The 2 nd International Exhibition & Conference on Landscape, Leisure, Greenery Design, Construction & Technology 5 7 November 2015 Singapore EXPO Exhibition and Convention Centre POST SHOW REPORT Held Alongside: Organised By: Supported By: Held In: In Celebration of:
EVENT SUMMARY Over 3,000 attendees from 32 countries from all over Asia turned up at the 2 nd GreenUrbanScape Asia event the region s leading platform for urban design, landscape and greenery from 5 to 7 November 2015 at the Singapore EXPO. This year marked the introduction of the GreenUrbanScape Asia Congress, a one-day conference held on 6 November 2015 addressing key trends in the areas of Arboriculture, Playgrounds & Parks, Turf Management and Urban Biodiversity. Held alongside the exhibition was the 3 rd International Skyrise Greenery Conference (ISGC) 2015 which featured topics that reflected emerging trends and priorities of the Asian urban greenery, design & landscape communities. Attracted close to 500 delegates from 18 countries, both conferences provided an interactive platform for participants to exchange industry knowledge and deliberate on challenges and opportunities in the evolving urban greenery, design and landscape industries in Asia.
EVENT STATISTICS Exhibitors 14% Europe 5% Australia 13% Americas 11% Rest of Asia (Excluding Australia, Singapore & Rest of Southeast Asia) 6% Others 50% Singapore Exhibitors (Country Breakdown) 6% Rest of Southeast Asia (Excluding Singapore) 170 participating companies & brands from 23 countries $45mil potential sales generated 86% of exhibitors were satisfied with new business leads 518 New business leads generated Visitors 10% Rest of Southeast Asia (Excluding Singapore) 6% Rest of Asia (Excluding Singapore & Rest of Southeast Asia) 2% Others Visitors (Country Breakdown) 6 overseas trade delegations from China, Indonesia, Taiwan and Vietnam 3,030 attendees from 32 countries 94% of visitors will recommend GUSA to industry associates 82% Singapore
EVENT STATISTICS Hosted Buyers 6% Others 47% Singapore 7% Indonesia 9% Malaysia 8% China 9% Vietnam Hosted Buyers (Country Breakdown) 14% Philippines 91 hosted buyers from the region 536 business matching sessions 360 new business leads generated by our hosted buyers Conference Delegates 2% Europe 41% Others 4% Rest of Asia (excluding Singapore & Rest of Southeast Asia) 69% Rest of Southeast Asia (Excluding Singapore) Conference Delegates (Country Breakdown) 75% Singapore 555 delegates from 18 countries 9 technical site visits 76% of conference delegates met their objectives
CONFERENCE HIGHLIGHTS International Skyrise Greenery Conference (ISGC) this year provided thought-provoking insights and perspectives into key skyrise and vertical greenery issues. Delegates from the industry including landscape architects, landscape contractors, designers, decision makers, facility managers and industry influencers came together to exchange ideas and deliberate on emerging industry trends and opportunities. Conference Topics Bringing the City in a Garden Skywards Singapore s Experience Creating Green Masterplans Elevating Landscapes Green Engineering Solutions Living in the Greens on High Floors Making Landscapes of the Urban Topography Scientific Approaches to Landscape Planning and Design and more The inaugural GreenUrbanScape Asia Congress 2015 featured strong insights into the science & mechanics of turf management; forensic arboriculture; restoration and enhancement of ecosystems in urban biodiversity as well as parks, play and innovation. The congress was well attended by local and regional delegates across various industry including arborists, architects, city planners, golf course superintendents and government officials just to name a few. Congress Topics 50 Years of Park Development in Singapore Conserving Biodiversity in Urbanised Landscapes Embracing Technology to Improve Turf Management Forensic Arboriculture How Leisure Can Reinforce and Enhance Urban and Commercial Spaces Parliament House Landscape Adapting to Climate Change and more Event Highlights Delegates went on a 1-day technical tour to experience and witness innovative skyrise greenery projects across Singapore. Industry experts from Indonesia, Malaysia, Philippines, Taiwan and Thailand spoke on latest landscaping and greenery trends and business opportunities at the GreenUrbanScape Asia Business Forum. Outdoor exhibition served as dedicated area for exhibitors like The Nature Company and Karcher South East Asia who showcased their large scale equipment and live demonstrations. Hundreds of speakers, delegates, exhibitors, buyers and VIPs came together at the GreenUrbanScape Asia Networking Dinner 2015 to make new contacts and strengthen existing business relationships.
