Your guide to the new brand identity, products, and launch timing. FOR IBO USE ONLY

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Bruce Bridges
5 years ago
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1 Your guide to the new brand identity, products, and launch timing. FOR IBO USE ONLY

Your home is the backdrop to your life It s your favorite breakfast spot, playground, and movie theater. Dreams happen here, laughter is the soundtrack, and love is valued most of all.

2 Your home is the backdrop to your life It s your favorite breakfast spot, playground, and movie theater. Dreams happen here, laughter is the soundtrack, and love is valued most of all. Keeping such a special place clean and safe requires you to be uncompromising in the products you choose. LEGACY OF CLEAN products are made with naturally derived ingredients, but what truly sets them apart is how well they work. They re Better. Naturally. Better, because they clean and wash more effectively. Naturally, because of dermatologist-tested formulas that won t harm your home or the people you love. Live your legacy 2

3 A New Legacy Introducing a fresh, new look and feel for your beloved LEGACY OF CLEAN brand. New Packaging The packaging is now easier to use, and features a new logo and a distinctive, new design. Extensive market research with IBOs and consumers has shown that the new package design is strongly preferred over the previous packaging. New Story How we re talking about our products is also changing. When researchers ask people what the LEGACY OF CLEAN brand stands for, they overwhelmingly say, better for the environment. And, while that s still true, an important part of the story is being overlooked: the outstanding performance and effectiveness of LEGACY OF CLEAN products! Many competitors green cleaning products simply don t work, while products that do work often contain harmful chemicals you wouldn t want to expose your family to. We believe that cleaning products should be both highly effective and safe for you and your loved ones. New Audience The LEGACY OF CLEAN brand is targeting a younger audience, because that s when many people develop their loyalty for specific cleaning brands. Of course, we all love LEGACY OF CLEAN products, and they re used by people of all ages. But you ll find that the improved brand and packaging is extremely appealing to younger audiences today. Enduring Tradition What hasn t changed about the LEGACY OF CLEAN brand and what will never change is the fact that our amazing cleaning formulas are still better for you, your environment, and the people you love. 100% Customer Satisfaction Guarantee Order through your Amway Independent Business Owner. 3

SINCE 1959. Better. Naturally. NEW! Introducing the Ultimate Clean.

4 key differences to keep in mind when talking about the brand Target audience: Priority: Old Environmentally conscious families The earth s environment New Generation Y women and young moms Your home environment It s about: Amway s legacy and heritage in cleaning products Your legacy in the hearts of the people you love Ingredients: Better for the environment Derived from nature POSITIVELY CLEAN SINCE Better. Naturally. NEW! Introducing the Ultimate Clean. LEGACY OF CLEAN SA8 Supreme Laundry Detergent is a one-step, high-performance blend that combines the cleaning power of SA8 Laundry Detergent with color-safe bleach and a detergent booster. It removes tough stains, so laundry comes out whiter and brighter, yet it s gentle enough for everyday use. Available in December. Fresh Scent kg/6.6 lbs./up to 58 loads $29.60 P846B2518Y2518 IMPROVED! One box cleans it all. LEGACY OF CLEAN Intro Bundle A new mix of products in updated packaging will help you convert new IBOs and customers to the LEGACY OF CLEAN brand with this 11-piece intro bundle: SA8 Laundry Detergent 1 kg Fabric Softener, Floral 1.5 L Prewash Liquid 500 ml TRI-ZYME Detergent Booster 1 kg L.O.C. Multi-Purpose Cleaner 1 L L.O.C. Multi-Purpose Wipes 96 wipes Kitchen Cleaner Spray 946 ml Bathroom Cleaner Spray 946 ml DISH DROPS Dish Liquid 1 L SCRUB BUDS Scouring Pads 4 pads FREE Microfiber LEGACY OF CLEAN Cleaning Cloths 3-pack ($6.99 value) Available in March. (replaces ) $85.95 P2500B7307Y7307 4

