GRATULERA LIMITED EDITION VINTAGE COLLECTION THIRD LAUNCH: DECEMBER GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 1
THANK YOU FOR 75 YEARS OF LIFE AT HOME 75 years have passed since Ingvar founded IKEA by his uncle s kitchen table. 2018 marks a year for celebration celebrating the vision of making every day a bit better for people, of furnishing homes and sharing knowledge all around the world. But this birthday is not just about us at IKEA. This year we re going beyond the balloons, bargains and cake, choosing to make the celebration about someone else. Let s make it about you. Because without you we wouldn t be the same dream team. Without you; the single dad, the college student, the family of seven, the newly-wed couple and the young adult, IKEA would, literally, be just another part. But what s a birthday without surprises? To kick it off, a few of the golden oldies are back. Meet GRATULERA, the vintage collection celebrating 75 years of IKEA design. It s time to get nostalgic with hand-selected favourites from the 50-60 s, 70-80 s and the 90-00 s, launching at three different dates. Each launch is very different, signifying its time period; from dark woods with a classic expression, to a very playful style with strong colours, and then to a more minimal look with natural light woods and graphic colours, says Karin Gustavsson, Creative Leader, IKEA of Sweden. We must admit, we ve missed them quite a bit, and hope you have too. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 2
PH153801 90-00 s EDITION LAUNCHING DECEMBER PH153808 PH153809 IKEA PS 1999 armchair CHF 189. 704.305.82 IKEA PS 1995 storage bench CHF 129. 604.309.88 FINANSIELL decoration, horse CHF 9.95 White 004.341.40 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 3
MINIMAL MUST-HAVES PH153817 Looking back upon the 90 s, it doesn t feel all too long ago, right? It s simple and minimal, mixing untreated, blonde Scandinavian woods with graphic patterns. During the 90 s, we went for a more natural expression. I think the sculptural furniture of Thomas Sandell is iconic. The small bench with wheels on one end, and legs on the other, was a design piece desired by so many people at that time, says Karin Gustavsson. Its sleek design comes with a good dose of functionality thanks to its hidden storage. Place in the hallway, the bedroom, or why not as a small bench in the living room? IKEA PS 1995 storage bench CHF 129. 604.309.88 BJURÅN chair CHF 79.95 404.224.42 IKEA PS 1999 armchair CHF 189. 704.305.82 SIPPRUTA cushion cover CHF 9.95/ each L65 W40cm. Black 304.371.34 Red 504.371.41 SIPPRUTA cushion cover CHF 7.95 L50 W50cm. Black 104.371.38 SJUTTIOFEM pendant lamp, round CHF 14.95 Cord set is sold separately. 204.287.32 IKEA PS 1995 coffee table CHF 129. 904.302.46 IKEA PS 1995 rug CHF 299. 604.308.70 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 4
PH153811 PH153812 IKEA PS bench was launched in the first PS collection back in 1995. Using PS in letters means Post Scriptum - an addition to what you ve already been writing. In other words, it symbolises that IKEA added something extra to offer. With the PS collection IKEA wanted to challenge and explore what Scandinavian modern design could be and look like. IKEA PS 1995 storage bench CHF 129. 604.309.88 FINANSIELL decoration, horse CHF 9.95 White 004.341.40 IKEA PS 1995 storage bench CHF 129. 604.309.88 FINANSIELL decoration, horse CHF 9.95 White 004.341.40 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 5
PH153815 IKEA PS 1999 armchair CHF 189. 704.305.82 IKEA PS 1995 coffee table CHF 129. 904.302.46 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 6
PH148550 PH153814 PH153813 BJURÅN chair, formerly known as ÖGLA, was first launched back in 1961. To this day it s still manufactured by the same factory in Poland, and the solid wood bent in the same artisanal way. It s a real statement piece, don t you agree? Place it by itself as a single pop of colour, or as a set around your dining table. BJURÅN chair CHF 79.95/each 404.224.42 SJUTTIOFEM pendant lamp shade, round CHF 14.95 Cord set is sold separately. 204.287.32 IKEA PS 1995 rug CHF 299. 604.308.70 ALBACKEN armchair CHF 89.95 304.304.14 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 7
PH153816 SIPPRUTA textile were designed for the first IKEA PS collection back in 1995. The idea was to create a textile base for the PS collection consisting of classic and timeless patterns, designed to last a long time. New cushion covers are the perfect solution for instantly changing the mood of a room. IKEA PS 1999 armchair CHF 189. 704.305.82 SIPPRUTA cushion cover CHF 7.95/each L50 W50cm. Black 104.371.38 Red 904.371.39 SIPPRUTA cushion cover CHF 9.95/each L65 W40cm. Red 504.371.41 Black 304-371-37 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 8
