highlights
Sales in 70 markets around the world
more than 60 years of experience Gorenje is a leading European manufacturer of home appliances. It has been supplying technologically perfected, superiorly designed, energy-efficient home appliances to users in seventy countries around the globe, improving the quality of their living for more than 60 years. With its headquarters in the heart of Europe (Velenje, Slovenia) and state-of-the-art facilities that rank among the largest in the world, the Gorenje Group employs over 10,000 people around the globe. Gorenje s development is based on more than sixty years of tradition and international integration that blends Germanic quality and functionality with a Romanic sense for beauty. The Group s portfolio of home appliances is rounded off by offer of kitchen furniture and other home products. Recently, activities of environment protection and energy management have also been developed. Gorenje Group brands:
proof of excellence
For Gorenje, superior quality and excellence of design are an expression of the effectiveness of modern technology that endows the brand with a distinctive character of excellence. Management of technological processes by the 6 sigma principle, quality assurance according to the ISO 9001 standard, and compliance with the most stringent environmental standards (ISO 14001 and EMAS), as well as efficient after-sales services, are the best proof of quality. Gorenje s reputation is witnessed by numerous prestigious international awards including the Red Dot Design Award; Plus X Award TM ; Grüner Stecker prize; Get Connected Product of the Year Award; Product Innovation Award; Trusted Brand; Superbrands; Icograda Excellence Design Award; ICSID Excellence Design Award; and Innovation of the year; to name but a few. www.gorenje.com
brand essence
Gorenje s brand personality is one of a charismatic ally. An optimistic, self-confident and reliable cosmopolitan. She attracts with her straightforwardness and warmth; she is a good listener and a loyal ally. Her wealth of experience is an inexhaustible source of innovative ideas that help transform sophisticated technological novelties into practical solutions, enhanced by design. Practical aesthete is Gorenje s consumer. She is free, sociable and sensual. Open to what is new and different. Appreciating fine things and knowing when to take time for herself. Managing a busy schedule with a practical approach, she appreciates leisure time and better quality of life. The main value for Gorenje brand is innovative thinking. It reflects open minded perception of the world in order to achieve the right balance between the potential of new technologies and customers expectations. Comfort of living and eternal desire to be surrounded by cosy atmosphere at home are always top priorities of Gorenje brand.
CONCEPT DESIGN POINT OF DIFFERENCE
As early as in the late nineteen eighties, Gorenje started to develop new products by considering broadly defined user needs. We further enhanced and elevated the constant progress in modern technologies with aesthetics and convenience of the offered products which were combined in product families with a clear purpose. Resulting from in-house know-how, lines like Rainbow, Harmony, Young-Style, and Retro Collection were born in that period. Cooperation with the renowned design studio Pininfarina was of decisive importance for further development of the brand. As Gorenje celebrated its 50 th anniversary in 2000, we successfully presented the innovatively designed family of products employing state-of-the-art technology. We were the first among household appliances producers to recognize the opportunities of teaming up with renowned designers (Pininfarina, Ora-Ïto, Karim Rashid) in order to develop superbly designed families of products.
Gorenje Pininfarina steel DESIGN THAT LASTS Gorenje Pininfarina Collection is a perfect fusion of technological perfection and imaginative form: there are no knobs or handles to disrupt the smooth lines luring your eyes. Your gaze will rest and feast on the noble lustre. Timeless elegance of anodized metal finish and the charming fragility of glass. Purity of design harboured by the excellence of materials. www.gorenje.com/pininfarina/steel
Gorenje Ora-ïto THE NEW CLASSIC FOR TOMORROW S KITCHEN Minimalistic and elegant. The perfect harmony between elegant glossy surfaces of glass and brushed aluminium handles. For contemporary consumers who appreciate superiorly designed, technologically perfected yet reasonably priced trendy household appliances. www.gorenje-oraito.com
Gorenje Simplicity LESS DECISION, MORE LIFE Gorenje Simplicity line is a response to a strong trend in modern lifestyle, showing great respect for the consumers leisure time. Easyto-use interaction, minimalist aesthetic relying on genuine materials, eco friendly consumption and affordable price for a better quality of life. www.gorenje.com/simplicity
Gorenje Karim Rashid THE TOUCH OF LIGHT A contemporary collection distinctive for dynamic design, rounded lines and high-quality aluminium finish. Innovative design and cuttingedge technology leave an impression of colourfulness and versatility. Responding to a gentle touch, MoodLite technology will colour your world in one of the seven hues. www.gorenje.com/karimrashid
Gorenje Retro collection FROM PLAIN COLD TO JUST COOL Superior technology with a brand new image and a charming touch of nostalgia. The rounded convex design is the hallmark of the entire collection of perfectly designed, economical, and environment-friendly state-of-the-art appliances. Discover your retro style! Chic, Vintage, or Funky? www.gorenje.com/retro
TOP PERFORMANCE TECHNOLOGY
Gorenje s pioneering spirit is manifested in the late nineties in the innovative Simple&Logical washing machine accentuated form with emphasis on ergonomics and simple operation. This is followed by the development of new products whose design is enhanced by functionality and great respect for the environment. Product novelties reflect perfect understanding of consumer expectations and vast knowledge of Gorenje s experienced R&D and industrial design teams.
