Communicate with over 500,000 fans of gardens and rural life! Get to know the Vipmedia Tuincommunity (garden community), which focuses on gardens and rural life. This media platform enables you to directly reach your target group, fans of gardens and rural life, both online and offline via the magazines, newsletters and social media. your brand specials websites merchandising garden and rural community print content social media marketing newsletters webshops Get in touch with 500,000 garden and nature lovers via a single media platform! Combining works! A comprehensive media plan is the basis for a successful campaign. Combining our communications channels allows you to create added value by contacting your target group directly. Magazines Specials Websites Newsletters Facebook Tuinseizoen De Tuin op Tafel Tuinontwerp Christmas special tuinseizoen.com landidee.nl detuinoptafel.com Tuinseizoen De Tuin op Tafel Tuinseizoen De Tuin op Tafel 1
Communicate with over 500,000 fans of gardens and rural life! Target group profile Tuinseizoen (garden season) is an inspirational magazine, brimming with practical tips for ornamental gardens, vegetable patches, patios and ponds. LandIdee NATUUR GEZONDHEID CULTUREEL ERFGOED TUINIEREN KOKEN INTERIEUR Kleurenfeest Heerlijke herfst INTERIEUR Opgeknapte herenhoeve met oude meubeltjes oktober/november 2015 Nr.5 5,50 Age: 35 and over Gender: predominantly female Family situation: in over half of the readership, the husband also reads the magazine Income: 1.5 times average and higher Social class: higher, with above-average spending habits Hobby level: advanced gardener Garden: own a garden of above-average size Reading habits: keep the magazine for 3 years on average and re-read it regularly Other interests: cycling, walking and DIY, cookery, outings, reading and doing puzzles Buying habits: very prone to use mail order, often buy from different companies Source: Wegener Onderzoek, Omnidata, M4 Marktonderzoek and Cendris NR. 5 oktober/november 2015 HOLLANDSE WIJN Druiven plukken in Wageningen Zo maak je stroopwafels Genieten van een rijke oogst BP 8 7 1 1 2 7 3 9 9 2 2 5 2 0 1 5 0 5 LandIdee (land idea) is full of tips and ideas for anyone who enjoys life outdoors and indoors. Every issue is inspired by the season in which it is published and focuses on nature, animals, feel-good, cultural heritage, gardening, cookery, interiors and health. Tuincommunity offers 500,000 readers of print media 90,000 online contacts/touch points 7,000 Facebook likes 28,000 newsletter readers Age: 30 and over Gender: predominantly female Family situation: avg. 2 family members, live in rural areas, in over half of the readership, the husband also reads the magazine Income: 1.5 times average and higher Social class: higher, with above-average spending habits Interests: interiors, living ideas, organic, nature, pets, garden, cookery, cycling, odd jobs and holidays Reading habits: 90% read almost everything, keep the magazine for 2 years on average and re-read it regularly Buying habits: prone to use mail order, often buy from different companies Source: LandIdee reader survey 2015 2
BP BP Communicate with over 500,000 fans of gardens and rural life! GfM Editie 4/2015 HET ROER OM Van kantoor tot foodtruck LEKKERE RECEPTEN Scones met lavendel, groenteburger op de bbq en frisse fruittaart Zin in iets anders? Kweek eens prinsessenknollen, yacon of knolcapucien! Angelo plukt de vruchten van de moestuin: pompoen, druiven & vijgen Tijd om te oogsten WWW.DETUINOPTAFEL.COM TIPS EN IDEEËN VOOR DE PERFECTE INRICHTING VAN JE TUIN Groente & fruit inmaken www.tuinseizoen.com 2015 6,95 TUINOntwerp TUINOntwerp TIPS EN IDEEËN VOOR DE PERFECTE INRICHTING VAN JE TUIN 2015 Compleet met ontwerptekening EIGENTIJDSE 12 TUINEN Blikvanger: tuinhuis van oude vloerdelen 15 ontwerptips voor kleine tuinen Multifunctioneel kookeiland En ook Heerlijke relaxtuin Moderne buitenkamer Kustsfeer in de tuin Kleurrijke accessoires maken je tuin mooi 0 1 5 0 1 04 2015 6,95 Tuincommunity offers 500,000 readers of print media 90,000 online contacts/touch points 7,000 Facebook likes 28,000 newsletter readers 9 7 8 9 0 8 5 3 7 0 6 2 8 0 1 5 0 4 8 7 1 1 2 7 3 9 9 2 3 0 6 Target group profile In De Tuin op Tafel (the garden on your table) editor-in-chief Angelo Dorny offers comprehensive information about growing vegetables, fruit and herbs. In