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2 Introducción Introducción 2
3 Urban planning: a need to reach prosperity Colombian cities have been the main driver of economic growth, they must and can play a key role in the achievement of prosperity However, there are still many challenges (uncontrolled growth and urban spread, social and environmental unsunstainability ) Urban planning and design are determinant to create favorable conditions for cities prosperity Territorial entities have significant ressources (decentralization), but they lack of technical capacity for integral planning 3
4 Grupo Argos, a leader in sustainable development An agent of cities transformation Due to its activities in infrastructure & housing construction, Grupo Argos has been a determinant factor in urban development Sustainability Sustainability is an integral part of Grupo Argos policies. Strategies, projects and programs are defined within the framework of sustainability. Sustainable development initiatives Grupo Argos is part of the following initiatives: Global Compact World Business Council for Sustainability Development Cement Sustaibability Iniciative Dow Jones Sustainability Index RobecoSAM The Latin American Companies Circle 4
5 Introducción Introducción 5
6 Objetives The program aims at influencing and promoting urban planning processes together with the public sector and other actors of the private sector, for cities to become: Healthy cities Competitive cities Friendly cities Safe cities Generate conditions of well-being that improve public health Generate economic growth through mixed land use Generate friendly and welcoming environments that enhance natural assets and provide quality spaces Generate safe, inclusive and welcoming urban spaces With this program, Grupo Argos highlights the importance of private sector s participation in fostering urban planning 6
7 Pillars Public space Mixed land use Urban planning Driver of the economy, value-creating For economic growth, attractive neighborhoods and the well-being of people A necessity to reach the desired the city 7
8 Principles Street life Pedestrian- and bikefriendly cities High quality public space Vibrant neighborhood life Inclusive city Alive streets, full of activities. Implementing economic activities, art, lighting. Large sidewalks, bikeways, a culture of respect towards cyclists and pedestrians. Public parks and squares, places of encounter. Mixed land use and social mix. Inclusive urban development. Social mix. Green city Planned city Connected city Environmental sustainability. Enhancing natural assets for people s well-being. Controlling urban development & urban spread. Importance of rules & regulations. Articulation between the various levels of government. Green mobility and accesible transport for social inclusion. 8
9 A main partner of the program: UN Habitat UN Habitat and Grupo Argos: a common interest in sustainable urban development The UN agency for human settlements and sustainable urban development Supports the achievement of the Sustainable Development Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable. Works on the construction of the New Urban Agenda and organizes the preparatory process towards Habitat III UN Habitat and Grupo Argos decided to join efforts in order to respond to the challenges of urbanization. 9
10 The guiding line of the program: the New Urban Agenda Habitat III and the New Urban Agenda Habitat III is the United Nations Conference on Housing and Sustainable Urban Development to take place in Quito, Ecuador, from October During Habitat III the New Urban Agenda will be adopted. 10
11 3 PILLARS The guiding line of the program: the New Urban Agenda Habitat III and the New Urban Agenda The New Urban Agenda will guide the efforts around urbanization of the United Nations and the international community for the next 20 years. It is based on 3 key pillars: Integrated urbanization Inclusive urbanization Sustainable urbanization 11
12 The guiding line of the program: the New Urban Agenda Habitat III and the New Urban Agenda 1 Integrated urbanization The spatial dimension Urban planning and design the three-legged approach The legal dimension Rules and regulations The New Urban Agenda The economic dimension Urban economy 12
13 The guiding line of the program: the New Urban Agenda Habitat III and the New Urban Agenda 2 Inclusive urbanization Protection of human rights Social harmony Social and spatial inclusion Creation of employment in suburbs Gender equality and youth s integration 13
14 The guiding line of the program: the New Urban Agenda Habitat III and the New Urban Agenda 3 Sustainable urbanization Environmental SUSTAINABILITY Economic Social 14
15 The guiding line of the program: the New Urban Agenda 3 PILLARS 3 PILLARS The New Urban Agenda: 1 2 Integrated urbanization Inclusive urbanization 3 Sustainable urbanization 1 Public space Grupo Argos Cities transformation program 2 3 Mixed land use Urban planning 15
16 Formalizing the cooperation Signing of the Memorandum of Understanding (MoU) between UN-Habitat & Grupo Argos April 7, 2014 World Urban Forum, Medellin The MoU aims at encouraging dialog with the private sector regarding the implementation of the New Urban Agenda Signing this document, UN Habitat and Grupo Argos confirmed their commitment to work together in the identification, definition and implementation of common actions in Latin American cities. It is the first agreement that UN Habitat signed with a Latin American private company. It had an initial duration of two years it was extended for 2 more years in April
