23-26 May 2016 DUBAI WORLD TRADE CENTRE Za abeel Hall 2 & 3 The Home of Commercial Interior Design in the Middle East inspiring creative original Co-located with: workspace-index.com
Office[aw-fis, of-is] noun A room, a set of rooms, or building where the business of a commercial or industrial organisation or of a professional person is conducted. The working world around us is evolving; an office is no longer just an office - the professional environment of today needs to inspire creativity and subsequently improve staff productivity. It should encompass all aspects of commercial interior design and the most successful office environments are the ones that love integrated aesthetics, ambience, colour, texture and light to unleash the full productivity of its workforce. workspace at INDEX is an exclusive flagship event and the home of commercial interior design for the Middle East region. Held annually in Dubai, the business hub of the GCC, workspace at INDEX is sat at the heart of one of the world s fastest growing and most valuable commercial, healthcare and educational markets. Currently, the GCC region is experiencing an unprecedented need for new commercial and healthcare facilities due to the knock on effects of future events such as FIFA2022 and EXPO2020, plus massive increases in the leisure and tourism industry are further fuelling the need for high-quality commercial, educational and healthcare amenities. In 2015, $103bn * of new construction projects will be awarded (up 21.2% on 2014) and the commercial, educational and healthcare construction markets account for 25% of this alone ($26.52bn); furthermore, almost $11.46bn * worth of office projects were completed at the end of 2014 and $11.83bn * are likely to be completed over 2015. workspace at INDEX offers an unparalleled opportunity for suppliers of commercial interiors to meet with the designers, developers and buyers for these very projects and to break into a market where 10-20% * of the project value is dedicated to fit-out and interiors the business potential for exhibitors of workspace at INDEX is unlimited. Mega-Projects under construction across the GCC * Exhibitor: ikonhouse louis poulsen Business Bay UAE $1bn ITCC Park Saudi Arabia $1.5bn Jaber Al Ahmed Al Sabah Hospital Kuwait $1bn ADNOC Headquarters UAE $490m New York University UAE $1bn Sidra Medical & Research Centre Qatar $2.4bn Exhibitor: Industrias Tagar 2 workspace at index 2016 *2015 GCC Fit-Out & Interiors Report, Ventures ME
SETTING THE STANDARD FOR THE FUTURE OF COMMERCIAL INTERIORS. As the only large-scale exhibition for global suppliers of commercial, education and healthcare interior products and services in the region, workspace at INDEX is a key strategic component of many businesses that are looking to create new sales leads, build their brand visibility or tap into a valuable market territory. workspace at INDEX facilitates business growth and in 2015 $1.6bn * in new sales is expected to be generated as a direct result of exhibitor and visitor networking at the show. The event also allows companies to achieve multiple marketing objectives, develop existing customer relations, monitor the competition, and command press attention or conduct market research. This is why over 135 suppliers from 20 countries chose workspace at INDEX as their platform of choice to boost their GCC business prospects in 2015. The exhibition attracts a host of world-leading commercial interior brands and products to Dubai, in 2015 some of those that took part included: It is the first time we are participating and we have met all sorts of people that have a need, or that are working on a project that can be professionals, Architects and Designers and even contractors as well as end users. We have met a lot of regional clients that are looking for products and partners to deliver their projects. We have generated an amazing amount of leads. Dorian Pauwels, Partner & Executive Director, ikonhouse ARTHUR HOLM SEDUS STOLL C+P MOEbelsysteme milani EXHIBITOR SATISFACTION 82% are satisfied with the quality of visitors 79% don t exhibit at any other show INTERSTUHL ALLSTEEL LOUIS POULSEN zuco and many more DAUPHIN DIEMME GUIALMI *Source: 2015 Explori Post-Show Research
