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HOMI: Three new exhibitions 24 27 January 2020, Festivity 22 26 January 2020 13 16 September 2019 13 16 September 2019 and February 2020
Festivity 22 26 January 2020
24 27 January 2020 Festivity 22 26 January 2020
24 27 January 2020 Festivity ( hall 5-22 26 January 2020) The annual exhibition devoted to lifestyle, the table and home decoration. A unique and not-to-be-missed opportunity to meet all the trends of the world of living. Not just products, but different ideas, projects, styles and cultures, in an event that is new and different every time, providing plenty of inspiration for the lifestyles community. All that is HOMI. VENUE Fiera Milano Rho 7 halls (1, 2, 3, 4, 6, 10)
24 27 January 2020 Festivity (22 26 January 2020) Product group Table&Kitchen Home decoration Home furnishings Textile Fragrances Gift Home articles Gadget Stationery Festivities Christmas decorations
24 27 January 2020 Festivity (22 26 January 2020)
24 27 January 2020 Festivity (22 26 January 2020) Communication plan and incoming buyers Openings to new markets Brand reputation Presence at foreign exhibitions Targeted initiatives Promotion and scouting of visitors and buyers PROMOTION, COMMUNICATION AND EVENTS International media plan, including the most important Italian and international trade magazines and B2C channels linked to the world of Lifestyle and home decoration. Newsletter and DEM campaign addressed to deduplicated DB by target. Programmatic activity, Google and Social promotion. Smartphone friendly website and App. Events and talks. INCOMING BUYERS Italian trade operators in addition to a selection of highly profiled international buyers from all over the world, result of a collaboration with ICE (Italian Trade Agency).
24 27 January 2020 Festivity (22 26 January 2020) HOMI 2020 profiles TRADE VISITORS Buying groups - Department stores Chain Stores Concept Stores Designers Architects Ho.Re.Ca. design, Luxury hotels, Suppliers of leading international hotel chains Interior designers On line stores / ecommerce Resort Thalasso and Spa Thermal spas Small, medium and big independent retailers Stationery shops Wholesalers, importers Mass distribution EXHIBITORS Big volume articles (home decoration, bath decoration, school, small home appliances) Christmas decoration Designer Fragrances and candles Gadgets and gift Handicraft Home decoration Kids Lighting Small appliances Stationery Tableware, Kitchen accessories Textile INCOMING BUYERS Architectural firms Suppliers of leading international hotel chains Concept Stores Consultant Contract Department Stores Distributors E-commerce-online shops Wholesalers Importers Independent Stores Retailers
Key figures of HOMI January 2019 1.150 EXHIBITORS 27% FROM 38 FOREIGN VISITORS Countries Top 10: Spain, France, Germany, Greece, Holland, Portugal, UK, Japan, Austria, Denmark. 80.000 18% FROM 90 FOREIGN COUNTRIES Main countries: USA +100%, Russia +60%, Germany +40%, Spain, Switzerland, China, France and Japan +20%. First time visiting: Bahrain, Norway, Taiwan and Uzbekistan. 750 SELECTED FROM ITALY AND MORE THAN 72 FOREIGN COUNTRIES Including France, Germany, UK, Holland, Scandinavia, Algeria, Morocco, Tunisia, Libya, United Arab Emirates, Israel, Russia, South Africa, China, Hong Kong, India and Vietnam.