75 YEARS WITH IKEA - AND YOU The roots of a furniture dealer One could say that the story begins in 1926 the year that Ingvar Kamprad was born in Elmtaryd, a small farm near the village of Agunnaryd in southern Sweden. It wouldn t take long before his entrepreneurial spirit burst into life. At the mere age of five he was selling matches to his nearby neighbours. The idea was to meet people s needs with products at reduced prices - the IKEA concept before Ingvar himself even realized it. Going forward, he found that he could buy matches in bulk in Stockholm, and re-sell them individually at a very low price while still making a good profit. From matches to flower seeds, greeting cards, and later on; pencils and ball-point pens, Ingvar is 17 years old when his father gives him money as a reward for successful studies. Ingvar uses this to establish his own business. The year is 1943 and IKEA is born. From forest to showroom In 1948 the first furniture is introduced into the IKEA offer. It s produced by local manufacturers in the forests close to Ingvar s home. A few years later, the very first showroom opens in Älmhult a space for people to physically experience the furniture before placing an order. The first IKEA store, the largest furniture display in Scandinavia at the time, had 6,700 square meters of home furnishings. Today, IKEA is present in 48 countries with a little under 400 stores around the globe. Who would ve ever imagined that the boy selling matches would one day be the owner of the world s largest furniture retailer? The real deal: democratic design The IKEA concept transcends beyond the flatpack it s about you too. You re a part of what IKEA calls its democratic design process: We do our part, you do yours, together we save money. There are many ways in which you as a customer are significant to IKEA being the brand it is today; from having a climate positive approach at home to providing feedback, just to name a few. It s partly because of you, that the IKEA story lives on yet today. With Ingvar s wise words embedded in everything that is accomplished: Most things still remain to be done. Oh, what a glorious future!, this 75th anniversary is also about looking ahead, towards an even brighter future together. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 9
WANT TO LEARN MORE ABOUT THE HISTORY OF IKEA? VISIT THE IKEA MUSEUM! It s now 75 years since we started creating a better everyday life for the many people. Come and meet us, look into the past as well as the future! IKEA Museum offers a main exhibition that shares the story from the early days of IKEA to the company that we are today. Our current temporary exhibitions are IKEA 75 anniversary and IKEA Hacked: Our Products. Your Ideas. IKEA Museum is located in the building that once was the first IKEA store in the world. Welcome to Älmhult, Sweden! https://ikeamuseum.com/en/ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 10
PRODUCT INFO / December launch PE693851 ALBACKEN armchair CHF 89.95 Rattan. Designer: K Hagberg/M Hagberg. W71 D73.5, H67cm. 304.304.14 PE710159 BJURÅN chair CHF 79.95 Clear lacquered polypropylene plastic. W42 D52, H88cm. Dark red 404.224.42 PE709058 SIPPRUTA cushion cover CHF 7.95 100% cotton. Designer: Tom Hedqvist. L50 W50cm. Red 904.371.39 PE709055 SIPPRUTA cushion cover CHF 7.95 100% cotton. Designer: Tom Hedqvist. L50 W50cm. Black 104.371.38 PE709059 SIPPRUTA cushion cover CHF 9.95 100% cotton. Designer: Tom Hedqvist. L65 W40cm. Red 504.371.41 PE709057 SIPPRUTA cushion cover CHF 9.95 100% cotton. Designer: Tom Hedqvist. L65 W40cm. Black 304-371-37 PE707689 IKEA PS 1995 rug CHF 299. 100% wool. Designer: Erika Pekkaro. W170 L240cm. Dark grey 604.308.70 PE709065 IKEA PS 1995 coffee table CHF 129. Veneer and steel. Designer: Tomas Eriksson. L115 W50, H48cm. 904.302.46 PE704486 IKEA PS 1995 storage bench CHF 129. Clear lacquered birch veneer/solid birch and painted finish. Designer: Tomas Sandell. W90 D32, H41.9cm. 604.309.88 PE693849 IKEA PS 1999 armchair CHF 189. Cover: 100% cotton. Designer: Eva lilja Löwenhielm. W71.5 D55.5, H75cm. Ransta red 704.305.82 PE699588 FINANSIELL decoration, horse CHF 9.95 Feldspar porcelain. L14 H15cm. White 004.341.40 PE699587 FINANSIELL decoration, horse CHF 9.95 Feldspar porcelain. L14 H15cm. Black 004.349.46 PE709064 IKEA PS 1995 candle holder CHF 12.95 Cast iron. Designer: Tomas Eriksson. H8.2 cm. Black 904.370.97 PE693847 SJUTTIOFEM pendant lamp shade, round CHF 14.95 Cord set is sold separately. Rice paper and powder coated steel. Ø70cm. White 204.287.32 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 11
CONTACT DECEMBER 2018 Manuel Rotzinger IKEA AG Müslistrasse 16 8957 Spreitenbach E-Mail manuel.rotzinger@ikea.com Phone +41 79 887 29 34 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 12