World Major Household Appliances

INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS CLICK TO VIEW Table of Contents 2 List of Tables & Charts 3 Study Overview 5 Sample Text, Table & Chart 6 photo courtesy of corporate press office Sample Profile, Table & Forecast 7 Order Form & Corporate Use License 8 About Freedonia, Custom Research, Related Studies, 9 World Major Household Appliances Study #3098 429 pages www.freedoniagroup.com The Freedonia Group 767 Beta Drive Cleveland, OH 44143-2326 USA Toll Free US Tel: 800.927.5900 or +1 440.684.9600 Fax: +1 440.646.0484 E-mail: info@freedoniagroup.com

Table of Contents Executive Summary Market EnvironmenT General... 4 World Economic Environment... 5 Recent Historical Trends... 6 World Economic Outlook... 8 Personal Income & Expenditure Trends...11 Residential Building Construction Expenditures 13 World Demographic Outlook...15 Urbanization Patterns...17 Household Formation Patterns...19 Household Appliance Pricing Patterns...21 Legal & Regulatory Issues...22 Technology & Product Innovations...23 Performance...24 Energy & Water Efficiency...24 Aesthetic Appeal & Noise Reduction...25 OVERVIEW General...26 World Major Household Appliance Demand Dynamics...27 Appliance Ownership Rates...27 Regional Sales Trends...29 Products...31 Refrigerators & Freezers...33 Clothes Washers & Dryers...34 Large Cooking Appliances...36 Dishwashers...38 World Major Household Appliance Supply Dynamics...40 International Trade Flows...42 NORTH AMERICA General...44 Supply & Demand...45 United States...52 Canada...61 Mexico...68 WESTERN EUROPE General...77 Supply & Demand...78 France...86 Germany...93 Italy... 100 Netherlands... 108 Spain... 115 United Kingdom... 123 Other Western Europe... 130 ASIA/PACIFIC General... 138 Supply & Demand... 139 Australia... 146 China... 153 India... 162 Indonesia... 170 Japan... 177 South Korea... 185 Taiwan... 193 Thailand... 200 Other Asia/Pacific... 208 OTHER REGIONS Central & South America... 217 Argentina... 224 Brazil... 231 Other Central & South America... 239 Eastern Europe... 246 Czech Republic... 254 Poland... 262 Russia... 269 Ukraine... 277 Other Eastern Europe... 284 Africa/Mideast... 292 South Africa... 300 Turkey... 308 Other Africa/Mideast... 315 INDUSTRY STRUCTURE General... 324 Industry Composition... 325 Market Share... 327 Mergers/Acquisitions/Industry Restructuring.. 330 Product Development & Manufacturing... 332 Marketing & Distribution... 334 Cooperative Agreements... 335 Financial Requirements... 343 Company Profiles Amica Wronki... 346 BSH Bosch und Siemens Hausgeräte... 348 Candy Hoover Group... 353 Controladora Mabe... 355 De Longhi SpA... 357 Dongbu Daewoo Electronics... 358 Electrolux AB... 360 General Electric... 365 Godrej Industries... 369 Gorenje gospodinjski aparati... 370 Grupo Edson Queiroz... 374 Haier Group... 375 Indesit Company... 380 Koç Holding AŞ... 383 Konka Group... 386 LG Electronics... 387 Liebherr-International AG... 391 Middleby Corporation... 393 Midea Group... 395 Miele & Cie KG... 398 Mitsubishi Electric... 400 Mondragon Corporacion Cooperativa... 403 Panasonic Corporation... 406 Samsung Electronics... 412 Sharp Corporation... 415 Sub-Zero Incorporated... 418 Tatung Company... 420 Toshiba Corporation... 421 Videocon Industries... 423 Whirlpool Corporation... 424 List of Tables/Charts Executive Summary 1 Summary Table... 3 Market EnvironmenT 1 World Gross Domestic Product by Region...11 2 World Per Capita GDP by Region...13 3 World Residential Building Construction Expenditures by Region...15 4 World Population by Region...17 5 World Urban Population by Region...19 6 Number of Households by Region...20 OVERVIEW 1 World Major Household Appliance Demand by Region...30 Cht World Major Household Appliance Demand by Region, 2012...31 2 World Major Household Appliance Demand by Product...32 3 World Refrigerator & Freezer Demand by Region...34 4 World Clothes Washer & Dryer Demand by Region...36 5 World Large Cooking Appliance Demand by Region...38 6 World Dishwasher Demand by Region...39 7 World Major Household Appliance Shipments by Region...41 Cht World Major Household Appliance Shipments by Region, 2012...42 8 World Major Household Appliance Net Exports by Region...43 NORTH AMERICA 1 North America: Major Household Appliance Supply & Demand...47 2 North America: Refrigerator & Freezer Supply & Demand...48 3 North America: Clothes Washer & Dryer Supply & Demand...50 (continued on following page) Page 2