5 What s New and What s Improved IMPROVED! The ultimate stain remover. We ve improved Classic Prewash Spray and it s now branded LEGACY OF CLEAN. The new formula actually performs better than our Classic Prewash Spray with no irritating fumes and a better scent. It still provides the ultimate solution for almost any stain, including lipstick, ink, motor oil, and many more. Available in December g/12.3 fl. oz. $9.85 P281B838Y838 IMPROVED! One drop cleans a lot. LEGACY OF CLEAN DISH DROPS Dishwashing Liquid now comes in a great Citrus Scent as well as in the Original Scent! Available in February. Citrus Scent L/33.8 fl. oz $9.80 P274B834Y834 We ve also improved these LEGACY OF CLEAN products with minor formula upgrades: SA8 Delicate Laundry Detergent has a new, light scent Liquid Prewash now has an improved dispensing system with better fabric absorption Soft Cleanser has more cleaning agents. Automatic Dish Tablets has an improved biodegradable formula Share the brand s new look with these great LEGACY OF CLEAN sales aids! NEW! DISH DROPS Dispenser Bottle ( ) NEW! L.O.C. Multi-Purpose Wipes sampler card (available in the New IBO Welcome Kit and can be purchased separately) NEW! Sampling Pouch coming soon What s the Same? Other beloved LEGACY OF CLEAN product formulas remain unchanged! 100% Customer Satisfaction Guarantee Order through your Amway Independent Business Owner. 5

6 Laundry Watch for Laundry products to start launching in December, with a full rollout in January. 6

7 Product Promise New SKU Old SKU SA8 Supreme Laundry Detergent Powder The ultimate clean kg/6.6 lbs./up to 58 loads $29.60 P846B2518Y SA8 Laundry Detergent Powder Exploding crystals rinse clean kg/2.2 lbs./up to 33 loads $12.10 P346B1031Y1031 SA8 Laundry Detergent Liquid Naturally powers out tough stains kg/9.9 lbs./up to 150 loads $43.75 P1249B3718Y3718 Floral Scent L/50.7 fl. oz./up to 50 loads $19.80 P554B1685Y L/135 fl. oz./up to 133 loads $44.50 P1244B3783Y3783 Light Scent L/135 fl. oz./up to 133 loads $44.50 P1244B3783Y fl. oz./up to 33 loads fl. oz./up to 100 loads fl. oz./up to 100 loads SA8 Delicate Laundry Detergent Liquid Worry-free clean for fine fabrics L/33.8 fl. oz./up to 66 loads $16.45 P469B1398Y Fabric Softener Softens naturally. Less static cling. Floral Scent L/50.7 fl. oz./up to 75 loads $13.50 P378B1148Y L/135 fl. oz./up to 200 loads $30.20 P844B2567Y2567 Original Scent L/135 fl. oz./up to 200 loads $30.20 P844B2567Y2567 Prewash Liquid Removes nature s stains, naturally ml/16.9 fl. oz. $5.55 P155B472Y472 Prewash Spray The ultimate stain remover g/12.3 fl. oz. $9.85 P281B838Y838 All Fabric Bleach Whiter whites. Safe on colors kg/2.6 lbs./up to 40 loads $9.75 P279B829Y kg/7.41 lbs./up to 112 loads $23.20 P662B1972Y1972 TRI-ZYME Detergent Booster Makes detergent clean better kg/2.2 lbs./up to 40 loads $9.35 P267B795Y kg/5.93 lbs./up to 112 loads $23.20 P662B1972Y fl. oz./up to 50 loads fl. oz./up to 150 loads fl. oz./up to 150 loads fl. oz SKUs that don t change are in green. 100% Customer Satisfaction Guarantee Order through your Amway Independent Business Owner. 7

8 surface Watch for Surface cleaning products to start rolling out in February. 8