OVENS Numerous innovative solutions including the unique HomeCHEF easy control through a large LCD touch screen and HomeMade efficient oven cavity shape provide excellent cooking, roasting, and baking results and place Gorenje at the top of European offer of built-in ovens and cookers. HomeCHEF: a clearly laid out colour LCD touch screen that includes PRObake, a global innovation in multi-step baking HomeMade: efficient oven cavity shape inspired by the traditional wood-fired ovens Optimum combination of cooking systems and special functions for perfect baking result PyrolyseSupreme: high performance cleaning Energy efficiency in the A -20% class Genuine materials and ergonomics for easy handling, maintenance, and safety
HOBS Advanced induction technology XtremePower delivers extra power to cooking zones. Superior IQcook induction hob with sensor technology and preset cooking modes simplifies cooking in a revolutionary way. IQ sensors installed in the lid and in the cooking zone automatically control the cooking process with remarkable energy savings up to 40%. IQcook: first world induction hob with steam cooking mode Fully automatic cooking control with patented IQ sensor technology XtremePower: remarkable power of induction hobs Special functions for simple use, clarity and control over the cooking process Versatile choice of hobs: induction, hi light, or gas, in various dimensions
HOODS A wide range of kitchen hoods of differing capacity, make, and appearance, are available to provide efficient ventilation of kitchen including elimination of odours, humidity, and grease particles. The space will define the required capacity; your personal taste will guide the choice of the perfect model for your kitchen. Genuine materials and innovative design to improve the functionality and enhance the appearance Electronic control and nearly fully silent operation Sensor technology automatically regulates air cleaning process P.A.S. system: advanced air extraction technology Simple to maintain quality metal filters
DISHWASHERS Optimum use of water and high energy efficiency are the features that distinguish our dishwashers. Convenient, user-minded programs and functions upgrade the possibility of washing up to 14 place settings at a time. Innovative stainless steel interior affords high flexibility in arranging the dishes. TotalDry: patented solution for completely dry dishes and a perfect shine Automatic and other convenient dishwashing programmes SpaceDeluxe: remarkably spacious interior with flexible baskets High energy efficiency A +++ Optimum washing and drying effect: AA
WASHING MACHINES Washing machine efficiency is based on the SensorIQ technology that automatically optimizes the washing process and provides safe operation. Perfect care of your laundry is delivered in the shortest possible time and with minimum energy consumption. Innovative programmes and intelligent SensoCARE technology with its 4 different washing modes enables personalized laundry treatment and proves excellent understanding of the consumer needs. Excellent energy efficiency A -50% Logical choice of programmes and other settings SensoCARE: 4 washing modes: NormalCARE; EcoCARE; TimeCARE; AllergyCARE Special programmes adjusted to the type of laundry Carefully though-out ergonomic solutions High-quality, durable materials and components
DRYERS Laundry dryers boast cutting-edge drying and crease prevention procedures. IonTech, unique antiallergic technology of drying by an air ionizer, makes Gorenje dryers the world firs antiallergenic products in this segment. Ion technology is also efficient in straightening of the fabrics. SensorIQ intelligent sensor technology optimizes the drying procedure and thus excellently preserves the laundry while keeping power consumption very low. IonTech: unique anti-allergic technology SteamTech: steam drying technology for less ironing TwinAir: bi-directional air blowing system SensoCARE: adjusted drying programme for excellently preserved laundry Condenser dryer fitted with a heat pump, A -40% Extra large drum volume 120 l
FRIDGE FREEZERS Generation of efficient fridge freezers provide adjusted temperature areas to help prolong the freshness of your food and prevent the loss of valuable nutritive substances. They boasts carefully thought out interior with the new VitroLook aesthetics which, in addition to excellent view and access to the contents, offers easily intelligible icons to discretely suggest the most appropriate storage area for each type of food. High energy efficiency: A +++ Accurate electronic temperature control SensoTech Functionally designed interior Innovative solutions for prolonged food freshness NoFrost technology Varied choice of models tailored to the user needs
FREEZERS Innovative cooling system, heavy-duty compressors, and efficient thermal insulation provide freezer performance in the highest energy classes. Interior in VitroLook design, movable baskets, pull-out drawers, and electronic regulation of temperature provide excellent conditions for storing frozen food. Excellent energy efficiency: A ++ Innovative cooling system FastFreeze: rapid freezing of major quantities of food Optimum preservation of nutrients, vitamins, and minerals NoFrost technology Highly efficient compressor and effective insulation
A vision for the future. EXPERIENCE from the past. Creative solutions of today.
DESIGN The essence of good design is total understanding of the form, which ennobles the product s fundamental use value. We devote particular attention to comfort and safety while paying due respect to the aesthetic sense of each individual. Superior quality of genuine materials, ergonomics, and aesthetic harmony reach beyond anything known in the past as they are fused into original design solutions of today. INNOVATION Innovation pushes the limits. But its true value goes further than that: it lies in balancing the expectations of the users and the possibilities of modern technology. Excellence is witnessed by advanced, solidly built and reliable products whose efficiency will convince even those with the strictest of standards. Innovation is a way of our thinking and the fundamental guideline in development of high-quality and durable products. SIMPLICITY Understanding of what the users need for quality living is the central guiding principle of development. Convenient solutions exceed the basic expectations with remarkably simple choice of the best-suited programs and settings. The shortest possible route to desired result is guaranteed, without constraining the possibilities of choice or requiring any effort. Ours is a quest for affordable convenient solutions that make life simpler. ECOLOGY Quality of living goes hand-in-hand with environmental care. This compels us to use environmentally friendly technology and manufacturing processes. The production process includes increasingly more recyclable materials and components. Products excel with functions that provide considerable savings in power or water throughout their useful life. Together, we are preserving the environment for the generations to come.
Issued: November 2012 Gorenje Group Nordic A/S Roskildevej 290 DK-2610 Rødovre www.gorenjegroupnordic.com