THE BIGGEST MEETING PLACE FOR COMMERCIAL INTERIOR DES workspace at INDEX is a highly cost-effective marketing medium that delivers over 16,000 * designers, buyers and influencers for 4-days of networking. Even in the digital age when information is much easier to come by, people will always want and need to meet face-toface. Nothing compares with the ability to see, touch, test, compare and discuss new products and solutions first hand! workspace at INDEX offers suppliers the opportunity to present their brands across 6 design-led sectors. The following products are ideally placed to benefit from being showcased at workspace at INDEX: Glass doors Moveable walls partitions Acoustic screens Lighting solutions INTERIORS Raised access floors Suspended ceilings Air-conditioning and VENTILATION systems FIT-OUT Architectural & design practices/interior LANDscaping Turnkey/joinery services Design software MANAGEMENT AUDITORIUM/ public seating/stadium solutions Boardroom/ conference furniture FURNITURE Desks & Tables Seating Solutions Recreational/Urban furniture PedesTALs & cabinets Office supplies & accessories Management consultancies Office relocation specialists Office equipment Training solutions SToragE Archiving/sTORAGE systems Mobile Shelving Casegoods & Filing systems *This figure includes unique visitors, cross-overs, revisits and exhibitors WorksTATIONs Audio visual presentation/ INTERACTIVE whiteboards marker boards Integrated media TECHNOLOGy TECHNOLOGY Hardware & software solutions Commercial TELECOMMUNICATIONs solutions Office cabling & switches Security systems 4 workspace at index 2016
IGN IN THE MIDDLE EAST. Meet the people that matter to your business workspace at INDEX has exclusive access to high-level developers that are responsible for some of the largest projects in the GCC. Extensive research is done annually to grow and build our relationships with those responsible for the most important developments, such as Saudi Bin Laden Group, AECOM, Arabtec, Al Raji Construction, Six Construct, Ezdan, Brookfield Multiplex, Dutco Balfour Beatty who in turn are responsible for mega-projects such as Masdar Headquarters, UAE (Value $150m) ITTC Park in Riyadh (Value $1.5bn), Central Park DIFC (Value $1.09bn), King Abdulaziz Centre for Knowledge & Culture, Saudi Arabia (Value $533m) and Cleveland Clinic Al Marjah (Value $1.54bn) to name but a few The benefit of exhibiting at workspace at INDEX is to promote our new product range. This year we secured good deals and good contacts as well as increased our export channels. Also we have seen a lot more high quality visitors come to our stand. Mohammed Roushdy, Division Sales Manager, Intermetal Ltd TOP 5 VISITORS BY INDUSTRY 37% DESIGN 23% CONSTRUCTION/REAL ESTATE BUYERS CLUB The Design Buyers Club is an exclusive invitation only network of 500 of the most influential design and architecture buyers from the most influential A&D companies in the region. Membership is reviewed annually and in 2015 members of the Design Buyers Club included: AECOM, Stickman Design, AEDAS Architects, Pallavi Dean Interiors, Woods Bagot, Bishop Design, U + A Architects, Drawlink Group, Perkins + Will, Tangram Architects & Designers, Wilson Associates and Kinnersley Kent Design and many more 10% RETAIL 6% 5% FACILITY MANAGEMENT LEISURE & TOURISM workspace at index 2016 5
A CELEBRATION OF design. workspace at INDEX is more than an exhibition - it engages the design community and provides a unique platform through which exhibitors and visitors can interact and discuss the latest trends, forecasts and techniques in an open forum. Furthermore workspace at INDEX recognises and rewards the latest industry breakthroughs through the Middle East Interior Design & Architecture Awards (MEIDAA) and the Product Design Awards. Every year I come to this exhibition and I love everything at the show. For any designer who needs to work on offices; they can find everything here. I would of course recommend workspace at INDEX to everyone. Hiba Baidon Hasmini, Interior Designer WORKSPACE AT INDEX interiordesign THE MIDDLE EAST & NORTH AFRICA &architecture awards2015 productdesignawards The innovative Design Talks series provides seminars, presentations