Exhibitors of HOMI January 2019 ITALY ABROAD OCEANIA EST EUROPE ASIA NORTH, SOUTH AND CENTRE AMERICA AFRICA AND MIDDLE EAST EUROPE
COUNTRIES WITH AN INCREASE OVER 25% OF VISITORS Trade visitors of HOMI January 2019 ITALY ABROAD TOP 10 SWITZERLAND SPAIN RUSSIA FRANCE GREECE CHINA JAPAN GERMANY USA PORTUGAL ARGENTINA UNITED ARAB EMIRATES HOLLAND CANADA SAUDI ARABIA QATAR MOLDAVIA USA ISRAEL DENMARK FIRST TIME VISITING NORWAY BAHRAIN MAURITIUS MALDIVE LUXEMBOURG GHANA HAITI CAYMAN ISLANDS TURKMENISTAN UZBEKISTAN CHRISTMAS ISLAND
Trade visitors of HOMI January 2019 ITALY ABROAD CENTRE NORTH WEST EUROPE AMERICA OCEANIA NORTH EAST SOUTH ASIA AFRICA
Trade visitors of HOMI January 2019 AREAS OF INTEREST SECTORS OF ACTIVITY KIDS STYLE SERVICE INDUSTRY (CONSULTING, MARKETING, PUBLISHING, LOGISTICS) + ISTITUTIONS, ASSOCIATIONS FRAGRANCES & PERSONAL CARE ARCHITECTURE, INTERIOR DESIGN HOSPITALITY, RESTAURANT, BAR, WELLNESS, SPORT, END USERS HOME TEXTILES MANUFACTURERS, BRAND & DESIGNERS CONCEPT LAB, LIVING HABITS DISTRIBUTORS AND REPRESENTATIVES (MASS DISTRIBUTORS, IMPORT-EXPORT, AGENTS, CASH&CARRY ) HOBBY & WORK, GIFT & EVENTS INDEPENDENT RETAILERS, CHAIN STORES, DEPARMENT STORES FASHION & JEWELS
750 buyers selected by our Team Buyer BUYERS ACTIVITY Architectural firms Suppliers of leading international hotel chains Concept Stores Consultant Contract Department Stores Distributors E-commerce-online shops Wholesalers Importers Independent Stores Retailers 72 ORIGIN COUNTRIES TOP 10 APART FROM ITALY Canada China India Japan Russia South Africa Spain Turkey United Arab Emirates USA
750 buyers selected by our Team Buyer BRAND Italy: La Rinascente, Coop, C ART group Canada (Board of IDC) China (JD.com; 5 Lux company) France (Le Bon Marchè, les Galleries Lafayette) India (Radisson Blu) Israel (Belle & Sue) Japan (Mitsukoshi Department Stores- Nihombashi+Ginza, Odakyu Department Stores Co. Ltd, Hankyu-Hanshin Department Stores, ABISTE corporation, NAGAO International Inc., Isetan Department Stores) Kosovo (Coincasa) Qatar (Marriott International) Russia (Radisson Blu, Crocus Int l Tvoy Dom) South Arabia (Harvey Nichols Saudi Arabia) South Korea (Emart Inc.) Spain (Westwing E-service Iberia)
Incoming buyers selected by our Team Buyer MAIN SECTORS BUYERS ACTIVITY HOTEL CHAINS CONTRACT CONSULTANT E-COMMERCE/ONLINE SHOP KIDS STYLE HOME TEXTILES, HOME WELLNESS GIFT&EVENTS, HOBBY&WORK WHOLESALER DEPARTMENT STORE CONCEPT STORE FASHION & JEWELS JEWELLERY - BIJOUX DISTRIBUTOR FASHION & JEWELS FASHION ACCESSORIES RETAILER LIVING HABITS KITCHEN, TABLE IMPORTERS IMPORTERS AND DISTRIBUTORS INDEPENDENT STORE LIVING HABITS LIVING, GARDEN&OUTDOOR ARCHITECTURE FIRM
What do the interviewed buyers say about HOMI? Interview conducted with CAWI methodology (Computer Assisted Web Interviewing) DO YOU THINK HOMI MILANO IS IMPORTANT FOR YOUR BUSINESS? WOULD YOU RECOMMEND HOMI MILANO? FIRST EDITION BUYERS HISTORICAL BUYERS SURE YES NO FOREIGN BUYERS ITALIAN BUYERS ARE YOU SATISFIED WITH YOUR VISIT? FIRST EDITION BUYERS VERY SATISFIED HISTORICAL BUYERS FOREIGN BUYERS SATISFIED NOT SATISFIED VERY IMPORTANT IMPORTANT NOT IMPORTANT ITALIAN BUYERS
What do the interviewed buyers and exhibitors say about HOMI «The meeting and the exchange with other more or less similar realities feed a new curiosity and stimulus in improving one's business. We feel this new creative energy whenever we participate «HOMI = Milan and Milan is a fundamental crossroads for Europe» «This edition was beautiful and concentrated. No empty space. Good turnout. Some suppliers did not exist but we have acquired new ones. Nice entrance from the central part compared to the peripheral ones, even if the parking is a bit more uncomfortable.»