List of Tables/Charts (continued from previous page) 4 North America: Large Cooking Appliance Supply & Demand...51 5 North America: Dishwasher Supply & Demand...52 6 United States: Major Household Appliance Supply & Demand...56 7 United States: Refrigerator & Freezer Supply & Demand...57 8 United States: Clothes Washer & Dryer Supply & Demand...58 9 United States: Large Cooking Appliance Supply & Demand...60 10 United States: Dishwasher Supply & Demand...61 11 Canada: Major Household Appliance Supply & Demand...64 12 Canada: Refrigerator & Freezer Supply & Demand...65 13 Canada: Clothes Washer & Dryer Supply & Demand...66 14 Canada: Large Cooking Appliance Supply & Demand...67 15 Canada: Dishwasher Supply & Demand...68 16 Mexico: Major Household Appliance Supply & Demand...72 17 Mexico: Refrigerator & Freezer Supply & Demand...73 18 Mexico: Clothes Washer & Dryer Supply & Demand...74 19 Mexico: Large Cooking Appliance Supply & Demand...75 20 Mexico: Dishwasher Supply & Demand...76 WESTERN EUROPE 1 Western Europe: Major Household Appliance Supply & Demand...81 2 Western Europe: Refrigerator & Freezer Supply & Demand...82 3 Western Europe: Clothes Washer & Dryer Supply & Demand...84 4 Western Europe: Large Cooking Appliance Supply & Demand...85 5 Western Europe: Dishwasher Supply & Demand...86 6 France: Major Household Appliance Supply & Demand...89 7 France: Refrigerator & Freezer Supply & Demand...90 8 France: Clothes Washer & Dryer Supply & Demand...91 9 France: Large Cooking Appliance Supply & Demand...92 10 France: Dishwasher Supply & Demand...93 11 Germany: Major Household Appliance Supply & Demand...96 12 Germany: Refrigerator & Freezer Supply & Demand...97 13 Germany: Clothes Washer & Dryer Supply & Demand...98 14 Germany: Large Cooking Appliance Supply & Demand...99 15 Germany: Dishwasher Supply & Demand 100 16 Italy: Major Household Appliance Supply & Demand... 104 17 Italy: Refrigerator & Freezer Supply & Demand... 105 18 Italy: Clothes Washer & Dryer Supply & Demand... 106 19 Italy: Large Cooking Appliance Supply & Demand... 107 20 Italy: Dishwasher Supply & Demand... 108 21 Netherlands: Major Household Appliance Supply & Demand... 111 22 Netherlands: Refrigerator & Freezer Supply & Demand... 112 23 Netherlands: Clothes Washer & Dryer Supply & Demand... 113 24 Netherlands: Large Cooking Appliance Supply & Demand... 114 25 Netherlands: Dishwasher Supply & Demand... 115 26 Spain: Major Household Appliance Supply & Demand... 119 27 Spain: Refrigerator & Freezer Supply & Demand... 120 28 Spain: Clothes Washer & Dryer Supply & Demand... 121 29 Spain: Large Cooking Appliance Supply & Demand... 122 30 Spain: Dishwasher Supply & Demand... 123 31 United Kingdom: Major Household Appliance Supply & Demand... 126 32 United Kingdom: Refrigerator & Freezer Supply & Demand... 127 33 United Kingdom: Clothes Washer & Dryer Supply & Demand... 128 34 United Kingdom: Large Cooking Appliance Supply & Demand... 129 35 United Kingdom: Dishwasher Supply & Demand... 130 36 Other Western Europe: Major Household Appliance Supply & Demand... 133 37 Other Western Europe: Refrigerator & Freezer Supply & Demand... 134 38 Other Western Europe: Clothes Washer & Dryer Supply & Demand... 135 39 Other Western Europe: Large Cooking Appliance Supply & Demand... 136 40 Other Western Europe: Dishwasher Supply & Demand... 137 ASIA/PACIFIC 1 Asia/Pacific: Major Household Appliance Supply & Demand... 142 2 Asia/Pacific: Refrigerator & Freezer Supply & Demand... 