Our Journey to a New Brand 14 Years. 60 Countries Still Advanced
2 Welcome to the world of Advanced
Contents 14 Years of Fire System Leadership 4 A Global Brand for a Global Leader 6 Advanced Online 8 Marketing and Communications 10 New Product Brands 12 MxPro 14 Dynamix Tools 18 ExGo 20 LifeLine 22 AdSpecials 24 Advanced360 26 Contacts 27 Axis 16 3
2004 Move to state of the art manufacturing premises in the UK 2003 Ad-Net-Plus high speed fire panel networking launched 2002 Mx-4000 range expanded to 1-8 loop panels with multiple protocols 2001 Launched Mx-4000 single loop panel 1999 Advanced formed 2005 Win best new exporter at FIC awards, R&D move to new premises in Yorkshire Fire paging system launched, first manufacturer to offer 3 year warranty 2006 Win FIA Export Innovation award US subsidiary opens in Boston 2007 Ax Series approved to UL 864 Middle East office opens in Dubai 2008 Launched Ex-3000 range of gas extinguishing panels Apollo, Argus, Hochiki and Nittan protocols supported on Mx fire panels 2009 Mx-5000 panels approved to EN54 2, 4, 13 by VdS 2010 4
14 Years of Fire System Leadership When Advanced was founded in 1999, bringing together a team of fire professionals with perhaps the most knowledge of intelligent fire technology anywhere in the world, our aim was simple: To create the most reliable, best performing and easiest-to-use fire panels and systems available. One thing has changed, the team at Advanced has expanded and our expertise has grown. In over 60 countries, our fire systems still set the standard for performance and usability, our customer service is legendary and a great deal of our time is spent on R&D, ensuring we stay ahead of the market, and give our customers exactly what they need. Awarded Queen s Award for Export achievement 2011 Australian subsidiary Fusion Advanced opens in Sydney & Melbourne 2012 New global brand launched 2013 5
A Global Brand for a Global Leader Advanced has grown very quickly, we ve become the partner of choice for many of the world s fire professionals. It s important the way we appear and communicate reflects the ethos, qualities and performance of our business, products and services, wherever in the world we operate. To ensure everyone understands the Advanced difference, we ve developed a new global brand. Our new logo reflects the warmth, precision and heritage of our business. Our new brand strapline is The Standard in Fire Systems because we set the benchmark for quality and ease of use, for service and response every day. We re rolling our new brand out around all of our operations and we have a whole range of assets from new logos and photography to brochures and datasheets available for partners who need to update marketing materials. Please contact marketing@advancedco.com with any requests. 6
The Standard in Fire Systems 7
Advanced Online www.advancedco.com is your global entry point to Advanced. Our new website will be developed to contain all of the information you could want from us, from local contacts and product datasheets, to application stories and product announcements. Our global website will break down into local versions, that give you access to the products we sell in specific territories such as the US, Australia or Middle East. The website will be one part of a wider digital platform where you can get support, contact us and sign up for focused enews. For help updating your website with our new brands and imagery etc please contact marketing@advancedco.com. 8
www.advancedco.com 9
Marketing and Communications As you d expect with a new brand comes a whole range of new communication assets that you can take advantage of. We have a complete suite of brochures covering all of our products in detail, from fire panels and detectors, extinguishing and radio paging systems to software tools and bespoke products. Accompanying brochures will be system overview charts, new datasheets, binders, product photography, new product logos and a range of other resources. If you d like to use these please contact marketing@advancedco.com and we can supply them in a suitable format. We re also expanding our media resources, this means more stories available to partners and more opportunity for you to be part of our PR and advertising. If you think you have a story that we could promote across traditional and new media, please get in touch with marketing. 10
