For fresh new looks, the latest colors and cool design, think Contempo and sew cool!

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Dustin Hall
5 years ago
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1 Spring 2016

Dear Shop Owners, Whoa. Where do I begin? Amanda Murphy or Cherry Guidry?

lime, are a designer s treasure trove. So many possibilities!

Her playful kitchen prints, cooking words, and textures will provide endless projects that will bring color

Our newest designer, Holly Helgeson, introduces Lemon Squeezy: a fabric collection that makes you want to

Not to be outdone, our Contempo studio introduces Karma: a colorful tribute to the very, very cool 1970s.

) And Wings: a new age collection of silhouette prints in shades of teal, blue, and earth - so soothing!

Best, Susan Neill Please note: shop talk delivery dates are subject to change, confirm dates with your

shop talk book designer: julie lambert graphic designer: jessica marano vice president, marketing: susan

Pre-Cuts You be the designer! Have a special show coming up? Promotion in your store?

2 Dear Shop Owners, Whoa. Where do I begin? Amanda Murphy or Cherry Guidry? Amanda s Feathers and Flourishes, with its swirls, florals, and medallions in luscious turquoise, pink, and lime, are a designer s treasure trove. So many possibilities! Cherry s Kitchen Love will make you never want to leave the kitchen! Her playful kitchen prints, cooking words, and textures will provide endless projects that will bring color and fun to any room. There s even an apron panel that you can embellish! That s just the beginning! Our newest designer, Holly Helgeson, introduces Lemon Squeezy: a fabric collection that makes you want to pull up a chair and make lemonade. The brilliant colors and fun designs are addictive! Not to be outdone, our Contempo studio introduces Karma: a colorful tribute to the very, very cool 1970s. (Just look at the great projects!) And Wings: a new age collection of silhouette prints in shades of teal, blue, and earth - so soothing! For fresh new looks, the latest colors and cool design, think Contempo and sew cool! Best, Susan Neill Please note: shop talk delivery dates are subject to change, confirm dates with your sales representative. shop talk book designer: julie lambert graphic designer: jessica marano vice president, marketing: susan neill production manager: susan kemler national sales manager: jeremy jeffries Contempo basics Benartex Pre-Cuts You be the designer! Have a special show coming up? Promotion in your store? We can make 5x5 packs, 10 squares, or 2-1/2 x 42 strips to your specifications*, with your label and ribbon of your choice! Ask your Benartex sales representative for prices. Minimums are reasonable dozen min. for 5x5 s -180 pack min. for 10 squares -200 roll min. for 2-1/2 strips *Fabrics shown may not reflect current availability. For availability, please inquire with customer service. Benartex pre-cuts are cut and assembled in the USA and are available for re-orders

3 PRINTS SHOWN AT 20% OF ACTUAL SIZE Lemonade 1480 As someone once said, when life hands you lemons, make lemonade! We ve made it easy for you: pull up a chair and enjoy Holly s Lemon Squeezy collection! Hot pink, bright lime, and brilliant yellow make these fabrics sparkle, and the whimsical designs - lemons, glasses of lemonade, cool stripes, dots, and pennants - makes everyone smile and think of favorite summer days. Lemon Squeezy will give a fun, modern touch to any project - from home decorating to accessories to cool summer dresses and skirts. Sew refreshing! also available as pre-cuts: delivery date: jun-jul 19 skus 10x10s & pinwheels Lemon Toss Lime 03 Lemonade 09 Multi/White Signs Cranberry Little Lemons Lime 09 Multi/White Pennants Bright Yellow Straws Bright Yellow 09 Multi/White Daisy Lime 09 Multi/White Dots Light Rose 30 Bright Yellow

4 PRINTS SHOWN AT 20% OF ACTUAL SIZE Flourish Medallion 1064 Wow. Amanda has done it again, with a incredible collection of swirls, dots, stripes, and a beautiful medallion print. As a quilter, Amanda knows just what is needed to make memorable projects. The colors are fresh and lively: limes, blues, pinks, grays - and the Feathers and Flourishes collection has just the right combination of large, medium, and small scale prints to give you limitless design options. Be sure to visit her website, for even more design ideas. Sew fresh! also available as pre-cuts: delivery date: jul-aug 27 skus 10x10s, pinwheels, & fq box Flourishes White Flourish Tile Cream/Pink 44 Lime 58 Navy 44 Lime 54 Turquoise 99 Multi 54 Turquoise Feather Scroll Pink 54 Turquoise 11 Gray Flourish Dots Pink 44 Lime 58 Navy Flourish Scroll Lime Flourish Stripe Lime 58 Navy 54 Turquoise Flourish Loops Lt Gray 26 Pink 44 Lime 58 Turquoise 58 Navy