17 Formalizing the cooperation Signing of the Memorandum of Understanding between UN-Habitat & Grupo Argos The importance of the Memorandum of Understanding according to Elkin Velásquez, Director of UN Habitat regional office for Latin America and the Caribbean: Putting into practice UN Habitat global agenda requires fundamental ingredients. First of all, putting forward a new approach to sustainable urbanization requires the participation of various actors: the public sector, the civil society and the development banks, but on top of that, there is a fundamental actor: the private sector. Grupo Argos appeared as a major representant in Latin America in sharing UN Habitat s vision and became a referent for other companies wishing to undertake similar projects. We are convinced that Latin America won t be able to develop its cities full potential if we don t engage with all the actors, including the private sector. Grupo Argos was a pioneer in sharing our vision, which should be properly recognized. 17
18 Introducción Introducción 18
19 Main programs and activities www. emru.gov.co Fuente: Urbam, EAFIT, Fotomontaje proyecto transversal Entreorillas Barranquilla For better public spaces and neighborhood life Entre Orillas, Medellín Urban renewal project 19
20 Main programs and activities www. emru.gov.co Barrio ConSentido, Cartagena Integral transformation of a deprived neighborhood Fuente, Proyecto Santa Marta Master plan and development plan, Santa Marta Support in urban planning. Joint project with UN Habitat. 200
21 Main programs and activities www. emru.gov.co Fuente, Proyecto Renovación Urbana Pasto Urban renewal - Pasto Historical heritage preservation, public space Fuente, Road Infrastucture Tunja Duitama Sogamoso Corridor Strategic planning, integration, competitivity and urbanism 211
22 Main programs and activities Fuente, Resumen Renovación Urbana Urban renewal, Cali Urban design Foto: Museo de Antioquia Urban transformation, Medellín Defining a vision and a strategy for the city center. Joint project with UN Habitat. 222
23 Main programs and activities Ciudad Saludable ( Healthy City ) Identifying and fostering initiatives that create social, cultural and environmental conditions to improve citizens health Urban Agenda Proantioquia - Probogotá For better planned cities 233
24 Main programs and activities Sponsorship for the book Medellín, el alma del centro. La mirada del urbanita ( Medellín: the spirit of the center. The vision of the urbanite ) by Luis Fernando Arbeláez 244
25 Achievements of the cooperation with UN Habitat Impact on international discourse and on public policy Participation in 10+ international events of greatest importance Permanent dialog with UN Habitat and impact on international discussions around varied topics such as green mobility, public space, housing, urban health, etc. Private sector s leader in the preparatory process towards Habitat III in Latin America A joint project in Santa Marta Within the framework of UN Habitat international project Achieving Sustainable Urban Development Duration: 2 years An example of successful partnership between public and private sector, civil society, researchers and international organization A new project in Medellin s center (2016) 255
26 PROGRAMS AND ACTIVITIES World Urban Forum Signing of a MoU between UN hábitat & Grupo Argos Follow-up to Rio + 20 Advisory Committee State of Colombian Cities Report Academic event on urban sustainable development River City Global Forum IV World Bike Forum IV Global Compact Congress V Global Compact Congress Mission to New York University Secovi Brazil Congress Support to Proantioquia in the Urban Agenda Leading private sector s position towards Habitat III Meeting on financing urban infrastructure Extension of the MoU for 2 more years Regional Forum: urban health in the Americas Expert Group Meeting on housing and urban development Central America Donors Forum Cities for Life Global Forum Andi Manizales Bicycle parking in Argos headquarters First national forum towards Habitat III COP21 Probarranquilla Forum Lonja de Medellín Forum Presentation at Pompeu Fabra Barcelona Habitat III Masterclass Gehl Architects Ingenia Orbis CCCS Award Transformational Business Conference FT/IFC American Ambassy forum Landscape as urbanism in the Americas «Ciudad Saludable» launching event Joint academic event with Havard University Proyect Proyect Proyect Proyect Proyect Proyect Publication of the book Medellín, el alma del centro. La mirada del urbanita Exposostenibilidad Legend Projects of urban transformation Joint project with UN Habitat Join events and activities with UN Habitat Events and activities with other actors 26
27 Impact on image and international visibility Recognition of Grupo Argos as a key actor in cities' transformation An indicator: the free press gives us a measure of the company's image in the press and the value of this publicity. Some examples: World Urban Forum $943,892,547 IV Global Compact Congress $284,157,600 ProBarranquilla Forum $87,973,305 IV World Bike Forum $16,910,000 River City Global Forum $3,400,000 Academic event on urban sustainable development $53,024,499 Joint academic event with Havard University $57,605,667 "Healthy City" initiative $15,333,000 Cities for Life global meeting $10,681,867 Landscape as Urbanism in the Americas $261,500 Exposostenibilidad $28,265,100 Publication of the book Medellín, el alma del centro. La mirada del urbanita $295,000 COP21 $17,845,667 The alliance with UN Habitat provides major credibility and international visibility for the program which will facilitate its execution in terms of alliances and resources. It also participates in making Grupo Argos a world-renowned organization, which can facilitate its expansion. 277
28 Partnerships strenghtened through this program Public sector Private sector Universities International organizations This list is not exhaustive. 288
29 Thank you 299
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