RDS Simmonscourt. Direct Contact with Thousands of Home Improvers OCT Spring AUTUMN. Ireland s Biggest Home Show
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1 Ireland s Biggest Home Show RDS Simmonscourt DUBLIN Spring APR 2019 AUTUMN OCT Direct Contact with Thousands of Home Improvers
2 Since it was first held in the RDS in 1994 the Ideal Home Show has provided inspirational ideas to hundreds of thousands of home owners. Home Owners, Home Makers, Movers and Improvers attend the permanent tsb Ideal Home Show in search of the ideas, information, products and services they need to help them achieve their Ideal Home. Some are looking for the interior design, décor and furnishings that they can be proud of, others are planning building projects, extensions, renovations or new builds while many are looking for appliances, technology, comfort, energy efficiency and lifestyle. With an attendance of over 55,000 customers per annum, no other event offers visitors a complete home solution and exhibitors a superb marketing opportunity, driven by an ABC1 demographic profile as high as 81%. 27.3k 26.1k Autumn 2018 / Spring 2018 visitors Autumn 2018 / Spring 2018 Exhibitors 76% ABC1 Visitor Demographic 61.8m spend & planned spend 89% 9% Home OWners 98% Visitor Satisfaction 97% Exhibitor Satisfaction First time buyers Longest established 23 Years Biggest Show 245 Exhibitors Visitor Profile / Spend Biggest SIZE 12,500 m 2 Spring % ABC1 Visitor Demographic 89% Owner / Occupier 9% First Time Buyers 58% Planning Home Improvements 61% Planning to spend on Home Accessories, Furniture & Décor 41% Seeking Sustainable Energy and Insulation 17% Planning to Spend on a New Kitchen 16% Will Order Doors / Windows Autumn % Planning to Build and Extend 24% Planning an Insulation, Door / Window Upgrade 33% Looking for a Kitchen or 13% a New Bathroom 53% Looking for Home Accesssories 15% Planning a Major Renovation (Over 5,000) 47% Looking to Buy New Furniture/Décor Satisfied Exhibitors 98% of exhibitors reporting being satisfied (Autumn 2018) 98% said their attendance was better or as expected Research carried out by Business Information Group among 318 visitors at the Spring 2018 permanent tsb Ideal Home Show No other event consistently delivers the business results of the permanent tsb Ideal Home Show.
3 What s On Show? The exhibition is divided into a number of visitor friendly zones that include: Product groupings One-to-One advice Informative theatre talks Planning and design advice Home Interiors Fair This features the very best suppliers of home interiors, including bespoke kitchens and bathrooms, luxury furnishings, lighting, floor coverings, art and accessories as well as professional interior design consultants. Informative presentations and demonstrations. Interior Design Forum This area is about more than just paint it s about ideas, design and inspiration to help visitors change their homes into stunning living spaces to enjoy with family and friends that will delight every day of the year. Interior designers are invited to design and build individual roomsets that provide the ideas and inspiration that people seek for home décor projects.
4 Ideal Energy Pavilion If you supply Heat Pumps or Solar Panels to warm homes or ultra-efficient insulation and windows, we have people looking for companies and products like yours. 38% of the visitors to the Spring permanent tsb Ideal Home Show were undertaking projects that included Sustainable Energy, Insulation and Heating Upgrades, that s over 9,500 people out of the 26,186 visitors looking for your products or services. SEAI, Mitsubishi, Energia, Aviva and Electric Ireland were among the leading innovators at the most recent event. permanent tsb Centre To help home owners finance their home improvement project, permanent tsb host the permanent tsb Mortgage & Home Improvement Loan Centre at each event. From buying or building a new home, trading up or financing that much needed extension to all types of home renovations, the permanent tsb help visitors find the finance they need to proceed with their projects. Home Automation The home automation market continues to grow, presenting companies in the Home Automation sector with huge opportunities. Home owners are becoming accustomed to managing their home lighting, heating and security remotely via the internet and their smart phone. The latest in technology are demonstrated through initiatives such as the AVIVA SmartHome (Spring 2018) that demonstrated a family home that is fully automated, allowing you to see the numerous ways that home automation can take the stress out of managing your security, heating, energy saving, access and monitoring.
