RHS HAMPTON COURT PALACE FLOWER SHOW 2018

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1 RHS HAMPTON COURT PALACE FLOWER SHOW 2018

Why exhibit at RHS Hampton Court Palace Flower Show? The RHS Hampton Court Palace Flower Show is an interactive, creative and fun garden festival, synonymous with horticultural excellence.

Regularly attracting over 140,000 visitors across six days, and spread over 34 acres; the RHS Hampton Court Palace Flower Show is the world s largest annual flower show.

Engagement is an important element of the show and visitors always leave brimming with ideas for their own gardens.

2 Why exhibit at RHS Hampton Court Palace Flower Show? The RHS Hampton Court Palace Flower Show is an interactive, creative and fun garden festival, synonymous with horticultural excellence. The Show Gardens are the main highlights of the show - statements of design, innovation and beauty. Regularly attracting over 140,000 visitors across six days, and spread over 34 acres; the RHS Hampton Court Palace Flower Show is the world s largest annual flower show. Exhibiting at the show offers the opportunity to engage a captive and defined ABC1 audience, along with important figures from the world of horticulture and beyond. Engagement is an important element of the show and visitors always leave brimming with ideas for their own gardens. The Perennial Sanctuary Garden, Tom Massey, 2017, Silver-Gilt RHS Hampton Court is the premier flower show, attracting visitors worldwide. It is the one show that we confidently attend knowing from past experience that it will not disappoint in terms of sales and enjoyment Southend council By the Sea, James Callicott, 2017, Silver-Gilt A Space to Connect and Grow, Jeni Cairns & Sophie Antonelli, 2014, Gold Best Summer Garden Blind Veterans UK: It s all about community Garden, Andrew Fisher Tomlin & Dan Bowyer, 2017, Gold

Sponsor Benefits All garden space at the show is allocated free of charge, enabling you to dedicate your budget to realising gardens and promotional activities.

100sqm) at the RHS Hampton Court Palace Flower Show entitles exhibitors to a number of special benefits: Engage Create immersive walk-through garden experiences Interact in an exclusive engagement

3 Sponsor Benefits All garden space at the show is allocated free of charge, enabling you to dedicate your budget to realising gardens and promotional activities. Key benefits for sponsors: Engage with show visitors Promote with extensive PR and media coverage Entertain with Preview Evening and Show Week hospitality options Sponsoring a show garden (above 100sqm) at the RHS Hampton Court Palace Flower Show entitles exhibitors to a number of special benefits: Engage Create immersive walk-through garden experiences Interact in an exclusive engagement area next to the garden; with the option to sample products, capture data and entertain potential clients Publish a full garden page listing on the RHS show website, including a link to the sponsors website Other options include the opportunity to engage with RHS members (approx. 440,000 in 2015) using the RHS s own media platforms: RHS Show catalogue, RHS Online, The Garden magazine and the RHS s social media accounts Promote Show Gardens are the key attractions at the show, they always engage media attention and are often the centrepiece of a focused PR campaign Press Day provides a unique opportunity to engage with local, national and international media and with PR professionals On Press Day, sponsors are able to invite targeted press and PR contacts, host photo calls and arrange catered receptions for their guests Brownfield Metamorphosis, Martyn Wilson, 2017, Gold Entertain Show Garden sponsors receive a generous allocation of complimentary Show Week tickets to invite key contacts along to visit their gardens Sponsors have the opportunity to host exclusive Preview Evening garden functions (see Entertain Preview Evening) Show Gardens have exclusive access to in-show event spaces, allowing them to host small private events Garden exhibitors receive preferential rates for the Show Week Allium Hospitality Package (see Entertain Show Week) The Zoflora and Caulwell Childrens Garden, Davies & White Ltd, 2017, Gold

Engage The RHS Hampton Court Palace Flower Show is the largest annual flower show in the UK, providing sponsors and exhibitors with a powerful sales and marketing platform in one of the most affluent

4 Engage The RHS Hampton Court Palace Flower Show is the largest annual flower show in the UK, providing sponsors and exhibitors with a powerful sales and marketing platform in one of the most affluent areas of the country. The show has attracted an average of 140,000 visitors per year, over the past three years. Total Attendance (Av.) 140,000 Region of Residence Female 74% Male 26% Ages 55 & over 65% Ages 54 & under 35% Greater London Rest of South East Rest of UK Overseas Socio-Economic Profile AB C1 C2 DE RHS members and show visitors are very much the profile of those likely to visit the Azores the show worked very well to raise awareness.

5 hours of dedicated BBC coverage, watched by an average audience of over 1.