143 3 Asia/Pacific: Clothes Washer & Dryer Supply & Demand... 144 4 Asia/Pacific: Large Cooking Appliance Supply & Demand... 145 5 Asia/Pacific: Dishwasher Supply & Demand... 146 6 Australia: Major Household Appliance Supply & Demand... 149 7 Australia: Refrigerator & Freezer Supply & Demand... 150 8 Australia: Clothes Washer & Dryer Supply & Demand... 151 9 Australia: Large Cooking Appliance Supply & Demand... 152 10 Australia: Dishwasher Supply & Demand 153 11 China: Major Household Appliance Supply & Demand... 157 12 China: Refrigerator & Freezer Supply & Demand... 158 13 China: Clothes Washer & Dryer Supply & Demand... 160 14 China: Large Cooking Appliance Supply & Demand... 161 15 China: Dishwasher Supply & Demand... 162 16 India: Major Household Appliance Supply & Demand... 166 17 India: Refrigerator & Freezer Supply & Demand... 167 18 India: Clothes Washer & Dryer Supply & Demand... 168 19 India: Large Cooking Appliance Supply & Demand... 169 20 India: Dishwasher Supply & Demand... 170 21 Indonesia: Major Household Appliance Supply & Demand... 173 22 Indonesia: Refrigerator & Freezer Supply & Demand... 174 23 Indonesia: Clothes Washer & Dryer Supply & Demand... 175 24 Indonesia: Large Cooking Appliance Supply & Demand... 176 25 Indonesia: Dishwasher Supply & Demand... 177 26 Japan: Major Household Appliance Supply & Demand... 181 27 Japan: Refrigerator & Freezer Supply & Demand... 182 28 Japan: Clothes Washer & Dryer Supply & Demand... 183 29 Japan: Large Cooking Appliance Supply & Demand... 184 30 Japan: Dishwasher Supply & Demand... 185 31 South Korea: Major Household Appliance Supply & Demand... 188 32 South Korea: Refrigerator & Freezer Supply & Demand... 189 33 South Korea: Clothes Washer & Dryer Supply & Demand... 191 34 South Korea: Large Cooking Appliance Supply & Demand... 192 Page 3

List of Tables/Charts (continued from previous page) 35 South Korea: Dishwasher Supply & Demand... 193 36 Taiwan: Major Household Appliance Supply & Demand... 196 37 Taiwan: Refrigerator & Freezer Supply & Demand... 197 38 Taiwan: Clothes Washer & Dryer Supply & Demand... 198 39 Taiwan: Large Cooking Appliance Supply & Demand... 199 40 Taiwan: Dishwasher Supply & Demand... 200 41 Thailand: Major Household Appliance Supply & Demand... 204 42 Thailand: Refrigerator & Freezer Supply & Demand... 205 43 Thailand: Clothes Washer & Dryer Supply & Demand... 206 44 Thailand: Large Cooking Appliances Supply & Demand... 207 45 Thailand: Dishwasher Supply & Demand 208 46 Other Asia/Pacific: Major Household Appliance Supply & Demand... 212 47 Other Asia/Pacific: Refrigerator & Freezer Supply & Demand... 213 48 Other Asia/Pacific: Clothes Washer & Dryer Supply & Demand... 214 49 Other Asia/Pacific: Large Cooking Appliance Supply & Demand... 215 50 Other Asia/Pacific: Dishwasher Supply & Demand... 216 OTHER REGIONS 1 Central & South America: Major Household Appliance Supply & Demand... 220 2 Central & South America: Refrigerator & Freezer Supply & Demand... 221 3 Central & South America: Clothes Washer & Dryer Supply & Demand... 222 4 Central & South America: Large Cooking Appliance Supply & Demand... 223 5 Central & South America: Dishwasher Supply & Demand... 224 6 Argentina: Major Household Appliance Supply & Demand... 227 7 Argentina: Refrigerator & Freezer Supply & Demand... 228 8 Argentina: Clothes Washer & Dryer Supply & Demand... 229 9 Argentina: Large Cooking Appliance Supply & Demand... 230 10 Argentina: Dishwasher Supply & Demand... 231 11 Brazil: Major Household Appliance Supply & Demand... 235 12 Brazil: Refrigerator & Freezer Supply & Demand... 236 13 Brazil: Clothes Washer & Dryer Supply & Demand... 237 14 Brazil: Large Cooking Appliance Supply & Demand... 238 15 Brazil: Dishwasher Supply & Demand... 239 16 Other Central & South America: Major Household Appliance Supply & Demand... 242 17 Other Central & South America: Refrigerator & Freezer Supply & Demand... 243 18 Other Central & South America: Clothes Washer & Dryer Supply & Demand... 