TRANSFORMING ATP A PLACE FOR PEOPLE THAT SUPPORTS AUSTRALIA S GLOBAL TECH INDUSTRY Australian Technology Park
ATP A TRANSITIONING PLACE / A TRUE PLACE / AUSTRALIAN TECHNOLOGY PEOPLE ART AND TECHNOLOGY PRECINCT / A TRAINING PLATFORM / ART, TECHNOLOGY, PEOPLE ARTISANS, TRADES, PUBLIC / ABOUT THE PEOPLE / ALIVE, THINKING, PARTYING 3
The heritage of this place is one of its primary attributes and attractors for existing and future communities and for us as a developer. We value Australia s heritage buildings and are proud of our achievements in converting heritage items into world class mixed use developments. Part of this success is transforming underutilised spaces into active, thriving precincts. Walker Corporation 5
IMAGINE A PLACE New laneways provide focussed spaces for intensified ground level activation Diverse, intense cities contain the seeds of their own regeneration, with energy enough to carry over for problems and needs outside themselves. Jane Jacobs 7
A PLACE WITH ATMOSPHERE The existing Locomotive Workshops provide a strong sense of place and authentic urban experience. The vision for ATP is an organic response to topography, tied together with a natural material palette and rich connectivity between spaces. We aim to contribute sensitively to the place, enhancing the existing character rather than introducing foreign forms. 9 A PLACE TO MEET New public spaces will be a focal point, re-connected to the intimate laneways of Sydney s inner urban community.
A PLACE THAT IS ALWAYS SWITCHED ON FANCY AN OLD FASHIONED? 11 The night begins and ends at the bar. Play a game of jimmy white, chat with the barman or hatch your latest plan for disruption with your colleagues. HEALTHY AND ACTIVE BY DAY SEXY AND SOPHISTICATED BY NIGHT
A CREATIVE HUB URBAN A PLACE TO CONNECT EXPERIENCE Urban Cinema Street Art Urban Gallery Urban Cinema Integrated into the local context Street Art Urban Gallery Integrated into the historic rocks context 13 A dynamic urban experience; the perfect location for outdoor exhibitions. With the addition of an evening outdoor cinema ATP will offer 24 hour activity. Re-energised public spaces will be a focal meeting point with vibrant social amenity, connected to Redfern and Alexandria. Free Wi-Fi ensures the workplace has no fixed address.
A PLACE TO SHOP The retail experience is specialised, experience and entertaining based. Popups and farmers markets offer fresh and seasonal produce during the working week, evenings and weekends. 15
A PLACE TO WORK ATP is an integrated tech hub that combines old and new. Purpose designed and highly connected workplaces drive innovation in spaces to think, collaborate and create. Long life loose fit buildings provide flexible, scaleable and multifunctional space with room to grow and evolve. 17 Work happens in Cafes Pocket parks Public spaces Roof terraces Connective spaces Retail spaces Where do you want to work??
ATLASSIAN IS TO SOFTWARE AS APPLE IS TO DESIGN The early Atlassian was a fairytale start up. It ran on a credit card. One of its founders was a university scholarship drop-out. All the early staff were their mates. Business Insider Magazine, 2014 TODAY S TECHNOLOGY WORKERS ARE THE EMERGING CREATIVE CLASS Democratised innovation isn t just the domain of startups and incubators. It is also just as important to the war for talent as it is to the war for growth. Deloitte University Press, IT Worker of the Future, 2015 A PLACE WHERE INNOVATION AND COMMUNITY ARE CENTRAL 19 Catalysts Thinkers Enablers / Facilitators Connectors Experience collectors Social and inquisitive Tech-powered individualists
WE RE EITHER A PRODUCER OF TECHNOLOGY OR A CONSUMER OF TECHNOLOGY. AND IF WE RE A CONSUMER, WE RE STUFFED. OVER 95 PER CENT OF ATLASSIAN S BUSINESS REVENUE IS DERIVED FROM 21 EXPORT MARKETS. We re creating a technology ecosystem, not an Atlassian campus. Atlassian and other tenants are just one part of the ecosystem, alongside universities, retailers and the wider community. It s not all about us. Atlassian
IT S TIME TO MOVE FORWARD. IT S TIME TO CREATE A PLACE THAT EMPOWERS CREATIVITY AND INNOVATION. Welcome to The Workshops 23
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