5 Home Movers Advice Centre Many visitors looking to buy their first home, selling their current house or move to a new home, have to budget for considerable costs and be conscious of the pitfalls which must be avoided. With decisions to be made about timing of a sale or purchase, finance, conveyancing, preparing a property for sale and the use of an estate agent, auctioneer and other professionals, The Home Movers & Buyers Advice Centre is the place visitors go to seek help when charting their home buying or selling journey. Extend, Renovate & Build 57% of the 26,000+ high value visitors to the Spring Ideal Home Show are actively looking to extend, renovate and/or build. 76% of visitors are in the ABC1 demographic profile Make sure you are there, so your next new customer can talk to you! The Home Extension and Renovation boom shows no sign of slowing down, so now is the time for your company to capitalize on this buoyant market and grow your business. This equates to thousands of home owners with considerable budgets to spend not just on construction, but also on everything that goes into making a dream home. Home Tech & Entertainment Zone When people complete a new build, extension or renovation, often they include a full update of their home entertainment and smart home systems. The Home Tech & Entertainment Zone is where visitors will seek out the very latest in high end audio, the latest technology in OLED big screen TV s, gaming, smart speakers, home theatre, wireless charging, app controlled entertainment and smart home technology. 18% of these visitors looking for electrical goods and appliances, that represents 4,713 potential customers. Timed for end October, this is an important pre- Christmas marketing opportunity for brands and retailers.
6 The Showhouse The Showhouse is the most popular feature in the event providing a myriad of inspirational ideas and design concepts for home owners. (Details of the Spring 2019 Showhouse will be released in due course.) The Showhouse provides an opportunity for a limited number of suitable suppliers to showcase their products in their natural environment a stunning family home. This is a highly sought-after opportunity. Contact us today for details of available options. Why Exhibit Any organisation involved in the home improvement industry will benefit from participation in Ireland s largest and best attended exhibition for home owners and improvers. No other form of advertising or promotion puts the supplier in direct person to person contact with such a large number of serious prospects over a 3 or 4 day period. Apart from promoting your product or service, participation provides an opportunity to reinforce existing relationships and build new ones with a large number of potential customers. Exhibiting also provides you with direct and honest feedback about your products and/or services. The Organisers EXHIBITIONS LTD. SDL Exhibitions Ltd have over 40 years experience in running successful exhibitions in Ireland and have been organising the Ideal Homes Exhibition since SDL also organise the Irish Motorbike and Scooter Show, Fit Out Expo, Hospitality Expo The Hospitality Industries Exhibition and The RIAC Classic Car Show.
7 GENERAL INFORMATION Venue RDS, Simmonscourt Pavilions, Ballsbridge, Dublin 4 Dates SPRING 12 th 14 th April 2019 AUTUMN 25 th 28 th October 2019 (Bank Holiday Weekend) Opening Hours Friday 11.00am pm Sat Sun 10.00am 6.00pm Monday 10.00am 5.00pm (October Only) Space Rental Costs Price Per Sq. Metre Space up to Space 10 to Space 19 to Space over Stand Fitting Full Stand Fitting 45 per Sq. Metre The Stand Fitting Package includes dividing walls, lighting, carpet and company name sign is mandatory on all stands up to 10 sq. metres and on all perimeter stands. Other Option: Hard Panels, painted standfitting (mandatory in Home Interiors Fair) 65 per sq. metre VAT is 23% Payment Terms 33% deposit on early bookings. 100% on late bookings. Balance of payment due two (2) months before each event. When both Spring 2019 and Autumn 2019 events are booked together only one deposit is required. Stands may be reserved online at by completing the Application for Space Form together with the appropriate booking deposit. Alternatively call us to discuss stand options. Only suitable exhibits from established suppliers are accepted. When Spring and Autumn are booked together only one deposit is required. For stand space enquiries contact: Caitriona O Connor +353 (0) caitriona@sdlexpo.com For Colourtrend Interior Design Forum & Showhouse enquiries contact: Ruth Lemass +353 (0) ruth@sdlexpo.com For Sponsorship & Branding Opportunities contact: Sean Lemass +353 (0) sean@sdlexpo.com SDL Exhibitions Ltd 18 Main Street Rathfarnham Dublin 14 Tel Fax info@sdlexpo.com Direct Contact with Thousands of Home Improvers
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