5 PRINTS SHOWN AT 15% OF ACTUAL SIZE Kitchen Love Apron Black/Multi (This print shown at 10%) You ll never want to leave the kitchen if you surround yourself with Cherry s latest collection! Color-bright oven mitts, mixers, canisters, measuring spoons - that s just one print! Add bright cooking words, yummy cupcakes, coffee pots, aprons, and a fabulous collection of coordinating textures, and you ll be totally ready to turn your kitchen into a colorful gathering place for the entire family. This happy collection will make you smile and inspire all sorts of great kitchen and picnic projects. (See Cherry s free pattern - sew cool!) also available as pre-cuts: delivery date: aug-sep 30 skus 10x10s, pinwheels, & fq box Kitchen Love Light Green/Multi Tea and Coffee Dark Pink Made With Love Lt Pink 12 Black/Multi 09 White/Multi 84 Dark Turquoise 54 Turquoise 12 Black/Multi 09 White Delicious Words Black 26 Pink 84 Turquoise Cherry Love White/Red Daisy Love Light Pink Apron Strings White/Red/Multi Scallop Pink Doodle Flower Black/Red 84 White/Turquoise 54 Light Turquoise 84 White/Turq/Multi 84 Turquoise 40 Black/Green Beaded Circles Light Gray 09 Cloud 11 Dark Gray 20 Light Red 54 Light Teal 68 Fuchsia 84 Dark Teal

$fraction of the$ available as

6 PRINTS SHOWN AT 20% OF ACTUAL SIZE 07 Cream Everything old is new again! This contemporary group gets its inspiration from the 1970s, both in design and in colors. You ll find fun leaves, filled with trendy modern geos and textures. The coordinates are uber-cool in bold reds, greens, blues, and browns reminiscent of the 70s. A perfect collection for giant pillows, tuffets, modern quilts, and dresses. Create a cool designer look at a fraction of the cost! also available as pre-cuts: delivery date: sept-oct 24 skus 5x5 & pinwheels Vrin Davin Brown Ayu 1056 Kriya Gold Karma Lt Red Dharma 1055 Veda Green Nama Gold 55 Navy 44 Dk Green 40 Green 33 Gold 55 Navy 77 Brown 07 Cream Punya Gold 55 Navy 07 Cream Rishikesh Gold 40 Green 55 Navy 77 Brown

7 Peaceful and serene - just put on some New Age music and you ve created a beautiful spa-like setting! Our Wings collection is a wonderful mixture of textures, silhouettes, and paisleys. The theme is nature: birds and flowers; and the colors are soothing, too: deep blue, teal, cream, and brown. Perfect for quilts and home decorating. Welcome to the New Age! PRINTS SHOWN AT 20% OF ACTUAL SIZE delivery date: sept-oct 16 skus 05 Lt Blue Wings Earth 50 Blue Bird Silhouette Teal Watercolor Branches Dk Blue 84 Dk Teal Silhouette Texture Lt Blue/Multi 07 Cream/Multi Wisp Flower Linen 70 Cream Geo Tile Med Blue 82 Med Teal 05 Lt Blue Blocked Paisley Vanilla 77 Earth 81 Lt Teal Blush 2045 *coordinates sold separately 08 Lt Turquoise 18 Baby Blue 52 Deep Azure

8 free patterns Evolutions Designed by Amanda Murphy Uses Feathers & Flourishes Cinema Designed by Amanda Murphy Uses Feathers & Flourishes Just Eat Cake Designed by Cherry Guidry Uses Kitchen Love Lemon Zest Designed by Tailormade by Design Uses Lemon Squeezy Wing It Designed by Heidi Pridemore Uses Wings Good Vibes Designed by Benartex Studios Uses Karma

Dear Shop Owner, Feel free to call if you have any questions or need additional promotional materials. Until then, thank you and have a great Market!

Dear Shop Owner, Feel free to call if you have any questions or need additional promotional materials. Until then, thank you and have a great Market! Dear Shop Owner, Contempo is growing! This modern division of Benartex is proud to introduce two new designers: Amanda Murphy and Cherry Guidry. They will be joining Sarah Vedeler, who we introduced in