The Leading Multiprotocol Analogue Fire Panel The Leading Multiprotocol Analogue Fire Panel MxPro 5 is the premier panel range in the MxPro family. It leads the analogue fi re system market in performance and quality and comes in 1-8 loop formats. MxPro panels are compatible with Apollo Discovery, Argus Vega, Hochiki ESP and Nittan Evolution protocols. All Advanced panels are renowned for their ease of installation and use, from one panel systems to 200 panel networks with complicated cause and effect. We work with any installer, we offer free training and the best support in the business. Tel: +44 1670 707111 sales@advancedco.com www.advancedco.com Tel: +44 1670 707111 sales@advancedco.com www.advancedco.com We work with any installer, we offer free training and the best support in the business. installation and use, from one panel systems to 200 panel networks with complicated cause and effect. Argus Vega, Hochiki ESP and Nittan Evolution protocols. All Advanced panels are renowned for their ease of and quality and comes in 1-8 loop formats. MxPro panels are compatible with Apollo Discovery, MxPro 5 is the premier panel range in the MxPro family. It leads the analogue fi re system market in performance The new, more flexible, multi-protocol fire panel system from Advanced The Standard in Fire Systems The Standard in Fire Systems Choose your installer. Real freedom. Advanced quality. Choose your panel. Choose your detector. Intelligent Fire Alarm Control Panels Advanced Fire Systems have combined the latest technology with many years of fire experience, to create the AX Series Intelligent Fire Alarm Control Panels. The panels are highly flexible and ideally suited to meet the needs of virtually any commercial, industrial or institutional application. The AX Series Intelligent Fire Alarm Control Panels are available in two standard models, the AX- CTL-2 and AX-CTL-4. Modular construction permits field configuration of a panel(s) to suit specific installation requirements. Upon request, the factory will install the modules you specify prior to shipment. Custom metalwork enclosure options are also available. Consult the factory for more details. Designed with installation and service engineers in mind, these intelligent panels are modularly packaged, using surface mount and dual flash microprocessor technology, with onboard real time clocks for ease of installation, troubleshooting, programming, maintenance, and future upgrades. The AX-CTL-2 Intelligent Fire Alarm Control Panel provides two Style 4 or Style 6/7 Signaling Line Circuits (SLCs). Communications to field devices attached to the SLCs is via an advanced, 100% digital protocol with advantages of being highly immune to noisy environments and will operate over non-shielded cable without causing interference problems with sensitive electronic equipment. Each SLC supports up to 126 analog addressable devices (any combination of intelligent detectors, input and/or output devices), for a total system capacity of 252 points standard. In addition, our unique sub-addressing of various input and/or output devices is permitted, expanding system capacity up to 1000 points. The AX-CTL-2 also comes with two filter, voltage regulated Notification Appliance Circuits (NACs), Class A or B, each rated 2 Amp @ 24 VDC. Due to exceptional regulation and high rating, the onboard NAC outputs provide compatibility with virtually any Listed notification appliance. Listed notification appliance. outputs provide compatibility with virtually any regulation and high rating, the onboard NAC 2 Amp @ 24 VDC. Due to exceptional Circuits (NACs), Class A or B, each rated voltage regulated Notification Appliance The AX-CTL-2 also comes with two filter, capacity up to 1000 points. devices is permitted, expanding system sub-addressing of various input and/or output points standard. In addition, our unique devices), for a total system capacity of 252 output and/or input detectors, intelligent of combination (any devices addressable analog 126 to up supports SLC Each equipment. electronic sensitive with problems interference causing without cable non-shielded over operate will and environments noisy to immune highly being of advantages with protocol digital 100% advanced, an via is SLCs the to attached devices field to Communications (SLCs). Circuits Line Signaling 6/7 Style or 4 Style two provides Panel Control Alarm Fire Intelligent AX-CTL-2 The maintenance, and future upgrades. installation, troubleshooting, programming, of ease for clocks time real onboard with and dual flash microprocessor technology, are modularly packaged, using surface mount panels intelligent these mind, in engineers the factory for more details. Designed with installation and service enclosure options are also available. Consult specify prior to shipment. Custom metalwork you modules the install will factory the