AGENDA September 18-19, 2018 Hyatt Lodge 2815 Jorie Blvd. Oak Brook, IL 60523 Tuesday, September 18 8:00 a.m. 5:00 p.m. CDT Wednesday, September 19 7:00 a.m. 1:00 p.m. CDT
DAY 1 Tuesday, September 18, 2018 Beverages sponsored by Russell Research 8:00 9:00 FAST John Burns Real Estate Consulting 9:00 9:15 Welcome The only nonprofit organization dedicated to home improvement research, HIRI empowers our members with exclusive, ongoing home improvement data and information for making better business decisions. Grant Farnsworth Director, Business Development, The Farnsworth Group John Burns CEO, John Burns Real Estate Consulting 9:15 10:00 Terri Hulesch, MTD Products HIRI Board President Global Economic Impacts on the Home Improvement Market How will global and policy changes impact the U.S. home improvement markets? Regional dynamics as well as the impacts from the Tax Cuts and Jobs Act (TCJA) also will be examined. Chris Christopher, Ph.D., CBE Executive Director, IHS Markit 10:00 10:45 Amy Anthony, Lowe s Housing and Remodeling Market Review: Current Activity and Forecasts Gain an understanding of current and future housing market conditions from supply to demand to affordability. Learn the current and forecasted state of the remodeling market and gain a holistic view of the overall economic conditions and forecasts that drive the housing and remodeling markets. Mark Boud SVP & Chief Economist, Hanley Wood/Metrostudy 10:45 11:00 Decision Analyst 11:00 11:45 Chan Hoyle, VELUX How Innovation Impacts Building Products and the Home Improvement Process Learn about actual builds and cases where product innovations and construction processes were pushed to their limits. Understand what may be around the corner for home improvement and the symbiotic relationship that can be shared across products. Andrew Obendorf, AIA Associate Director, SOM Architecture 11:45 12:30 Ian Van Heyst, FirstService Brands HIRI Board Secretary/Treasurer How to Reach DIYers and Contractors at Every Digital Point Learn how a digital sales funnel was able to not only generate market interest for building products, but also inform DIYers and professionals, driving brand engagement. Third-party media such as LinkedIn and Facebook as well as tactics companies can do internally will be covered. Zach Williams Founder & CEO, Venveo HIRI 2018 Insights Conference September 18-19 Hyatt Lodge, 2815 Jorie Blvd., Oak Brook, IL 60523 2
DAY 1 Tuesday, September 18, 2018 12:30 1:30 LUNCH Venveo 1:30 2:15 Jack Suvak, Moen The Regret Factor: Overcoming Underspending in Home Improvement Remodels Many homeowners who remodeled in the past year would have spent more if they could do it over, from 22% who regret not spending more on home exterior improvements to a whopping 47% on kitchen remodels. Learn how other room remodels fared on the Regret Factor scale, who is underspending, on what products, why, and how manufacturers and trade professionals can help homeowners avoid the pitfalls that lead to disappointment. Leslie Gillock VP, Director of Insights, Wray Ward Brenda Bryan Executive Director, RICKI 2:15 3:00 Larry Musetti, Benjamin Moore Healthy Home Learn from a healthy home thought leader about how the definition of the healthy home is changing and the efforts being made in building products, design and human health. This increasingly important topic is impacting more and more categories. Jin Zhao, Ph.D., WellAP SVP, Building Science, Delos, Well Living Lab 3:00 3:15 3:15 4:00 Allison Lowrie, HomeAdvisor The Evolving Media Landscape The ongoing evolution of technology and platforms opened the door for a plethora of new devices, leading to a significant increase in viewing options. This has helped drive content personalization as well as individual consumerism. After all, not only do viewers have more choices from platforms to content but also more ways to discover new products and services. Likewise, in this increasingly fragmented ecosystem, marketers have unique, new ways to reach these consumers and an opportunity to drive brand discovery and, ultimately, ROI. Peter Katsingris SVP, Audience Insights, Nielsen 4:00 4:05 Day 1 Conclusion Networking Introduction Pam Heidel Director, HIRI 4:05 5:00 Exhibitor and Professional Networking HIRI 2018 Insights Conference September 18-19 Hyatt Lodge, 2815 Jorie Blvd., Oak Brook, IL 60523 3
DAY 2 Wednesday, September 19, 2018 Beverages sponsored by TBD 7:00 8:00 FAST Brunner 8:00 8:45 Diane Walsh, ShurTech HIRI Board Vice President Profiling New and Existing Homebuyers and the Changing Market Landscape Gain a clear understanding of the various homebuyers today and how the market landscape continues to change. Topics will include defining new and existing homebuyers, learning what they seek, understanding the market s rising rates and gaining forecasted insights for home sales. Lawrence Yun, Ph.D. Chief Economist, National Association of Realtors 8:45 9:30 Nino Sitchinava, Houzz Omnichannel and Online Sales Trends in Home Improvement Receive research results to understand which categories are ahead of the digital curve, which categories may be next and how the digital shopper differs from in-store. Research will analyze various demographics including generational, gender and DIY activity level. Joe Derochowski Home Industry Analyst, The NPD Group 9:30 10:15 Lorrie Carter, Ferguson Rental Housing Markets and Home Improvement Spending: Macro and Micro Trends Rental housing markets in the last decade have changed precipitously as the foreclosure crisis and increased rental demand drove conversions of single-family homes and construction of new units. Learn current rental market trends to better understand what the future holds and what it means for home improvement spending. Jonathan Spader, Ph.D. Senior Research Associate, Joint Center for Housing Studies of Harvard University 10:15 10:30 HIRI 2018 Insights Conference September 18-19 Hyatt Lodge, 2815 Jorie Blvd., Oak Brook, IL 60523 4
DAY 2 Wednesday, September 19, 2018 10:30 11:15 Jay Ramasamy, Masco Panel Discussion: Trends, Challenges and Opportunities in Home Improvement Hear from industry executives representing home improvement product retail, manufacturing, media and online services. Discussion will cover Innovation in the industry, Omnichannel strategies and challenges, Online commerce and its impact on home improvement, and the impact Labor is having across the industry. 11:15 12:00 Timothy Brick, Bemis Social Media Listening in Home Improvement This session will discuss the top 10 ways social media listening analysis will change your research approach. Competitive intelligence, product satisfaction and adoption habits, brand reputation, testable new product or service idea generation, etc. all are possible via social media listening analysis. And more often than not, the method is more current, more accurate, faster and more affordable. George W. Potts VP, Director of Social Media BRUNNER 12:00-12:15 Day 2 Conclusion Pam Heidel Director, HIRI Giveaway Drawing Kent Panther Vice President, Wray Ward 12:15 1:00 LUNCH HIRI 2018 Insights Conference September 18-19 Hyatt Lodge, 2815 Jorie Blvd., Oak Brook, IL 60523 5