BOB 2017 PROJECT NAME CHALLENGE: King of Prussia King of Prussia Mall, Simon s largest and most luxurious property, needed to have a new iconic heart and become one unified project. Our challenge for the new expansion at King of Prussia Mall was to create a single story bridge that seamlessly linked two multi-story properties together over a major road - 2 properties with completely different design aesthetics. The expansion had to work with three existing department stores, a new parking deck, new concierge and valet, and a new signage system. Additionally, there was no there-there in the mall, just an enormous sea of stores. We needed to create a space in the mall that would become the Community Heart, and encourage people to linger and have somewhere to go besides the typical food court and array of stores. PROJECT LOCATION: STRATEGY: King of Prussia, PA Guiding Principles: 1. King of Prussia is Iconic and Will Continue to be Iconic TEAM: David Schmitz Vice President Kevin Horn Vice President Cody Clark Vice President Edwin F Sierra AVP Lead Architectural Designer Jennifer Cardinal AVP Lead Interior Designer Mark DeMarta AVP - Project Manager OFFICE: Los Angeles ID#: 244 Ian Remulla Senior Associate Job Captain Eloisa Ortiz Senior Associate Lead EGD John Kim - Senior Designer Joanne Wong Senior Designer - Project Captain Nicole Robinson - Designer Wendy Li Designer Michael Budzyn*, Local Architect Ted Jeffries*, Contractor Saul Acosta*, Lighting Designer Tom Skinfill*, Landscape Designer 2. King of Prussia is the Heart of the Community 3. Bigger and Better 4. Food as a Driver 5. Luxury is King To continue to make KOP iconic we needed to create a point of difference that combined the best leasing mix, luxurious design and diversified experiences. King of Prussia was and still needs to be the heart of the community, so to continue that reputation our strategy was to connect the entire property into a unified whole with a series of civic spaces. Bigger isn t always better, so we needed to De-Mall the Mall by breaking down the scale, creating more transparency to the outside, and by providing a series of intimate spaces throughout the mall. To create the there-there for the mall we used Food as a Destination Model to create a centralized dining terrace destination with local fast casual restaurants that had their own seating. In combination we provided a lounge that elevated the dining experience to a level of hospitality not found in typical food courts. Lastly, a careful approach to combining luxury for the Neiman Marcus customer with lifestyle retail together was important, so both target customers would feel comfortable shopping in the same space.
King of Prussia RESULTS/IMPACT: King of Prussia Mall is more than a shopping destination; it s an essential part of the Community fabric. The project delivers on the luxury shopping experience by building on the established aesthetic that applies an upscale design through an iconic exterior design and entrance, interior feature walls and ceilings, high-end finishes, 15 foot high storefronts, modern civic sculptures, a hospitality inspired Concierge and sophisticated seating areas and furnishings. The new building now creates a seamless interior access to the entire mall and creates a new environment that showcases existing tenants and highlights new upscale retail and F+B brands. The exterior design of the south façade announces the connection of the existing malls and creates an iconic wow entry statement. The dining terrace is now the heart of the project, drawing numbers of people to come and linger and enjoy a hospitality experience.
Challenge: King of Prussia Mall, Simon s largest and most luxurious property, needed to have a new iconic heart and become one unified project. Our challenge for the new expansion at King of Prussia Mall was to create a single story bridge that seamlessly linked two multi-story properties together over a major road - 2 properties with completely different design aesthetics. The expansion had to work with three existing department stores, a new parking deck, new concierge and valet, and a new signage system. Additionally, there was no there-there in the mall, just an enormous sea of stores. We needed to create a space in the mall that would become the Community Heart, and encourage people to linger and have somewhere to go besides the typical food court and array of stores.
Guiding Principles: 1. King of Prussia is Iconic and Will Continue to be Iconic 2. King of Prussia is the Heart of the Community 3. Bigger and Better To continue to make KOP iconic we needed to create a point of difference that combined the best leasing mix, luxurious design and diversified experiences. King of Prussia was and still needs to be the heart of the community, so to continue that reputation our strategy was to connect the entire property into a unified whole with a series of civic spaces. Bigger isn t always better, so we needed to De-Mall the Mall by breaking down the scale, creating more transparency to the outside, and by providing a series of intimate spaces throughout the mall.
Guiding Principles: 4. Food as a Driver 5. Luxury is King To create the there-there for the mall we used Food as a Destination Model to create a centralized dining terrace destination with local fast casual restaurants that had their own seating. In combination we provided a lounge that elevated the dining experience to a level of hospitality not found in typical food courts. Lastly, a careful approach to combining luxury for the Neiman Marcus customer with lifestyle retail together was important, so both target customers would feel comfortable shopping in the same space.
Built Results: King of Prussia Mall is more than a shopping destination; it s an essential part of the Community fabric. The project delivers on the luxury shopping experience by building on the established aesthetic that applies an upscale design through an iconic exterior design and entrance, interior feature walls and ceilings, high-end finishes, 15 foot high storefronts, modern civic sculptures, a hospitality inspired Concierge and sophisticated seating areas and furnishings. The new building now creates a seamless interior access to the entire mall and creates a new environment that showcases existing tenants and highlights new upscale retail and F+B brands. The exterior design of the south façade announces the connection of the existing malls and creates an iconic wow entry statement. The dining terrace is now the heart of the project, drawing numbers of people to come and linger and enjoy a hospitality experience.