What do the interviewed buyers and exhibitors say about HOMI «The market is inevitably changing, so for all those who run businesses, HOMI represents an opportunity to find new items to offer to a world in constant evolution» «This is my first exhibition in Europe. I got the latest trend and every company I visited is very friendly. So I got a good impression about HOMI. That's why I would like to recommend to colleagues.»
24 27 January 2020 Festivity (22-26 January 2020) Festivities, Christmas Decorations Home Gift&Trade Gift Ideas, Articles for the home, Gadgets, Stationery HALLS 6-10 Home Living Table&Kitchen, Tradition and Innovation, Modern&Design, Creazioni + Sperimenta HALLS 2-4 Home Decor Home furnishings, Home decoration, Textile, Fragrances HALLS 1-3 Festivity (22-26 January 2020) Festivities, Christmas Decorations HALLS 5 KEY TO SYMBOLS RECEPTION SUBWAY AIRPORT SHUTTLE PARKING - LOTS BUSINESS POINT SECRETARIAT OFFICES PRESS OFFICES RAILWAY STATION TAXI FIRST AID
13 16 September 2019
13 16 September 2019 A new HOMI exhibition offering a complete overview of furnishings, accessories and decorations with solutions and scenarios for enjoying the freedom of the home environment and outdoor spaces. A ground-breaking new opportunity to present the sector s creativity and innovation. All that is HOMI Outdoor. VENUE Fiera Milano Rho 3 halls (18, 22, 24 ) SIMULTANEOUSLY WITH
13 16 September 2019 The profiles TRADE VISITORS Buying groups - Department stores Chain Stores Concept Stores Designers Architects Garden Architects DIY centers Garden centers Ho.Re.Ca. design, Luxury hotels, Suppliers of leading international hotel chains Interior designers Mass distribution On line stores / e-commerce Resort Thalasso and Spa Thermal spas Small, medium and big indipendent retailers Wholesalers, importers, distributors EXHIBITORS Christmas decoration in and outdoor Fragrances Gadgets and gifts Garden and terrace decoration Garden designers Gardening tools and equipment Home decoration Kids Lighting Organic gardening solutions and products Outdoor living furnitures and accessories Textile (in and outdoor) Tableware, Kitchen accessories Water and irrigation systems
13 16 September 2019
13 16 September 2019 Communication plan and incoming buyers INCOMING BUYERS Italian trade operators in addition to a selection of highly profiled international buyers from all over the world, result of a collaboration with ICE (Italian Trade Agency). PROMOTION, COMMUNICATION AND EVENTS International media plan, including the most important Italian and international trade magazines and B2C channels linked to the world of Lifestyle, home and outdoor decoration. Newsletter and DEM campaign addressed to deduplicated DB by target. Programmatic activity, Google and Social promotion. Smartphone friendly website and App. Events and talks.
13 16 September 2019 600 VIP trade operators will be selected by our Team Buyer BUYERS ACTIVITY Architectural firms Suppliers of leading international hotel chains Concept Stores Consultant Contract Department Stores Distributors E-commerce-online shops Wholesalers Importers Independent Stores Retailers MARKET SELECTION AND MIX 3% Africa 12% Asia 6% Central + South America 40% Europe 20% Italy 3% Middle East 8% North America 8% Russia
13 16 September 2019 HALL 18 Home Gift&Trade Gift, Articles for Home and Decoration, Stationery HALL 24 Home Living Home decoration, Classic home furnishings, Silver, Tableware, Home Textile, Fragrances HALL 22 Outdoor Outdoor furniture and furnishing items, BBQ, Gardening articles and tools, SPA & Wellness, Sun Coverings Home Decor Decoration & Gift Modern home furnishings Creazioni Area dedicated to handmade design products and limited editions SIMULTANEOUSLY WITH KEY TO SYMBOLS RECEPTION SUBWAY AIRPORT SHUTTLE PARKING - LOTS BUSINESS POINT SECRETARIAT OFFICES PRESS OFFICES RAILWAY STATION TAXI EXTERNAL SHUTTLE BUS STOP FIRST AID
HOMI September 2018 figures 567 * EXHIBITORS * THE EXHIBITORS OF THE FASHION AND JEWELS SECTOR HAVE BEEN TAKEN OUT FROM THE REPORTED DATA ITALY ABROAD ASIA CENTRE SOUTH AMERICA EUROPE EAST EUROPE REST OF THE WORLD
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