9 Product Promise New SKU Old SKU L.O.C. Multi-Purpose Cleaner The world s most versatile cleaner. Liquid E L/33.8 fl. oz. $7.05 P201B599Y599 Wipes Four 24-count packs $11.40 P324B969Y969 Soft Cleanser Scratch-free scouring ml/16.9 fl. oz. $5.90 P169B503Y503 Metal Cleaner Keeps cookware looking new g/8.8 oz $5.10 P145B432Y432 Kitchen Cleaner Cuts grease naturally. Spray ml/32 fl. oz. $5.10 P145B432Y432 Liquid Refill L/33.8 fl. oz. $12.60 P359B1070Y1070 Wipes Two 24-count packs $8.90 P253B756Y756 Glass Cleaner Safe, ammonia-free shine. Spray ml/32 fl. oz. $5.10 P145B432Y432 Liquid Refill L/33.8 fl. oz. $12.60 P359B1070Y1070 Bathroom Cleaner Confidently clean without scrubbing. Spray ml/32 fl. oz. $5.10 P145B432Y432 Liquid Refill L/33.8 fl. oz. $12.60 P359B1070Y SKUs that don t change are in green. 100% Customer Satisfaction Guarantee Order through your Amway Independent Business Owner. 9

10 dish Watch for Dish products to launch in March. 10

Product Promise New SKU Old SKU DISH DROPS Dishwashing Liquid One drop cleans a lot. Original Scent 11-0488 1 L/33.8 fl. oz. $9.80 P280B834Y834 Citrus Scent 11-8720 1 L/33.8 fl. oz. $9.80 P274B834Y834 SCRUB BUDS Pads Long lasting.

11 Product Promise New SKU Old SKU DISH DROPS Dishwashing Liquid One drop cleans a lot. Original Scent L/33.8 fl. oz. $9.80 P280B834Y834 Citrus Scent L/33.8 fl. oz. $9.80 P274B834Y834 SCRUB BUDS Pads Long lasting. Rust free pads $7.00 P199B595Y595 Automatic Dish Detergent Cleans better with less kg/3.08 lbs./up to 46 loads $10.65 P303B904Y904 Automatic Dish Tablets tablets $23.95 P684B2034Y fl. oz % Customer Satisfaction Guarantee Order through your Amway Independent Business Owner. 11

At-a-glance Launch Calendar DECEMBER LEGACY OF CLEAN SA8 Supreme Laundry Detergent and LEGACY OF CLEAN Prewash Spray (formerly Classic Prewash) launch this

FEBRUARY Improved Surface and Dish products will start hitting service centers in February as they become available.

Prices and PV/BV are staying the same! You ll notice we re not raising prices, except in cases where we ve also increased the size of a product.

12 At-a-glance Launch Calendar DECEMBER LEGACY OF CLEAN SA8 Supreme Laundry Detergent and LEGACY OF CLEAN Prewash Spray (formerly Classic Prewash) launch this month. JANUARY Look for the rest of the rebranded LEGACY OF CLEAN Laundry products to start launching this month. FEBRUARY Improved Surface and Dish products will start hitting service centers in February as they become available. MARCH & BEYOND Improved LEGACY OF CLEAN Intro Bundle launches in March. Celebrate the successful refresh of the LEGACY OF CLEAN brand! Prices and PV/BV are staying the same! You ll notice we re not raising prices, except in cases where we ve also increased the size of a product. All LEGACY OF CLEAN products will still pay full PV/BV. Pay attention to your Ditto orders. Check carefully to make sure you update your DITTO profile to ensure you continue to receive your LEGACY OF CLEAN product favorites All rights reserved. Printed in the USA ENA

Home. Contents. High-performing homecare essentials. Home. Laundry. Nothing Compares. Digital Tools. Dish. Surface. amway.com.au

Home. Contents. High-performing homecare essentials. Home. Laundry. Nothing Compares. Digital Tools. Dish. Surface. amway.com.au Home High-performing homecare essentials Contents 110 Laundry 114 115 Home Nothing Compares 112 Dish 117 Digital Tools 113 Surface amway.com.au 108 Scan this QR code with your Amway Central ANZ app to