Economic Development & Housing Council Committee Comprehensive Plan Update September 20, 2005

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1 Economic Development & Housing Council Committee Comprehensive Plan Update September 20, 2005

Purpose To update the Committee on the ForwardDallas! Plan, including: Status Anticipated Products Public Involvement Plans Next Steps 2

Forward Dallas Goals Develop Vision for City (Vision) Neighborhood Workshops Citywide Visioning Develop Comprehensive Strategies based on vision and analysis Develop Short term implementation or tactical plan Develop monitoring and evaluation program 69 3

The Plan was Built from widespread involvement 4

The Compilation Map The Beginning of a Vision 5

The Compilation Map The Beginning of a Vision 6

7

Extensive analysis was conducted at the large and small scale Denton Dallas Fort Worth 8

Downtown - Vision 9

The Vision Evolves into a Comprehensive Plan 10

Downtown Downtown Dallas 11

Transit Station Center or Corridor 12

Industrial Area South of Trinity River 13

The Vision Scenario: A Possible Future 14

Virtual Future - Vision 15

16

The Vision Scenario vs. The NCTCOG Forecast A series of maps that details the major differences between the Plan and the official Forecast 17

Jobs by TSZ The Vision Scenario vs. The NCTCOG Forecast 18

Households by TSZ The Vision Scenario vs. The NCTCOG Forecast 19

The Transportation Vision: Dallas VMT per capita 45.0 40.0 35.0 38.0 TREND VISION TURBO VMT (Miles) 30.0 25.0 20.0 15.0 30.1 26.1 10.0 5.0 0.0 20

Regional Transit Trips 300,000 250,000 259,600 248,000 197,100 208,400 Trips 200,000 150,000 155,800 185,900 100,000 50,000 0 TREND VISION RENAISSANCE Peak Transit Off Peak Transit 21

The Vision: Transportation Designing streets to serve adjacent land use Town Center One Size Does Not Fit All Commercial Corridor Regional Center Employment District Residential Neighborhood Main Street Commercial Street Mixed Use Street Industrial St Residential Street 22

Bringing the Realms Together North First Street, San Jose Steve Price, UrbanAdvantage 23

Bringing the Realms Together North First Street, San Jose Steve Price, UrbanAdvantage 24

Typologies Functional Class Relationship Functional Class Principal Arterial Commercial Street Functional Class / Street Typology Relationship Industrial Transit Couplet Street Street Residential Street Main Street Mixed Use Street Minor Arterial Community Collector Residential Collector Local Street 25

Current Dallas Roadway Standards 26

New Context Sensitive Design Standards Main Street Main Streets are similar to mixed use streets in that on-street parking is key to the street and pedestrian realm coexisting. Where these streets differ is in the scale of sidewalk that is needed. 27

The Vision: Economic Development Coordination with Land Use Ensure that there is the right kind of land available Build on the Economic Strategic Plan 28

Major Themes Business & industry Retention & expansion of existing business Recruitment & targeting Innovation & entrepreneurship Specific development opportunities Trinity River Corridor Downtown Housing DART stations Industrial areas Retail strategy Image & marketing/tourism Organizational considerations 29

Logistics Opportunity 30

Retail Cities are under pressure for retail sales tax revenue Most retail location decisions are driven by demographics Focus on developers, not retailers 31

Image & Marketing Understand that marketing does not drive image Market specific opportunities Little value in great place to live, work, and play Drive home the value of civic investment 32

What Comes Next The Forward Dallas Vision The Dallas Comprehensive Plan The Forward Dallas Strategic and Tactical Plan 33

The Comprehensive Plan Built on Past Plans, updated and improved Components: Land Use Urban Design Transportation Economic Development Environment Public Involvement Trinity River 34

The Strategic Plan 35

7 Key Strategies Creating strong and healthy neighborhoods Strengthening downtown Dallas Protecting the environment Making quality housing more accessible Conversion of ailing residential buildings School planning Enhancing the economy Encouraging new development patterns Develop around transit Redevelopment Tools Masterplanning Enhancing transportation systems 36