and panel debates on the hottest and most important topics in commercial interiors. In 2015, workspace at INDEX welcomed 230 delegates to listen to some of the world s most renowned thought-leaders in the industry, including: Ben Corrigan, Founder, Bluehouse Group Phil Pond, Trend Translator - Scarlet Opus Milou Ket, Interior Designer, Pallavi Dean, Design Director, Pallavi Dean Interiors Jennie Stallings, Dealer Support & Training Manager - MEA, Herman Miller to name but a few to discuss subjects such as Education Lighting, Sustainable Fit-Out, The Living Office and Ergonomics in the workplace. Exhibitors of workspace at INDEX have the option to align their brand with the Design Talks programme and benefit from the extensive promotion that is associated with this knowledge platform through additional sponsorship opportunities. For more information on how you can join, please contact sponsorship@workspace-index.com The 2015 MEIDA awards brought together the region s design community to celebrate and recognise the latest achievements in the industry. Reviewed by an international panel of judges including: Steven Charlton, Managing Director, Perkins + Will George Arnold Foster-Vincent, Head of Design, Ethan Allen richard Wagner, Senior Architect & Managing Partner, Wanders Wagner Architects The MEIDA awards connect 300 design professionals to celebrate their achievements with a VIP networking event at a luxury hotel. In 2015 more than 120 nominations were received from projects around the region and entered into 18 award categories including, Corporate Spaces (Large & Small), Healthcare, Municipal, Recreational, Retail and Sustainable. Some of the winners from 2015 included Al Khor Private Hospital, M + N Architecture, Broadway Interiors, TangramGulf, Gulf Related and German University of Technology in Oman. To take advantage of the extensive promotional opportunities for your company as part of the MEIDA awards campaign, please contact sponsorship@workspace-index.com 6 workspace at index 2016
WORKSPACE AT INDEX IN NUMBERS. VISITOR ATTENDANCE BREAKDOWN 16,800 * TOTAL ATTENDANCE 4,115 REVISITS TOP 5 VISITORS BY BUSINESS ACTIVITY ARCHITECTURE & DESIGN PRACTICE 6% HOTEL & HOSPITALITY 8% 8% 10,479 ** UNIQUE VISITORS 3% 135 EXHIBITING COMPANIES agent, DISTRIBUTOR, SUPPLIER RETAIL 8% INTERIOR DESIGN FIRM VISITOR PURCHASING POWER 60% OF VISITORS ARE EITHER A DECISION MAKER OR PURCHASER/BUYER 22% OF VISITORS HAVE A PURCHASING AUTHORITY IN EXCESS OF $1M $1.6bn IN NEW BUSINESS OVER THE NEXT 12 MONTHS IS EXPECTED TO BE GENERATED AS A RESULT OF WORKSPACE 59% OF VISITORS HAVE PURCHASING AUTHORITY 3% OF VISITORS HAVE A PURCHASING AUTHORITY IN EXCESS OF $100M $46,700 IS THE AMOUNT ON average EACH VISITOR SPENDS ONSITE OVER 4 Days WORKSPACE AT INDEX MARKETING & BRAND VISIBILITY workspace at INDEX employs a full 12 month global marketing campaign across all key promotional channels to ensure you meet the people that matter to your business including: email, radio, PR, SMS, print advertising, digital marketing, telemarketing and much more The 2015 workspace at INDEX marketing & PR campaign had a value in excess of $2m and reached millions of architecture and design professionals worldwide. workspace at INDEX also partners with many regional and internationally recognised industry associations, publications and knowledge-providers including: * This figure includes unique visitors, cross-overs, revisits and exhibitors. ** This figure includes unique visitors, unique cross-overs (visitor + exhibitor) workspace at index 2016 7
Exhibitor: Montana Exhibitor: Inclass Exhibitor: Shaw Contract Group Exhibitor: Abstracta To discuss how you can align your brand with the GCC s premier commercial interior design event, please contact: Rebecca Lockwood, Event Manager E: sales@workspace-index.com T: +971 (0) 4 445 3624 2016 Stand Rates: Regular space only:...$428 per sqm Boulevard space only:...$448 per sqm Traditional shell scheme:...$510 per sqm Boulevard traditional shell scheme:...$536 per sqm Premium shell scheme:...$561 per sqm Boulevard premium shell scheme:... $577 per sqm workspace-index.com Exhibitor: Gibca Co-located with: Organised by: The Home of Commercial Interior Design in the Middle East