Public Meeting #3 July 10, 2017 City Staff: Market Analysis Consultant: City Alders: Rebecca Cnare Michael Stumpf David Ahrens Urvashi Martin Place Dynamics, LLC Denise Demarb Jeff Greger Amanda Hall Mike Miller Bill Fruhling July 10, 2017
Tonight s Agenda Why Plan here? Comprehensive Plan Connection to this Plan Recap of 2 Public Meetings Public Survey, Business & Market Analysis Findings Goals & Recommendations Exercises 4 Stations 2 Goals and 5-8 recommendation per goal Next Steps and Final Thoughts
Plan Boundaries
What is a plan? Plans are Opportunities for Community Input: Property owners, residents and stakeholders can help shape the future character of the activity centers. Plans provide some predictability: Plans help city policymakers make decisions and guide outcomes from Land Use and Development approvals to budgeting. Plans are guides and not law. Policy & Ordinances Plans & Guidelines Economic Drivers & Market Forces
Why Plan Here? Cottage Grove Road construction Stoughton Road Revitalization Project Plan Royster Clark Plan - Royster Corners Grandview Commons Store closings vacant parcels Kwik Trip proposal March 2016 Neighborhood Discussion Comprehensive Plan update These two centers have the most potential for change and can influence the commercial character of the whole street.
Plan Timeline Planning Kick-off Meeting Jan. 31, 2017 Stakeholder Interviews & Business Roundtables Feb. March 2017 Alternative Concepts Meeting March 28, 2017 Survey Open to Public April 2017 Public Meeting: Draft Goals/Recommendations July 10, 2017 Plan Adoption Process July Sept. 2017
2017-2018 Comprehensive Plan
Comprehensive Plan Goals
Comprehensive Plan Goals Madison will Have a full range of quality and affordable housing opportunities throughout the City. Make land use and transportation decisions in a mutually supportive manner to provide access for all. Be comprised of compact, interconnected, neighborhoods anchored by a network of mixeduse activity centers. Have a unique character and strong sense of place in its neighborhoods and the city as a whole.
40,000 new housing units over 23 years = 1,750 per year
Neighborhood Plans Royster-Clark - 2009 Cottage Grove Road Activity Centers
Community Engagement / Outreach Market Study Business Survey / Roundtables Neighborhood Meetings (3) Online Survey
Market Analysis & Findings Michael Stumpf, Place Dynamics LLC A MARKET FOR HOUSING Condominium, rowhouse, Apartments, Senior housing Quiet neighborhood Cost advantages
Market Analysis: Atwood 15,786 people 7,262 households 17,250 ADT Atwood Avenue 12,000 ADT Cottage Grove Road Royster Clark redevelopment Lake Monona & Olbrich Park Neighborhood traffic Nearby employment centers Proximity to Schenk s Corners Existing businesses Mixed-use development Urban design format Market Analysis Overview Place Dynamics, LLC
Commercial Uses: Atwood Furniture and furnishings stores Floor covering stores Specialty food stores Beer/wine/liquor stores Health care stores Hobby, toy, game stores Pet supply stores Restaurants Snack and beverage shops Bars/taverns Caterers Medical/dental/health offices Financial services Professional services Personal care services Fitness centers Laundry/dry cleaning
Market Analysis: Acewood 15,517 people 6,687 households 4,550 ADT Atwood Avenue 22,350 ADT Cottage Grove Road Commuter traffic Nearby employment centers Competition to east Lacking anchors Entrepreneurial role Mixed-use development Urban design format
Commercial Uses: Atwood Auto parts and service Health care stores Hobby, toy, game stores Used merchandise stores Pet supply stores Gas/convenience stores Variety (dollar) stores Restaurants Bars/taverns Caterers Medical/dental/health offices Financial services Professional services Personal care services Fitness centers Laundry/dry cleaning Market Analysis Overview Place Dynamics, LLC
Commercial Uses: Alternative Uses Live/work artist studios Coworking and makerspaces Public-private co-development
Business Roundtable & Survey Responses Create synergy between Olbrich, Atwood and Acewood Like the heavy traffic, location, community support Hard to attract customers with nearby vacant properties Need more redevelopment
Neighborhood Visioning Exercises Restaurants / outdoor seating Fitness/wellness opportunities Neighborhood scale businesses Connectivity - all modes Urban gardens, placemaking & public art Senior & family activities Increased density, mixed-use, multistory Services variety vet, salon, etc Curb appeal Mixed-use developments Incubator / flex spaces for start up and small businesses
Atwood : Neighborhood SWOT Analysis Internal Helpful Strengths Stable neighborhood Lake Less crime Affordable homes YMCA / Library Hardware store, Walgreens & other businesses Harmful Weaknesses Lack of dining options Vacant businesses Lack of tree canopy Limited bus service Low density No benches, park space Rundown bars External Opportunities Mixed-use development Create destinations Royster Close to lake More local businesses Create good public spaces Threats Increased traffic in neighborhood Instability with Royster development Grandview Commons US-51 disconnects the area Decreased investments in the area
Acewood: Neighborhood SWOT Analysis Internal Helpful Strengths Great for first time homebuyers Flea markets on weekends Engaged & Stable neighborhood Good schools Safe, less crime Proximity to Interstate/ US 51 Harmful Weaknesses Business turnover not stable Tired/old façade design Homes need maintenance Lack public/civic spaces Lack retail variety no options Ped Bike safety/connectivity Public transit External Opportunities Local business & job growth Create green spaces Senior housing Royster TID Entertainment uses Threats Redevelopment going elsewhere Older buildings Declining strip mall - appearance High traffic attracts sprawl Lots of bars Competition with Grandview Rising traffic speeds
Online Survey Results 203 Survey Responses!!
