Session 3 What Are Graphic Design Styles?

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Agnes Watkins
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1 Session 3 What Are Graphic Design Styles?

2 Session 3-4 Aims & Outcomes: Aims: To explore the subject of Graphic Design styles and understand a historical pattern within them. To research Graphic Design styles, identify characteristics and collect relevant examples. To begin to construct a Graphic Design styles timeline to record findings and support further assignment development. Outcomes: You will understand what Graphic Design styles are and the periods they belong to. You will have collected a range of visual examples of Graphic Design styles and begun to construct a timeline of progress. You will link this to sessions on contextual designers and embed these into your timeline and research.

3 Task 1: Get into groups of two fives and a four. Using the designs provided, put them in date order. Tell me why you have dated them as you have. Task 2: In singles, select one design style and analyse it s characteristics Individually share these with the group

Graphic Design Styles Victorian style Graphic Design 1837-1901 Arts & Crafts style Graphic Design 1880-1910 Art Nouveau style Graphic Design 1890-1920 Futurism style Graphic Design Early 20 th

4 Graphic Design Styles Victorian style Graphic Design Arts & Crafts style Graphic Design Art Nouveau style Graphic Design Futurism style Graphic Design Early 20 th Century Art Deco style Graphic Design 1920s & 1930s Heroic Realism style Graphic Design 1930s onward Early Modern style Graphic Design American Kitsch style Graphic Design 1950s Late Modern style Graphic Design Late 1940s early 21 st Century Swiss/International style Graphic Design 1940s Late 20 th Century Psychedelic style Graphic Design 1960s 1970s Post-Modern style Graphic Design 1970s 1980s Grunge style Graphic Design - Post Millennium Flat style Graphic Design - Current

5 Victorian style Graphic Design

6 Victorian style Graphic Design Characteristics Decorative outer borders Elaborate typography Symmetry Highly ornate and 'busy' imagery Very few straight lines or edges

7 Arts & Crafts style Graphic Design

8 Arts & Crafts style Graphic Design Characteristics Reused traditional/older style features Simple forms Illustrated typography Lots of textures

9 Art Nouveau style Graphic Design

10 Art Nouveau style Graphic Design Characteristics Intricate hand drawn style Linear based designs Use of natural forms Regularly features female form

11 Futurism style Graphic Design Early 20 th Century

12 Futurism style Graphic Design Early 20 th Century Characteristics Eclectic style Featuring or using new technology Offset text Some cubist influences No traditional features

13 Art Deco style Graphic Design 1920s & 1930s

14 Art Deco style Graphic Design 1920s & 1930s Characteristics Bold geometric shapes Use of motion lines and sunbursts High contrast in colours Flat (in terms of depth)

15 Heroic Realism style Graphic Design 1930s onward

16 Heroic Realism style Graphic Design 1930s onward Characteristics: Realistic imagery Usually featuring one person Promoting an ideal Strong message in the text Clear, bold font

17 Early Modern style Graphic Design

18 Early Modern style Graphic Design Characteristics Geometrically based Minimalistic approach Clean type More photos, less illustrations

19 American Kitsch style Graphic Design 1950s

20 American Kitsch style Graphic Design 1950s Characteristics: Contrasting imagery and fonts Bold, vibrant colours Aerodynamic shapes People in dramatic poses

21 Late Modern style Graphic Design Late 1940s early 21 st Century

22 Late Modern style Graphic Design Late 1940s early 21 st Century Characteristics: Distorted geometric shapes Informal structural layout Plain, simple, non-decorative type

23 Swiss/International style Graphic Design 1940s Late 20 th Century

24 Swiss/International style Graphic Design 1940s Late 20 th Century Characteristics: Use of negative space Very 'clean' and simple Sans serif fonts favoured Asymmetrical layouts

25 Psychedelic style Graphic Design 1960s 1970s

26 Psychedelic style Graphic Design 1960s 1970s Characteristics Influenced by the prevalence of hallucinatory drugs Featuring abstract swirls of intense colour Curvilinear calligraphy reminiscent of Art Nouveau. Intense optical colour vibration

27 Post-Modern style Graphic Design 1970s 1980s

28 Post-Modern style Graphic Design 1970s 1980s Characteristics Collage like illustrations Overlapping elements Impulsive and playful Tilted axis

29 Grunge style Graphic Design - Post Millennium

30 Grunge style Graphic Design - Post Millennium Characteristics Dirty textures and background images Irregular lines and frames Coffee rings, spilled out liquids and dirty stains Torn paper and dirty edges Hand-written elements

31 Flat style Graphic Design - Current

32 Flat style Graphic Design - Current Characteristics Minimalist No depth Neutral tones Straight lines Use of negative space

33 Task Graphic Design Styles Timeline? Your task is to research the subject of Graphic Design styles and create a timeline of their development from Victorian to current Flat style design. 1.1 Critically compare a range of critical perspectives that influence the analysis of art and design. 2.1 Critically compare a range of contexts within which art and design is positioned. Consider: Each style movement within the timeline. Using appropriate examples from each movement. How you will present your findings on each. movement within your timeline. How you will present your timeline; digitally or in your sketchbook. This work will be used as reference for the rest of the assignment including your final designs. You will need to leave room to add contextual figures to each movement. (Jen)

34 Session 3-4 Aims & Outcomes: Aims: To explore the subject of Graphic Design styles and understand a historical pattern within them. To research Graphic Design styles, identify characteristics and collect relevant examples. To begin to construct a Graphic Design styles timeline to record findings and support further assignment development. Outcomes: You will understand what Graphic Design styles are and the periods they belong to. You will have collected a range of visual examples of Graphic Design styles and begun to construct a timeline of progress. You will link this to sessions on contextual designers and embed these into your timeline and research.

35 Bridge Task Graphic Design Styles Timeline to be completed by Monday 14 th November? Your task is to research the subject of Graphic Design styles and create a timeline of their development from Victorian to current Flat style design. Consider: Each style movement within the timeline. Using appropriate examples from each movement. How you will present your findings on each. movement within your timeline. How you will present your timeline; digitally or in your sketchbook. 1.1 Critically compare a range of critical perspectives that influence the analysis of art and design. 2.1 Critically compare a range of contexts within which art and design is positioned. This work will be used as reference for the rest of the assignment including your final designs. You will need to leave room to add contextual figures to each movement. (Jen).

Today I was able to make progress because The part of the lesson I found easiest was If was to set homework to build

36 Plenary: I feel the most important thing I learnt today was? With the information I learnt today, I will now be able to After today s lesson I can now explain. Today I was able to make progress because The part of the lesson I found easiest was If was to set homework to build on today s lesson I would I am proud of myself today because. I think it is important to remember what I learnt today because One thing I think I did really well was Next time I would like to learn

SESSION GRAPHIC DESIGN STYLES Week 2 Monday am

SESSION GRAPHIC DESIGN STYLES Week 2 Monday am Session 3-4 Aims & Outcomes: Aims: To explore the subject of Graphic Design styles and understand a historical pattern within them. To research Graphic Design