244 19 Other Central & South America: Large Cooking Appliance Supply & Demand.. 245 20 Other Central & South America: Dishwasher Supply & Demand... 246 21 Eastern Europe: Major Household Appliance Supply & Demand... 250 22 Eastern Europe: Refrigerator & Freezer Supply & Demand... 251 23 Eastern Europe: Clothes Washer & Dryer Supply & Demand... 252 24 Eastern Europe: Large Cooking Appliance Supply & Demand... 253 25 Eastern Europe: Dishwasher Supply & Demand... 254 26 Czech Republic: Major Household Appliance Supply & Demand... 258 27 Czech Republic: Refrigerator & Freezer Supply & Demand... 259 28 Czech Republic: Clothes Washer & Dryer Supply & Demand... 260 29 Czech Republic: Large Cooking Appliance Supply & Demand... 261 30 Czech Republic: Dishwasher Supply & Demand... 262 31 Poland: Major Household Appliance Supply & Demand... 265 32 Poland: Refrigerator & Freezer Supply & Demand... 266 33 Poland: Clothes Washer & Dryer Supply & Demand... 267 34 Poland: Large Cooking Appliance Supply & Demand... 268 35 Poland: Dishwasher Supply & Demand... 269 36 Russia: Major Household Appliance Supply & Demand... 273 37 Russia: Refrigerator & Freezer Supply & Demand... 274 38 Russia: Clothes Washer & Dryer Supply & Demand... 275 39 Russia: Large Cooking Appliance Supply & Demand... 276 40 Russia: Dishwasher Supply & Demand... 277 41 Ukraine: Major Household Appliance Supply & Demand... 280 42 Ukraine: Refrigerator & Freezer Supply & Demand... 281 43 Ukraine: Clothes Washer & Dryer Supply & Demand... 282 44 Ukraine: Large Cooking Appliance Supply & Demand... 283 45 Ukraine: Dishwasher Supply & Demand.. 284 46 Other Eastern Europe: Major Household Appliance Supply & Demand... 288 47 Other Eastern Europe: Refrigerator & Freezer Supply & Demand... 289 48 Other Eastern Europe: Clothes Washer & Dryer Supply & Demand... 290 49 Other Eastern Europe: Large Cooking Appliance Supply & Demand... 291 50 Other Eastern Europe: Dishwasher Supply & Demand... 292 51 Africa/Mideast: Major Household Appliance Supply & Demand... 296 52 Africa/Mideast: Refrigerator & Freezer Supply & Demand... 297 53 Africa/Mideast: Clothes Washer & Dryer Supply & Demand... 298 54 Africa/Mideast: Large Cooking Appliance Supply & Demand... 299 55 Africa/Mideast: Dishwasher Supply & Demand... 300 56 South Africa: Major Household Appliance Supply & Demand... 303 57 South Africa: Refrigerator & Freezer Supply & Demand... 304 58 South Africa: Clothes Washer & Dryer Supply & Demand... 306 59 South Africa: Large Cooking Appliance Supply & Demand... 307 60 South Africa: Dishwasher Supply & Demand... 308 61 Turkey: Major Household Appliance Supply & Demand... 311 62 Turkey: Refrigerator & Freezer Supply & Demand... 312 63 Turkey: Clothes Washer & Dryer Supply & Demand... 313 64 Turkey: Large Cooking Appliance Supply & Demand... 314 65 Turkey: Dishwasher Supply & Demand... 315 66 Other Africa/Mideast: Major Household Appliance Supply & Demand... 319 67 Other Africa/Mideast: Refrigerator & Freezer Supply & Demand... 320 68 Other Africa/Mideast: Clothes Washer & Dryer Supply & Demand... 321 69 Other Africa/Mideast: Large Cooking Appliance Supply & Demand... 322 70 Other Africa/Mideast: Dishwasher Supply & Demand... 323 INDUSTRY STRUCTURE 1 Major Household Appliance Sales by Company, 2012... 326 Cht World Major Household Appliance Market Share, 2012... 327 2 Selected Acquisitions & Divestitures... 331 3 Selected Cooperative Agreements... 338 Page