Atwood Preliminary Plan Concepts (March 2017)
Atwood Preliminary Plan Concepts (March 2017)
Atwood Preliminary Plan Concepts (March 2017)
Acewood Preliminary Plan Concepts (March 2017)
Acewood Preliminary Plan Concepts (March 2017)
Acewood Preliminary Plan Concepts (March 2017)
Online Survey Results Common Consensus comments: Want to have existing businesses remain and thrive Interested in open space and community gardens Worried about traffic impacts of new development Want a walkable, bikeable interesting neighborhood Want more activities for people of all ages
Online Survey Results Common Divergent Themes: Either interested in new urban 4-5 story mixed use development Or no development over 2-3 stories Concerned about Busse Street extension concept, although there was support for bike connections Concerned about too much density.. Or.. concerned that retail won t be viable without more density Varied opinions on future land uses, mixed response on senior housing, retail and other uses Varied opinions on specific building design and layout
Draft Goals Synthesis of neighborhood comments, SWOT analysis, business and survey input as well as Comprehensive Plan process: Four Categories: Economic Development Transportation Neighborhood Identity & Placemaking Land Use Looking for your feedback on draft
Draft Goals Economic Development 1. Promote and support local business development Façade grants Business associations Branding/marketing 2. Encourage new development, where appropriate New development on vacant lots Neighborhood supporting service/retail
Draft Goals Transportation 1. Improve connectivity Busse Street multi-use path Bus shelters Wayfinding 2. Improve safety Bike lanes Crosswalks Rapid flashing beacons
Draft Goals Placemaking 1. Community gathering & neighborhood identity Gateways Signage Accessible open spaces 2. Activate shared spaces Temporary uses Art Scheduled events
Draft Goals Land Use 1. Cohesiveness between commercial centers and neighborhoods Neighborhood compatibility Affordable quality housing 2. Traditional Design Elements Quality materials & design Compact, mixed-use & residential development Revitalize street frontage
Atwood Preliminary Plan Illustration (March 2017)
Atwood Preliminary Plan Illustration(July 2017) Walgreens Bank
Atwood Revised Plan Illustration (July 2017) Walgreens Bank
Atwood Revised Plan Illustration (July 2017) Opportunity for community gardens/ open space Townhomes and 3- story residential building Bicycle/pedestrian connections to Johns Street and commercial activity Walgreens Parking to the side and behind new buildings 4-story mixeduse building Bank
Atwood Revised Plan Illustration (July 2017)
Atwood Revised Plan Illustration (July 2017) Height steps down close to existing homes Commercial facing Cottage Grove Road
Atwood Revised Plan Illustration (July 2017) Height steps down close to existing homes Commercial facing Cottage Grove Road Potential gateway entry feature or placemaking opportunity
Acewood Preliminary Plan Illustration (March 2017)
Acewood Revised Plan Illustration (July 2017) MSCR Sentry
Acewood Revised Plan Illustration (July 2017)
Acewood Revised Plan Illustration (July 2017) Opportunity for community gardens/ open space Parking to the side and behind new buildings Maintains access to adjacent development 4-story mixeduse building Potential for focal point & gateway entrance feature
Acewood Revised Plan Illustration (July 2017)
Acewood Revised Plan Illustration (July 2017) Commercial facing Cottage Grove Road 15 ft setback for comfortable pedestrian experience
Prioritization Exercise Four Stations: 6 dots per station Land Use: Blue Economic Development: Green Transportation: Yellow Placemaking: Red Please help us prioritize which goals & recommendations are most important to you There are blank spaces to add new recommendations if you think something important is missing
Next Steps Public Meeting: Draft Goals/Recommendations July 10, 2017 Draft Plan Development: July-August 2017 City Planning Staff to compile goals, recommendations into a draft plan. Plan Adoption Process Sept - October 2017
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