PEOPLE'S PLACE IN THE WORLD CLASS CITY: THE CASE OF BRAAMFONTEIN'S INNER CITY REGENERATION PROJECT

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PEOPLE'S PLACE IN THE WORLD CLASS CITY: THE CASE OF BRAAMFONTEIN'S INNER CITY REGENERATION PROJECT Laura Burocco A Research report submitted to the Faculty of Engineering and the Built Environment, University of the Witwatersrand, Johannesburg in partial fulfillment of the requirements of the degree of Masters of Built Environment in Housing. Johannesburg, 2013.

DECLARATION I, Laura Burocco, declare that this research report is my own unaided work. It is being submitted for the degree of Masters of Built Environment in Housing to the University of Witwatersrand, Johannesburg. It has not been submitted before for any other degree or examination in any other university. Signed by: day of ii

ACKNOWLEDGEMENTS I would like express gratitude and thanks to everyone from different parts of the World, who have in many ways contributed and supported my effort to complete my master degree and put together this research. Thanks to Amir Geiger and Edmilson Rodrigues Martins, for their bizarre and stimulating lectures in my Urban Sociology post graduate course at the University of Rio de Janeiro. I probably would not be here without their cerebral storm! Thanks to Itamar Silva for his encouragement and support; and to all the people from the communities and movements I worked together with in Rio, for the time they dedicated to me helping to understand the first southern society where I went to live in 2004. Thanks to Dick Forslund, Dale McKinley, and Patrick Bond for having done the same when I arrived the first time in South Africa in 2011. Thanks to Aly Karam and Sarah Charleston for introducing me to the School of Architecture and Planning at Wits University and to Marie Huchzermeyer for her dedication and passion for her topic. Thanks to my supervisor Alan Mabin for his efforts in translating not only linguistic but especially cultural differences, and for following my thinking, though it was not always linear! Thanks to Aline and Eduardo for help me with Johannesburg at the beginning! To Carina, for receiving me in her house when I arrived. Thanks to Simon, for our discussions, tensions, hugs, parties and evenings working at home. To Anzio for the extreme relaxed atmosphere he made in our home. To the mappers for lending me their eyes. To Marshall Berman for having wrote All that is Solid Melts into Air. Thanks to Margot and Muyiwa, for all! To Zoe for understand me and to Sofia for the never ending supportive Skype calls! And an especial grazie to my sister, my parents and all my family for accepting my absence. Thank you all! iii

ABSTRACT If it is undeniable that the Braamfontein Regeneration Project has been able to bring back people to a previously semi-abandoned area. It is important to analyse who and which kind of changes are attracted and dismissed as a result of this project The study examines neighbourhood regeneration in Braamfontein in order to test the extent to which it is an example of similar regeneration developments across global cities, and especially in emerging economies. One part of current global literature suggests that such neighbourhood regeneration has been dominated in recent decades by an inversion of interests from public to private. In the Braamfontein case situated here through detailed documentary, mapping and image research the study finds that the border between private and public is very ambiguous. Public agencies, private businesses and developers pursue similar and different goals with varying methods. A profitable vision of the city which is clear for public authorities and private developers is not necessarily perceived or shared by most of the users (residents, business owners, consumers from other zones). The overall conclusion is that Braamfontein is a contradictory example of urban neighbourhood change which partly fits with and partly contradicts the global model, but which seems to reinforce the creation of a segregated consumption space in Johannesburg. iv

Content Declaration Acknowledgement Abstract Table of Content Page ii iii iv v I. Introduction 1.1 Where this idea comes from 1 1.2 The research s back-ground 2 1.3 Objectives 4 1.4 Research Questions 4 1.5 Contents 4 1.6 Methodology 5 1.7 Ethical Issues and Conclusion 9 II. The impacts of regeneration programs in the use and imaginary of aspiring southern world class cities 2.1 Introduction 11 2.2 Urban Renewal 13 2.3 Creative Cities and Global Cities in the South 20 2.4 Public Spaces 24 2.5 Right to the city 27 2.6 Conclusion 29 III. The physical territory of Braamfontein 3.1 Introduction 33 3.2 Background/History of the place 36 3.3 Institutional placement and maps of Braamfontein 39 3.4 Walking Mapping groups 45 3.5 Conclusion 53 IV. The Actors of the Braamfontein Regeneration Project v

4.1 Introduction 55 4.2 Public Agencies 55 4.2.1 Johannesburg Development Agency JDA 56 4.2.2 Department of Culture Art and Heritage 59 4.2.3 Costitutional Hill 61 4.2.4 University of Witwatersrand WITS 63 4.2.5 Urban Genesis, Braamfontein Management District/BMD 67 4.3 Private Developers 70 4.3.1 South Point 70 4.3.2 Play Braamfontein 74 4.3.3 Small Business (restaurants, bars, galleries, shops) 77 4.4 Comments collected through the interviews 82 4.4.1 Positioning of the Public Agencies 82 4.4.2 Positioning of the Main developers 87 4.4.3 Positioning of the Small Business 91 4.4 Conclusion 94 V. People s place in the Braamfontein regeneration Project ( analysis of data) 5.1 Introduction 97 5.2 Private Developers Intervention and their place-making work 98 5.3 Social Mix and Identity. The distorsion of two concepts in order to justify gentrification processes 105 5.4 Johannesburg as a Creative Hub and a World Class African City? 111 5.5 Privatization of Planning and the Right to the City 117 5.6 An overview of the positioning of the residents and users 123 5.7 Conclusion 126 VI. Conclusion 6.1 Introduction 129 6.2 The potentiality of the spatial configuration of Braamfontein 130 6.3 The application of the City Improvement District CID Model 131 vi

6.4 The Socially Mixed Neighborhood model 131 6.5 The Global City model application 132 6.6 The World African Class City concept 133 6.7 Braamfontein as a Creative Hub 134 6.8 The use of Public Space in Braamfontein 135 6.9 The exercise of the Right to the City in Braamfontein 136 6.10 Recomendations 137 References 137 List of Annexes 147 vii