addition to the beautiful photos and innumerable tips & tricks about growing vegetables, the magazine contains recipes for original and creative dishes harvested from your own garden. Age: 30 and over Gender: predominantly female Income: 1.5 times average Educational level: basic to higher education Hobby level: enthusiasts to advanced Garden: have a garden of their own or grow in a greenhouse, on a balcony or in an allotment Interests: gardening, cookery, reading, cycling, odd jobs and outings in their own country Buying habits: are very active online via webshops Source: De Tuin op Tafel reader survey 2015 Tuinontwerp (garden design) is for people who have just moved or want to redesign their garden. The magazine is packed with complete, contemporary designs for large and small gardens and roof terraces. Tuinontwerp also covers garden furniture, lighting, patios, water features and trendy plants. Age: 25 and over Gender: both male and female Family situation: families with children Income: dual earners with an above-average income, 1.5 times average and higher Garden: have a new garden or want to completely redesign their garden Buying habits: are willing to invest and are very active online 3
Magazines TUINSEIZOEN Published 10x a year Circulation 100,000 print copies Subscriptions and on open shelves Extra exhibitions and events Discount for multiple insertions Insert on request 1 Jan/Feb 22-12-2016 2 March 16-02-2017 3 April 16-03-2017 4 May 20-04-2017 5 June 18-05-2016 6 July 15-06-2017 7 August 20-07-2017 8 September 17-08-2017 9 October 21-09-2017 10 Nov/Dec 19-10-2017 Description Size w x h Price NL Price BE 1/4 portrait 97 x 138 mm 725 575 1/2 landscape 198 x 138 mm 1,200 995 1/2 portrait 97 x 280 mm 1,200 995 1/1 full page 228 x 300 mm* 2,250 1,800 LANDIDEE Published 7x a year Circulation 150,000 digital and print Subscriptions and on open shelves Extra exhibitions and events Discount for multiple insertions Insert on request Special Christmas edition 1 Feb/Mar 11-01-2017 2 Mar/April 08-03-2017 3 May/Jun 19-04-2017 4 Jul/Aug 14-06-2017 5 Aug/Sep 09-08-2017 6 Oct/Nov 27-09-2017 7 Dec/Jan 15-11-2017 Christmas 19-10-2017 special 1/4 portrait 97 x 138 mm 800 1/2 landscape 198 x 138 mm 1,375 1/2 portrait 97 x 280 mm 1,375 1/1 full page 230 x 297 mm* 2,500 4
Magazines Published 4x a year Circulation 150,000 digital and print Subscriptions and on open shelves Special Christmas edition 1/4 portrait 95 x 122 mm 725 1/2 landscape 200 x 122 mm 1,275 1/2 portrait 95 x 255 mm 1,275 1/1 full page 210 x 265 mm* 2,150 1 Mar/April 09-03-2017 2 May/Jun 04-05-2017 3 Jul/Aug 06-07-2017 4 Sep/Oct 07-09-2017 Specials TUINONTWERP Published 2x a year 1 NL Spring 07-03-2017 1 BE Spring 07-03-2017 2 NL Summer 25-04-2017 2 BE Summer 18-05-2017 1/4 portrait 97 x 138 mm 575 1/2 landscape 198 x 138 mm 995 1/2 portrait 97 x 280 mm 995 1/1 full page 228 x 300 mm* 1,800 5
Websites WWW.TUINSEIZOEN.COM 44,000 hits per month 37,500 unique visitors 63,000 page views Side banner large 300 x 210 px 190 p/mth Side banner normal 300 x 100 px 100 p/mth Commercial news item per insertion 350 WWW.LANDIDEE.NL 22,500 hits per month 19,000 unique visitors 30,000 page views Side banner large 300 x 320 px 175 p/mth Side banner normal 300 x 100 px 85 p/mth Commercial news item per insertion 300 WWW.DETUINOPTAFEL.COM 36,000 hits per month 25,500 unique visitors 34,500 page views Side banner large 280 x 280 px 200 p/mth Side banner normal 280 x 93 px 110 p/mth Commercial news item per insertion 350 Newsletters TUINSEIZOEN Published 10x a year 10,500 subscribers Newsletter banner Size by consultation 200 Newsletter article Item 350 Newsletter Dedicated 1,500 LANDIDEE Published 12x a year 8,500 subscribers Newsletter banner Size by consultation 180 Newsletter article Item 250 Newsletter Dedicated 1,300 6
Newsletters Published 12x a year 9,000 subscribers Newsletter banner Size by consultation 200 Newsletter article Item 350 Newsletter Dedicated 1,500 Facebook TUINSEIZOEN +2,950 likes and growing Commercial post Item 150 per insertion Advertorial Item 250 per week LANDIDEE +1,650 likes and growing Commercial post Item 195 per insertion Advertorial Item 300 per week +3,100 likes and growing Commercial post Item 200 per insertion Advertorial Item 250 per week Twitter Spotlight on your product for our twitterers Commercial post For own product On request 7