Post Show Report 2015 Vietnam s Largest and Professional Exhibition and Conference for Security, Fire & Safety 1 8 2 0 A u g u s t 2 0 1 5 The No. 1 professional flagship trade show in Vietnam Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City www.secutechvietnam.com secutech Vietnam
The eighth edition of Secutech Vietnam takes the lead in the Vietnam security market for another year. It has been the largest scale and a must-see security trade show in Vietnam for seven years, even in ASEAN. The show received strong support from Vietnamese government officials in fire and security. It attracted over 110 exhibitors, which was an increase of 10% and drew over 5,272 security professionals, an increase of 24% with cutting-edge technologies and innovations under one roof over three days. Show overview Edition 8th Exhibitor Visitors Gross exhibition space Exhibition areas Seminar & event 110 exhibitors from countries and regions (10% increase) China, HK, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, the US and so on. 5,272 visitors from 22 countries (24% increase) 4,500 sqm 4 Theme areas Security & Surveillance Fire & Safety Smart Home & Building Energy Saving & Electric Automation 18 Seminars Global Digital Surveillance Forum Vietnam (GDSF Vietnam) Fire & Safety Seminars Industrial Factories Management Seminars Taiwan Council Seminar for Security Solutions in Factories Industrial Electrical, Civil Electrical and Automation Seminars 1 Live Demo Industrial Factories Management Demo Sponsors
Show overview Strongly supported by governments and associations Supporters Ministry of Public Security Ministry of National Defense Ministry of Industry & Trade Ministry of Planning & Investment Ministry of Science & Technology Ministry of Transport Ministry of Construction Vietnam Chamber of Commerce & Industry VCCI General Dept. of Technology & Logistics - Ministry of Public Security Dept. of Fire Prevention & Rescue - Ministry of Public Security Fire Fighting and Prevention Police of Ho Chi Minh City Fire Fighting and Prevention Police of Binh Duong, Dong Nai Taipei Economic & Cultural Office in HCMC APSA Vietnam Council of Taiwanese Chambers of Commerce in Vietnam, HCMC, Dong Nai, Binh Duong, Vung Tau, Junior Chapter Consultancy Association for Science, Technology & Management Export Processing & Industrial Zones Authorities of HCMC, Dong Nai, Binh Duong Electric Wire & Cable Association of HCMC Electrology Electronics Informatics Academy of HCMC Saigon Hi-Tech Park Authority Vietnam Automation Association Official media & supports VIETNAM RUBEZH RUSSIA Media partner
Visitor profile 5,272 from 22 countries and regions 86% of visitors were satisfied with the quality of exhibitors and brands 33% of visitors were first-time attendees 48% of visitors were final decision-makers 34% of visitors have decision of purchasing products Visitor analysis Visitors by regions B A A 92% Domestic B 8% Overseas GDSF is the best platform to present the new trend for the Vietnam security market. Axis presented a city surveillance application this year and received very good feedback. Axis won t miss GDSF Hanoi & Ho Chi Minh in 2016! Mr Bui Quang Huy, Sales Manager, AXIS Visitors region breakdown E D C B A A 68% Ho Chi Minh attendees B % South (excluding HCM) attendees C 8% Overseas attendees D 7% Middle attendees E 5% North attendees This is the first time LITESTAR has joined Secutech Vietnam! Secutech Vietnam is a great place to sync with the right buyers. We are satisfied with Secutech Vietnam! Mr Johnny Lim, Chief Representative Vietnam, LITESTAR
Visitor profile Business nature B A 55% Channel B 45% End-users Bao Toan joins Secutech Vietnam every year! Secutech Vietnam is the best security show and has always been at the forefront of security trends in Vietnam. Bao Toan will join Secutech Vietnam again! Mr Mai Thanh Son, CEO, BaoToan Business nature of channel players A This is the second year Flir joined Secutech Vietnam! We met lots of professional buyers at the show. Secutech Vietnam assists us in building our brand here and increasing market share. We will definitely consider attending Secutech Vietnam again! Mr Marc Chan, Business Development Manager, Security Asia Pacific Region, FLIR Systems System integrator Installer Distributor / importer Contractor / M&E engineer Dealer / reseller Manufacturer Consultant Guard service Exporter Architect / designer Overseas branch Others 41 37 34 33 30 11 9 7 5 5 3 0 15 30 45