request, suit specific installation requirements. Upon field configuration of a panel(s) to permits construction Modular AX-CTL-4. and CTL-2 available in two standard models, the AX- Alarm Control Panels are Fire Intelligent Series AX The application. institutional or needs of virtually any commercial, industrial highly flexible and ideally suited to meet the are panels The Panels. Control Alarm Fire experience, to create the AX Series Intelligent with many years of fire technology latest the combined have Systems Fire Advanced Intelligent Fire Alarm Control Panels Unique Features: Advanced User Interface w/graphical LCD DynamiX I/O Relationship Programming Multi-Pattern & Two-Stage NAC Control Remote Diagnostic Virtual Panel Simulator AD-NeT-PluS Peer-to-Peer Networking Built-in Intelligent Multi-Meter Features Up to 252 Analog Addressable Points (Standard w/ AX-CTL-2) Up to 504 Analog/Addressable Points (Standard w/ AX-CTL-4) Automatic Drift Compensation per Detector Automatic Detector Testing w/maintenance Alert Alarm Verification and PAS Style 4, 6 & 7 SLC Operation Class A (Style Z) or B (Style Y) NAC Circuits Voltage Regulated NACs (Compatibile with most Listed NAC devices) Auto-Learn/Loop Detection Programming Field Programmable from Keypad or PC User-Friendly PC-NeT Field Configuration Program 5 to 10 Amps of System Power Listings and Approvals: ETL ANSI/UL 864 Listed: 3118002NYM-001B CSFM Approved: 7165-1713:0101 NYCFD COA #6080 900-001 Rev. 1.3 Page 1 of 4 www.advancedco.com www.advancedco.com NYCFD COA #6080 CSFM Approved: 7165-1713:0101 3118002NYM-001B Listed: 864 ANSI/UL ETL 5 to 10 Amps of System Power Listings and Approvals: Field Programmable from Keypad or PC User-Friendly PC-NeT Field Configuration Program 900-001 Rev. 1.3 Page 1 of 4 Voltage Regulated NACs (Compatibile with most Listed NAC devices) Auto-Learn/Loop Detection Programming Style 4, 6 & 7 SLC Operation Class A (Style Z) or B (Style Y) NAC Circuits Automatic Detector Testing w/maintenance Alert Alarm Verification and PAS Up to 504 Analog/Addressable Points (Standard w/ AX-CTL-4) Automatic Drift Compensation per Detector Features Up to 252 Analog Addressable Points (Standard w/ AX-CTL-2) Built-in Intelligent Multi-Meter AD-NeT-PluS Peer-to-Peer Networking Simulator Panel Virtual Diagnostic Remote DynamiX I/O Relationship Programming Multi-Pattern & Two-Stage NAC Control Unique Features: Advanced User Interface w/graphical LCD rcipsa ndamus aut optiusa ntiur, adi reste sit hario es ut laut re ma sit exerrum que mod quatem tes sequia velibeatus, aut doluptae. 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New Product Brands The world s most advanced fire systems demand the strongest marketing platforms. Product brands that mean more to customers, work harder and help deliver best in class status. We ve created a whole series of new identities for our products. Some of these help us launch new features and services, or better communicate key messages that you may not be aware of in existing systems. We can supply you with new logos and product photography to update your marketing materials. Please contact marketing with any requests. 12
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Multiprotocol Leadership The panel only market is driven by freedom. Specifiers want to choose the best performing panel and match it with the most appropriate detector range. End users want freedom from expensive maintenance contracts and installers want to be able to work with easy to install and maintain systems, free of restrictive license agreements. MxPro is our solution, built on 14 years leading the UK analogue addressable fire panel market. MxPro includes two panel ranges, the advanced MxPro 5 and the benchmark MxPro 4. Both come in 1-8 loop formats and are compatible with Apollo, Argus, Hochiki and Nittan protocols. MxPro is simply the best multiprotocol solution available. 14
Choose your panel. Choose your detector. Choose your installer Real freedom. Advanced quality 15
The Global Fire Alarm System Axis is the new high performance fire system from Advanced. Axis holds global approvals and delivers a complete system customised for local needs. Axis combines our top performing fire panel technology with high specification wired and wireless detectors and devices and a wide range of peripherals for almost any requirement or specification. It s the flexible, high performance choice that can be scaled from simple one panel installations to 200 panel networks covering huge sites, with complicated cause and effect. Axis is a system of choice, protecting many of the world s most challenging and prestigious sites. 16
