM DIRECT SUNLIGHT DIRECTIONS Simply put a vial in the wash and let it do its thing, For heavy or really dirty loads use two vials for better results. Dissolves in cold water DOSAGE SAFETY After use wash hand thoroughly 1 VIAL to ensure there is no possible skin irritation. LIGHT TO NORMAL WASH Avoid contact with eyes, if contact occurs wash eyes immediately for at least 15 2 VIALS minutes MODERATE TO Do not ingest, as substance is HEAVY WASH harmful If swallowed seek medical advice immediately PLEASE REUSE ME

15 knife line for drawer mm mm POP THE BOX FOR VIRGIN FRESHNESS 71 9mm 6.1mm mm 6.1mm

16 product on shelf doesnt look out of place on shelf can be easily stacked and stored its shape compared to the competitors makes it stand out

17 virgin clean Experience your laudry as if it were the first time