SHOW REPORT. Delivering you a quality audience ready to spend

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Lydia Sheryl Fowler
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1 SHOW REPORT Delivering you a quality audience ready to spend

THE MELBOURNE HOME SHOW With a 4% increase in visitor attendance in 2015, the iconic Melbourne Home Show proves once again its importance for Melbourne homeowners, building or renovating

Excellent trading was reported, with each exhibitor recieving an average of 73 qualified leads and an anticipated $22 million in business after the Show.

2 THE MELBOURNE HOME SHOW With a 4% increase in visitor attendance in 2015, the iconic Melbourne Home Show proves once again its importance for Melbourne homeowners, building or renovating their homes. Visitors were actively seeking the latest renovation and building products, with more than 97.1% planning a project with an average budget of $103,500. Excellent trading was reported, with each exhibitor recieving an average of 73 qualified leads and an anticipated $22 million in business after the Show. With an average ROI of $108,846 per exhibitor, the Melbourne Home Show is the perfect opportunity to meet with homeowners, renovators and trade seeking the very best in home building and renovation products. All statistics compiled by idata Group

3 Visitors high renovation spend 39.8% Up to $25, % Over $200,000 QUALITY VISITORS ATTEND 16.8% 11.2% 6.0% $25,001 - $50,000 $50,001 - $100,000 $100,001 - $200,000 The homeowner profile 97.1% are planning a building, renovation or home improvement project 46.5% have renovated 2 or more properties Average reno budget is $103, % of visitors own 2 or more properties Average income is $105,900 Average home value is $631,000

Visitors are renovating now Project status - %

building new home Commenced home renovation 30.

5 Upgrading household items 12 Researching for

4 Visitors are renovating now Project status - % About to start home renovation About to start building new home Commenced home renovation VISITORS READY TO RENOVATE Commenced building new home 5.5 Upgrading household items 12 Researching for a future project 17.1 Project completion timeline 46.6% of visitors will have their project complete within 11 months Within 3 months 3-5 months 6-11 months months Over 18 months 8.6% 12.7% 24.3% 21.0% 25.2%

VISITORS SEEK YOUR PRODUCTS Visitors planned projects Outdoor Bathroom Kitchen Furniture & furnishings Living area Bedrooms Roofing & windows Heating & cooling Home

5 VISITORS SEEK YOUR PRODUCTS Visitors planned projects Outdoor Bathroom Kitchen Furniture & furnishings Living area Bedrooms Roofing & windows Heating & cooling Home technology House exterior cladding Adding a room Pools & spas 60.0% 52.7% 50.9% 38.5% 32.4% 29.2% 31.4% 29.6% 19.4% 18.8% 15.9% 13.1% Image courtesy of National Tiles

VISITORS READY TO BUY Need to purchase now OUTDOOR PRODUCTS LIGHTING 46% 37.4% BATHROOM PRODUCTS 59.1% HOME APPLIANCES 36.3% KITCHEN PRODUCTS 59.4% HEATING & COOLING 36.

6 VISITORS READY TO BUY Need to purchase now OUTDOOR PRODUCTS LIGHTING 46% 37.4% BATHROOM PRODUCTS 59.1% HOME APPLIANCES 36.3% KITCHEN PRODUCTS 59.4% HEATING & COOLING 36.8% WATER & ENERGY SAVING PRODUCTS 33.9% HOME FURNISHINGS 17.5% Visitors spent approximately $11.8 million on orders and purchases at the Show. Plus a further $22 million is anticipated after the Show.

7 EXHIBITORS GET RESULTS High exhibitor satisfaction - % Generating brand awareness 97.3 Launching new products 97.1 Quality of visitors 93.4 Total number of visitors 89.9 Exhibitors averaged $50,000 of sales at the Show and expect a further $108,800 post Show 54% of exhibitors will gain 2 months or more work Large volume leads Meeting building trades Overall Show satisfaction Generating high value sales Making sales at the Show 76.3

TARGETED MARKETING A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project.

8 TARGETED MARKETING A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project. This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project. The strategic campaign includes: Prime time TV advertising with high TARP rating - reaching 77% of Melbourne homeowners aged Mainstrean radio advertising across key Melbourne FM stations. Comprehensive website with over 58,000 visits in the week leading up to the Show. Prominent press advertisements in The Herald Sun EGN and home magazine. edm marketing to the Home Show Club - now over 68,500+ members. 92 page Show Guide magazine distributed to all visitors at the Show. F Social marketing via Facebook, reaching over 50,000 Victorian renovators. DM & edm marketing to the building trade - over 10,000 invitations sent. Mobile application for iphone & Android with over 2,000 downloads.

9 BOOK YOUR STAND NOW FOR 2016 p: e: w: melbournehomeshow.com.au THURSDAY 18 - SUNDAY 21 AUGUST 2016 MELBOURNE EXHIBITION CENTRE, SOUTHBANK

SHOW REPORT. 8,141 quality visitors attended in Canterbury s No.1 Renovation & Building Expo

SHOW REPORT. 8,141 quality visitors attended in Canterbury s No.1 Renovation & Building Expo 2018 Canterbury s No.1 Renovation & Building Expo SHOW REPORT 8,141 quality visitors attended in 2018 * Statistics in this report are taken directly from the 2018 Canterbury Home Show Visitor and Exhibitor