Growth will be be driven by rising living standards in developing countries, making white goods affordable to consumers. Housing recovery in developed countries will also bolster sales gains. World demand to rise 3.8% annually through 2017 Global demand for major household appliances is projected to grow 3.8 percent annually through 2017 to 430 million units. Growth will be predicated in large part on increasing standards of living in China, India, and other developing countries, making white goods affordable to consumers. A recovery in the housing markets in the US and Western Europe, along with rebounding consumer confidence levels, will also bolster sales gains. World Major Household Appliance Demand, 2017 (430 million units) China Other Asia/Pacific Western Europe North America Developing countries too offer most robust growth Developing countries will offer the most robust growth going forward. These nations generally have lower ownership levels of major appliances than do more advanced markets, which provides ample opportunities for first time purchases. Among the world s developing countries, India will record the fastest growth through 2017. India s rapid economic growth has vastly improved the standard of living in the country, spurring demand for capital goods such as major household appliances. China will continue to experience growth in major household appliance demand at rates above the global average, although advances will not be as robust as those during the past decade due to the recent expiration of government stimulus incentives. Still, China will account for over 30 percent of all additional global product demand through 2017. Sustained expansion in the country s housing industry and strong gains in personal income levels will boost demand, particularly for first time purchases. In addition, as China s installed base for white goods increases, opportunities for replacement sales will grow. Developed markets have been adversely affected in recent years by economic downturns. This caused many consumers to postpone appliance purchases -- either to replace an existing version or to add new equipment -- choosing to repair used equipment when possible. Because of this, sales growth will stem primarily from a release of this pent up demand through the forecast period. Rebounding Other Regions housing activity in most advanced nations, particularly the US, will also contribute to gains, as many major appliances are installed when a new house is built or an existing house is sold. Cooking appliances to record fastest advances Of all major household appliance segments, cooking appliances will record the fastest growth through the forecast period. Along with refrigerators, cooking appliances are among the first white goods purchased in developing countries and will benefit from improved standards of living in such countries. In addition, pent up demand in developed nations will contribute to growth. Copyright 2014 The Freedonia Group, Inc. Page

Sample Text, Table & Chart TABLE VI-16 INDIA: MAJOR HOUSEHOLD APPLIANCE SUPPLY & DEMAND (thousand units) Item 2002 2007 2012 2017 2022 asia/pacific Gross Domestic Product (bil 2011$) 2221 3355 4664 6410 8890 $ GDP/capita 2090 2930 3790 4900 6430 India: Supply & Demand Population (million persons) 1063 1147 1229 1308 1382 Demand for major household appliances in India reached 23.5 million units in 2012. Demand is actually quite low in per household urban % of total population 28.3 29.9 31.7 33.6 35.7 terms and lags most other countries as a share of GDP and fixed investment. However, Indian white goods demand has been among the fastest persons per household 5.4 5.1 4.9 4.8 4.6 growing in the region for at least the last decade, a result of the country s Urban Population (million persons) 300.8 343.0 sample 389.0 439.0 494.0 strong growth in personal incomes and overall quality of life. Additionally, strong gains in new housing units have also generated opportunities Households (million) 198.1 224.1 table 251.7 275.1 299.0 for growth. units/000 households 56 74 94 116 142 Despite the expected increase in demand, household penetration Major of Appliance Demand 11180 16640 23540 31920 42380 appliances is extremely small. This is because there is still a high degree Refrigerators & Freezers 4450 6730 9490 12670 16670 of poverty characterizing vast segments of the population. In addition, Clothes Washers & Dryers 1410 2380 3620 5100 6840 although India is home to several large cities (e.g., New Delhi, Mumbai), over two-thirds of the population continued to live in rural areas Dishwashers 20 30 30 50 70 Large Cooking Appliances 5300 7500 10400 14100 18800 in 2012, further limiting potential development of appliance markets in the country. Unreliable electricity distribution and fairly low standards net exports 40 140-1520 -2440-3295 of living in many of these rural areas work to restrain demand. On Major the Appliance Shipments 11220 16780 22020 29480 39085 other hand, major household appliance demand in India is supported by the sheer size of the country as well as by ongoing efforts to develop its infrastructure. Demand for major household appliances in India is forecast to increase at a 6.3 percent yearly rate to 31.9 million units, above the forecast regional growth. Favorable macroeconomic conditions, such as growth in personal consumption sample spending, will spur demand. Ongoing industrialization efforts will also contribute to growth, as this will help to boost construction spending. In addition, government efforts to improve text housing conditions in rural areas through programs like the Golden Jubilee Rural Housing Finance Scheme and Pradhan Mantri Adarsh Gram CHART VIII-1 Yojana will benefit demand. WORLD MAJOR HOUSEHOLD APPLIANCE MARKET SHARE Copyright 2014 The Freedonia Group, Inc. ($128 billion, 2012) 106 10.5% O th e rs 5 5.9 % sample chart M a rke t L e a d e rs 4 4.1 % 8.8% 8.4% 5.8% 5.6% 5.0% Page

Sample Profile, Table & Forecast TABLE VI-18 INDIA: CLOTHES WASHER & DRYER SUPPLY & DEMAND (thousand units) Item 2002 2007 2012 2017 2022 COMPANY PROFILES Amica Wronki SA ul. Mickiewicza 52 64-510 Wronki Poland 48-67-25-46-100 http://www.amica.com.pl sample Sales: $480 million (2012) Geographic Sales: (2012, as percent of total) Poland 35%, Russia 28%, Germany 19%, profile Scandinavian Countries 9%, Czech Republic and Slovakia 3%, United Kingdom 2%, and Other Countries 5% Employment: 2,190 (2012) Key Products: freestanding & built-in cookers, and dishwashers; builtin conventional ovens & hobs; washing machines; and refrigerators Amica Wronki is a producer of freestanding and built-in major appliances, and small appliances. In addition to selling products in Poland, the Company exports appliances to over 40 countries globally. The Company competes in the world appliance industry through the production and supply of freestanding and built-in cookers, and dishwashers; and built-in conventional ovens and hobs. Amica Wronki manufactures and markets appliances under such brand names as AMICA INTEGRA, AMICA, GRAM, and HANSA. For example, the Company produces AMICA INTEGRA built-in ovens, which are made from stainless steel and feature retractable, illuminated knobs. Amica Wronki conducts production activities in Poznan, Poland. The Company markets appliances primarily to customers in Europe. Amica Wronki maintains several sales subsidiaries, including Amica International GmbH (Germany), Gram Domestic A/S (Denmark), Households (million) 198.1 224.1 251.7 275.1 299.0 washers in use/household 0.01 0.04 0.08 0.12 0.16 dryers in use/household -- neg 0.01 0.01 0.02 Clothes Washers & Dryers in Use (million) 2.0 10.1 21.7 36.3 54.3 Washers 2.0 9.5 19.8 32.4 47.6 Dryers -- 0.6 1.9 3.9 6.7 sample table Clothes Washer & Dryer Demand 1410 2380 3620 5100 6840 Washers 1350 2190 3230 4470 5890 Dryers 60 190 390 630 950 net exports -360-710 -1570-2340 -3140 Clothes Washer & Dryer Shipments 1050 1670 2050 2760 3700 Washers 1045 1600 1900 2500 3300 Dryers 5 70 150 260 400 STUDY COVERAGE This Freedonia study, World Major Household Appliances, offers historical data (2002, 2007, 2012) plus forecasts for 2017 and 2022 by product, world region, and for 25 major countries. The study also details key market environment factors, evaluates company market share, and profiles 30 industry competitors worldwide. 346 Copyright 2014 The Freedonia Group, Inc. Page 7

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