ADVERTISING & PUBLICITY COVERAGE Ad Print Ads (Magazines & Newspapers) Asia NGO; Bangkok Post; BCI Asia Construction; Bisnis Indonesia; Building Review Journal; Business Times; City Green; Garden Centre Retail; Garden Trader; Jakarta Post; Krungthep Turakji ; LianHe Zao Bao; Marshall Cavendish Business Information; Pro Landscaper; Pro ARB; The Philippine Star; The Star; The Straits Times; TODAY; Tradelink Media; Tuoi Tre and Worldscape Ad Online Advertising Asia Green Buildings; Asia NGO; Building & Review Journal; Build Viet Info; Ecoseed; Landscape Middle East; Marshall Cavendish Business Information; Outdoor Design Source; Tradelink Media and Worldscape Direct Marketing Direct mailers and email broadcasts to 18,000 trade database Regional Telemarketing Extensive regional telemarketing campaign in Asia Media Attention @ GreenUrbanScape Asia 2015 16 Media Attendance Event Media 42 Coverage Building & Review Journal; Channel News Asia; Greenroofs. com; LianHe Wan Bao; Roof & Façade Asia; Shin Min Daily; Southeast Asia Building and The Straits Times 938 Live The Green Agenda; Asia Green Buildings; Channel News Asia; Cleaning Asia; Control Engineering Asia (online); LianHe Wan Bao; LianHe Zao Bao; Mediacorp (Berita, Channel 8 Hello Singapore, Channel 8 News, Suria News, Seithi Tamil); Shin Min Daily and The Straits Times
TESTIMONIALS EXHIBITORS & REGIONAL BUYERS Platipus Anchors Ltd Mr Quentin Hicks, Business Development Manager GreenUrbanScape Asia has exceeded our expectations. We will now be very busy when we return to the office as a result of the new business we ve generated during the three-day exhibition. Playwkz Culture Mr Patrick Lee, Director This is the first time we have exhibited at GreenUrbanScape Asia and the results exceeded our expectations. The quality of the visitors was excellent, with real decision makers engaged in meaningful discussions, and we confidently expect to grow our business as a direct result of exhibiting here. The results have also justified our intention to book a larger stand for 2017. Greenology Mr Veera Sekaran, Managing Director A lot more companies from Singapore and Asia should come and participate at GreenUrbanScape Asia as the exhibition is not just about landscaping; it s about future-proofing urbanisation and greenery. New technologies were showcased at the event that I believe will help the industry progress towards the future. Australian Institute of Horticulture Inc. Mr Wayne Van Balen, President GreenUrbanScape Asia Congress was an enriching experience. I attended the session on bringing biodiversity back to the cities, and found it very interesting to see the amount of green space that s been brought back to Singapore in the last 50 years through collective initiatives. It s amazing to see the absolute balance between urban and green space in Singapore. Another session was on Arboriculture where topics such as litigation were covered which every arboriculture consultant should know about to maintain a true professional standing. Huy Khuong Consultant Mr Ngoc Huy Khuong, Director It was our first time visiting GreenUrbanScape Asia 2015. The meeting with one of the key exhibitors at the show showcased a lot of products and services that matched our project. We are looking forward to the opportunity to work together.
EVENT PARTNERS We would like to thank each of our partners for their involvement and support for the past 24 months and look forward to their continous support for the next edition. Silver Sponsor: Sponsors: Supporting Media Partners: Supporting Associations: Mark Your Calendar for GREENURBANSCAPE ASIA 2017! Singapore November, 2017 Reserve your space early, contact Melissa Goh at Tel: (65) 6403 2100 email: sales_gusa@singex.com