for the EN54 world for the UL 864 world 17
Software for Advanced Fire Systems Advanced is a global success story because we work differently to other fire system manufacturers. We understand the key to success is delivering easier to set up systems, that require less maintenance and offer more performance. We design easy into our systems and we take the same approach with our software. Dynamix Tools is a suite of applications that make installing, configuring, customising, monitoring, maintaining and managing a fire system easy, even with very complicated configurations. Dynamix Tools integrates a system together, makes it easy to run remote monitoring, easy to fault find and easy to plan and configure systems. Dynamix Tools delivers new features such as false alarm reduction and we work with customers to develop new tools for local requirements. 18
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Extinguishing Control the Advanced Way ExGo is Advanced s ultra-dependable extinguishing control system, used around the world to protect valuable and sensitive assets from national cultural collections to large data centres and server rooms. ExGo s mutli-zone approach, sophisticated cause-and-effect and multiple inputs and outputs are designed to simply, reliably and efficiently trigger gas release via a number of failsafe measures including double-knock and coincidence detection. ExGo can be supplied with networked Remote Status panels, Hold and Abort push buttons and active EOL units. 20
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Advanced Fire Paging and Deaf Alert System LifeLine is Advanced s characteristically complete radio paging system. It is three systems in one easy to use panel. A deaf alert system that simply connects to any fire system and uses pagers and vibrating pillow units to alert the hearing impaired to fire alarms; a sophisticated fire paging solution that transmits detailed fire system status information to pagers carried by key staff; and finally a staff paging solution that transmits preprogrammed messages to staff pagers at the press of a button. LifeLine is an install and go system, there are no complicated or expensive management contracts and the radio transmitter can be adjusted to allow for precise coverage even in complicated situations. 22
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Custom Built Panels and Control Units Advanced s special engineering and manufacturing team develops bespoke solutions for customers on the backbone of our market leading fire technology. From mimic panels and special enclosures to high specification control units and monitoring stations, the AdSpecials team s work is found in thousands of locations worldwide. Offering a consultancy, design and build service, the AdSpecials department is the epitome of what makes Advanced a manufacturer of choice - we go further to provide customers with exactly what they need. 24
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Total Customer Support & Service Advanced is renowned for the ease of use and performance of its fire systems. Our systems can do a huge amount from one panel, let alone a 200 strong network and the possibilities for an Advanced system are huge. To ensure our customers get exactly what they need, from specification, through sales, installation and maintenance to expansion we offer Advanced360, an equally advanced customer support service. Advanced360 offers total customer care from a staff of industry experts and engineers. Support can cover help specifying a system or during installation or maintenance. Advanced360 also delivers full, free-of-charge installer training, online and telephone support and system and fault modeling services. It s Advanced, end-to-end fire system support, free to all customers. Manufacturing and Quality Admin Customer Service and Support R&D 26
Global Contacts United Kingdom Advanced Electronics Ltd Moorland Way, Cramlington, Northumberland NE23 1WE Tel: +44 (0)1670 707 111 Fax: +44 (0)1670 707 222 Email: sales@advancedco.com United Arab Emirates Advanced Electronics Ltd Dubai Airport Free Zone, Building W3, Office 211 Dubai UAE Tel: +971 4 299 0908 Fax: +971 4 299 0554 Email: sales@advancedco.com Australia Fusion Advanced Pty Ltd Sydney Office: U7, 38 Powers Road, Seven Hills, NSW 2147 PO Box 680, Winston Hills, NSW 2153 Tel: +61 (0) 2 9620 4380 Fax: +61 (0) 2 9674 1666 USA Advanced Fire Systems Inc 100 South Street, Hopkinton, Massachusetts 01748 Tel: +1 (508) 435-9995 Fax: +1 (508) 435-9990 27
The Standard in Fire Systems Email: sales@advancedco.com Web: www.advancedco.com