LIVING SYDNEY 2011/12 LIVING LIVING LIVING SYDNEY. From Universal Magazines Australia s largest Home publisher
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1 From Universal Magazines Australia s largest Home publisher
2 Capturing an audience at a time of high engagement with city life The City Living publications have reached an audience that is participating in the life of their city. We capture readers at a time of highest engagement with the life of the city when they are buying, renovating or have just moved in to a new property. A new home is the basis of a new lifestyle, and a time of high participation and high spending. City Living publications can deliver an audience that is open to new ideas about living, and ready to buy them.
3 The facts Target Audience Socioeconomic AB and upper C Individual Income $60K+ Occupation: Professional/Manager 38% White Collar Worker 33% Skilled Worker 29% Have Diploma/Degree 53% content City + Home + Lifestyle Unique Distribution Conventional - Newsagents, Supermarkets, Bookstores and Direct Mail. Strategic Consumer - Selected Iconic Outlets to reach the AB audience. E.g. Bay Household Services, Hotels, Qantas Lounges and relocation companies The Deal Delivers an audience of engaged and property conscious people within an uncluttered and highly supportive advertising environment.
4 What s new the lifestyle brief Considerable retail success and some good research means the City Living publications will be delivering more in 2010 / More Lifestyle. Lifestyle supports home, and home supports lifestyle. When property developers, real estate agents, designers or builders sell their wares, they do not sell bricks and mortar but the lifestyle created. 2 Style & Design. We have made a considerable investment in photography and design in order to bring publications that reflect the sophistication of its audience. 3 A Credible Reading Experience. New sections are designed to provide real readership to each magazine. 4 Better Production Values. Big, thick catalogues are out. Sexy, lifestyle magazines are in! City Living publications are now on a glossy A2 paper stock. 5 Credible Celebrity Content. City Living now introduces readers to interesting people who are making their mark on the city. The new City Living Lifestyle Brief philosophically reflects the interests of the educated and up market AB readers of the city.
5 Borders Bluestone Floor Polished concrete, pure white with sandstone ORGA-LINE, the adjustable inner dividing system for kitchen drawers and pull-outs with double wall BOXSIDE, provides the perfect storage solution for Tandembox. Organise your storage space to meet individual needs using the adjustable ORGA-LINE system and benefit from interior organisation that is customised to the items being stored while emphasising beauty, quality and durability. Organising your cutlery is now a breeze with the high-quality ORGA-LINE sets that are dishwashersafe. The individual cutlery containers can be laid out to suit your requirements and are removable and practical for buffets or garden parties. Storing plates and dishes in a full-extension drawer? The ORGA-LINE plate holder makes this ergonomic solution possible even for corner cabinet areas. Up to 12 plates can be securely stored in each holder (no tipping or sliding) and they are easy to remove and move around. An inner drawer in the lower sink cabinet provides additional organisation. Using an ORGA- LINE inner dividing system you can properly store cleaning utensils such as sponges, kitchen towels or waste. The individual containers are made from stainless steel, so are dishwasher safe and very easy to clean. When preparing meals and cooking, the right spices/herbs should always be close at hand. The ORGA-LINE spice holder securely stores both small and large containers within easy reach. The spice holder can be completely removed from the pullout and set out on the work surface. It is also very easy to clean it s even dishwasher safe. Easy opening, silent and effortless closing of lift systems, doors and drawers: Blum products trigger fascinating motion in kitchen furniture. Every time drawers and cupboards are opened or closed it s a pleasant experience. In addition to being practical, Blum products make daily kitchen tasks easier, more comfortable and more ergonomic. BLUM Phone Website Basin Apaiser Crest Shower Chrome, from leading bathroom supplier Toilet Porcelain toilet suite with selfclosing lid and toilet seat Taps Chrome, from leading bathroom supplier Accessories Chrome Mirror Antique silver Lights Downlights Heating Central ducted/ceiling USe shape To YOUr ADVANtAGe AND INClUDE A CIRCUlAr BAtH To BrEAK UP VISUAl LInEs. The brief from the owners of this major bathroom designer chose a pure matt, honed bluestone tile for It s hard to believe that the bathroom in this renovation was simple: deliver the bath and build the walls. The floor-to-ceiling bluestone tiling creates home was once part of the laundry and was a the bathroom around it. So the Apaiser Stone another stunning feature and further accentuates 70s-style room with dated brown mosaic tiles and Composite Lunar bath is the key element in the and highlights the Apaiser bath and vanity. brass finishes. This renovation has turned the room bathroom space, with the Crest vanity chosen to The large 1250mm antique-silver mirror was into a place the owners say continues to blow their create a feature basin that complements it. sourced from a Melbourne mirror company and is minds every time they step inside. A polished concrete floor colour of pure white reminiscent of the Edwardian period, in keeping The bathroom was designed by the owners and with sandstone has been specifically chosen with the general look and feel of the home. built by Platinum Building Group with products by to blend with the flowing lines of the Apaiser A strategically placed shower drencher over the APAISER Bath Apaiser Lunar Bath Phone (03) 9421 bathware and the resulting floor colour is both bath allows the water to remain within the Apaiser info@apaiser.com.au Website www. distinctive and warm. Lunar bath and not spill on the polished concrete apaiser.com.au Cost, approximately, for design, The Edwardian home was built on bluestone, floor or bluestone tiling an extra requirement of manufacture, installation, plumbing and electrical, so in keeping with that the owners and builder s the bathroom owners. $19,000 Tim Turner Photography Kitchens & Bathrooms Quarterly Kitchens & Bathrooms Quarterly 287 Ideas for living feature profiles Our Feature Profiles are Advertorial Promotions are based on 15 years of experience in developing advertorial products for the home industries and are run in a special section called Ideas For Living. The City Living Ideas For Living section offers two key Advertorial Products: Project 2p and 4p profiles that demonstrate home design and construction services via a completed project. Project Tiling Walls Bluestone Creating a centrepiece The Apaiser Stone Composite Lunar bath is the central feature in this stunningly simple bathroom Kitchens & Bathrooms Quarterly Fact file Product 2p and 4p profiles showing your home product in context. A quality standard applies to all Feature Profiles see your consultant to create the best possible result. Product Dynamic space Set new standards for working in your kitchen For more information Kitchens & Bathrooms Quarterly
6 Display advertising options display magazine advertising 1 edition 2 editions Double Page Display Advertising $2,160 $1,944 Full Page Display Advertising $1,650 $1,485 Half Page Display Advertising $990 $890 Premium display special positions (subject to availability) 1 edition 2 editions Inside Front Cover Double Page Ad $3,680 $2,980 Inside Back Cover Double Page Ad $2,944 $2,384 Inside Back Cover Full Page Ad $2,295 $2,100 Outside Back Cover Ad $2,639 $2,485 Note: If you are a schedule customer of Universal Magazines, you may be entitled to a schedule subsidy using exemplary projects that have been featured in Poolside, Poolside Showcase, Outdoor Design & Living, or Outdoor Rooms. Enquire with your representative about our schedule subsidy. Note: We currently have a special introduction to magazines subsidy enquire with your representative.
7 Feature profile options Special section: ideas for living 1 edition 2 editions 2p Project Profile Editorial format suitable for home services ie: Pool builders and landscapes. Demonstrates what you do by presenting an example of a completed project. You fill in the fact sheet, we photograph the project, write the story and send back for your approval. Repeat on completehome.com.au and reach a whole new market for and extra $250. 4p Project Profile Editorial format suitable for builders. Demonstrates what you do by presenting an example of a completed project. You fill in the fact sheet, we photograph the project, write the story and send back for your approval. Repeat on completehome.com.au and reach a whole new market for and extra $250 2p Product Profile Editorial format suitable for product suppliers. Explains your product by showing it in context. You fill in the fact sheet, we photograph the project, write the story and send back for your approval. Repeat on completehome.com.au and reach a whole new market for and extra $250. $1,320 $1,100 $2,640 $2,200 $2,640 $2,200 magazine creative services 1 edition 2 editions 16 page sections, front-cover DVD s - you name it, we do it, all on quote basis after consultation to assess your needs Quote Quote
8 Enquires: Bev Hackett Tel: Mobile: Head Office: Universal Magazines Unit 5, 6 8 Byfield St, North Ryde, NSW 2113 Phone: (02) Fax: (02)
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