Visitor profile Business nature of end-users Hi-Tech / factory 42 Retail 36 Financial Telecommunications Government 32 31 30 Construction 27 Transportation 19 Petroleum / chemical 15 Logistics Education Healthcare Consultant 9 9 7 7 Association Conventional industries Others 2 2 1 0 15 30 45 Key visitors Government & Military: Vietnam National Rescue Committee, General Department Of Logistics & Technology, Department Of Fire Prevention & Rescue, Fire Fighting And Prevention Police of Ho Chi Minh City Financial & Banking: AGRI Bank, ACB Bank, Kien Long Bank, Standard Chartered Bank Residential (Hotel & Resort): Best Western Premier Havana Nha Trang Hotel, IBIS, Duxton Telecom: FPT, Vnpt, Viettel. Oil & Gas: Petrolimex, Petro Vietnam, Sopet Gas One Healthcare (Hospital & Care Centre): Cho Ray Hotel, FV Hospital, Tu Du Hotel Logistic: Smart Link, PGS Vietnam Logistics, World Blis Logistics Campus (University & School): Ho Chi Minh City University, Ho Chi Minh City University of Technology, Vietnam National University Transportation: Ho Chi Minh Department of Transportation and Public Works, Hop Tac Xa Van Tai Va Du Llch Hoc Mon Retail (Shopping Mall, Convenience Store ): An Dong Plaza, Crescent Mall, Maximark, Lotte Mart Smart Home: Smart Home Viet, Aeec Smart Home
Visitors feedback Products of interest Surveillance IP camera / NVR 41 HD SDI camera / DVR 16 Analogue camera / DVR VMS / CMS / PSIM / VCA Transmission / switch 7 Traffic / vehicle security 4 Lens 2 0 10 20 30 40 50 Fire safety Fire prevention & suppression Industrial & occupational safety 33 0 10 20 30 40 Lilin has joined Secutech Vietnam every year! Secutech Vietnam always brings new trends and new applications into the Vietnam market. We also can meet professional Vietnamese buyers onsite. We will join Secutech every year! Mr Pema Lin, Regional Sales Manager, LILIN Access control Readers / cards / RFID Fences & gates Time & attendance Locks Car park system 13 13 17 15 22 Honeywell joined the industrial safety demo and seminar this year! Secutech Vietnam is the best platform to present new fire & alarm systems. We are very satisfied with Secutech Vietnam! Mr Le Thanh Tin, Technical Support Engineer, Honeywell Biometrics 0 5 10 15 20 25 Visitors purpose Others Guard services Building / home automation Intrusion alarm Integrated solutions Intercom 38 34 31 26 18 0 10 20 30 40 Look for distribution / dealership opportunity 43 Purchase or source products Look for joint-venture partners 21 21 Collect market information Attend international conferences Others 3 3 0 10 20 30 40 50
Event highlight Reaching the target buyers and maximising the exhibition experience with a diverse programme of seminars and live demos. Global Digital Surveillance Forum Vietnam (GDSF Vietnam) GDSF plays the role of educational platform for the security industry. It focused on the most popular issues smart home and city surveillance this year and received ample feedback from attendees. Sponsors: Global Digital Security Forum (Hanoi City) 5 June 2016 2016 2016 Secutech Vietnam Global Digital Security Forum (Ho 2016 Chi Ming City) 18 20 August 2016 2016 Industrial Factories Management Seminars and Demos With high demand in Vietnam s industrial zones, many FDI will invest more in Vietnam in the next 10 years. Industrial seminars were focused on how to manage factory safety by the 4P ideals, including protection, prevention, production and performance, also including intelligent systems, new tread and case studies. Sponsors: Taiwan Council Seminar for Security Solutions in Factories What is the real demand of Taiwanese factories in Vietnam? The leading steel company, China Steel Corporation (CSC), shared experiences of before and after anti-china issues. Sponsors:
Promotional activities Marketing campaign maximised for reaching the Vietnamese marketplace and target buyers! Official media VIETNAM RUBEZH RUSSIA Media partner Print media coverage a&s Vietnam and over 13 a&s global magazines and publications International media: Security Solutions Today Local media: Fire and safety Magazine, Cong an nhan dan Magazie, Dia Oc Magazine, Saigon Times Weekly Magazine, Today Automation Magazine, The economic times, Banking newspaper, Binh Duong newspaper and so on. Secutech Vietnam always lets me find good suppliers. I attend the show every year. This year, more than 10 countries suppliers joined this show. And I also saw new products and applications. Secutech Vietnam is the most important security show in Vietnam. I will attend every year. Ms Lykhenh, CEO, UY Phat Direct mail Show brochure, show news updates, show preview, invitation cards and more. E-marketing edms, e-banners, e-invitation, online news and more. TV channels Over 8 TV channels, ANTV, HTV 1, HTV 7, Info TV, TTX, VTV 1, VTV 8, QDND and more. Telemarketing & SMS texts Outdoor promotions
Vietnam s Largest and Most Professional Exhibition and Conference for Security, Fire & Safety Vietnam No. 1 Your Profitable Choice and Flagship Show *Subject to change, info as of October 2015 21 24 September 2016 Friendship Cultural Palace, Hanoi, Vietnam www.secutechvietnam.com For more info, please contact Global contact Messe Frankfurt New Era Business Media Ltd. (Taiwan Branch) Ms Echo Lin, Manager Ms Eva Tsai, Project Manager Tel: +886-2-2659-9080 Fax: +886-2-2659-9069 Email: stvn@newera.messefrankfurt.com Vietnam contact Vietnam Advertisement & Fair Exhibition JSC VIETFAIR Mr Pham Quang Minh, Deputy Director Ms Nguyen Thu Ha, Project Manager Tel.: +84-4-3936-5566 Fax: +84-4-3936-5568 Email: quangminh@vietfair.vn; project1@vietfair.vn secutech Vietnam