5 Promote The RHS Hampton Court Palace Flower Show has a proven track record of raising awareness, generating customer enquiries and increasing loyalty for both commercial and charitable organisations. Gardens offer sponsors considerable PR and media opportunities, as well as ensuring strong visibility throughout the show and via the RHS s other channels. Broadcast Media 2.5 hours of dedicated BBC coverage, watched by an average audience of over 1.15 million viewers 25 hours of coverage were broadcast across 28 of the BBC English Regions radio and television stations Additional broadcast coverage reaching 56.6 million people during show week, including: BBC1 Breakfast, ITV Good Morning Britain, BBC Radio 4 PM Programme, Gardeners Question Time, Magic London and BBC London 94.9 Print Media During the month leading up to, and during, Show Week, printed press coverage reached approximately 77 million people across the UK In 2017 the show was covered by every major national newspaper In addition to national press coverage, the show generates extensive regional and lifestyle press interest, including numerous articles in London and the surrounding regions Media coverage from the RHS Hampton Court Palace Flower Show in general, and our gardens more specifically, has been fantastically widespread - from articles in national papers to an array of gardening blogs and websites, regional publications and BBC TV and radio. RHS Online and Membership The RHS has a membership of over 440,000 with a high socio-economic profile Garden exhibitors can engage with RHS members using newsletters, The Garden Magazine and the RHS website The RHS website features extensive coverage of the show before, during and after the event; with more than 470,000 visits during the show The show is promoted heavily using the RHS s new media has over 90,000 Twitter followers, and the RHS s page on Facebook is liked by nearly 60,000 Facebook users

Entertain Preview Evening Monday 2 July 2018, 5.00pm-10.

It is a perfect opportunity for sponsors to promote their company in a celebratory atmosphere, against a backdrop of horticultural excellence.

Preview Evening Garden Functions Exclusive to garden sponsors, dedicated space can be reserved next to the gardens for private Preview Evening garden functions The official show caterer can provide

6 Entertain Preview Evening Monday 2 July 2018, 5.00pm-10.30pm The Preview Evening is the first opportunity to experience the show with limited guest numbers, allowing sponsors to entertain in comfort and style. It is a perfect opportunity for sponsors to promote their company in a celebratory atmosphere, against a backdrop of horticultural excellence. Live music throughout the showground adds to the ambience, and this magical evening culminates in a spectacular firework finale. Preview Evening Garden Functions Exclusive to garden sponsors, dedicated space can be reserved next to the gardens for private Preview Evening garden functions The official show caterer can provide off the shelf or tailored catering packages, to be delivered and served al fresco The complimentary white marquees or sponsors own bespoke engagement structures provide wet weather options for Show Garden entertaining; with opportunities to increase the marquee size to accommodate larger numbers, as required So nice to see the designers enjoying their gardens and being able to talk to them about the design. Also nice not to have huge crowds so everything could be seen as it should be! Preview tickets include: Exclusive evening access, to get a first glimpse of the show with limited guest numbers Live music throughout the showground Musical firework finale Complimentary show catalogue (one per couple) Complimentary car parking

Entertain - Show Week Available throughout the week, the Allium Hospitality Package includes fine dining in the show s premier restaurant, with unrivalled views of the

The Allium Hospitality Package includes: Full day admission ticket Car parking (1 pass per 2 guests) Show catalogue (1 per 2 guests) Morning coffee and fresh pastries

suit your entertaining requirements, please contact the Show Team for further details.

7 Entertain - Show Week Available throughout the week, the Allium Hospitality Package includes fine dining in the show s premier restaurant, with unrivalled views of the historic Royal Palace and spectacular views of the showground! The Allium Hospitality Package includes: Full day admission ticket Car parking (1 pass per 2 guests) Show catalogue (1 per 2 guests) Morning coffee and fresh pastries Lunchtime champagne and canapé reception Four course luncheon, with fine wines Complimentary afternoon bar Traditional afternoon tea For a bespoke hospitality package to suit your entertaining requirements, please contact the Show Team for further details. In addition to the Allium Hospitality Package, Show Garden sponsors are able to book event space within the showground for their exclusive use. The spaces available offer an opportunity to host intimate events to promote new campaigns, launch products or entertain clients during the day. For more details about the spaces and packages that are available please contact the Show Team.

If you would like to find out more about being part of the 28 th show, or to discuss your options, please call or email the RHS Hampton Court Palace Flower Show Manager: Gemma Lake Show Manager Tel:

8 If you would like to find out more about being part of the 28 th show, or to discuss your options, please call or the RHS Hampton Court Palace Flower Show Manager: Gemma Lake Show Manager Tel: Key Dates 2018 Conceptual/ Freeform & Gardens for a Changing World application deadline: Fri 6 October, 2017 Show/ World Garden application deadline: Fri 3 November, 2017 Show Gardens announced early 2018 Preview Bookings - Special Events Tel: or visit rhs.org.uk/hamptoncourtpreview Event Dates 2018 Monday 2 July Press Day and Preview Evening Tuesday 3 July & Wednesday 4 July RHS Members Day The Royal Horticultural Society 80 Vincent Square London SW1P 2PE Thursday 5 Sunday 8 July Public Show Days

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