Esteban L. Biondi Associate Principal Marina Studio Leader Applied Technology & Management, Inc.

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Esteban L. Biondi Associate Principal Marina Studio Leader Applied Technology & Management, Inc.

Marina Planning Approach Marina Development Approach includes: Marina Market Studies Siting and Physical Planning (water and land spaces) Engineering Studies, Physical Impacts, and Design Environmental Studies, Design and Management Plans Regulatory Framework and Compliance Economic and Financial Feasibility Studies All these analyses should progress in an integrated and coordinated way

Guest Experience The Marina Business is a Hospitality Business - Sell Experiences Guest Experience : Personal Unique Authentic Transcendent Authentic Guest Experiences are the Highest Value Local community members are potentially the best suited to deliver authentic experiences

Social Sustainability Local Community can benefit DIRECTLY from marina projects and their tourism services, by delivering authentic guest experiences. But there is often need for : Education Training Technical Assistance Financing Basic Infrastructure (roads, schools, etc) Services (clean water, sewage, power, solid waste, etc) Recreation Opportunities and Public Spaces Working Conditions Culture and History Governance Etc! in order to offer services of the adequate quality and safety

Win-Win-Win Approach Local Community members have the Best Human Resources to offer Authentic Guest Experiences, which can enhance the economic value of a Marina. Providing adequate SPACES in the project (land and water areas) for Local Community Enterprises to ACCESS Guests is the main Focus of Sustainable Marina Planning.

Sustainability True Sustainability can ONLY be achieved by : Social Responsibility criteria in Physical Planning Creating spaces for local community participation Seeking synergies between guest experience and community participation Development and Implementation of Community Programs Adequate Physical Planning IS NOT SUFFICIENT to achieve Social Sustainability of a Marina, but it IS NECESSARY.

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Puerto Los Cabos Fishermen Village Rendering: EDSA

Puerto Los Cabos Fishermen Village

Puerto Los Cabos Fishermen Village

Puerto Los Cabos Fishermen Village

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Marinas and recreational / tourist boating infrastructure CAN have a NET POSITIVE impact, if done correctly: Proper (Good Traditional) Marina Planning and Development Process is Required as a Pre-Requisite. Consider Proactive Environmental Design Establish Social Sustainability as an Objective. Consider Guest Experience and Community Inclusion as a Powerful Win-Win Approach. Define Program and Reserve Spaces (Land and Water) for these purposes as part of the Marina Planning. Once the right (smart) infrastructure is built, the real job is implementation of community programs

Thank You! Esteban L. Biondi Associate Principal Marina Studio Leader Applied Technology & Management, Inc. EBiondi@appliedtm.com www.linkedin.com/in/ebiondi/ Acknowledgement: www.appliedtm.com