Interpretive Planning Toolkit for Trails National Trails Conference May 2011
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1 Star-Spangled Banner National Historic Historic Trail Trail Star-Spangled Maryland Star-Spangled Banner Scenic Banner Byway Scenic Byway National Park Service Chesapeake Bay Office Chesapeake Bay Gateways and Watertrails Network Captain John Smith Chesapeake National Historic Trail Star-Spangled Banner National Historic Trail Interpretive Planning Toolkit for Trails National Trails Conference May 2011
2 Overview Why and how was the Toolkit developed? Using tools and links The 8-step process Using the Toolkit on the Trail Improving the Toolkit
3 Why and how was the Toolkit developed?
4 For trail, byway, heritage area and site visitors
5 Thematic linkages among sites Experiential connections Relevancy
6 With trails, byways, heritage areas, and partners in mind Regional managers Site managers Interpretive specialists Beginners
7 Customized use Beginner Step-by-step Experienced Skip around Advanced Browse and focus on LINKS
8
9
10 2. Using Tools and Links Using Tools and Links
11 Tools and links Within the toolkit Fill out worksheets Surf around Visit external links: websites, templates, and examples Team-building Successful partnering Marketing plans Surveys Evaluation
12 Links and references
13 Examples, tools and resources
14
15
16 The 8-step Process
17 The Eight-step Process
18 Preparing to Plan: What is Interpretation?
19 1. Create the Team
20 2. Lay the Groundwork
21 Partners, Stakeholders, and the Public and Tips for collaboration
22 3. Engage the public
23 4. Develop the Themes
24 Purpose Significance Management Goals
25 5. Assess and Target Audiences
26 6. Visitor Experience Goals
27 7. Create an Action Plan
28 8.Implement, Celebrate
29 Evaluate and Adjust Programs and Initiatives Products The Interpretive Plan The Action Plan
30 Using the Toolkit on the Trail
31 Star-Spangled Banner National Historic Trail and Scenic Byway designated 2008 MD, DC and VA 300-mile land and water trail commemorates nationally significant Chesapeake Campaign of War of 1812 supports public access and water-based recreation co-aligns with Star-Spangled Banner Byway legacy of the bicentennial period
32 Sample interpretive strategy Themes with audiences Audiences with programs and resources Evaluate and prioritize ideas
33 Creating the Team
34 Laying the Groundwork Comprehensive Management Plan under development MD War of 1812 Bicentennial Commission Strategic Plan Maryland Watertrails Plan Inventory of 600+ historic resources Signature events $1.8 million to develop Star-Spangled Banner Byway VA War of 1812 Commission activities
35 Engaging the Public Eight workshops in MD, VA and DC 30-day review of draft plan Follow-up with Interpretive Assistance Workshops
36 Developing the Themes Almost thirty years after gaining independence, Americans resisted a land and water invasion by Great Britain, and military events in the Chesapeake Bay region became central to the outcomes of a broader threeyear struggle that established a foundation for the United States economic independence and military strength.
37 Theme 2 During the War of 1812, individuals in the Chesapeake Bay region endured great political, economic, and emotional upheaval and faced personal choices that profoundly impacted domestic life, influenced the evolution of U.S. government and commerce, and had ramifications far beyond the battlefield.
38 Theme 3 In the early 1800s, the Chesapeake Bay region due to its central location on the eastern seaboard, network of navigable waterways, robust natural resources, and fertile agricultural lands served as a hub for trade, industry and government, and thus, was a prime target for the British.
39 Theme 4 The United States flag and The Star-Spangled Banner anthem symbolizing the endurance of both the new nation and the American character inspired a renewed sense of nationalism in U.S. citizens after the War of 1812, and endure today as potent international icons of the United States of America.
40 Assessing and Targeting Visitor Audiences Cultural heritage tourists Residents within 100 miles of the Trail Walkers and hikers Bicyclists (individuals and clubs) Water-based recreational visitors 4th, 5th, 8th and 11th graders Virtual visitors
41 Developing Visitor Experience Goals
42 Creating an Implementation Plan
43 Implement, Celebrate, Evaluate, and Adjust Fall 2011: Interpretive Assistance workshops with Maryland Historical Trust
44 Sample: Education category Classroom-based programming New curricula Teacher training and tours Travelling exhibit Virtual resource center Teacher-ranger-teacher Inventory of plans and teacher resources
45 5. Improving the Toolkit
46 Explore the Toolkit and Send us your Tools! interpretiveplanningtoolkit.org
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