AS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT OVERVIEW OF THE CARREFOUR GROUP Gerard Castrie, Marketing director of Carrefour (France) 1
Discover the Carrefour group The Carrefour group today No. 1 mass retailer in Europe and No. 2 worldwide 102.4 billion in sales, incl. tax, in 2007 Over 490,000 colleagues worldwide Operations in 30 countries 14,991 stores 16.8 million sq. m. of sales area (including franchisees) (*) On 31/08/2007: Withdrawal from Switzerland and new franchise locations (Jordan and Kuwait) during 2007. As of 12/31/2006 2
Discover the Carrefour group 14,991* stores in 30 countries France 5,625 trade name stores, incl. overseas territories: 110 trade name stores Europe (excl. France) 7,719 trade name stores For more information on our trade name stores Middle East North Africa 30 trade name stores America 1 097 trade name stores Asia 520 trade name stores * As of December 31, 2007, partners and franchisees included 3
1,163* hypermarkets Europe 635 hypermarkets. France: 218. Spain: 161. Poland: 72. Italy: 59. Belgium: 56. Greece and Cyprus: 28. Turkey: 19. Romania: 11. Overseas*: 11 America 256 hypermarkets. Brazil: 150. Argentina: 59. Colombia: 46. Santo Domingo: 1 Middle East North Africa 27 hypermarkets. Tunisia:1. Algeria: 1. United Arab Emirates: 10. Qatar: 2. Oman: 1. Saudi Arabia: 7. Egypt: 3. Koweit : 1 Jordania : 1 Asia 245 hypermarkets. China: 112. Taiwan: 48. Thailand: 27. Indonesia: 37. Japan: 7. Malaysia: 12. Singapore: 2 * As of December, 2007, partners and franchisees, included 4
Set the standard for modern trade 2,704* supermarkets Europe 2,560 supermarkets. France: 1,021 Europe. Overseas Terr: 40 2,560 supermarkets. Italy: 485. Belgium: France: 1,021 345. Poland: 273 Overseas Terr: 40. Greece: Italy: 485 210.. Turkey: Belgium: 99 345. Spain: Poland: 87 273. Greece: 210. Turkey: 99. Spain: 87 America 141 supermarkets. Argentina: 103. Brazil: 38 Middle East North Africa 3 supermarkets. Middle Tunisia: 3East North Africa 3 supermarkets. Tunisia: 3 * As of December 31, 2007, partners and franchisees included 5
6 166* hard discount stores Europe 5,196 hard discount stores. Spain: 2,912. France: 897. Portugal: 471. Turkey: 519. Greece and Cyprus: 397 Asia 275 hard discount stores. China: 275 America 695 hard discount stores. Argentina: 395. Brazil: 300 * As of December 31, 2007, partners and franchisees included 6
Set the standard for modern trade 4 804* convenience stores Europe 4,799 convenience stores. France: 3,245. Overseas Territories: 59. Italy: 1,015. Belgium: 257. Greece and Cyprus: 216. Espagne : 3. Pologne : 4 America 5 convenience stores. Brazil: 5 * As of December 31, 2007, partners and franchisees included 7
Focus 100% on the customer
How better respond to new customers behaviours? Population Ageing Decline of household size Long and expensive travelling Looking for lowest price
Focus 100% on the customer Goods and services tailored to each market In each country, goods and services suited to local habits collaboration with local suppliers 90% of merchandise purchased locally Europe Europe Asia Latin America 10
Focus 100% on the customer Offer the best prices Uncompromising price competitiveness Being competitive on price takes top priority for all formats in each of their trading areas. 11
Learn more about our customers Gain a better understanding of our customers expectations Analyze purchasing behaviors Adopt a more targeted marketing approach 12
ocus 100% on the customer Enhance our product mix Strengthen our offering of high-turnover consumer goods Increase the number of SKUs in all our formats Develop local product ranges tailored to our customers lifestyles 13
ocus 100% on the customer Enhance our product mix Expand popular product categories Baby care, children s clothing, tableware, new-technology products Strengthen our own brands Revamp our product ranges 14
ocus 100% on the customer Provide more services Expand existing services Carrefour Financial Services, Carrefour Insurance Services OTC products Travels Launch new services Carrefour Mobile New web site Carrefour Travel Home Computer Support 15
Support local development Encourage local sourcing 85-95% of merchandise comes from the local area, depending on the country Give priority to hiring and promoting local residents 90% of hiring is decided locally Boost the local economy by fostering partnerships with small and medium-sized companies. In France, 80% of Carrefour suppliers are small and medium-sized businesses Offer our own or store brands, thus helping to preserve local skills and traditional activities 16
Offer our stores new ideas
Discover the Carrefour group Complementary multi-format retailers Stores for every lifestyle Trade Names Hypermarket Supermarket Hardiscount Convenience Cash & Carry e-commerce
Offer our stores new ideas Offer new store formats focusing on the Carrefour brand To reach new customer segments and new purchasing opportunities, the Group has developed new formats 19
Multiformat single brand France is also changing banners 1030 Champion supermarkets will change banners between September 2008 and end of 2009 A unique change in the world
In addition to multiformat single brand Development of an multichannel offer A brand presence in all channels Mobile retail VAD/ Catalogues E commerce Stores which allows to increase buying opportunities for customers @ home Products and services purchases Internet purchase, store picking, etc. Interactive terminals In the street Geo marketing of promotions (by mobile) Price comparison on mobile Kiosks, Corner Channels are integrated so that it allows the shopping experience to be optimised (offer, price, services, communication ) in store Purchase by mobile In store search engine (interactive terminals) Common loyalty card