Strategic Area Plans Generic Area Plan Work Program Public Outreach Scenario Development, Analysis and Conclusion Refine Land Use and Urban Design Market Feasibility Transportation Design Utility Needs Police public safety review Schools Parks Environmental and sustainability Strategic infrastructure investments Capital Improvement program Implementation Tools Funding Plan Economic Development Program 37

Strategic Program Plans Strategic Program Plans Projects that address City-wide programs rather than specific areas Examples Proactive Infrastructure Planning Greenfield areas Redevelopment areas School Planning Conversion of Ailing Residential Strengthening Existing Business Clusters Central Business District Medical/Biotech Economic Programs Environmental Plan 38

Dallas Comprehensive Plan Tactical Plan and Catalyst Projects 39

Tactical Plan: Program Plans New Mixed Use/TOD Zoning District Urban Design Standards New Parking Standards Tactical Thoroughfare Plan Update 40

New Tools: Zoning Districts Developing 4 new mixed use zones Developing a performance and form based approach Aligning new zoning with financial and market realities of redevelopment Modified Parking standards that react to urban environment (one size does not fit all) 41

New Form Based Districts 42

Urban Design Street Facing Architecture 43

Parking Standards Update Different Standards for different environments Suitable for urban and infill projects Adaptive to shared parking Provides for more accurate measurement of demand 44

2000 1800 1600 1400 1200 1000 800 600 400 200 0 Shared Parking Shared Parking Office Residential Retail Restaurant Residential Retail Restaurant Office 45 10:00 AM 10:00 AM 12:00 PM 12:00 PM 2:00 PM 2:00 PM 4:00 PM 4:00 PM 6:00 PM 6:00 PM 8:00 PM 8:00 PM 10:00 PM 10:00 PM 12:00 AM 12:00 AM 8:00 AM 6:00 AM 6:00 AM 8:00 AM

Shared Parking: Exclusive Parking supporting alternative modes through urban design46

West Village, Dallas supporting alternative modes through urban design47

Parking Facts Standard Parking Codes: Provide that 50% of the parking spaces are vacant half the time 43% of shopping centers report their parking lots are never full 25% are 85% full only 10 days a year Estimate demand by building size a poor predictor 48

Parking Demand at Community Centers # of parked cars 2000 1500 1000 500 0 R 2 = 0.2437 0 50000 100000 150000 200000 250000 300000 350000 400000 square feet (in 1,000s) of occupied gross leasable area 49

Strategic Area Master Plans UNT Area Plan Stemmons Corridor Area Plan Westmoreland Station Intermodal Area/Agile Port Downtown Streetcar Study 50

UNT CAMPUS AREA University of North Texas Campus Area Greenfield Development/ New Employment Center 51

52

Current Zoning Buildout: 3,356 new households and only 319 new employees. 53

University District Commercial Street SMU Campus Hillcrest Avenue 54

Example: Westmoreland Station 55

WESTMORELAND CONCEPT PLAN 56

Stemmons Corridor Area Plan 57

Stemmons Corridor 58

Aerial Photography 59

Current Zoning 60

Vision vs Trend Trend Buildout: 938 households and 2,980 new employees Vision Goals: 20,000 new core employment 2,500 support employment 5,000 new households 61

Downtown Dallas Streetcar Feasibility Study Coordinate with DART MIS Study Focus on Redevelopment Looks at Non-DART funding and operations 6 month timeline 62

Timeline Vision September Strategic and Tactical Plan October Full Plan November Full Council Briefing Dec Reintroduction of the Plan to the Public: January Adoption Vision and Strategic Plan: March 2006 Comprehensive Plan March 2006 63

Public Involvement Stakeholder Group Outreach now through end of year Speaking Engagements Training for Spokespersons: Special attention to interested councilors Other Advocates Strategy for Amendments: Recognize document is not perfect Provide organization for suggested amendments Big Rollout of Results: January 64

Comprehensive Plan Update 65